Open Access. Powered by Scholars. Published by Universities.®

Mass Communication Commons™

Open Access. Powered by Scholars. Published by Universities.®

Journal of Media Literacy Education

Discipline
Keyword
Publication Year

Articles 1 - 30 of 246

Full-Text Articles in Mass Communication

Fostering Responsible Ai Use In Communication: An Integrated Approach To Digital Literacy Education, Omer Keynan, Liron Mishkin Drezner, Yuval Gozansky Jul 2026

Fostering Responsible Ai Use In Communication: An Integrated Approach To Digital Literacy Education, Omer Keynan, Liron Mishkin Drezner, Yuval Gozansky

Journal of Media Literacy Education

The paper presents an innovative approach to teaching digital literacy to eighty-two B.A. communication students, focusing on artificial intelligence (AI). Over a semester, students developed proficiency in using AI tools for content creation while exploring their ethical implications. The course integrated practical skills with ethical considerations, providing hands-on experience with AI platforms and facilitating critical discussions on issues such as AI biases. For their final projects, students created social media campaigns using AI tools, accompanied by introspective reports on their creative process and ethical reflections. We aimed to equip future communication professionals with skills to navigate AI-driven content creation responsibly. …


Mapping Media Literacy Assessment: A Systematic Review To Connect The Dots, Lara Azar, Casey Frechette, Hafsa Zia, Joy Amulya Jul 2026

Mapping Media Literacy Assessment: A Systematic Review To Connect The Dots, Lara Azar, Casey Frechette, Hafsa Zia, Joy Amulya

Journal of Media Literacy Education

The goal of this study was to address persistent challenges in assessing media literacy by reviewing assessments developed between 2011 and 2020. We combined landscape analysis, research synthesis, and grounded theory to select assessments, identify key attributes, iteratively code, analyze, and create an integrated synthesis of approaches to media literacy assessments. The analysis classified media literacy constructs by learning dimension (knowledge, skills, attitudes, behaviors) and participation mode (consumption, engagement, creation). The results showed that while most assessments focused on consumption-oriented constructs, engagement- and creation-oriented constructs were also included. Assessments primarily served three research purposes: evaluating media literacy levels in populations, …


How To Incorporate Media Literacy Into General Education Curricula, Dennis O. Frohlich, David Magolis Jul 2026

How To Incorporate Media Literacy Into General Education Curricula, Dennis O. Frohlich, David Magolis

Journal of Media Literacy Education

Media literacy scholars have long championed the inclusion of media literacy courses in all levels of education, from K-12 to collegiate levels. Universities’ general education curricula are one possible site for inclusion of a media literacy course. However, with each discipline vying for a spot in a university’s general education system, a course in media literacy can easily be overlooked or excluded. In this paper, we detail our efforts to successfully incorporate several media literacy courses into our university’s general education curriculum. This is a process we went through twice under two different general education systems. This paper will detail …


Fact-Checking In The University: The Experience Of The ‘Verificatón Electoral’ As A Model Of Teaching Innovation, Irene Larraz, Samuel Toledano, Jordi Rodríguez-Virgili, Félix Arias Robles, Ángeles Durán, Marta Pérez-Escolar, Rocío Zamora Medina, Rubén Ramos Antón, Óscar Espíritusanto Nicolás, Miguel Ángel Esteban Navarro, Marcos Bermejo Gil Jul 2026

Fact-Checking In The University: The Experience Of The ‘Verificatón Electoral’ As A Model Of Teaching Innovation, Irene Larraz, Samuel Toledano, Jordi Rodríguez-Virgili, Félix Arias Robles, Ángeles Durán, Marta Pérez-Escolar, Rocío Zamora Medina, Rubén Ramos Antón, Óscar Espíritusanto Nicolás, Miguel Ángel Esteban Navarro, Marcos Bermejo Gil

Journal of Media Literacy Education

This article analyzes the experience of Verificatón, a teaching innovation project based on a live fact-checking hackathon aimed at identifying and combating disinformation in the electoral context. The initiative, developed by the fact-checking media outlet Newtral in collaboration with nine Spanish universities, brought together a hundred journalism students. The results show that this experience facilitates the adoption of the fact-checking methodology in the students' professional practice and contributes to overcoming the competency gap in university journalism education. The case study validates this training proposal, which, framed within an electoral scenario, reinforces students’ learning of the role of critical thinking in …


The Role Of Media Literacy In Shaping Campus Student Leaders’ Perceptions Of Media Activism, Online Risks, And Social Support, Srividya Ramasubramanian, Minnie S. Mcmillian, Shumaila J. Bhatti, Shannon Burth, Julius Matthew Riles, Elizabeth Behm-Morawitz, Melody Wilson Jul 2026

The Role Of Media Literacy In Shaping Campus Student Leaders’ Perceptions Of Media Activism, Online Risks, And Social Support, Srividya Ramasubramanian, Minnie S. Mcmillian, Shumaila J. Bhatti, Shannon Burth, Julius Matthew Riles, Elizabeth Behm-Morawitz, Melody Wilson

Journal of Media Literacy Education

in social movements. Within contemporary contexts, media is an important site through which campus student leaders raise awareness, share relevant information, distribute online petitions, and shape public discourses on various social issues. Media literacy is an essential skill for student leaders to be effective in their activist initiatives and be able to cope with the inevitable pushback through trolling and cyberbullying that such activism would likely bring up. This survey (N = 855) with college student leaders across three universities explores how they rate themselves on media literacy skills, how well they understand the risks involved with media activism, and …


Automated Media: Challenges And Opportunities For Media Literacy Education, Arnaud Claes, Jerry Jacques, Antonin Descampe, Victor Wiard Jul 2026

Automated Media: Challenges And Opportunities For Media Literacy Education, Arnaud Claes, Jerry Jacques, Antonin Descampe, Victor Wiard

Journal of Media Literacy Education

This paper offers a theoretical reflection on the evolving landscape of automated media, focusing on how automation and so-called Artificial Intelligence (AI) are reshaping traditional media-related practices and the competences required for media literacy. It examines how automated media technologies, such as recommendation algorithms and generative AI, might reshape the critical skills necessary to navigate a complex digital ecosystem. By framing AI-driven media practices through a social-action perspective and treating media as human activities, we argue that media literacy models should encompass competences related to the operation of computational automata, particularly through the management of inbound and outbound information flows. …


Didactic Aspects Of Education Of Primary Teachers With A Focus On Strengthening Their Media Literacy And Fighting Disinformation. Experience From The Czech Republic, Kamil Kopecký, Veronika Krejčí Apr 2026

Didactic Aspects Of Education Of Primary Teachers With A Focus On Strengthening Their Media Literacy And Fighting Disinformation. Experience From The Czech Republic, Kamil Kopecký, Veronika Krejčí

Journal of Media Literacy Education

The paper describes specific experiences with educational activities aimed at strengthening media literacy in the field of combating disinformation among primary and secondary school teachers, which were implemented in 2022-2023 through the Central European Digital Media Observatory. A total of 3633 primary and secondary school teachers from all over the Czech Republic participated in the education and evaluated the educational events. The article presents examples of specific educational activities oriented to the development of knowledge, skills and attitudes of students through teaching in primary or secondary school.


Leveraging Critical Social Media Literacy To Safeguard Youth Against Violent Radicalization And Extremism, Muhammad Akram, Adeela Arshad-Ayaz, Muhammad Ayaz Naseem Apr 2026

Leveraging Critical Social Media Literacy To Safeguard Youth Against Violent Radicalization And Extremism, Muhammad Akram, Adeela Arshad-Ayaz, Muhammad Ayaz Naseem

Journal of Media Literacy Education

Social media is inundated with radical and extreme propaganda. Such information is often left unfiltered due to platform algorithms that are economically driven and socially unethical in design. It puts social media users, mostly youth, in danger of becoming radicalized and vulnerable to supporting and engaging with extremist beliefs. When young people lack sufficient critical social media literacy (CSML), radical and extremist information impacts their perspectives, affecting behavior in the real world. A PRISMA-guided systematic review of the Web of Science core collections and the Scopus database was used to find peer-reviewed articles about how CSML skills can be used …


From Consumers To Creators: Social Media Information Literacy Of University Students., Thuy Thanh Bui, Quyen Trang Mai Nguyen, Tu Thi Thanh Nguyen, Minh Cao Luu Apr 2026

From Consumers To Creators: Social Media Information Literacy Of University Students., Thuy Thanh Bui, Quyen Trang Mai Nguyen, Tu Thi Thanh Nguyen, Minh Cao Luu

Journal of Media Literacy Education

Social Media Information Literacy (SMIL) is increasingly important as social media platforms evolve. SMIL includes skills for navigating, evaluating, managing, creating, and engaging with social media content, aimed at effective information use and critical thinking. Using Heiss, Nanz and Matthes (2023) framework, this study surveyed 410 students via a self-assessment on a 5-point Likert scale. Results indicate students rated their SMIL as average, with the highest scores in appraisal and comprehension, and the lowest in digital creation. Female and senior students, as well as those in Education majors, rated themselves higher. Longer internet usage correlated with better SMIL, especially in …


Teacher Reflections On Media And Information Literacy In Vietnamese K-12 Schools: Current Practices, Challenges, And Pathways For Improvement, Tinh T.T Le, Minh Tran, Anh Dương, Huong T. Pham, Vy Tran, Daniel Jackson Apr 2026

Teacher Reflections On Media And Information Literacy In Vietnamese K-12 Schools: Current Practices, Challenges, And Pathways For Improvement, Tinh T.T Le, Minh Tran, Anh Dương, Huong T. Pham, Vy Tran, Daniel Jackson

Journal of Media Literacy Education

Media and Information Literacy (MIL) education is widely recognized as essential, yet its adoption in Vietnamese K-12 schools is still at the early stages. This study examines the current state of MIL education in Vietnam from the perspective of teachers. Drawing on insights from a trial online MIL teacher training program, which includes teachers’ learning journals, lesson plans, and an open survey using SWOT forms, we explore the approaches they use, the challenges they face, and the opportunities in promoting MIL education in their school setting. Additionally, the findings highlight specific professional development needs to enhance teachers’ MIL instruction quality. …


Productive Disruptions: An Equityoriented Framework For Civic Media Literacy In The Digital Era, Carlos Jimenez, Lynn Schofield Clark, Johnny Ramirez Apr 2026

Productive Disruptions: An Equityoriented Framework For Civic Media Literacy In The Digital Era, Carlos Jimenez, Lynn Schofield Clark, Johnny Ramirez

Journal of Media Literacy Education

This article introduces Productive Disruptions as a framework for civic media literacy that centers equity and social justice. Past scholarship has emphasized understanding media content and gaining competence in media production. To center equity as a structural concern beyond individual behaviors, we argue for media literacy interventions that support disrupting racism in content, production, and digital media distribution systems themselves. Drawing on an ethnographic case study with young people experiencing marginalization, we examine how youth productively disrupted instances of systemic racism via TikTok and Instagram. We identify three distinct modes of intervention: creating counter-narratives that disrupt racist discourses, subverting adult-led …


Promoting News Literacy With Epistemological Beliefs, Ifla Checklist And Ai: Insights From A Teacher Training Program In Italy, Flavio Manganello Apr 2026

Promoting News Literacy With Epistemological Beliefs, Ifla Checklist And Ai: Insights From A Teacher Training Program In Italy, Flavio Manganello

Journal of Media Literacy Education

This study examines the integration of epistemological beliefs, the IFLA checklist for evaluating news credibility, and the News Verifier, an AI tool powered by GPT-4, within a teacher training program aimed at enhancing news literacy. It explores the relationship between educators’ epistemological profiles and their ability to classify news using the IFLA checklist. The study also evaluates alignment between human classifications and those generated by the News Verifier, examining the potential of AI as a complementary resource for supporting practice and reflection in news literacy education. Results indicate that consistent application of the checklist improves alignment with AI outputs, although …


Media Literacy Meets Language Education: Fictional Science (Fisci) Promotes Skills To Identify And Refute Fake News, Stephan Schicker, Jürgen Ehrenmüller, Melanie Hendler, Victoria Reinsperger, Natalia Kubai, Lucia Miškulin Saletović, Bettina Steinbauer, Sabine Schmölzer-Eibinger Dec 2025

Media Literacy Meets Language Education: Fictional Science (Fisci) Promotes Skills To Identify And Refute Fake News, Stephan Schicker, Jürgen Ehrenmüller, Melanie Hendler, Victoria Reinsperger, Natalia Kubai, Lucia Miškulin Saletović, Bettina Steinbauer, Sabine Schmölzer-Eibinger

Journal of Media Literacy Education

This article presents the theoretical and conceptual foundations of the interdisciplinary didactic concept of Fictional Science (FiSci), which is positioned at the interface between media and language didactics. Based on reference concepts such as epistemic vigilance, inoculation, lateral reading, and media literacy in education, FiSci aims to promote secondary school students’ skills in dealing with fake news. While course 1 of FiSci (Activating the Fake News Radar) sensitises students to false information, course 2 (Verification of Information) teaches strategies for identifying false information that are also used by professional fact-checkers, and course 3 (Refutation) focuses on refuting false information.


Digital Texts And Diversity-Sensitive Foreign Language Teaching, Anne-Marie Lachmund, Manuela Franke Dec 2025

Digital Texts And Diversity-Sensitive Foreign Language Teaching, Anne-Marie Lachmund, Manuela Franke

Journal of Media Literacy Education

Digital reading differs significantly from reading on paper, posing several challenges, especially for students learning a second or third foreign language. The complexity of engaging with authentic digital sources is further intensified by the diversity within learner groups. First, the objectives for developing digital reading proficiency in a foreign language are explored, identifying the skills necessary for competent digital readers. Building on these objectives, the paper then addresses the diverse needs of learners, taking into account neurodiverse students in diversity-sensitive teaching environments. The focus lies on the field-specific dynamics of digital reading, particularly those impacting learners with ADHD, dyslexia, and …


Media Literacy In Language (Teacher) Education. Introductory Remarks From The Guest-Editors, Ricardo Römhild, Julia Sgolik Dec 2025

Media Literacy In Language (Teacher) Education. Introductory Remarks From The Guest-Editors, Ricardo Römhild, Julia Sgolik

Journal of Media Literacy Education

This editorial sketches the conceptual foundations for this special issue on media literacy in language (teacher) education. It contextualises this special issue’s focus on language (teacher) education with critical media literacy theory, highlighting the special role of language education in media literacy development both in terms of the subject’s methodology and goals. With its inherent focus on texts and media, language education pursues the goal of empowering learners to become active participants in global – oftentimes digital – discourses. Providing a frame for the contributions to this special issue, this introduction echoes calls for an already observable shift in language …


Using Media As A Source In Lessons: Media Literacy Methodology And Constructivist Media Decoding, Ayşe Aslı Sezgin Büyükalaca, Chris Sperry, Cyndy Scheibe Jul 2025

Using Media As A Source In Lessons: Media Literacy Methodology And Constructivist Media Decoding, Ayşe Aslı Sezgin Büyükalaca, Chris Sperry, Cyndy Scheibe

Journal of Media Literacy Education

Media literacy, beyond being an independent course, can be integrated into educational content at various levels through a structural approach that emphasizes questioning and understanding diverse perspectives. Students need tools to analyze diverse content critically, so it’s important to move away from traditional teacher-centered instruction. This paper examines a question-based approach to integrating media literacy into Turkish educational courses, emphasizing the Constructivist Media Decoding (CMD) method. The study highlights CMD’s potential to address gaps in Turkiye’s media literacy education, offering a detailed discussion of its theoretical background and benefits within the Turkish context. By illustrating CMD’s adaptability and value, this …


A Systematic Review Of Transmedia Literacy: Implications For Lifelong Learning, Rafel Meyerhofer-Parra Jul 2025

A Systematic Review Of Transmedia Literacy: Implications For Lifelong Learning, Rafel Meyerhofer-Parra

Journal of Media Literacy Education

One of the main objectives of international agendas is the promotion of lifelong learning opportunities. Transmedia literacy, usually acquired informally, offers many of the key skills, competences and strategies to ensure learning in a world where technology has a predominant role. However, no analyses reporting the impact of their use are systematically identified in the literature. Therefore, a systematic review of the literature on transmedia literacy and its practices is proposed, searching 4 databases and analysing a total of 42 articles. The results show experiences with plural thematic, extension and educational context, mainly located in the formal educational system, and …


How To Shape Digital Competences Among Pre-Service Teachers: A Global Expert Analysis, Łukasz Tomczyk, Francisco David Guillén-Gámez, Maria Lidia Mascia, Julio Ruiz-Palmero Jul 2025

How To Shape Digital Competences Among Pre-Service Teachers: A Global Expert Analysis, Łukasz Tomczyk, Francisco David Guillén-Gámez, Maria Lidia Mascia, Julio Ruiz-Palmero

Journal of Media Literacy Education

The article explores how to shape digital competences among pre-service teachers within the university education system. It addresses the challenges posed by the rapid development of the information society and the growing digitisation of education, necessitating the redefinition of existing teacher education models. Using the Delphi method, 36 media education experts from six continents were interviewed between June and August 2022. They identified 12 versatile solutions to enhance the effectiveness of digital competence formation in academia. These solutions aim to improve the content, methods, and forms of teacher education, ensuring future pedagogical staff are better prepared to integrate ICT into …


Insights From Educators: Integrating Ai Literacy Into Media Literacy Education In Practice, Stephanie Jean Tsang Jul 2025

Insights From Educators: Integrating Ai Literacy Into Media Literacy Education In Practice, Stephanie Jean Tsang

Journal of Media Literacy Education

Through in-depth interviews with junior high school teachers in Hong Kong who participated in a media and artificial intelligence literacy program intervention, this research highlights the importance of prioritizing values and ethics education over technical proficiency when incorporating artificial intelligence (AI) into media literacy training. While quantitatively assessing students’ literacy levels posed challenges, future media literacy programs should concentrate on introducing technological terminology and concepts, promoting awareness of potential issues, instilling values for responsible technology use, and fostering empathy to create a harmonious online environment. By focusing on fundamental values and key concepts rather than following fleeting AI trends, educators …


Classroom Contexts: Teachers Talk Teaching Media Literacy, Sakshi Bhalla, Michelle R. Nelson, Michael Spikes Jul 2025

Classroom Contexts: Teachers Talk Teaching Media Literacy, Sakshi Bhalla, Michelle R. Nelson, Michael Spikes

Journal of Media Literacy Education

In this study, we examine the lived experiences of educators who engage with youth through media literacy education. While prior research has examined the efficacy of media literacy education interventions, little attention has been paid to the contexts in which these are conducted. Our analysis of 20 semistructured interviews reveals how the structural context illuminates several “divides,” shaping how media literacy is taught and experienced. Three major themes emerged from the data: (1) teachers and high school students inhabit distinct media worlds, shaping their media understanding differently; (2) the socio-economic status of the school determines whether media literacy is taught …


Battle Cry To “Do The Research”: Vulnerability To Qanon, Alt Media, And Low News Media Literacy, Kaye D. Sweetser, Kalyca Lynn Becktel Jul 2025

Battle Cry To “Do The Research”: Vulnerability To Qanon, Alt Media, And Low News Media Literacy, Kaye D. Sweetser, Kalyca Lynn Becktel

Journal of Media Literacy Education

This survey (N = 579) investigated news media literacy among those likely to believe in the conspiracy theories of QAnon. Vulnerability to belief in QAnon conspiracies was predicted by a media diet of alternative media such as 4chan and SnapChat. Those vulnerable to QAnon conspiracy theories had lower news media literacy scores than those who appeared to be resistant to QAnon theories, and rated themselves with lower need for cognition and higher cynicism. Vulnerability to QAnon was predicted by a belief in other specific conspiracy theories, low value of news media literacy, less understanding of the news business, belief …


Media Quiteracy: Why Digital Disconnection Belongs In The Media Literacy Curriculum, Katie Day Good, Michelle Ciccone Apr 2025

Media Quiteracy: Why Digital Disconnection Belongs In The Media Literacy Curriculum, Katie Day Good, Michelle Ciccone

Journal of Media Literacy Education

In this essay, we introduce media quiteracy, which we use to conceptualize and describe the valuable learning that can happen through the refusal to take up new media or the act of pausing or ceasing its use. We see media quiteracy as an active and generative approach to learning and argue for its inclusion in the media literacy curriculum. We trace the history of critical engagement with technologies within education and then articulate what media quiteracy can look like in practice. We surface and discuss three potential obstacles to teaching media quiteracy, which include the ways in which it …


Centering Relation In Media Literacy Practice, Paul Mihailidis, Bobbie Foster, Shannon Burth, Srividya Ramasubramanian, Melissa Tully, Patrick Johnson Apr 2025

Centering Relation In Media Literacy Practice, Paul Mihailidis, Bobbie Foster, Shannon Burth, Srividya Ramasubramanian, Melissa Tully, Patrick Johnson

Journal of Media Literacy Education

As calls for media literacy in formal and informal learning spaces continue to grow, educators’ understanding of media literacies and their purposes remains complex. In 2021, the authors of this paper led a multi-methods research project on media literacy education in the United States, focusing on impact and equity. Findings showed that educators share a commitment to equity and justice but are unclear on how to incorporate them into their work. In response, our research team developed a field guide that maps out equitable media literacy practices for classrooms and communities. In this study, we detail the findings from 11 …


Digital Literacy For Participating In Presidential Election: A Study On Indonesian Students, Marwiyah Marwiyah, Labibah Zain, Aliva D. Kamila, Thoriq T. Prabowo Apr 2025

Digital Literacy For Participating In Presidential Election: A Study On Indonesian Students, Marwiyah Marwiyah, Labibah Zain, Aliva D. Kamila, Thoriq T. Prabowo

Journal of Media Literacy Education

Digital literacy is needed during the presidential election. This study aims to determine the level of digital literacy of Indonesian students concerning what they do with social media information in facing the 2024 presidential election. We conducted a survey in which questionnaires were used as a research instrument to measure the four digital competencies: technical skill, information usage, communication, and creation. The questionnaires are sent to four Indonesian public universities. One hundred ninety-seven students from four State Islamic Universities (Universitas Islam Negeri) participated in this study. We used the mean and percentage score for the data analysis. The research result …


Assessing Media And Information Literacy: Scale Development And Measurement Among College Students, Erlis Cela, Alban Tufa, Melsena Danglli Apr 2025

Assessing Media And Information Literacy: Scale Development And Measurement Among College Students, Erlis Cela, Alban Tufa, Melsena Danglli

Journal of Media Literacy Education

Media and Information Literacy (MIL) is a topic discussed by many authors in recent years. Several authors have developed measurement scales and validated them mainly among students and teachers who have media and information literacy knowledge. Although no evidence is tracked for any research conducted, MIL has been an unexplored field in the Western Balkans region. This article delves into developing and testing a scale for measuring the level of Media and Information Literacy among students in Albania. Firstly, it employs an exploratory qualitative approach, with the use of focus groups, the results of which contributed to the design of …


Measuring Adults’ Media Literacy Skills And News Media Literacy Knowledge In The Context Of Age, Gender, And Education Level, Agnese Davidsone, Vineta Silkane, Ianis Bucholtz Apr 2025

Measuring Adults’ Media Literacy Skills And News Media Literacy Knowledge In The Context Of Age, Gender, And Education Level, Agnese Davidsone, Vineta Silkane, Ianis Bucholtz

Journal of Media Literacy Education

In this study, we examine the relationships between self-reported media literacy skills, actual knowledge of news media literacy, and three sociodemographic factors: age, gender, and level of education. Data were collected through an online survey among a national sample of adults (n = 871) in Latvia. A significant positive correlation was found between all self-reported media literacy subscales and the knowledge subscales of news media literacy. Age was moderately negatively related to self-reported media literacy skills and weakly negatively related to news media literacy knowledge. The level of education was weakly positively correlated with both media literacy skills and …


Cognitive Diagnosis Of Media And Digital Literacy Knowledge Schema In Mexican High School Students, Janneth Trejo-Quintana, Guadalupe E. Morales-Martinez, Betsabe Hernandez-Alvarez Apr 2025

Cognitive Diagnosis Of Media And Digital Literacy Knowledge Schema In Mexican High School Students, Janneth Trejo-Quintana, Guadalupe E. Morales-Martinez, Betsabe Hernandez-Alvarez

Journal of Media Literacy Education

This research explored the mental representation of media and digital literacy (MDL) in 242 Mexican high school students through a definitional task based on the natural semantic networks technique. The participants defined ten target concepts related to MDL, using verbs, nouns, and adjectives as definers, and then they rated each definer with a scale from 1 to 10. The smaller the number, the lower the quality of the definer to conceptualize the target, while the higher the rating, the higher the quality of the definer to define it. The participants showed a beginner level in MDL despite their daily navigation …


Provision Of Brand Information And Critical Reasoning Predict Advertising Literacy, Eugene Zheng Yao, Alexandra List Apr 2025

Provision Of Brand Information And Critical Reasoning Predict Advertising Literacy, Eugene Zheng Yao, Alexandra List

Journal of Media Literacy Education

This study investigated students’ critical reasoning about commercials, as an aspect of advertising literacy. Critical reasoning was examined under two different experimental conditions. That is, students were tasked with watching four different commercials with 1) brand information provided or not, and 2) asked to engage in critical reasoning or not. The commercials chosen used various production techniques (e.g., socially conscious marketing) to mask their persuasive message. Students provided with brand information within commercials had significantly higher critical reasoning scores when viewing two, out of the four, commercials, and significantly higher overall Analysis of Persuasive Intent (API) scores and brand recall. …


Exploring Critical Thinking Of Smartphone Use From Elementary School Students In Kosovo, Muhamet Jahiri, Gëzim Qerimi, Dren Gërguri Dec 2024

Exploring Critical Thinking Of Smartphone Use From Elementary School Students In Kosovo, Muhamet Jahiri, Gëzim Qerimi, Dren Gërguri

Journal of Media Literacy Education

This study examined smartphone usage behaviours of elementary school students and media literacy. Data were gathered from a survey with a sample of 450 students from different schools in seven main regions of Kosovo, aged 10-15. There is no difference between males and females in smartphone access, while there is a slight difference between them in time spent using smartphones. This research clearly shows that elementary school students’ smartphone use is very high, but on the other side, it is not reflected at all in the school curriculum. There is a low level of getting advice from parents and a …


Vulnerability Profiles And Educational Demands Of Spanish University Students In The Face Of Fake News, M. Esther Del Moral Pérez, Jonathan Castañeda Fernández, Nerea López-Bouzas, M. Carmen Bellver Moreno Dec 2024

Vulnerability Profiles And Educational Demands Of Spanish University Students In The Face Of Fake News, M. Esther Del Moral Pérez, Jonathan Castañeda Fernández, Nerea López-Bouzas, M. Carmen Bellver Moreno

Journal of Media Literacy Education

This study is part of the Surfing the Waves of Fake News (SURFake) project, involving 543 Spanish university students. Its purpose is to understand the variables related to potentially risky practices students engage in on social media and their educational shortcomings. An opinion questionnaire was used to establish levels of vulnerability to fake news. The results show that the most vulnerable are the youngest and those who spend more time exposed to social media, limit themselves to consuming content, read their news superficially, and lack specific education or training. Respondents who are aware of their limitations request training to recognize …