Mass Communication Commons^™

Winona Currents Annual Report 2009, University Advancement - Winona State University

Winona Currents

This magazine published by Winona State University’s University Advancement was intended to inform WSU Alumni, students, faculty, staff and the greater community about Alumni and the university.Winona Currents Annual Report for 2009.

Ua12/2/1 Stress Busters, Wku Student Affairs

WKU Administration Documents

Special finals week edition of the College Heights Herald.

• Sudoku
• 2009 Fall Semester Final Exam Schedule
• Williams, Wayne. Daily Crossword
• Western Word Search
• God Sent Us A Savior

Ua12/2/1 College Heights Herald, Vol. 85, No. 25, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles:

• Ulber, Emily. Gordon Ford College of Business Dean to Leave Western – William Tallon
• Snyder, Kristen. Service & Support – Community Engagement House, Greg Capillo, Phuong Vu
• Jenkins, Spencer. Officials Advise Pre-break Flu Vaccination – Influenza, Health Services
• Barczak, Mary. Smoking ban to Be Considered – Tobacco, Cigarettes
• Ulber, Emily. Law Enforces Book Deadlines – Higher Education Opportunity Act of 2008, Bookstore
• Ulber, Emily. Administrators Prepare for Legislative Session – Lobbying
• Erskine, Anne. Editorial Cartoon re: Christmas – Big Red
• Holiday Cheer & Jeers: College Heights Herald Gives …

Prospectus, December 9, 2009, Chuck Shepherd, Chrissie Mckenney, Merry Thomas, Levi Norman, Tara Moon Christopher, Sean Hermann, Isaac Mitchell, Cassandra Cunningham, Grant Garland, Arielle Vinegar, Ben Wilson, Aaron Geiger, Patrick Wood, Shagun Pradhan, Alishia Reynolds

Prospectus 2009

No abstract provided.

Spartan Daily December 8, 2009, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 133, Issue 49

Ua12/2/1 College Heights Herald, Vol. 85, No. 24, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles:

• Waggoner, Tabitha. Police Advise Caution After Murder – Martha Richmond aka Bettina
• Simpson, Mandy. Greater Expectations – ACT Admissions Standards
• Hicks, Billy. Bowling Green City Commissioners OK Needed for Projects – Downtown Redevelopment, Gordon Ford College of Business, Housing & Residence Life, WKU Police, Block 12
• Wilson, Laurel. Officials Release Plans for Student Apartments – Downtown Redevelopment, Housing & Residence Life, Student Life Foundation
• Thomas, Julia. A Thousand Words – Chris Manley, Amanda Manley, Traumatic Brain Injury
• Bilby, Tara. Student Government Association to Dine with Lawmakers – Dine …

Ua37/29 Gary Ransdell - Fed. Reserve Board - Ben Bernanke Q&A Session, St. Louis Federal Reserve Board

WKU Administration Documents

Email sent to members of the St. Louis Federal Reserve Board regarding the question and answer session following Bernanke's speech at the Washington Economic Club.

Spartan Daily December 7, 2009, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 133, Issue 48

Central Florida Future, Vol. 41 No. 93, December 7, 2009

Central Florida Future

Student Union open 24 hours; Series: The vehicles of UCF; Wheels by the numbers; Design degree coming in 2012; Keeping campus clean, green; Students reach out to their peers in need.

Ua12/2/1 College Heights Herald, Vol. 85, No. 23, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles:

• Ulber, Emily. Local Clinic May Drop Insurer – Graves-Gilbert Clinic, Health Insurance
• Ulber, Emily. Getting on Board – Regents, Budget, Football, Tuition, Salaries, Gary Ransdell
• Waggoner, Tabitha. WKU Police Plan for New Offices – Downtown Redevelopment, Block 12
• Koontz, Whitney. Western Graduate Shares Love of Music – Tim Livingston, Music for All Occasions
• Bilby, Tara. Western Escapes United States Vaccine Shortage – Swine Flu, Influenza
• Waggoner, Tabitha. Murder Investigation Continues – Martha Richmond aka Bettina
• Erskine, Anne. Editorial Cartoon re: Student Recruitment
• More Than a Game: High School …

Central Florida Future, Vol. 41 No. 92, December 3, 2009

Central Florida Future

Fla. population migrates for jobs; Uncover Thursdays; Need to know?; Plus: Saturday brings Taking Back Sunday; The best breakups ever; Three new programs launch at media center; Professor's book shows the history from FTU to UCF; Group raises money, hopes to help Haiti.

Spartan Daily December 3, 2009, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 133, Issue 47

Spartan Daily December 2, 2009, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 133, Issue 46

Wsu Research News, Winter 2009, Office Of Research And Sponsored Programs, Wright State University

WSU Research News

A twenty-four page newsletter of the WSU Research News. The WSU Research News was published monthly beginning in June of 1968 and issued by the Office of Research Development. This newsletter was created to provide information to the WSU faculty about the availability of outside funds for research and educational programs, new developments that may affect availability of funds, and general information on research and educational activities at Wright State University.

Spartan Daily December 1, 2009, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 133, Issue 45

Journalism Students, Web 2.0 And The Digital Divide, Mary Elizabeth Green

Dissertations

The purpose of this study was to find out if students were utilizing Web 2.0 applications. Since the applications in question are often employed by the media industry, the study aspired to find out if students majoring in mass communication and journalism utilized the applications more often than other students. The “digital divide” is a term used to describe the difference in skill levels in using computer technology and the Internet. Some of the variables typically associated with the digital divide include gender, age, ethnicity, lack of a broadband connection and previous experience using the technology. This study looks at …

Winona Currents Magazine, University Advancement - Winona State University

Winona Currents

This magazine published by Winona State University’s University Advancement was intended to inform WSU Alumni, students, faculty, staff and the greater community about Alumni and the university.SOLD! For benefit auctioneer Kurt Johnson '88 philanthropy is the highest bidder.

Sound Matters: Aural Rhetoric In Pharmaceutical Advertising (Toward A Theory And Method Of Auralacy), Michael Hovan

All Theses

As scholarly theories and explorations of visuality continue to grow in prominence within the discourse on multimodal communication, a gap remains in the literature regarding the affective qualities of sound in multimedia messages. The following study attempts to address this gap and likewise propose a theory of auralacy (aural literacy) by examining the audiovisual interactions present in three different pharmaceutical commercials.
This study begins by examining literature regarding Gestalt perceptual theory, with emphasis on its origins, historical developments, and current status in perceptual research. The literature shows that perceptual wholes may be formed visually, tactilely, aurally, or even intermodally. After …

Citizens’ Local Political Knowledge And The Role Of Media Access, Lee Shaker

Communication Faculty Publications and Presentations

Locally based media institutions that have been at the core of citizens' media environments for generations are facing an onslaught of new competition from new media. The twin goals of this article are to expand our understanding of the distribution of local political knowledge in general and to specifically examine the relevance of media access. The article suggests that media access does bear upon levels of local political knowledge and confirms that citizens who are knowledgeable about local politics do not mirror the profile of those who are knowledgeable about national politics.

Pharmaceutical Direct-To-Consumer Advertising And Print Media, Vanessa Khim

Graphic Communication

The purpose of this study was to determine which type of pharmaceutical direct-to-consumer (DTC) advertising would be the best marketing strategy for pharmaceutical companies to use. The main argument was that one-to-one marketing in the forms of print media and the Internet was the best strategy over mass media marketing in the forms of television and radio.

The study researched various literary sources on the different marketing strategies which facilitated in examining the positive and negative aspects of each. One hundred surveys were distributed to medical personnel and pharmaceutical prescription consumers in both the Bay Area and San Luis Obispo …

Source-Message-Receiver In Integrated Marketing Communication: A Study Of U.S. Institutional Advancement, Sharee Leblanc Broussard

Dissertations

Because integrated marketing communication (IMC) research has traditionally been problematic, this study used an existing scale to determine that higher educational institutional advancement (alumni, marketing-communications, development) is an appropriate venue to study the process model. Responses from practitioners representing every department within advancement, every regional accrediting body and each of the baccalaureate to doctoral Carnegie Classification levels indicated the IMC process model is both understood and its tenets practiced by practitioners at all sizes and levels of institution. The study was of interest to the practitioners as more than half of the respondents requested a copy of the results. Additionally, …

Simpler Packaging, Tomiko Oden

Graphic Communication

This project explains how product packaging is become more "green", and thus more simple. Packaging needs to go beyond just simplifying materials and graphics - it needs to create a simpler process in order to reduce wasted time, energy, and resources.

Ua37/29 Gary Ransdell - Fed. Reserve Board - Right Reform For The Fed, St. Louis Federal Reserve Board

WKU Administration Documents

Email sent to members of the St. Louis Federal Reserve Board regarding Ben Bernanke's Op-Ed "The Right Reform for the Fed" which appeared in the Washington Post.

Central Florida Future, Vol. 41 No. 91, November 30, 2009

Central Florida Future

Field storming raises questions; UCF football; Out with a bang; Former student found guilty; New television show, Glee, sparks interest in performing arts at UCF; No forwarding student e-mails.

Joss Whedon: Finding Religious Themes In A Science Fiction Universe, Amanda M. Baker

Senior Honors Theses

Joss Whedon, the creator of Buffy the Vampire Slayer and other science fiction television shows, is a devout atheist but still manages to weave religious themes throughout his work, including redemption, free will, and Christ figures. This paper will examine the different themes from Whedon’s shows and encourage the reader to look beyond the entertainment aspect and into the deeper moral meaning of the situations he creates.

Spartan Daily November 24, 2009, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 133, Issue 44

Ua12/2/1 College Heights Herald, Vol. 85, No. 22, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles:

• Jenkins, Spencer. Professor Found Dead in Vehicle – Martha Richmond aka Bettina
• Lintner, Jonathan. Willie Taggart Returns to Hill – Football
• Hicks, Billy. Officials: Arts Venues Won’t Clash – Southern Kentucky Performing Arts Center, Van Meter Hall, SKyPAC
• Simpson, Mandy. Mid-Life Classes – Adult Learners
• Ulber, Emily. International Enrollment Rises – Admissions
• Cesare, Albert. A Thousand Words – Bill Schumm, Artists
• Harris, Shakia. Student Government Association Opens Drinking Age Debate
• Wilson, Laurel. Housing & Residence Life to Debut Dorm Version of MTV Cribs
• Erskine, Anne. Editorial Cartoon re: …

Spartan Daily November 23, 2009, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 133, Issue 43

Central Florida Future, Vol. 41 No. 90, November 23, 2009

Central Florida Future

UCF earns spot at bowl game 49-0; Service to give rides to students; Education bill will improve grants, loans; Weezer to play free show; Some push for new sign design.

Central Florida Future, Vol. 41 No. 89, November 19, 2009

Central Florida Future

Fee has sponsor in Fla. Legislature; Uncover Thursdays; Spectacular return; Plus: Column: Don't see Twilight, guys; End of the world is coming; Scantron forms run short a SGA office; volunteer UCF serves up a taste of the homeless; Daytime robbery costs students $2K.