Journalism Studies Commons^™

A Qualitative Study Of Journalism Course Syllabi In Relation To The First Amendment, Elizabeth L. Bunnell

Journalism Undergraduate Honors Theses

The goal of this research is to gain more insight into collegiate journalism course syllabi and the First Amendment. The First Amendment is a foundational aspect for a career in journalism, and one way to learn how college journalism students are interacting with the First Amendment is to conduct a qualitative analysis of the syllabi. A syllabus is the contract between professor and student for the course; therefore, it should contain the most important information relating to the course. 47 syllabi were collected from the School of Journalism and Strategic Media from the Spring 2025 semester. After reading through each …

Click, Share, Believe, And Share Again: The Role Fake News Plays On Social Media, Lillian E. Sage

Journalism Undergraduate Honors Theses

This study examines the prevalence and plight of misinformation referred to as fake news found on social media. The study paid particular attention to, investigating which demographic groups are most likely to believe and disseminate fake news, as well as, understanding the kind of effect such exposure may have on individuals. To investigate these issues, a survey was developed using Qualtrics and distributed to members of the University of Arkansas community via email and group messaging platforms. To broaden the sample, the survey was also shared through the researcher’s social media networks, resulting in a more diverse group of …

Media And Government: Celebrity Endorsements And Their Effect On Voter Efficacy, Political Confidence, And Voter Turnout, Macey Wyler

Journalism Undergraduate Honors Theses

Celebrity endorsements have played a role in American politics for centuries, but their influence has evolved in the digital age with the rise of social media. This study examines how endorsements by public figures influence voter efficacy, confidence, and engagement among college-aged individuals. Using a convenience sample of 162 students ages 18-23, participants responded to a web-based survey featuring hypothetical social media posts to measure how likely they would be to register to vote, engage politically, or share endorsement content based on an endorsement by a public figure. Quantitative analysis in Google Sheets and StatCrunch revealed descriptive trends, and qualitative …

Understanding How Ai Chatbots Act As Gatekeepers When Recommending Destinations, Ayden Alexandra Carmack

Graduate Theses and Dissertations

As artificial intelligence chatbots become a primary tool for travel discovery, questions arise about whose destinations get recommended and how. This study examines how ChatGPT (OpenAI), Claude (Anthropic), and Google Gemini function as algorithmic gatekeepers in travel recommendations, drawing on gatekeeping theory, framing theory, and growing scholarship on AI bias in tourism. Using a content analysis of 135 AI-generated responses to 15 standardized travel prompts (45 per platform, each run three times) this study coded destination selection patterns, dominant narrative frames, and informational omissions across platforms. Results show that 88.9% of recommended destinations were classified as high-income nations, with Japan, …

Comparatively Exploring Journalism And Oral Histories As Modes Of Advocacy For Marginalized Communities, Miceala R. Morano

Journalism Undergraduate Honors Theses

In this study, four oral history interviews produced at the Pryor Center and news stories produced by four local media outlets were comparatively analyzed using software program MAXQDA. Each was qualitatively coded for expressions of identity, community and advocacy. These three key themes were determined through bottom-up processing, meaning the overarching themes were selected after each interview was listened to twice.

The results of this process were then used to determine the key similarities and differences between oral history and journalism, and how both practices can be used to accurately capture the narratives of marginalized communities. These findings were combined …

The Impact Of Ai-Generated Celebrity Endorsements In Political Advertising, Ryann M. Richards

Journalism Undergraduate Honors Theses

This study examines how celebrity endorsements and the use of artificial intelligence (AI) influence voter perceptions in elections. To study the relationship between celebrity endorsements and AI, I used an experiment embedded in a survey with two conditions: one AI-generated celebrity endorsement and one AI-generated non-celebrity endorsement. Both endorsements were for a fictional candidate running for office on a platform of supporting maximum age limits of elected officials. In the celebrity condition, an AI-generated version of Dolly Parton’s voice was used. Participants then reported their perceptions of favorability, trustworthiness, recognition, fandom, and policy support. The results showed that participants who …

Does The Medium Make A Difference? A Quantitative Study Of Traditional Versus Social Media, Erin Elaine Bailey

Graduate Theses and Dissertations

People are changing why they use social media, what used to be a way to unwind and stay in touch with old friends is now being used for something much different. This study looks into how young adults (ages 18–25) perceive and retain information from social media compared to traditional media. As social media increasingly functions as both an entertainment and news source, the distinction between it and traditional journalism continues to diminish. Using a quota sample of 300 participants, data were collected through a Qualtrics survey measuring media engagement, usage, perceived credibility, and knowledge retention. Participants were exposed to …

The Use And Implications Of Visual Production Choices: Evidence From Presidential Debates And Political Interview, Emma Lorraine Rasmussen

Graduate Theses and Dissertations

Live television production has long been a powerful tool for broadcasting media to curate what an audience sees and understands about aired material. Production techniques used by broadcasting companies have the power to influence how audiences perceive and interpret political candidates. In Study One, the two 2024 presidential debates were analyzed for a variety of different trends including: who was on screen, the different camera shots used, and camera movement. Video formats of the 2024 CNN and ABC debates were coded using Observer XT, a content analysis software and were examined for the frequency and duration of each behavior. Patterns …

Reporting On The Glass Runway: The Agenda-Setting And Framing Used In Fashion Media’S Coverage Of Gender Imbalances In The Luxury Fashion Industry, Natalie Murphy

Graduate Theses and Dissertations

The aim of this study is to analyze the agenda-setting and framing techniques used in coverage of the lack of women in creative director positions in the luxury fashion industry, considering the different levels of contracts and proximity each publication has to hiring gatekeepers. Using a multi-method study of content analysis and interviews with fashion media professionals, this study explores questions of how often these articles are published and whether independent and advertorial publications use different framing strategies when reporting on fashion industry accountability. Twenty-five editorial articles from seven different publications were included in the content analysis portion of the …

The Biased Divide: Perceptions And Challenges Of Esports Within Universities, Alexzandra O'Neal

Graduate Theses and Dissertations

This study examines how institutional framing and student motivations influence the development and perception of collegiate Esports programs within higher education. The research explores how Esports is positioned as either a legitimate academic and competitive pursuit or a low-priority extracurricular activity, and how these perceptions impact program growth and student experience. This non-traditional thesis is presented as a documentary film utilizing a qualitative, semi-structured interview methodology. Data were collected through interviews with students, faculty, and program leaders, focusing on a comparative analysis between University of Oklahoma and University of Arkansas. Findings indicate that institutional support and framing play a significant …

Marvelous And Disturbing: Surreal Imagery, Elaboration And The Limits Of Persuasion In Women's Health Journalism, Shelby Elizabeth Gill

Graduate Theses and Dissertations

Since the 1930s, surrealism has lent its abstract hand to journalism, offering a visual language for topics that resist literal depiction. Given its historical and often fraught association with the female form, surrealist imagery has found a natural home in editorial coverage of women's health, most recently in reporting on endometriosis, a condition whose invisible, stigmatized and difficult-to-articulate experience makes conventional photojournalism an inadequate representational tool. The present study experimentally compared surreal imagery, realistic imagery and a text-only control condition to assess their effects on knowledge acquisition, comprehension, attitudinal responses, perceived risk and behavioral intentions related to endometriosis in a …

Behind The Screens And The Scoop: A Qualitative Analysis Of First-Person Mental Health Content On Social Media And Implications For News Coverage, Isabella Lise Marie Larue

Graduate Theses and Dissertations

More young people are reporting increased viewership of health content across social media platforms, with only 55% of adults reporting this in a 2025 KFF (Kaiser Family Foundation) poll. While trust in this form of information is low, consumption is increasing, alongside traditional news articles’ agenda-setting that discusses the same information in a different format. The goal of this research is to explore the effects of consuming first-person mental health content on social media for people with mental illness, more than just documenting its existence, and if audiences report a sense of belonging through this social media content. The results …

“No Man Is An Island:” A Critical Discourses Analysis Of Newspaper Reporting On The Marshallese Community In Northwest Arkansas, Johana Vazquez

Graduate Theses and Dissertations

The aim of this study was to examine local newspaper coverage of the Marshallese community in Northwest Arkansas from 1998 to 2017 and analyze discourses that could be attributed to linguistic bias, stereotypes, and Pacific transnationalism. This analysis examines how marginalized immigrants are portrayed in local news coverage using a critical discourse analysis (CDA). The study analyzes the labels and metaphors used in the coverage of Marshallese immigration, adapts the Stereotype Content Model for a discourse analysis, and compares the experiences of Marshallese in the area with larger scholarly work on Pacific transnationalism. The researcher analyzed 11 published pieces from …

On And Off The Court: Who Am I?, Katie Claire Parker

Graduate Theses and Dissertations

From a very young age, athletically gifted individuals are encouraged to pursue their sport. This can lead to a strong maturity in an athletic sense, yet it comes at the expense of other areas of development. The early commitments to sport require the individual to make sacrifices that allow them to gain competency over others, as a result, additional values and identifying characteristics get pushed aside. Further, athletes are known for performing in the spotlight. Every game has an audience and one team ends up a winner, the other a loser. Typically, the athletes experience the highs of victory and …

Utility And Democracy In Political Campaign Advertising: Toward A Rule-Utilitarian Ethic For Political Marketing And The Ethics Of Meddling In The Other Party's Primary, Joel Lansing Reed

Journalism Faculty Publications and Presentations

Political advertising ethics has long been dominated by an adherence to the norms of democratic idealism or the highly situational ethics of act utilitarianism. This article proposes an alternative system of political advertising ethics grounded in Brandt's ideal moral code theory, a form of rules-based utilitarianism. To illustrate the relative advantage of rule utilitarianism, the author investigates the ethics of advertising campaigns aimed at intervening in an opposing party's primary. The past decade has seen a dramatic resurgence in Democratic and Republican candidates in the United States meddling in the opposing party's primary through advertising campaigns designed to exploit tensions …

Gender, Politics, And Power: How Women Presidential Candidates Are Framed By News Narratives, Victoria Hernandez

Graduate Theses and Dissertations

The aim of this study was to look at the coverage of the presidential campaigns of Hillary Clinton in 2016 and Kamala Harris in 2024 during the Democratic National Convention, and analyze the differences in regard to gender, race, and political bias. The examination of these news narratives helps explore a question of whether journalists report with bias when covering politics. The researcher analyzed 11 published pieces from five mainstream media outlets. Findings of the study show that bias is unavoidable even when a journalist strives for objectivity which does not exist in newsrooms across the political spectrum. The findings …

A Native American Free Press: The Opportunities And Threats To Press Freedom In Indian Country, Bryan Pollard

Graduate Theses and Dissertations

Tribal media – media outlets often operated by a tribe for a Native audience – are an indispensable public service to their communities. They are relied upon for news and information about current events and governmental actions, and often reinforce cultural and community values. These outlets are often financially subsidized by the tribal government if the operation is too small or geographically remote to generate the revenue necessary for financial independence. Herein lies a central dilemma: Can tribal media, under the influence of tribal governments, serve as an independent voice free of political interference and capable of fair and truthful …

To Be Framed: Investigating The Influence Of American Media Frames On Gun Control, William C. Chamblee

Graduate Theses and Dissertations

Gun control may be one of the most polarizing political issues facing America today. While there are many factors that contribute to gun control controversy, one may be how it is framed by news organizations. Research suggests that the emergence of partisan news media, differing levels of issue salience, and the public’s increased willingness to selectively expose could widen the gap between both Republicans and Democrats through their opinions on the issue of gun control, causing polarization. Using a survey, this study found that both Republicans and Democrats are likely to selectively expose to partisan media outlets and that a …

The Constant String Of Crises: A Critical Discourse Analysis Of Twitter Responses To Celebrity Crisis Communications, Megan Willman

Graduate Theses and Dissertations

Celebrity crises are more prominent in today’s social-media-fueled world than ever before. Public relations teams are hired to handle these instances on behalf of the celebrity, but no one can control the discourse that ensues on social media. The end goal of these teams is to restore trust and reputation with stakeholders and fans. Although there have been many studies on crisis communications, there are few studies thus far that have examined the strategy as well as the discourse of such timely crises. The public figures included in this paper are Ashton Kutcher, Lizzo, Luke Combs, Mila Kunis, and Taylor …

Narrative Harmony: The Implementation Of Sound Design And Its Immersive Nature, Patrick Joseph Kelly

Graduate Theses and Dissertations

Sound is the first tool we are given to interact with the world we inhabit. Despite this, most discussion of narrative content revolves around written and visual storytelling. This often means audio is forgotten or overlooked during the production process. A phenomenon which is especially present amongst inexperienced content creators. By combining the transportation imagery model and Narrative Paradigm theories, a formula for analyzing narratives and immersion within the modern setting becomes prevalent. This combination would then lead to the creation of a four-episode podcast series was created where each episode was mixed to highlight a different component in sound …

Exploring The Governmental Intervention, Journalistic Approach, And Theories Involved In Reducing Poverty Journalistic For A Special Project – Feature Story On Non-Profit Organization Called Circles In Northwest Arkansas, Trevor Spencer

Graduate Theses and Dissertations

Over the 60 years since President Johnson declared the War on Poverty, with close to 40 million people currently in poverty nationwide as of 2022, government measures of the issue, like the Federal Poverty Level and Supplementary Poverty Measure, have continued to be significant determiners for who is constituted as poor. Yet, framing of the poor by sociologists has shifted to a more multi-dimensional approach to who constitutes as poor and how to help them. This means that the definition of poverty is beginning to include a larger set of deprivation unaccounted for in a nation where the definition of …

Mental Health In College Journalists: Recognizing Causes Of Trauma And Recommendations For Training In College Programs, Sydney R. Mulvenon

Graduate Theses and Dissertations

News reporting serves as an important vehicle for sharing breaking news across diverse communities, yet it often entails significant stressors. Some news reporters may experience trauma while covering challenging stories or navigating negative experiences within the newsroom. Many professionals in journalism have expressed concerns about the lack of awareness of mental health in the field. Addressing this need, this research using a documentary format, explores the need for integrating trauma training and awareness initiative into college-level journalism programs. Drawing on stories from former journalists and other professionals connected to journalism, this documentary highlights the pressing need for trauma-focused coursework to …

The International Experience: Foreigners In Fayetteville, Khadn Blaine Adderley

Graduate Theses and Dissertations

This project is aimed toward showcasing the stories of some international students who currently attend or recently attended the University of Arkansas and have lived in Fayetteville, Arkansas. With the University of Arkansas being home to a range of international students from all over the world, it’s important to get an understanding from some of those students who leave their home country to spend the next four years as a member of the Fayetteville community. This project is a podcast that is split up into four episodes, highlighting the experiences of international students, University of Arkansas employees who assist with …

Designing Equitable Media Literacy Interventions For Critical Youth Agency, Bobby Foster, Paul Mihailidis, Patrick R. Johnson, Shannon Burth, Melissa Tully, Srividya Ramasubramanian, Emily Riewestahl

Journalism Faculty Publications and Presentations

In recent years, young people engaged in political discourse and civic action online. U.S.-based social movements centered on equity issues, such as Black Lives Matter, Dreamers, and March for Our Lives, engaged young people in shaping and publicizing the goals of these movements through digital platforms. Increasingly in communities at the margins, young Americans need digital and media literacy skills to supplement contentious education restrictions within the United States, as with many state bills curtailing the teaching of LGBTQIA+ histories and critical race theory. With these considerations in mind, our team conducted a national study of impactful media literacy in …

The Needs That Instagram Satisfies For People Seeking News & How This Displaces Time Spent With Traditional Media, Madeleine Dunn

Graduate Theses and Dissertations

This paper examines how the current climate of mainstream media is changing, and how this may affect journalistic norms and practices. There are many outlets for consumers to receive news, including traditional media, such as television news, newspapers, magazines, etc. There is also social media. The future of mainstream media outlets, like television stations, newspapers, magazines and radio stations, seems to depend on the growing use of social media sites for the use of getting news. This research will focus on Instagram as an alternative to traditional media, and why people prefer to use this outlet to get their news. …

Local Broadcast Reporters Maintaining Social Responsibility And Mental Health While Serving A Community Under Lockdown, Mary-Morgan Ellis

Graduate Theses and Dissertations

This study looks at local broadcast news reporters working in Northwest Arkansas before, at the start, and during the COVID-19 global pandemic. Research for this study includes a content study of the tweets and Twitter accounts of eleven local reporters. This study considers the social responsibility theory and examines how these eleven local reporters use the theory in their everyday work. Research found, though these reporters don’t credit the theory by name, they are still putting its guidelines into effect as a sort of moral compass when creating objective and representative news for their communities. The research also found that …

The Buzz Behind Alcohol Advertising: A Study Of How Alcohol Advertisements On Social Media Impact Behavior, Alexis Morgan Campbell

Graduate Theses and Dissertations

Alcohol advertisements are known to be appealing and memorable, and several researchers have investigated what makes these advertisements so attractive. Several trends have emerged regarding the content within alcohol advertisements: themes of parties, celebration, and social success within television, magazines, and social media since the 1970s. Recently, several studies found that new themes in alcohol ads have been found to be popular, especially in social media advertisements (Campbell & Chung, 2022). The elaboration likelihood model (ELM) provides insight into why a person’s attitude could be more susceptible or why their behavior could be more easily influenced by certain types of …

The News And Social Media Algorithms: An Evaluation Of Serendipity In The Infosphere., Libby Petrie

Journalism Undergraduate Honors Theses

This study investigates consumer responses to a theoretical solution to many of the problems facing today's infospheres, including but not limited to echo chamber behaviors, misinformation, and polarization. The solution, conceptualized as the “Architecture of Serendipity,” proposes that media platforms tweak their existing algorithms to introduce a threshold of “serendipity,” or random and varied content in order to diminish the effects caused by the over-personalization of today's most relevant information systems (Sunstein, 2017). While there is a belief among certain academics that the architecture can prove to be incredibly impactful at diminishing these negative consequences, there is no commentary on …

Media Erasure: A 1904 Lynching In St. Charles, Arkansas, Mary Hennigan

Graduate Theses and Dissertations

As Americans grew increasingly interested in historic racial violence following the Black Lives Matter movement in 2021, select news publications chose to publish apologetic editorials and articles that addressed their failure of inclusive reporting for the last century (Lancaster, 2021; Fannin, 2020). In the theme of acknowledging past mistakes, the Printing Hate project emerged to investigate the power white-owned papers had in influencing lynching incidents in the county (Capital News Service, 2021). The present study examines one Arkansas lynching in 1904 St. Charles. The incident includes the death of 13 Black men. Findings from a content analysis of 70 original …

A Social Media Strategy Plan For The Jane B. Gearhart Full Circle Food Pantry, Sara Katelyn Holm

Graduate Theses and Dissertations

The Jane B. Gearhart (JBG) Full Circle Food Pantry is a student-led program that provides food assistance for members of the University of Arkansas community. This thesis project includes a social media strategy plan that aims to increase the overall awareness of the pantry and its multifaceted services to decrease food insecurity levels at the University of Arkansas. This plan intends to create behavioral changes that expand usage of the pantry and social media engagement among UA students. Grounded in data-driven insights, this plan is designed from (i) literature on food pantry marketing techniques; (ii) a review of the pantry's …