Graphic Communications Commons^™

Strategic Branding: The Critical Role Of Brand Strategy For Successful Branding Initiatives, Sara Virginia Abell

Senior Honors Theses

In the increasingly saturated world of branding, the ability to rise above the noise and establish meaningful connections with an audience is essential. This thesis explores the relationship between brand strategy development and successful branding outcomes. An initial review of relevant literature is conducted, focusing on the importance and creation of strategy. Further consideration is given to the unique challenges associated with rebranding efforts. The practical impact of brand and rebrand strategies is underscored through case studies across varying contexts. Following this, the implementation of strategy is discussed, with an emphasis on the role of design elements and principles in …

Visual Narrative Through The Wimba Approach In Tahilalats Comic With Campaign Theme Bersama Stop Judi Online, Rangga Pangkuluhur Gumelar, Basnendar Herry Prilosadoso

Bahasa dan Seni: Jurnal Bahasa, Sastra, Seni, dan Pengajarannya

Comics, as a medium for conveying ideas and concepts through imagery, integrate textual and visual elements to construct meaning and communicate messages effectively. Their distinctive visual communication enables the delivery of complex social issues in an accessible manner through characters, panels, layouts, and visual representations of sound and dialogue. This study analyzes the Tahilalats comic (2024 edition), which incorporates the hashtag #bersamastopjudol as part of a visual campaign against online gambling addiction. The narrative is presented entirely through images without verbal language. The research applies Primadi Tabrani’s Wimba theory to decode visual language and Roland Barthes’ semiotics to interpret symbolic …

Message Journal, Issue 4: Design Politics What Are The Politics Of Your Design And What Is The Design Of Your Politics?, Peter Jones, Camilla Afanador-Llach, Anne Berry, Sarah Rutherford, John Calvelli, Kristen Coogan, James Dyer, Cathy Gale, Anne M. Giangiulio, Elizabeth Herrmann, Chae Ho Lee, Gwen Lettis, Pamela Napier, Adam De Eyto, Muireann Mcmahon, Omari Souza, Dave Wood

Message Graphic Communication Design Research

No abstract provided.

Media Discourse: Social Semiotics And The Study Of Multimodal Discourse. An Interview With Theo Van Leeuwen, Theo Van Leeuwen, Judith Reitstaetter, Markus Rheindorf

Reconstruction: Studies in Contemporary Culture

[First paragraph of Abstract]

This interview article is intended to provide both an overview of the contribution Theo van Leeuwen has made to the field of semiotics and approach his work from an unconventional angle. The first aspect of our aim is covered in the form of an introduction comprised of a short biographical note, a list of recent publications and short reviews of van Leeuwen’s major works. The second aspect of what we hope to accomplish is tackled in the form of the interview itself. In this, we have tried to balance general questions – e.g. about the epistemological …

Innovating Superheroes, Alvise Mattozzi

Reconstruction: Studies in Contemporary Culture

[Introduction]

Superhero comics have changed. They have passed through a Golden Age and Silver Age, they have been transformed, cancelled, revived, killed, deconstructed, reconstructed, revisited, etc. My aim is to account for part of these changes and show how superhero comics have been innovated. In order to track these changes I chose to compare different versions of a few DC Comics series, such as Doom Patrol, Swamp Thing, Shade, that had been cancelled and then revived and are known to have introduced relevant changes between the earliest and the subsequent versions.

Before tackling the series mentioned, I …