International and Intercultural Communication Commons^™

Color And Brand Design For Multicultural Packaging, Kyle Valdillez

Graphic Communication

The purpose of this study is to determine how companies can use the color and brand design of packaging to effectively communicate their products across multiple cultures. Companies are entering new markets overseas where culture is affecting how a product is being perceived. Whether it is positive, negative, or neutral, they must accommodate these influences to potentially increase profits. This study will specifically explore the Spanish and Japanese cultures in comparison to the American culture, concerning the meanings of various colors and their use in brand design. The research methods used were historical research and content analysis. Through thorough examination …

Vanishing Cultures, Husna Haq

Syracuse University Magazine

No abstract provided.

Japoñolés: The Use Of Japanese, Spanish, And English In The Peruvian Japanese Community, Lily Niland

Fulbright Grantee Projects

Linfield alum and Fulbright grantee Lilian Niland returned to campus to give a presentation about her Fulbright experience in Peru. Niland studied language usage in the Peruvian Japanese community.

Japoñolés: El Uso Del Japonés, Español E Inglés En La Comunidad Peruano Japonesa, Lily Niland

Fulbright Grantee Projects

In today's global economy, people from diverse cultures strive to find a balance between cultivating their heritage language and mastering the dominant languages that create economic opportunities. This ethnographic study examines a specific case of this cultural, linguistic, and emotional struggle by analyzing language mixture, usage, and change among the descendents of Japanese immigrants (Nikkei) in Lima, Peru. Participant observation, analysis of written sources, and recordings of public speeches and conversations in small groups are used to examine the current linguistic situation among diverse groups within the community; individual interviews are then used to explore the linguistic experiences, …

Case Study: The Bosnia Project, Anna Mahalak

VA Engage Journal

The purpose of this report is to critically examine William & Mary’s longest running student-run service trip. The Bosnia Project has sent William & Mary students to Bosnia each summer since 1998 to run a summer camp focused on teaching English with a partner Bosnian non-governmental organization (NGO). This collaboration with NGOs in Bosnia has changed and grown over time to adapt to the needs of Bosnian youth and take advantage of new technology. As the Bosnia Project enters its fourteenth summer, the following history and context for the project, as well as an exploration of results and opportunities for …

The Interaction Of Political Capacity And Economic Growth To Attract Foreign Direct Investments At The Provincial Levels Of Developing Countries, Murniz Allen Vasay Coson

CGU Theses & Dissertations

This dissertation will explore how developing provinces within countries attract foreign direct investment. The policy implication to this study is important because it could account for the uneven distribution of growth in developing countries that so frequently leads to dual economies. To attract foreign direct investments, provincial governments compete among themselves trying to appeal to international investors. There is consensus in the economic development literature that both economic and political variables interact to advance a nation's economy. The ability for a country to provide a free market economy to exchange goods and ideas makes the environment more favorable for investors, …

The Effect Of Advertising-Focused, Short-Term Study Abroad Programs On Students’ Worldviews, Frauke Hachtmann

College of Journalism and Mass Communications: Faculty Publications

Global employers in the advertising industry are increasingly interested in hiring students with intercultural communication skills and cultural experience. While the benefits of long-term study abroad programs are well documented, this study focuses on advertising-specific, short-term study abroad programs. The purpose was to explore the effectiveness of such programs on students’ worldviews using a mixed methods design. The results show that students displayed lower levels of ethnocentrism after participating in short-term, advertising-focused study abroad programs. In addition, five qualitative themes emerged: an awareness of and appreciation for the out-group, an increased awareness of the in-group, the importance of communication, a …

Public Relations In Kenya: An Exploration Of Models And Cultural Influences, Dane M. Kiambi, Marjorie Keeshan Nadler

College of Journalism and Mass Communications: Faculty Publications

This pioneer study explores the public relations models that inform the practice of public relations in Kenya, and the cultural values that influence this practice. Results show the personal influence model as the most used by practitioners in Kenya, while individualism is the most experienced cultural value. The strong correlation between personal influence model and Hofstede’s cultural value of femininity points to the practitioners’ strong desire for good interpersonal relationships with colleagues, supervisors, clients and key publics.

Mexican-Americans In Los Angeles: Strengthening Their Ethnic Identity Through Chivas Usa, Stephanie Goldberger

CMC Senior Theses

A large Mexican-American population already exists in Los Angeles and, with each generation, it continues to rise. This Mexican-American community has maintained its connection to its heritage by playing and watching soccer, Mexico’s top watched sport. In this thesis, I analyze how Major League Soccer's Chivas USA serves as an outlet through which many Mexicans in Los Angeles have developed their ethnic identities. Since the early twentieth century, Mexicans in Los Angeles have created separate residential communities and sports organizations to strengthen their connections with one another.

To appeal to Mexican-Americans, Chivas USA has branded itself closely to its sister …

Korean-American Divided Families: Catalyst For Changing The Course Of The Usa Policy On North Korea, Jungyoung Park

Capstone Collection

The Korea War has left deep scars on the psyches of Koreans in Korea and throughout the world. Among many ordeals that Korean citizens had to suffer during and after the war, the separation of the family was one of the most tragic continuing results of the war. Countless individuals were forcibly severed from their family members in North Korea and most haven’t seen their separated relatives for over six decades. There have been 18 rounds of reunions between North and South Koreans since a historic summit talk in June 2000. However, Korean-American members of divided families cannot participate in …

Addressing Academic Integrity: Perspectives From Virginia Commonwealth University In Qatar, Nancy E. Fawley

Library Faculty Research

Understanding the cultural aspects that affect a student’s ability to appropriately use resources is important in developing outreach and instruction in multicultural settings. Differences in educational philosophies, students’ previous scholastic training and cultural differences in individual motivation are all factors that may affect a freshman’s ability to understand an American university’s idea of academic integrity and can inadvertently cause problems where independent work and critical thinking are required. At Virginia Commonwealth University in Qatar (VCU Qatar), a branch campus of the American university in the Middle East, a special class on academic integrity and ethical behavior was integrated into the …

Withholding Political Authority: Civil Society And People's Power In Zimbabwe, A. Scott Dupree

Electronic Theses and Dissertations

The relationship of civil society to the state is rarely antagonistic and at most times supportive. The political regime and civil society are taken to be interdependent social structures that interact through hegemonic, supportive and socially constructed dimensions. Given this interdependency, when does civil society challenge authority or does its efforts rise to the level of a people's power revolution? When does it act to dismantle the political regime or seek to reconstruct it? This project attempts to shed light on how civil society mobilizes a people's power capable of challenging political authority through the story of its ongoing struggles …

Motivation In The Portland Chinuk Wawa Language Community, Abigail Elaina Pecore

Dissertations and Theses

Throughout the world, languages are becoming extinct at an alarming rate. Perhaps half of the 6,000-7,000 languages worldwide will go extinct in the next 50-100 years. One of these dying languages, Chinook Jargon or Chinuk Wawa, a language found in the Pacific Northwest of the United States, is in the process of being revitalized through the concerted efforts of the Confederated Tribes of Grand Ronde (CTGR). Reasons to revitalize endangered languages often seem irrelevant to our modern daily lives, and revitalizing these languages is a difficult process requiring much dedication, commitment, and persistence. In light of this significant struggle, understanding …