Mass Communication Commons^™

Choosing Progress: Evaluating The "Salesmanship" Of The Vietnam War In 1967, Gregory A. Daddis

History Faculty Books and Book Chapters

"As the president and his war managers increasingly saw Vietnam as a 'race between accomplishment and patience,' publicizing progress became an integral part of the war. Yet far from a unique case of bureaucratic dishonesty, the 1967 salesmanship campaign demonstrates the reality, even necessity, of conversation gaps when one is assessing progress in wars where the military struggle abroad matters less than the political one at home."