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Full-Text Articles in Organizational Communication
Using The Theory Of Emotional Stakeholders To Experimentally Test The Influence Of Proxy Communicators About Organizational Crises In Digital News Reports, Alicia Mason, Elizabeth Spencer, Kelley Macek, Alison Smith, Stephanie Potter
Using The Theory Of Emotional Stakeholders To Experimentally Test The Influence Of Proxy Communicators About Organizational Crises In Digital News Reports, Alicia Mason, Elizabeth Spencer, Kelley Macek, Alison Smith, Stephanie Potter
Faculty Submissions
The emergence of new and social media has transformed the way that stakeholders and organizations interact between and amongst each other. Online news consumers are now able to directly respond to crisis news reports by offering their own interpretation, thus expanding the diversity of viewpoints audiences are exposed to (Carpenter, 2010; Springer, 2014). Using the Theory of Emotional Stakeholders framework our study aims (1) to understand how positive and negative user-generated comments in response to online news reports of crisis events impacts audience perceptions of organizational blame; (2) to examine the persuasive effects of user comments when expert or official …
Crisis Communications: How Businesses Respond In The Wake Of Tragedy, Sarah Blow
Crisis Communications: How Businesses Respond In The Wake Of Tragedy, Sarah Blow
Senior Honors Theses
Crisis communication is an ever-evolving form of communication that is integral to a business’s success. When tragedy strikes, businesses must have a thorough plan of response that manages the situation and protects their brand. This paper discusses the definition of crisis communication, its history, and how modern trends like social media, have revolutionized it. This study is important because it influences a business’s public perception, and sustainability. Thorough knowledge of crisis communication is critical to a business student’s education and will prepare them for working in fast-paced communication and business environments. An analysis of this topic should yield an understanding …
A Rhetorical Analysis Of President Bill Clinton's First Term Presidential Rhetoric, Ireland Hill
A Rhetorical Analysis Of President Bill Clinton's First Term Presidential Rhetoric, Ireland Hill
Mahurin Honors College Capstone Experience/Thesis Projects
Bill Clinton was the United States of America’s (U.S.) 42nd President, and his rhetoric set the tone of U.S. political climate for years following his presidency. Due to the power that a president possesses, a president’s presence and statements are frequently analyzed. It is clear, however, that there is a lack of research completed on presidential rhetoric. Upon this realization, I reflected on my previous areas of research; one of those areas was the first term presidential rhetoric of Clinton. As a result, I decided that a rhetorical analysis of some of the major rhetoric that contributed to Clinton’s first …