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International and Intercultural Communication Commons™
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Full-Text Articles in International and Intercultural Communication
Medical Tourism & Communication, Alicia Mason
Medical Tourism & Communication, Alicia Mason
Faculty Submissions
Medical tourism (MT), sometimes referred to as health tourism or medical travel, involves both the treatment of illness and the facilitation of wellness, with travel. Medical tourism is a multifaceted and multiphase process involving many agents and actors that requires careful planning and execution. The coordinated process involves the biomedical, transportation, tourism, and leisure industries. From the communication perspective, the process can be viewed as a 5-stage model consisting of the: (a) orientation, (b) preparation, (c) experiential and treatment, (d) convalescence, and (e) reflection phases. Medical tourism is uniquely situated in a nexus of academic literature related to communication, business …
Hulu's Multicultural Mingle: Embracing Diversity In Entertainment, Cindy Alghawi
Hulu's Multicultural Mingle: Embracing Diversity In Entertainment, Cindy Alghawi
Global Strategic Communications Student Work
The increasing demand for streaming services has propelled platforms like Hulu to explore innovative approaches to bolster their popularity. As competition in the streaming industry intensifies and consumer trends evolve, maintaining relevance becomes a paramount challenge. Hulu, a prominent on-demand streaming service in the United States, possesses a significant opportunity to enhance its demand by curating a more culturally diverse content portfolio. This article elucidates strategic approaches to highlight cultural diversity and inclusion within the Hulu platform. Drawing on comprehensive survey findings and primary research, this report will showcase the pressing demand for cultural diversity on the Hulu platform, an …
Crisis Communication For Public Organizations: Examining Pakistan Railways' Use Of Information Technology And Social Media For Image Repair, Shafiq Ahmad Kamboh, Muhammad Ittefaq, Yan Jin
Crisis Communication For Public Organizations: Examining Pakistan Railways' Use Of Information Technology And Social Media For Image Repair, Shafiq Ahmad Kamboh, Muhammad Ittefaq, Yan Jin
School of Communication Studies - Faculty Scholarship
This study examines the induction of information technology and the use of image-repair focused crisis response strategies on social media by Pakistan Railways amid a recent crisis. A mix-method based content analysis (i.e., qualitative and quantitative) to investigate whether and if so, how Pakistan Railways used Benoit's suggested image restoration strategies on social media to repair its image among customers and in print media. Our results show that Pakistan Railways predominantly used reducing the offensiveness of event (40%), followed by corrective action (34.6%), evasion of responsibility (10.6%), denial (8%) and mortification (6.4%) strategies, respectively. In addition, the use of image-repair …