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Full-Text Articles in International and Intercultural Communication

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr Nov 2010

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of encouraging …


Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr Nov 2010

Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The Indian television system is one of the most extensive systems in the world. Terrestrial broadcasting, which has been the sole preserve of the government, provides television coverage to over 90% of India's 900 million people. By the end of 1996 nearly 50 million households had television sets. International satellite broadcasting, introduced in 1991, has swept across the country because of the rapid proliferation of small scale cable systems. By the end of 1996, Indians could view dozens of foreign and local channels and the competition for audiences and advertising revenues was one of the hottest in the world. In …


Spiritually Integrative Archetypal Energies And Glimpes Into Soul Consciousness, Carroy U. Ferguson Oct 2010

Spiritually Integrative Archetypal Energies And Glimpes Into Soul Consciousness, Carroy U. Ferguson

Carroy U "Cuf" Ferguson, Ph.D.

In other writings I have described Archetypal Energies as Higher Vibrational Energies that have their own transcendent value, purpose, quality, and “voice” unique to the individual that operate deep within our psyches, at both individual and collective levels. We tend to experience them as “creative urges” to move us toward our Highest Good or Optimal Realities. I use easily recognized terms to evoke a common sense of these Archetypal Energies (e.g., Love, Acceptance, Inclusion, Harmony, Peace). Here, I want to discuss Spiritually Integrative Archetypal Energies and how they can assist us in gaining glimpses into the nature of our unique …


Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr Oct 2010

Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Community radio is a type of radio service that caters to the interests of a certain area, broadcasting content that is popular to a local audience but which may often be overlooked by commercial or mass-media broadcasters. Modern-day community radio stations often serve their listeners by offering a variety of content that is not necessarily provided by the larger commercial radio stations. Community radio outlets may carry news and information programming geared toward the local area, particularly immigrant or minority groups that are poorly served by other major media outlets. Philosophically two distinct approaches to community radio can be discerned, …


History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr Sep 2010

History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The history of communication dates back to the earliest signs of cavemen.Communication can range from very subtle processes of exchange, to full conversations and mass communication. Human communication was revolutionized with speech perhaps 200,000 years ago, Symbols were developed about 30,000 years ago and writing about 7,000. On a much shorter scale, there have been major developments in the field of telecommunication in the past few centuries.


The Process Of Successfully Integrating Communication Technologies Into Short-Term, Faculty-Led Study Abroad Programs: Reflections From The Field, Todd L. Goen, Jennifer R. Billinson, Linda D. Manning Jun 2010

The Process Of Successfully Integrating Communication Technologies Into Short-Term, Faculty-Led Study Abroad Programs: Reflections From The Field, Todd L. Goen, Jennifer R. Billinson, Linda D. Manning

Journal of Global Initiatives: Policy, Pedagogy, Perspective

As advances in communication technologies (CT) continue to shape modern life, it is critical study abroad professionals and faculty leaders contemplate the ways in which such technologies impact study abroad. This essay provides an argument for the value and utility of such contemplation through an in-depth examination of a short-term, faculty-led study abroad program and the three faculty who lead it. The authors provide reflective summaries of their own experiences with CT and study abroad and discuss the ways in which changes in CT resulted in changes to their own study abroad program including the integration of CT into academic …


Manifest Greatness The Final Original Version By Emmanuel Mario B Santos Aka Marc Guerrero, Emmanuel Mario B. Santos Aka Marc Guerrero Jan 2010

Manifest Greatness The Final Original Version By Emmanuel Mario B Santos Aka Marc Guerrero, Emmanuel Mario B. Santos Aka Marc Guerrero

Emmanuel Mario B Santos aka Marc Guerrero

MANIFEST GREATNESS vf24jan2010 WE COME TOGETHER THERE OUGHT TO BE NO POOR WE TAKE CHARGE.


“Theoric Transformations” And A New Classification Of Abductive Inferences, Michael H.G. Hoffmann Jan 2010

“Theoric Transformations” And A New Classification Of Abductive Inferences, Michael H.G. Hoffmann

Michael H.G. Hoffmann

Based on a definition of “abductive insight” and a critical discussion of G. Schurz’s (2008) distinction of eleven “patterns of abduction” that he organizes in four groups, I suggest an even more comprehensive classification that distinguishes 15 forms in an alternative structure. These forms are organized, on the one hand, with regard to what is abductively inferred—singular facts; types; laws; theoretical models; or representation systems—and, on the other, with regard to the question whether the abductive procedure is selective or creative (including a distinction between “psychologically creative,” as in school learning, or “historically creative”). Moreover, I argue that theoretical-model abduction—which …


Lam Map Of Nagel's Core Argument In "The Problem Of Global Justice" (2005), Michael H.G. Hoffmann Jan 2010

Lam Map Of Nagel's Core Argument In "The Problem Of Global Justice" (2005), Michael H.G. Hoffmann

Michael H.G. Hoffmann

This map is also available online: http://tinyurl.com/23vweqm


Lam Map Of Thomas Nagel (2005), The Problem Of Global Justice, Michael H.G. Hoffmann Jan 2010

Lam Map Of Thomas Nagel (2005), The Problem Of Global Justice, Michael H.G. Hoffmann

Michael H.G. Hoffmann

This map is also available online: http://tinyurl.com/22o9q9q


The Debate About The Stern-Review And The Economics Of Climate Change, Michael H.G. Hoffmann Jan 2010

The Debate About The Stern-Review And The Economics Of Climate Change, Michael H.G. Hoffmann

Michael H.G. Hoffmann

This map is -- in a different form, with linked sub-maps -- also available online: http://tinyurl.com/y9jlsxv


Care, Culture, And Education Nursing Students' Perceptions Of Care And Culture: Implications For Practice, Pauline Rita Wright Jan 2010

Care, Culture, And Education Nursing Students' Perceptions Of Care And Culture: Implications For Practice, Pauline Rita Wright

Educational Studies Dissertations

Today's nurses work and live in a multicultural society where they encounter patients whose backgrounds are different from theirs, and who need care from nurses who are both proficient in their work and knowledgeable about the role that culture plays in patient treatment. In this study, 45 student nurses enrolled in a baccalaureate program at a northeastern urban college completed a survey about their perceptions of care and culture including their relevance and application to the practice of nursing. Findings based on qualitative analyses indicated that parents and family were instrumental in students' learning about care and a combination of …