Graphic Communications Commons^™

Ethics Of Inclusive Digital Rhetorics: Communicating Public Health On Social Media, Cristy Kennedy

Symposium of Student Scholars

Virtual adjustments associated with the COVID-19 pandemic caused state and national government agencies to emphasize digital health communication (Hope, 2021), prompting users to turn to social media platforms for medical information (Walwema, 2021; Doan, 2021). This surge of social media usage left marginalized groups digitally underserved, highlighting the need for an ethical and universal strategy for the dissemination of health information (Baldwinson, 2018). New and universal content strategies following ethical guidelines would encourage preventive health behaviors in an inclusive and objective manner, minimizing misinformation and rhetorical barriers.(Cuello-Garcia et al., 2020).

Our presentation engages these interconnected issues and applies the results …

The Jjie Virtual World Journalism Project: Experimenting With Virtual Worlds As An Emerging Journalism Platform, Claire M. Bohrer

Symposium of Student Scholars

Although immersive journalism in the virtual world was pioneered by journalist and documentary filmmaker Nonny de la Peña years ago, traditional journalists are just now discovering its potential as an alternative platform to report the news. This study explores the singularities of immersive journalism in virtual worlds using the "Marginalized Youth Voices Amplified on Virtual Worlds" project, which a journalism professor at a southern public university received a grant to develop. The grant came from an Online News Association Challenge Fund for Innovation in Journalism Education, and has been involved in efforts to produce 3D-scenario machinimas (action videos inside virtual …

Message Design Logics And Messaging In The Ebola Crisis, Gregory M. Bieger

Symposium of Student Scholars

O'Keefe's (1988) theory of message design logics explains why some messages are more

persuasive than others. The first, expressive design logic, is the most basic and focuses on

expressing individual thoughts and opinions (O’Keefe, 1988). This type of message design

merely states what the persuader wants. The second, conventional design logic, appeals to

typical reasons or emotional appeals that would be suitable for any audience. The third,

rhetorical message design logic, is the most complex and sophisticated message design focusing

on achieving an agreement between the sender and receiver in which the message provides

context. Unlike conventional design logic, rhetorical …