Graphic Communications Commons^™

Data Storytelling For Reputation Management: A Multiple Case Study Of Formula 1, Patagonia & Spotify, Michael O. P. Lowsley-Williams

Student Theses and Dissertations

This thesis investigates data storytelling as a reputation management strategy by examining how organizations leverage data narratives to enhance brand identity, build stakeholder trust, and reshape public perception. Through analysis and comparison of three qualitative case studies of Patagonia, Formula 1, and Spotify, this research explores how these companies construct and utilize data-driven narratives to address reputational challenges across distinct industry contexts. Drawing on elements of framing, situational crisis and stakeholder theories as well as the concepts of encoding and decoding, this study analyzes narrative structures, framing devices, and audience engagement tactics within reports, campaigns, and multimedia content from 2015-2025. …

The Graphic Shift: Leveraging Superhero Graphica To Un-Ban Critical Conversations In The Secondary English Language Arts Classroom, Avery Clason

Department of English: Dissertations, Theses, and Student Research

This thesis investigates the challenges that books are receiving during an era of social and political turmoil based on their content. Understanding why these books are polarizing for most readers and the general public is in direct connection with finding different books that can harbor the same conversations about dense topics and cultivating connections between students, the text, the world, and themselves. While there has been a search to find alternate books that are not considered "political flashpoints,” there has been limited research into the use of superhero graphica in the ELA classroom, especially in connection to utilizing this genre …

Investigating The Relationship Between Noun Classes And Plant Folk Taxonomy In Chasu Language Of Kilimanjaro Region In Tanzania, Peter Rabson Mziray

Journal of Humanities and Social Sciences

The current study investigates the relationship between noun classes and plant folk taxonomy in Chasu (G 22). The study focuses on two objectives: the first objective is to describe the plant folk taxonomy in Chasu and the second objective is to determine the relationship between noun classes and plant folk taxonomy in Chasu. Data were collected from rural villages in Same and Mwanga districts by using free listing, field interviews (jungle-walk-and-identify), and written texts containing Chasu plant names. The findings reveal that Chasu folk taxonomy reflects different ethnobotanical categories; including a unique beginner which is mmea/mimea ‘plant(s)’, and three life …

Strategic Branding: The Critical Role Of Brand Strategy For Successful Branding Initiatives, Sara Virginia Abell

Senior Honors Theses

In the increasingly saturated world of branding, the ability to rise above the noise and establish meaningful connections with an audience is essential. This thesis explores the relationship between brand strategy development and successful branding outcomes. An initial review of relevant literature is conducted, focusing on the importance and creation of strategy. Further consideration is given to the unique challenges associated with rebranding efforts. The practical impact of brand and rebrand strategies is underscored through case studies across varying contexts. Following this, the implementation of strategy is discussed, with an emphasis on the role of design elements and principles in …

A New Era Of Zines: Taking Lessons From The Past To Combat Intellectual And Political Fascism, Catherine Kane

Book Publishing Final Research Papers

Zines have long functioned as a way to circumvent the traditional gatekeepers of news, art, mainstream narratives, and publishing. They are largely non-commercial, and their emphasis is to put the means of production and distribution directly into the hands of the individual. Although their roots are in DIY, proletariat culture, they are now the subject of study in museums, libraries, and higher education, and have been co-opted by big brands, media outlets, and publishing houses—the institutions they originally sought to undermine.

In their most authentic form, zines have represented free thinking and speech, while giving individuals and communities a rallying …

Generative Ai (Genai) For Co-Creating User Personas, Douglas Strahler

Proceedings of the New York State Communication Association

Integrating Generative AI into communication courses can really enhance the development of user personas, making the process smoother and encouraging critical insights into audience analysis. This G.I.F.T.S. presentation shows how tools like ChatGPT can support students in developing user personas while encouraging creativity and efficiency for the students. Students will be creating two personas, one human-created and one that is AI-generated, followed by conducting a comparative analysis of similarities, differences, and any potential biases. The activity underlines basic competencies in the development of user personas and ethical considerations that prepare students for the responsible use of AI with a full …

Visual Narrative Through The Wimba Approach In Tahilalats Comic With Campaign Theme Bersama Stop Judi Online, Rangga Pangkuluhur Gumelar, Basnendar Herry Prilosadoso

Bahasa dan Seni: Jurnal Bahasa, Sastra, Seni, dan Pengajarannya

Comics, as a medium for conveying ideas and concepts through imagery, integrate textual and visual elements to construct meaning and communicate messages effectively. Their distinctive visual communication enables the delivery of complex social issues in an accessible manner through characters, panels, layouts, and visual representations of sound and dialogue. This study analyzes the Tahilalats comic (2024 edition), which incorporates the hashtag #bersamastopjudol as part of a visual campaign against online gambling addiction. The narrative is presented entirely through images without verbal language. The research applies Primadi Tabrani’s Wimba theory to decode visual language and Roland Barthes’ semiotics to interpret symbolic …

Ddx219.2 Social Media Content Creation Example 6, Sae University College

Exemplars

This project involved creating a cohesive suite of social media content tailored to the student’s chosen creative project. The work is exemplary for its consistent visual style, platform-specific content design, and alignment with the strategic goals defined earlier. Additionally, the student demonstrated strong collaborative skills by providing thoughtful, constructive feedback to peers, reflecting both creative and professional growth.

Ddx219.2 Social Media Content Creation Example 7, Sae University College

Exemplars

This project involved creating a suite of social media content tailored to the student’s chosen creative project. The work is exemplary for its consistent visual style, platform-specific content design, and alignment with the strategic goals defined on Project 1.

Ddx219.2 Social Media Content Creation Example 4, Sae University College

Exemplars

This project involved creating a cohesive suite of social media content tailored to the student’s chosen creative project. The work is exemplary for its consistent visual style, platform-specific content design, and alignment with the strategic goals defined earlier. Additionally, the student demonstrated strong collaborative skills by providing thoughtful, constructive feedback to peers, reflecting both creative and professional growth.

Ddx219.2 Social Media Content Creation Example 5, Sae University College

Exemplars

This project involved creating a cohesive suite of social media content tailored to the student’s chosen creative project. The work is exemplary for its consistent visual style, platform-specific content design, and alignment with the strategic goals defined earlier. Additionally, the student demonstrated strong collaborative skills by providing thoughtful, constructive feedback to peers, reflecting both creative and professional growth.

A Study On Student Experience In Graphic Communications 1040/1 Summer Accelerated Course, Wren A. Dudley

All Theses

The Department of Graphic Communications at Clemson University offered a 10-day accelerated summer course for students enrolled in Graphic Communications I. This study involved a small sample size, with only four students enrolled in the course, limiting the distribution of data. To evaluate its effectiveness and help determine whether the course should be offered in the future, the researcher asked students to complete a course experience survey. Based on student feedback and survey results, the researcher concluded that the department should continue offering this course. Students identified the flexible class schedule and small class size as key factors contributing to …

Evaluating Gamified Website Designs: An Analysis Using The Octalysis Framework, Menna Mohamed Zakaria, Reem Alasfoury, Nesrin Ezzat Gamal, Maryet Youssef Bekhit

Journal of Art, Design and Music

In today's fast-changing digital landscape, websites must stand out to gain and retain user attention. Gamification techniques, which use game-design concepts to improve user engagement and satisfaction, are a method to achieve this uniqueness. This research investigates the significant role of purposeful design in the effective application of gamification on websites, emphasising the importance of deliberate and balanced context-specific implementation of gamification By examining industry-leading websites that employ gamification using the Octalysis framework and related theoretical frameworks The findings highlight that, while gamification has the potential to dramatically distinguish the website and boost user interaction and loyalty, its performance and …

Aurela App Mockup – Discreet Drug Detection Wearable, Piper Ferch

Graphic Communication

Aurela is a discreet drug detection technology jewelry brand, and the wearable will connect to the app to tell users if their drink is safe when they test it with the jewelry. Drug-facilitated sexual assault is a deep rooted societal issue, and Aurela works to empower customer’s control of their safety. The brand was created by my beach volleyball teammate Addie Bounds, and my project aims to show how the app would provide fast, accessible information to users, in an easy-to-read and streamlined format. It will include a map feature, that displays ratings of local businesses, likely bars, given by …

New Tsg Processes: Improving Workflow Efficiency Through Desktop Ux/Ui Design, Evelyn Guzman Ramos

Graphic Communication

This senior project is focused on improving the equipment handling processes for the Technical Service Group (TSG) in the Electrical Engineering Department at Cal Poly through the design and development of a user-friendly desktop application. The goal is to create an intuitive and efficient interface tailored to the needs of student staff and faculty, reducing the time and complexity associated with current manual and outdated systems. The design will prioritize usability, accessibility, and task efficiency, key pillars in User Experience (UX) and User Interface (UI) design for desktop environments (Nielsen & Budiu, 2012). This user-centered approach emphasizes desktop-specific interaction patterns …

Srh Lab Case Study: Ia, Mental Models, And Website Labels, Trista Wang

Graphic Communication

This paper discusses the results of a research study investigating Cal Poly students’ mental models regarding the Sexual and Reproductive Health Lab’s (SRH Lab) website. Mental models are beliefs that the user has about a website and how it functions, which affects how users interact with the website (Chan 2024). By tailoring its website to students’ mental models through appropriate nomenclature, the SRH Lab will be able to better engage and disseminate information to students.

52 students participated in a card sorting study, in which they were asked to intuitively sort cards labeled with SRH Lab website labels into different …

The Kinship Of Creatives, Saba Saif Ur Rehman

MFA in Illustration & Visual Culture

This research essay contends that artists and creative individuals must recognize their agency in shaping societal narratives, particularly during times of technological and political upheaval. The essay draws on the insights and contributions of visionaries like Walter Benjamin, Ursula K. Le Guin, and Tomm Moore to emphasize the power of imagination and creativity in addressing real-world issues. It argues that previous technological advances have often reinforced hierarchical and oppressive systems, benefitting a select few while neglecting the masses. As we enter the fourth Industrial Revolution, this essay calls the artists to reclaim their tools from being co-opted for exclusionary and …

Illustrating Identity: Ethel Reed’S Art Posters And Women's Claims To Public Space In Fin-De-Siècle Boston, Miranda R. Knofczynski

School of Art, Art History, and Design: Theses and Student Creative Work

Much scholarship has uncovered the history of women illustrators during the late nineteenth century. The rebuilding of these lost histories calls for research which theorizes women’s contributions to the burgeoning arts scene of the fin-de-siècle. This thesis will examine the posters Ethel Reed created for different companies during the height of the 1890s poster craze and discuss how she articulated women in public space in them. Reed’s art offers an aestheticized yet feminist visualization of women engaging in leisure activities such as exploring the city, reading, or attending the theatre. Many have described the women in her posters as merely …

Quick Response Codes In Extension Outreach Communications: Insights From A Visual Content Analysis And Educators’ Perceptions, Kobina Danful Fanyinkah

Graduate Theses and Dissertations

Increased smartphone use presents an opportunity to enhance the creative inclusion of Quick Response (QR) codes in extension outreach efforts. Tailoring extension programs to communicate with specific audiences has been identified as essential, highlighting the need for targeted and context-specific strategies. The development of QR code technology has provided a unique approach that allows extension professionals to target clientele with specific extension messages and programs. While extension has a commendable record in educational delivery through traditional forms of outreach, research on how best to employ digital tools with extension audiences is thin at best. Though the rising popularity of QR …

When Art Inspires Wine Label Strategy: An Exploration Of French Winemakers’ Perceptions, Corinne Chevalier, Ghofrane Ghariani

AMTP Proceedings 2025

The use of a strategy involving original or atypical labels for prestige wines has shown its relevance in numerous studies. However, the implementation of an artification strategy in particular has rarely been addressed for wines, particularly those with an entry and mid-range positioning. Moreover, few studies have questioned professionals in the sector about the use of such a strategy. Consequently, the authors carried-out an exploratory study with 13 winemakers in order to gain a better understanding of the effects of this strategy on their entry and mid-range wines. This research reveals the winemakers' perception of the multiple benefits and risks …

On The Provenance Of Software Systems: Automating Software Traceability With Knowledge Graph And Large Language Model Synergy, Tyler Procko

Doctoral Dissertations and Master's Theses

The present dissertation delineates a system that enables those engaged in software development to automatically generate and maintain project life cycle provenance. All projects are implemented and made manifest with the development of artifacts, e.g., papers, code files, etc. Tools exist to accelerate artifact creation, but little focus is paid to the processes that produce them. In terms of Ontology, or, from Ancient Greek, the study of being, the two most basic entities in reality are Continuant and Occurrent, or, roughly, “Artifact” and “Process”. This dissertation posits that for any created artifact, its process of creation, i.e., its life …

Simplifying The Housing Experience: A Redesign Of The Cal Poly University Housing Portal, Emmy A. Nguyen

Graphic Communication

There are challenges in functionality, navigation and aesthetics with the current Cal Poly University Housing portal. There exists a need for a redesign of the portal to be more intuitive and user friendly for students. By conducting research with students and University Housing staff to gain a full understanding of the current issues present, an improved interface that reflects the needs of Cal Poly students can be produced. The goal of this self-guided senior project is to provide a streamlined experience that allows students to easily complete their main task with minimal effort. This paper outlines the redesign process of …

Cripistemology And Creative Practice: Disability, Aesthetics, Digital Art, Generative Ai, Talan Memmott Phd

CLASP Lecture Series

Dr. Memmott’s presentation will showcase “Introducing Lary”—an ongoing AI project that explores the re-invention of the self following life-changing cancer surgery and treatment. This talk profiles the artist’s experience with a laryngeal cancer diagnosis and the medical interventions that follow. Utilizing a variety of AI platforms for both video and image production along with journal entries and medical reports as text prompts, the resulting work is a set of distinctive media that range, in Dr. Memmott’s words, “from the mythic to the horrific; the historical to the speculative.” Though at times the resulting media may emphasize the emergent body horror …

In-Season Nitrogen Mmanagement: Leveraging Data Visualization For Precision Agriculture, Chathurika Harshani Narayana

Department of Agricultural and Biological Systems Engineering: Dissertations, Theses, and Student Research

Effective nitrogen management is vital for sustainable agriculture, impacting both crop yield and environmental health. Traditional methods often use fixed application rates set before planting, which do not adapt to changing crop needs during the season. This can lead to over- or under-application, reducing efficiency and sustainability. While modern tools like sensors, satellites, and UAVs provide valuable real-time data on crop and field conditions, integrating and using this data to guide timely nitrogen decisions remains a major challenge. In-season nitrogen management offers a solution by allowing for dynamic adjustments to nitrogen applications, addressing crop needs as they arise. This approach …

Reply Stop To Stop, Molly A. M. Garrett

Theses and Dissertations

Over the course of 8 years working in progressive political strategy, 2015–2023, I became increasingly critical of the systems, formulas and tools we were using to communicate with voters. Reply STOP to Stop is documentation of my time at graduate school, of wrestling with ideas of political design, language, communication and distribution. I analyzed my past work — all the texts, emails, social media posts, print ads, web banners, videos and other miscellaneous scripted content — and wondered if we would all be better off without it. Would elections be fairer, would there be less fake news, more community building? …

Anatomical Depiction: How Showing A Product's Inner Structure Shapes Product Valuations, Seo Yoon Kang, Junghan Kim, Arun Lakshmanan

Research Collection Lee Kong Chian School Of Business

Anatomical depiction is a technique where the product is decomposed into components that are spatially arranged in a layer-by-layer manner to visually explicate its inner structure. The authors demonstrate that anatomical depiction, compared to non-anatomical depiction, enhances product valuation. This effect occurs because anatomical depiction elicits a ‘coming together’ of the inner components in consumers’ minds thereby evoking a gestalt image of the product – a process labeled simulated assemblage. The elicitation of simulated assemblage in turn boosts their confidence in the product’s performance. Two field experiments first demonstrate that anatomical depiction leads to greater engagement in online settings such …

Co-Creation, Interpretations And Engagement With A Movement-Based Symbol For Climate Justice: A Qualitative Inquiry, Kai Reimer-Watts

Theses and Dissertations (Comprehensive)

The climate crisis demonstrates with complete clarity the need for massive systems-level changes towards far more sustainable societies. Global and local emissions need to decline rapidly to mitigate intensifying climate breakdown, accompanied by climate and sustainability solutions, to secure a far more stable, safe, and just future for all people and all life. Within these changes, engaging in our communities is essential to support and co-create broader solutions to help advance more sustainable societies, reduce negative impacts of a changing climate, and to move towards cultures and systems that recognize natural limits and centre care for people and planet.

‘Climate …