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Full-Text Articles in Organizational Communication
Examining Interdisciplinary Research Collaborations To Inform Agricultural And Environmental Science Communication: A Meta-Synthesis Approach, Kristin E. Gibson, Allison R. Fortner, Alexa J. Lamm, Madison C. Wilson, Allen J. Moore
Examining Interdisciplinary Research Collaborations To Inform Agricultural And Environmental Science Communication: A Meta-Synthesis Approach, Kristin E. Gibson, Allison R. Fortner, Alexa J. Lamm, Madison C. Wilson, Allen J. Moore
Journal of Applied Communications
Agriculturalists and environmentalists must navigate complex challenges as the global population continues to increase and environmental resources are depleted. Colleges of agricultural and environmental sciences are tasked with addressing the nexus between environmental and agricultural challenges through research, education, and communication. However, the amount of research being conducted with both agriculture and the environment considered is largely unknown and, as a result, their corresponding communication messages may not provide coherent messages from the college. Therefore, the purpose of this study was to identify if research within a college of agricultural and environmental sciences takes a holistic approach so that communication …
Perceptions Of Social Media Use Among U.S. Women Farmers, Kerry Daigle, Sarah Noel Heiss
Perceptions Of Social Media Use Among U.S. Women Farmers, Kerry Daigle, Sarah Noel Heiss
Journal of Applied Communications
Communication networks and knowledge sharing are important for the persistence of small farms that operate outside of industrial agriculture. In past years, internet platforms have been promoted as a tool for farm businesses to connect with customers and other farmers. Social media in particular has gained attention as a user friendly and accessible tool for small business viability. Drawing on Uses and Gratifications Theory, this study uses examines interviews with women farmers' in the United States to explore how they view the role of social media for their agricultural practice. Results demonstrate that women farmers report using social media to …