Graphic Communications Commons^™

The Effects Of Iconic Presentation On Individuals, Ellen T. Barber, Elizabeth C. Dunn

Theses and Dissertations

This thesis investigated whether individuals interpreted iconic graphs differently than traditional graphs. A literature review revealed a lack of current research concerning iconic graphs. Using guidelines previously created for high-integrity graphics, a timed, pretest-posttest experiment was developed to compare the impressions rendered by both traditional and iconic graphs to determine whether men and women interpret the two types of graphs in the same way. It was also used to determine whether traditional bar graphs or iconic graphs were preferred by the subjects. Ninety-nine subjects, all employees of the Royal Australian Air Force/ United States Air Force, or defense contractors, were …

Infographics And Annual Reports For Nonprofit Organizations, John R. Hall

Graphic Communication

In recent years, the readership of annual reports has been steadily declining. Nonprofit organizations are investigating new solutions to refresh their reports and make them more appealing. The purpose of this study was to test whether or not infographics is a more effective way for nonprofit organizations to present their annual reports than traditional means.

The study investigated possible causes for the diminishing readership of annual reports and how to best address those causes. Shortening attention spans and people’s desire for briefer engagements points to the advantages of infographics. Over a hundred surveys were conducted where people were shown a …