Organizational Communication Commons^™

Finding Meaning At Work: The Role Of Inspiring And Funny Youtube Videos On Work-Related Well-Being, Sophie Janicke-Bowles, Diana Rieger, Winston Connor Iii

Communication Faculty Articles and Research

Watching online videos on social media is a common activity in today’s digital age, but its’ impact on employee well-being at work has not been investigated yet. The current study tried to fill this gap by investigating the role hedonic and eudaimonic online videos play on employee’s stress levels and well-being at work. An online experiment with 200 full time employees in the US was conducted exploring the role of inspiring affect and positive affect on three distinct well-being outcomes: subjective well-being, psychological well-being and social well-being at the workplace. A path model suggests unique effects for inspiring videos on …

7 Tips To Grow Your Rural Business With Purpose And Meaning, Connie I. Reimers-Hild, Alyssa Dye

Community Vitality Initiative Collections

No one can predict the future; however, rural entrepreneurs and business owners can use a future-focused leadership approach, which includes examining megatrends, to shape the future of their businesses. Megatrends are global shifts that influence society, the economy and the environment. The purpose of this article is to help rural entrepreneurs discover ways to grow their businesses with Living with Purpose and Meaning Megatrend.

Editors Use Social Media Mostly To Post Story Links, Sue Burzynski Bullard

College of Journalism and Mass Communications: Faculty Publications

A survey of senior editors of U.S. print broadcast and online news outlets found that while 98 percent of the 376 respondents say they use social media, they primarily use it to post links to stories on Facebook and Twitter. Far fewer use social media to interact with audiences by posing questions and responding to comments

Refresh. Create. Inspire. The Mission, Vision And Values Behind The Coca-Cola Company And The Digital Marketing Strategies Of The "Open Happiness" Campaign, Sara Svendsen

Masters Theses

Due to the influence of Coca-Cola on advertising, digital marketing, and marketing strategies, the present rhetorical analysis seeks to show the many aspects of digital media in the Company's present "Open Happiness" campaign. The study of the campaign seeks to show that the Company mission statement, Company values and the vision of The Coca-Cola Company are implemented into all of the different facets of the Open Happiness campaign, and in the context of Mood Management Theory, exude the overall theme of the campaign, happiness. The parts of the campaign that were analyzed were focused on the YouTube channels of The …

Refugees As People: The Portrayal Of Refugees In American Human Interest Stories, Sarah Steimel

Department of Communication Studies: Faculty Publications

This study combines discourse analysis and narrative analysis (Yin 2007) to examine top US newspapers’ coverage of refugees in American human interest stories. I find that the refugees are presented (a) as prior victims; (b) as in search of the American Dream; and (c) as unable to achieve the American Dream. As human-interest features, the stories provide a largely positive portrayal of individual refugees and their families. However, the human interest stories also depict refugees as current victims of the American economic crisis; deeply frustrated by their inability to achieve the American Dream. Together these discourses represent a narrative of …

Ua19/16/5 On Campus Halftime Program, Wku Athletic Media Relations

WKU Archives Records

On-Campus Halftime Program featuring Judy Woodring interviewed by Todd Gibbs regarding the WKU forensics team.

Ua19/1/5 On-Campus Halftime Program, Wku Athletic Media Relations

WKU Archives Records

On-Campus Halftime Program featuring Jim Hanks interviewed by Todd Gibbs regarding the search for WKU-Glasgow director.

Ua19/16/5 On-Campus Halftime Program, Wku Athletic Media Relations

WKU Archives Records

On-Campus Halftime Program featuring Alumni Affairs director Ron Beck interviewed by Todd Gibbs regarding the annual phon-a-thon fundraising campaign.

Ua19/16/5 On-Campus Halftime Program, Wku Athletic Media Relations

WKU Archives Records

On-Campus Halftime Program featuring David Fields, founder of SOTA interviewed by Jeff Younglove.

Ua19/16/5 On-Campus Halftime Program, Wku Athletic Media Relations

WKU Archives Records

On-Campus Halftime Program featuring Debby Cherwak recreation director interviewed by Todd Gibbs.

Ua19/16/5 On-Campus Halftime Program, Wku Athletic Media Relations

WKU Archives Records

On-Campus Halftime Program featuring WKU swimming coach Bill Powell interviewed by Jeff Younglove.

Ua19/16/5 On-Campus Halftime Program, Wku Athletic Media Relations

WKU Archives Records

On-Campus Halftime Program featuring Mary Small co-director of the Topperettes dance team interviewed by Todd Gibbs.

Ua19/16/5 On-Campus Halftime Program, Wku Athletic Media Relations

WKU Archives Records

On-Campus Halftime Program featuring Joan Lindsey of WKU International Student Affairs interviewed by Jeff Younglove.

Ua77/1 Western Alumnus, Vol. 44, No. 4, Wku Alumni Association

WKU Archives Records

WKU alumni magazine. Features the following articles:

• Two Great Westerners - Julian Goodman, L.Y. Lancaster
• Conway, Sheila. KMA, KAFP Honor Dr. Lank - L.Y. Lancaster
• Armstrong, Don. Western's Distinguished Alumnus Julian Goodman
• Covington, Tommy. Your Alumni Association Working with Western
• Alumni Scholarship Winners 1975-76
• America's Heritage - Homecoming 1975
• Wood, Willson. The Founders and the Builders
• Logsdon, Mona. Earn and Learn
• Hurst, Teri. Super U WKYU 580
• Just, Paul. It Was Autumn Football Time - 1935
• Given, Ed. Whither the Women? - Athletics (WKU)
• Bob Coffey Photographer
• Proposed Tenure Plan Acted Upon by WKU Regents
• 49 Western Students Elected to …

Ua77/1 Western Alumnus, Vol. 42, No. 6, Wku Alumni Association

WKU Archives Records

Alumni magazine published by WKU. This issue has the following articles:

• Wood, Willson. He Did Not Teach Art - He Taught People - Ivan Wilson
• Dixon, Frances. Russell Miller - Benevolent Despot of Western Theatre
• The Ivan Wilson Center for Fine Arts
• Conway, Sheila. For New Center . . . A Fine Arts Send-Off - Ivan Wilson Hall
• Hackney, Karen & Richard Hackney. Soaring in '77: Satellite Research
• Branham, Judy. Homecoming 1973
• Conway, Sheila. Music, By Gemini! - Gemini 15
• Given, Ed. For More Than A-Mews-ment - Marvin Mews
• Dunn, Thomas. WKU Professors Complete International TV Research
• Remember 1966-67
• Pomp, …