Mass Communication Commons^™

Just City And Racialized Media: How A Non-Profit Provokes Policy And Fights Criminal Injustices, Isabella L. Wollfarth

LSU Master's Theses

This study explored the intersection of racialized media narratives, nonprofits, and penal policy through a case study of Just City, a nonprofit criminal justice organization located in Shelby County, Tennessee. Through the lens of Just City, this study explored how nonprofits resist racialized media narratives regarding crime and how in turn this contributes to penal policy reforms. This is accomplished using a thematic analysis to draw larger conclusions from coding Just City’s Instagram and through extensive interviews with Just City staff and local Shelby County and Tennessee politicians. These methods are guided by framing theory, an ideological framework that explains …

Revolting Drag: Filth, Horror, And The Queer Art Of Monstrosity, Claire-Scott A. Lynch

LSU Master's Theses

This thesis examines how The Boulet Brothers’ Dragula, a horror-themed reality drag competition series, uses monstrosity as a tool of queer resistance. In contrast to mainstream drag representations, which often promote assimilationist ideals, Dragula embraces filth, grotesqueries, and failure as strategies of disrupting normative structures. Grounded in queer theory and queer of color critique, this thesis uses thematic analysis to explore how Dragula mobilizes monstrosity to resist normative portrayals of queerness. Through close analysis of the show’s season finales, the study identifies three major themes: grotesque aesthetics, beyond the binary, and identity as resistance. These findings reveal how Dragula positions …

The Effects Of Disclosure Of Genai Use In The Production Of Advertising In High And Low Involvement Settings, Shawn Griffin

LSU Master's Theses

This study explores the effects of GenAI disclosure on advertising effectiveness and how these influences interact with consumers’ involvement in advertised products using a 2×2 experimental design with 83 participants, manipulating AI disclosure (disclosed vs. not disclosed) and involvement level (high vs. low). Findings indicate that disclosure negatively impacts brand attitude but has no significant effect on ad attitude, purchase intention, or sharing intention. An interaction effect was also found that in high-involvement conditions, disclosure increased the intention to share the ad. These results, framed through the Elaboration Likelihood Model (ELM) and Persuasion Knowledge Model (PKM), offer insights into the …

A Socioeconomic Analysis Of Fashion Entrepreneurs And The Use Of Self-Branding To Influence Consumer Behavior, Jasmine Gibbs-Stepter

LSU Doctoral Dissertations

The fashion industry is widely recognized as a significant sector within the global economy, crucially driving trends, creating jobs, and shaping culture. Despite its prominence, entrepreneurs from marginalized socioeconomic backgrounds often encounter considerable hurdles in establishing their businesses and sustaining them over time. These challenges manifest in various forms, including access to vital financial resources, insufficient networking opportunities, and restricted entry into lucrative markets, making it difficult for these entrepreneurs to compete in a dynamic and competitive landscape.

The rise of social media, with platforms like Instagram leading the charge, has ushered in a new era for fashion entrepreneurs. As …

The Work Of An Hour: A Case Study Of Propaganda, Michael F. Russo

Faculty Publications

This research paper discusses the messaging of United States President George W. Bush and his administration regarding the U.S. led invasion of Iraq. Transcripts of presidential communications, national news programs, and public opinion polls from 2001-03 were analyzed to identify patterns in these communications. This review demonstrated techniques similar to those used in historical propaganda campaigns to sway public opinion. The introduction and repetition of key terminology from the government was followed by magnification by television news programs. These messages were broadcast despite lack of evidence of Iraq’s involvement with the 9/11 attacks or their possession of weapons of mass …

Euphemism In Ai Discourse As Colonial Harm & Effect: Learnings From Subaltern Puerto Rico, Jacqueline Oquendo

LSU Doctoral Dissertations

Through three integrated studies, this dissertation explores complex human-AI interactions by comparing the perceptions of two groups of U.S. citizens: subaltern Puerto Ricans and stateside Americans’ interactions with ChatGPT. This corpus-assisted Critical Discourse Analysis or CLCDA, triangulated with 1:1 semi-structured interviews, validates scholars’ concerns about the biases inherent in generative AI. Contributing to those concerns, this dissertation reveals that ChatGPT deploys discourse strategies that, when executed, facilitate digital colonialism. Euphemistic language is prominent among its discourse strategies, replacing controversial words, phrases, and topics with more palatable ones. When prompted on events of historical significance, I find that ChatGPT’s discourse obscures …

Do #Blm At The Plantation: A Study Of Plantation Tourism After The Racial Reckoning Of 2020, Denetria N. Lee

LSU Master's Theses

Following the murder of George Floyd at the hands of Minneapolis police officer Derek Chauvin, the widespread public protest of racial injustice created a groundswell that prompted corporate and media responses, so much so that by the end of the summer of 2020, it seemed as if "Black Lives Mattered" everywhere and to everyone. Public response incentivized subsequent corporate response in financial pledges and other commitments to racial justice initiatives until 2020, which became known as the year that America confronted racism or the racial reckoning of 2020. While the public demanded acknowledgment of the many forms of contemporary racial …

Healthcare-Seeking Behavior In A Toxic Landscape: Investigating Cancer Care Awareness In Louisiana's Cancer Alley, Moumita Roy

LSU Master's Theses

The fossil fuel and petrochemical sector in the Louisiana region, known as "Cancer Alley," has a devastating impact not only on the environment but also on the health and lives of the local population. Extreme pollution from the petrochemical industry not only elevated cancer rates in this region but also maternal, reproductive, and newborn health harms, respiratory diseases, and other complex health issues. This study examined the healthcare-seeking behavior of some residents and their awareness of cancer facilities within a 100-mile radius of their homes and identified key challenges, such as proximity of cancer care and accessibility, financial constraints, and …

Emotional Diplomacy From Tel Aviv To Baghdad: Analyzing The Impact Of Emotional Appeals On Social Media Engagement, Soheil Kafiliveyjuyeh

LSU Doctoral Dissertations

This study investigates the use of emotional appeals in the diplomatic communication of U.S. ambassadors in the Middle East. In the realm of diplomacy, actors might strategically and deliberately exhibit emotions to shape and control how their nation is perceived internationally. The project's primary objective is to explore the effectiveness of emotional appeals in generating social media interactions with politicians’ and ambassadors’ messages, and in building relationships with their target audience through these engagements. Using three studies, I examine the diplomatic communications of U.S. ambassadors in the Middle East by focusing on their utilization of Twitter/X and emotional diplomacy strategies. …

From Empowerment Movement To Hijacked Hashtag: A Thematic Analysis Of #Shoutyourabortion, Sidney R. Reynen

LSU Master's Theses

This study delves into the digital landscape of the contentious abortion debate, focusing on the use and hijacking of the Shout Your Abortion hashtag. Drawing parallels to previous research on digital feminism, hashtag activism, and hashtag hijacking, this study further expands such literature by revealing shifts in anti-abortion rhetoric and strategies post-Dobbs. I identified seven themes within the supportive discourse: abortion narratives, pro-choice and other feminist rhetoric, calls to action, feminist art and shareables, reproductive health information and resources, positive-to-neutral mentions of the movement, and engagements with anti-abortion users. Within the hijacked posts, I identified five themes: Shout …

Building Solidarity Between Minority Groups, Seonwoo Kim

LSU Doctoral Dissertations

Although a considerable number of scholars agree that an intergroup coalition among minorities will be more powerful in changing biased perceptions, regulations, and policies (e.g., Burson & Godfrey, 2020; Lane et al., 2019), cross-minority solidarity is challenging due to the inherent difficulties in establishing a shared goal and reaching a consensus on methods and tactics (Gawerc, 2021; Rogers, 2004) and competing policy stances and stereotypes (Hope, 2019; Nopper, 2006). Numerous instances of social movements that failed due to the failure of coalitions to form have been documented in the literature (e.g., Almeida, 2010; Ferree & Roth, 1998; Gelb & Shogan, …

Cultural Expression And Relevancy Communicated Through Marching Band Performance In Louisiana, Nicholas Ashton

LSU Master's Theses

This study explored the use of marching band membership as a medium of mass communication through in-depth interviews with Louisiana collegiate marching band participants and subsequent analysis. Since these groups tend to serve as their school’s face and brand ambassadors in many cases, this study will look to their constituent members to explore what it is truly like to be a small cog that makes the whole run effectively and efficiently. Intersections of a marching band’s outward-facing image and its members’ personally held values, beliefs, and preferences are of specific interest in an effort to understand the effects of mass …

Institutional Rhetoric And Campus Reactions: A Multi-Method Case Study Exploring University Communication And Social Responsibility In A Racial Crisis, Rockia K. Harris

LSU Doctoral Dissertations

This case study explores how an institution in the southeastern conference (SEC) responded to racial reckonings before and after the 2020 murder of George Floyd, how students came to perceive the institution's responses and commitment to diversity and inclusion. To understand this phenomenon beyond apologia and image repair theory, the discourse of renewal theoretical framework and university social responsibility guides this dissertation. This work fills a gap in the literature on crisis communication in response to racism in higher education spaces. Using critical discourse analysis and an open-ended survey, this dissertation further explores the idea of social responsibility of institutions …

Women's Interracial Friendships: Cultivating Coalitional Possibilities Across Difference Through Dialogue, Akie Fukushige Wenk

LSU Doctoral Dissertations

In my dissertation, I thread through the macro-structure as well as micro-operations of hegemonic ideologies, namely white-supremacist capitalist cis-hetero patriarchy (hooks, 1995, Valdes, 1996), that has historically plagued the United States, eventually gaining a global reach over time. I center interracial friendship between Black and White cis-women, where I locate coalitional possibilities that begin at the grassroots level. I situate this interracial relationship within the socio-ecological system where the personal meets the social (including racialized backgrounds). I use a series of analogies to equate these ideologies as toxins in the air, water, and soil. Soil is where we can work …

Effects Of Stereotypes On Black Women Audiences, Darian M. Shorts

LSU Master's Theses

This study focuses on the effects that televised racial stereotypes have on the self-perception of viewers who identify as Black women. This paper lists three commonly used stereotypes for Black women in television and provides detailed background and analysis of each. There were three goals that I wanted to achieve with this study. The first goal of this study was to measure the amount of stereotyped entertainment these specific viewers consume. The second goal of this study was to understand the positive and negative effects that racial stereotypes have on Black women. The last goal of this study was to …

Watching Sports Online: Evaluating The Viewing Motivations Of Sports Streaming Service Users, Jordan Dove

LSU Master's Theses

With millions of viewers tuning in to sporting events each year, there are many different motivations to analyze as to why there are such a large amount of people involved. More recently, sports streaming services have become a second option for viewers to watch sporting events, creating even more popularity for the sports market. New highs of streaming viewers have been seen with each passing year, as new media continues to take over old traditional media like network television. In 2022, for instance, streaming service viewership surpassed cable tv and broadcasts (Nielsen, 2022), creating a turning of the tide. Many …

A New Test Of The News: An Examination Of The New York Times And Cnn Coverage Of The War In Ukraine, Hannah Ross

LSU Master's Theses

Russia launched a military invasion of Ukraine on 24 February 2022, setting off Europe’s largest war since World War II. The war captured the attention of American news organizations, which gave the conflict unprecedented levels of coverage. This thesis tested the coverage of the war in Ukraine by two major American news outlets: The New York Times and CNN. This study used qualitative content analysis to examine the top four front-page stories of the Times and CNN Newsroom show. Two timeframes were used to analyze these materials: February 24, 2022, to March 9, 2022, and September 17, 2022, to September …

Examining Framing Of Local And National Media Coverage Of Sandy Hook And Robb Elementary School Shootings, Gabrielle L. Debruler

LSU Master's Theses

There have been over 350 K-12 school shootings since the shootings at Columbine High School in 1999 (Cox et al., 2023). Thousands of journalists cover these attacks each in their own way with unique motives. This information goes to the public, and it is up to that person how they want to consume the story and view the shooting. National and local journalists tend to cover school shootings quite differently throughout time with unique frames. The shootings at Sandy Hook Elementary and Robb Elementary Schools illustrate this framing distinctively.

Through a qualitative study of national and local coverage of the …

Exploring The Effects Of Individuals’ Perceived Prototypicality Within A Fandom, Keely Diebold

LSU Master's Theses

Passionate fandoms centered on popular film and television series can elicit large-scale positive fan activity. At the same time, however, negative consequences can arise as factions or subsets of members with varying opinions arise within fandoms. One possible explanation for this phenomenon is varied levels among fandom members of how prototypical they view themselves within the context of that fandom. Research on social groups, however, has historically looked exclusively at perceptions of others' prototypicality and not of the self. Drawing on theories of social identity (SIT) and self-categorization (SCT), this project serves to bridge this research gap by exploring to …

News(?)Papers: A Typology Of Fake News, 1880-1920, Olivia G. Romaguera

LSU Master's Theses

“Fake news” is a malleable concept. It can be beaten and reshaped to fit many different contexts. One widely accepted definition of fake news is false information purporting itself to be factual. Another is information that is factual but called “fake” in order to discredit it. Concern over the spread of fake news increased in recent years. But preoccupation with what is happening today has left a gap in our understanding of the phenomenon, specifically its roots in the past. “Fake news” was present when news technology was relatively primitive; it is not essentially a function of such modern advancements …

Is There A Balance Between The U.S. Government Secrecy Regime And Free Speech Rights Of Government Employees?: The Legal Landscape Of The U.S. Government Control Of Information, Qinqin Wang

LSU Doctoral Dissertations

This dissertation explores the tension between the U.S. government’s control of information and government employees’ claims to free speech rights. The U.S. government prepublication review is a censorship system that requires former and current federal government employees to submit any materials intended for publication to their agencies for prior review before they attempt to make any external communication or proceed with any publications. The prepublication review regime has become an essential means by which the U.S. government controls internal information, and has long been controversial because of its censorship nature. Specifically, this dissertation focuses on legal disputes between the U.S. …

Framing Addiction: How Variations Of News Stories Affect Attitudes Toward Addicts, James A. Smith

LSU Master's Theses

Stigma toward drug addicts and alcoholics can act as a barrier to treatment and, ultimately, result in more lives lost. Over previous decades, journalists have largely framed addicts as problematic to society which contributes to public stigma. Prior research in social medicine has found that non-news portrayals of treated addicts can improve public attitudes. Similarly, studies in mass communication have found that different ways of framing news stories can elicit different attitudes from news consumers. The purpose of this study is to test the effects of thematic framing, episodic framing, problem framing, and solution framing on readers’ attitudes when journalists …

Media Literacy In Public Education: A Mixed-Method Exploration, Jessica Wyers

LSU Doctoral Dissertations

You have to know where you are to know where you’re going. This is the approach I attempt to take to understand next steps in media literacy education and policy. Little research has been done to understand the current state of media literacy education, what is actually happening in the classrooms and education system, to better judge more intentional interventions in the future.

This dissertation explores the current issues in media literacy education in our public schools. I combine the strengths of a qualitative investigation of published public school media literacy curricula with survey data measuring the perceptions of students’ …

A Study Of The Effect Of Sympathetic Framing On Attitudes Toward The Homeless, Marshall Mills

Honors Capstones

No abstract provided.

Languages Of Reform: Populist Revolution Or Middle-Class Progressivism?, Timothy Vest Klein

LSU Doctoral Dissertations

Populists and Progressives around the turn of the 20^th century had similar reform goals and many of the same foes. Both wanted to expand the power of the federal government to counter corporate monopolies which were dominating the nation’s economy and political system. In the early 1900s, Progressives enacted numerous reforms that were championed by Populists, including regulating railroads and other large corporations, breaking-up monopolies, implementing a graduated income tax, among other reforms. With so much agreement on policy, why did Populists and Progressives actively work against one another in the 1890s?

Part of their antagonism came from their …

Color, Culture, And The Implications For Emotional, Cognitive, And Behavioral Reactions, Renee Lucas

LSU Master's Theses

Color plays a significant role in life, influencing how we perceive things, how symbols change in meaning, how brands, logos, and pictograms are communicated, as well as how our emotions are perceived and how our moods are affected. For designers, advertisers, and visual communicators, color is crucial because it has a big impact on how people perceive, relate to, and value an image or advertisement. There are many factors that play a role when people develop their personal color interpretations – one being culture. The purpose of this study is to investigate the links between culture, color, and individuals’ cognitive, …

The History And Continuing Impacts Of Press Staff And Media Relations In Congress, Madelyn Cutrone

Honors Capstones

No abstract provided.

The Effects Of Covid 19-Related Social Media Hate Crime On Asian And Asian Americans' Self-Esteem, Saachi Chugh

LSU Master's Theses

The COVID-19 pandemic has changed the way people communicate, live, socialize and perhaps the way they feel about the Asian population. The United States has seen a rise in the Asian hate crimes on online and offline platforms since the beginning of the pandemic which has affected the overall well-being of the Asian population. To our knowledge, the present study is one of the first studies to address the effects of COVID 19-related online perceived racial discrimination on the self-esteem of Asians. Additional objectives were to reveal the different coping mechanisms being used by the Asian population to cope with …

The Effects Of Covid 19-Related Social Media Hate Crime On Asian And Asian Americans' Self-Esteem, Saachi Chugh

LSU Master's Theses

The COVID-19 pandemic has changed the way people communicate, live, socialize and perhaps the way they feel about the Asian population. The United States has seen a rise in the Asian hate crimes on online and offline platforms since the beginning of the pandemic which has affected the overall well-being of the Asian population. To our knowledge, the present study is one of the first studies to address the effects of COVID 19-related online perceived racial discrimination on the self-esteem of Asians. Additional objectives were to reveal the different coping mechanisms being used by the Asian population to cope with …

Parasocial Relationships With Online Influencers, Sydney Reynolds

LSU Master's Theses

Current research on parasocial relationships has a focus on the media consumer and the media personae in television or film where the media consumer exerts time and emotional energy into the relationship while the character is unaware of their existence. The purpose of this study is to explore the Influencers and further conceptualize the term parasocial relationship to include these online mediated relationships and interactions. This study explores parasocial relationships and what is associated with them in the context of social media with respondents who consistently engage with social media Influencers. Social media Influencers address their audiences personally and share …