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Articles 1 - 5 of 5
Full-Text Articles in Graphic Communications
Data Storytelling For Reputation Management: A Multiple Case Study Of Formula 1, Patagonia & Spotify, Michael O. P. Lowsley-Williams
Data Storytelling For Reputation Management: A Multiple Case Study Of Formula 1, Patagonia & Spotify, Michael O. P. Lowsley-Williams
Student Theses and Dissertations
This thesis investigates data storytelling as a reputation management strategy by examining how organizations leverage data narratives to enhance brand identity, build stakeholder trust, and reshape public perception. Through analysis and comparison of three qualitative case studies of Patagonia, Formula 1, and Spotify, this research explores how these companies construct and utilize data-driven narratives to address reputational challenges across distinct industry contexts. Drawing on elements of framing, situational crisis and stakeholder theories as well as the concepts of encoding and decoding, this study analyzes narrative structures, framing devices, and audience engagement tactics within reports, campaigns, and multimedia content from 2015-2025. …
Muslim Fashion Influencers Shaping Modesty In The Twenty-First Century On Social Media, Awa Sanno
Muslim Fashion Influencers Shaping Modesty In The Twenty-First Century On Social Media, Awa Sanno
Student Theses and Dissertations
The depiction of Muslim women in Western media has been a long-running joke, as they are framed to be oppressed by the burdens of their religion and the hijab. However, Muslim women have used the power of social media to counter that narrative through their large followings as fashion influencers, digital creators, food bloggers, makeup artists, lifestyle bloggers, musicians, and so much more. Specifically, Muslim fashion influencers are changing and redefining the notion of modesty throughout their posted content on social media. Many people in Muslim communities see this redefinition of modesty as a conflict with the "proper" ways of …
Effects Of Message Framing On Parents’ Attitudes Toward Concussion In Youth Sports, Christopher S. Rivera
Effects Of Message Framing On Parents’ Attitudes Toward Concussion In Youth Sports, Christopher S. Rivera
Student Theses and Dissertations
This study investigates the effects of message framing on parents’ attitudes toward concussion in youth sports. One of two digital surveys were sent via email to each of 250 participants. 125 participants received a survey preceded by a negative-framed infographic. The other 125 participants received a survey preceded by a positive-framed infographic. Our analysis shows the framed-message infographics had a negligible effect on parents’ attitudes toward concussion in youth sports. We conclude that regardless of knowledge or understanding of concussions, parents are likely to allow participation in full contact and collision sports. Limitations to this study were primarily stemmed from …
The Art Of The Rebrand: Utilizing Strategic Communications To Obtain Employee Buy-In During A Rebrand, Samantha Azizo
The Art Of The Rebrand: Utilizing Strategic Communications To Obtain Employee Buy-In During A Rebrand, Samantha Azizo
Student Theses and Dissertations
The purpose of this study is to identify how organizations can effectively communicate with employees during a rebrand in order to obtain their acceptance of the changes, otherwise known as employee buy-in. Prior research has found that employee acceptance of a rebrand is a contributing factor towards a successful rebrand; however, prior research fails to determine how the rebrand can be best communicated to employees to obtain their buy-in. The research performed for the study took place in two parts. First, 142 online surveys probing employee and consumer perception about rebranding were performed. Secondly, three semi-structured interviews with professionals who …
The Arabic Animator's Perceptions Of Arabic Animation Film Industry, Ghanem Elhersh
The Arabic Animator's Perceptions Of Arabic Animation Film Industry, Ghanem Elhersh
Student Theses and Dissertations
Animated films from the Arab world hardly ever make it into cinemas in Japan, Europe or the United States, or onto the festival circuit (Van de Peer, 2017). The purpose of this research is to study the Arabic animation film industry from the point of view of its producers. Also, this study examines the reasons of the weakness of the Arabic animation films and the possible causes of the absence of the Arabic animation films from the world stage. This qualitative study has sought to understand the Arabic animator's perceptions of the Arabic animation film industry, and where is it …