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Lagu And Belu: The Semiotics Of Bottled Water Packaging, Daniel Fusch

Reconstruction: Studies in Contemporary Culture

There has been considerable recent criticism of the bottled water industry from professional and popular as well as scholarly sources. This criticism disputes the veracity of a brand's claim to a pure and natural source, as well as the standards for regulation. This paper adds another factor to the criticism of bottled "natural springs" water, emphasizing the magical operation implicit in the rhetoric for the packaging of bottled water. The paper examines the natural and supernatural semiotics of the commercial packaging for bottled "natural springs" water, and identifies a correlation between the semiotic function of the ancient Germanic rune lagu …

On Lillian Robinson’S Wonder Women: Feminisms And Superheroes, Carlos Hernandez

Reconstruction: Studies in Contemporary Culture

[First paragraph]

Sure, we all know that one of the primary functions of comic books is to titillate the proto-patriarchal penises of 12-year-old boys. But might this all-American art form have more to offer women than wedgie-prone bikini bottoms and cleavage from the Planet of the Fembots? According to Lillian Robinson’s Wonder Women, the answer is “Yes, but ....” The “Yes” part comes primarily, and foundationally, through the original Wonder Woman comics of the 40s, which told a story that to this day remains almost unheard-of in comic books: the story of a fully-realized female protagonist. For Robinson, the …

Media Discourse: Social Semiotics And The Study Of Multimodal Discourse. An Interview With Theo Van Leeuwen, Theo Van Leeuwen, Judith Reitstaetter, Markus Rheindorf

Reconstruction: Studies in Contemporary Culture

[First paragraph of Abstract]

This interview article is intended to provide both an overview of the contribution Theo van Leeuwen has made to the field of semiotics and approach his work from an unconventional angle. The first aspect of our aim is covered in the form of an introduction comprised of a short biographical note, a list of recent publications and short reviews of van Leeuwen’s major works. The second aspect of what we hope to accomplish is tackled in the form of the interview itself. In this, we have tried to balance general questions – e.g. about the epistemological …

Innovating Superheroes, Alvise Mattozzi

Reconstruction: Studies in Contemporary Culture

[Introduction]

Superhero comics have changed. They have passed through a Golden Age and Silver Age, they have been transformed, cancelled, revived, killed, deconstructed, reconstructed, revisited, etc. My aim is to account for part of these changes and show how superhero comics have been innovated. In order to track these changes I chose to compare different versions of a few DC Comics series, such as Doom Patrol, Swamp Thing, Shade, that had been cancelled and then revived and are known to have introduced relevant changes between the earliest and the subsequent versions.

Before tackling the series mentioned, I …

Review Of Comic Book Nation: The Transformation Of Youth Culture In America, By Bradford Wright, Matthew Wolf-Meyer

Reconstruction: Studies in Contemporary Culture

No abstract provided.