Graphic Communications Commons^™

The Effect Of Cosmetic Packaging On Consumer Perceptions, Sarah Aidnik

Graphic Communication

This project explores the relationship between cosmetic packaging, perceived price, quality, and retail environment. Packaging is often how consumers form their first impression of a product. Consumers can identify “high-end” and “low-end” cosmetics based on the items’ packaging using both conscious and subconscious cues. In a retail environment, this can signal a certain level of quality to a consumer.

In addition to extensive research, a survey was conducted on a sample of 16 women over the age of 18 living in southern and central California who regularly use and purchase cosmetics and skincare from low-end and/or high-end retail environments …

Effect Of Sustainability Package Advertising On Consumer Purchases, Ronald Ringler

Graphic Communication

This research project focused on factors influencing consumers’ purchasing behavior. Specifically, the project focused on sustainability of packaging and attempted to find if sustainability of a package (represented by post-consumer content) affected a consumer’s decision to buy that product. The specific question asked was: “Are consumers willing to purchase a product based on the environmental friendliness of its package even if it goes against the consumer’s brand preference, or if it has a higher price point than competing products?” Research data was gathered through a multi-page survey comprised of seven questions of varying complexity. Participants were primarily aged 18-25 and …

Communication Of Recycling Through Labeling And Packaging, Serena Mistry

Graphic Communication

Recycling has become a more prevalent practice in the last few decades. However, the labeling system on today’s packaging is not always clear in indicating whether something is recyclable. Recently, there has been a great deal of attention directed at a new system, known as the How2Recycle label, an innovative labeling system expected to launch in the next few years. As the population continues to grow at unprecedented levels and more strain is placed on the global environment, recycling becomes more crucial. In the United States, the lack of a standard system for recycling on labeling and packaging deters people …

Setup Reduction For Flexo Printers, Malcolm G. Keif

Graphic Communication

No abstract provided.

Color Measurement On Substrates With Optical Brightening Agents, Howard E. Vogl, Malcolm G. Keif

Graphic Communication

Yellow and blue Pantone colors were printed on a substrate with high Optical Brightening Agent (OBA) levels and then measured under different measurement conditions as outlined in ISO 13655. Both colors exhibited large DEOO shifts with lighter screen tints, as more paper influenced the measurement. The Pantone colors were further analysed after being printed on two different substrates with varying OBAs. While the solids were color-matched to a DEOO of less than 1.0, the tints resulted in DEOO values above 7.0 due to more paper influence in the lighter screen tints.

Current Trends In The Marketing And Promotion Of Movies Using Social Media, Bonnie Wilcox

Graphic Communication

The purpose of this study is to provide further insight into how social media is used to most effectively market new movies.

Color And Brand Design For Multicultural Packaging, Kyle Valdillez

Graphic Communication

The purpose of this study is to determine how companies can use the color and brand design of packaging to effectively communicate their products across multiple cultures. Companies are entering new markets overseas where culture is affecting how a product is being perceived. Whether it is positive, negative, or neutral, they must accommodate these influences to potentially increase profits. This study will specifically explore the Spanish and Japanese cultures in comparison to the American culture, concerning the meanings of various colors and their use in brand design. The research methods used were historical research and content analysis. Through thorough examination …

Going Mobile: A Guide To Mobile Website And Application User Preferences, Kevin M. Weeks

Graphic Communication

Mobile devices are rapidly gaining popularity. There is an increasing demand for individuals who can develop quality mobile websites and applications. In the world of mobile, the most important consideration is the end user. Who is the application or mobile website trying to target and what do they want? This study was designed to determine what users value and whether current developers are accurately reflecting these values. Determining this was accomplished through surveys of mobile users, interviews with mobile web developers, and analysis of successful websites and apps through case studies. The survey included questions to determine what qualities mobile …

Photo Manipulation In The Media, Stephanie Coffaney

Graphic Communication

In today’s society there are photos everywhere; they are in magazines, advertisements, newspapers, and books because photos make the text or the story stand out. Some may not know it, but most of these photos have been edited and retouched. This research paper attempted to determine the majority opinion of what types of photo editing was above the tolerable limit, as well as the public awareness of media manipulation. The different levels of photo editing included changing the contrast, removal of blemishes and dust, addition/removal of objects, and addition/removal of main subjects. The results revealed that most people are aware …

A Report On The State Of Education And Graphic Communication Industry In Russia And Ukraine: A Five Week Journey, Ken Macro

Graphic Communication

No abstract provided.

Trends In Logo Design Among Fortune 100 Companies, Juliane Bone

Graphic Communication

Using ten different criteria to rigorously inspect ten logo designs, this paper concludes that conceptuality is perhaps the most important component of a brand’s identity. Graphic Communication students, who are the future of the industry, offered up their conclusions of these logos and the success of the design. With the incorporation of articles and opinions of those in the field, trends in the latest logos are found.

Developing Strategies For Beginning T-Shirt Companies, Amy Laun

Graphic Communication

This study explores the success of distributed print collateral to drive potential markets to electronic commerce sites for T-shirt companies. It also examines the trends in purchasing and distribution of T-shirt sales.

Variability Of Electroluminescent Displays, Christopher (C.) Michael Shedd, Nathan Ostrout

Graphic Communication

No abstract provided.

Comparing Components Of Flexography Printing For The Application Of Oxygen Barrier Inks On Films, Kasey Renee Reed

Graphic Communication

The purpose of this study is to appraise typical components used in flexographic printing to provide more knowledge on the use of printing with functional inks on filmic substrates when printing packaged products inline. An oxygen barrier coating was applied using different plate-screening technologies and anilox rolls. Comparing two plate-screening technologies and three different anilox rolls using oxygen permeability tests helped to conclude the optimum plate and anilox roll solution that best apply the ink for proper functionality of the coating, with minimal ink application as to reduce waste.

Further knowledge of printing oxygen barrier coatings inline will yield results …

Electronic Readers Versus Printed Material: An Ecological Comparison, Daniel Lloyd

Graphic Communication

Abstract

With accelerating adaptation rates of technological devices, the benefit of electronics in our society has been under scrutiny for some time. People want to know how much are these advancements truly going to benefit the environment instead of harming it as previous practices have done? This study set out to research the current trend of Electronic Readers, also known as E-readers, by comparing them to already established concerns with printed material.

This report was written in order to expose truthfulness in regards to the E-readers' footprint on the environment and the current inadequacies found in observation of practices offered …

Trends In Social Networking And Variable Data Printing, Chelsea Mcallister

Graphic Communication

No abstract provided.

Promoting A Benefit Concert With Digital Media, Aubrea Felch

Graphic Communication

The introduction of digital media in mass communication and advertising had a powerful impact on the event planning industry, specifically in the promotion of benefit concerts. Not only can digital media promote an event, but it can also help event coordinators establish an image for themselves, be used as a means of benefiting those who have donated to the cause, and enhance the event itself. All digital media can be put into several different classifications: digital audio, digital video, digital photography, Internet technology, and interactive Internet applications. This study asks the question: In what ways can an event planner use …

Major Trends In Gravure Printed Electronics, Donna Ariel Clark

Graphic Communication

Printing has become a mature industry, forcing printers to create new applications for their manufacturing process. One such application is printed electronics. The gravure printing process allows for incredible speed and exceptional quality for traditional graphic printing. Theoretically, this would be an ideal method for the commercial production of printed electronics. This study analyzes gravure’s capabilities to produce a uniform conductive ink line and what to expect in the future of gravure printed electronics. Printed line properties such as line widening and scalloped edges were determined to impede gravure’s ability to lay down a conductive ink line. Best results were …

Forecasting Cloud Computing For The Print Industry, Ryan Yoshio Kokubun

Graphic Communication

The purpose of this study was to analyze the printing industry, and evaluate how cloud computing models will help to raise sales and create new markets. This study examines the current depression within the printing market. Noting the decline in sales, production, and workforce. The introduction of cloud computing technologies has sparked a new interest from businesses from all industries. Cloud computing is a virtual technology that offers several business and operating models. Models such as platform providers and Software as a Service has surfaced as the most popular applications. Platform providers allow companies to store massive amounts of information …

What Lean Means For Printers: Reducing Setups And Makereadies Is Just The Beginning, Malcolm G. Keif

Graphic Communication

Lean, Lean Manufacturing, Lean Principles. What is all this discussion of Lean? And what does it mean to the printer? First, let’s figure out what Lean is. Lean is a set of ideas, concepts, tools, and principles that were developed over a number of years, mostly by Toyota Motor Corp. as the Toyota Production System (TPS). The company developed this system as a means to be competitive in a difficult marketplace against large competitors with greater resources. The values that underpin Lean include: respect for people, continuous improvement, minimizing waste, just-in-time (JIT) production, custom and small-lot production, problem solving, teamwork, …

Green Is Not Really Lean, Kevin Cooper

Graphic Communication

No abstract provided.

Handling Work Done Outside, Kevin Cooper

Graphic Communication

No abstract provided.

The Best Go Back To Basics, Kevin Cooper

Graphic Communication

No abstract provided.

Don't Let Your Firm Lose Its Soul, Kevin Cooper

Graphic Communication

No abstract provided.

What's In Your Concept Tool Cart?, Kevin Cooper

Graphic Communication

No abstract provided.

From Gutenberg To Juan Doe: The Dulling Of Quills, The Inking Of Fingers, And The Bluing Of Collars, Ken Macro

Graphic Communication

No abstract provided.

G7 Method For Indigo Press Calibration And Proofing, Xiaoying Rong

Graphic Communication

G7 is a method originally developed for calibrating commercial offset press. Instead of controlling solid ink density (SID) and tone value increase (TVI), the G7 method introduces gray balance control as the key to achieve consistent color reproduction. The gray patches are quantified by CIE L*a*b* values. Inks used in conventional offset printing and Indigo printing are different in ink/toner pigments and ink setting/drying mechanism. Based on gray balance, the G7 method is believed to be valid for calibrating digital printing and other conventional printing processes. This study focused on the quality of color reproduction with the G7 method, and …

Pitfalls Of Copying Industry Leaders, Kevin Cooper

Graphic Communication

No abstract provided.

If Only I Could Learn More..., Malcolm G. Keif

Graphic Communication

If you are like me, you get frustrated that you can’t learn as much as you’d like. As I get older, I deal with that part of life that we all (will) deal with …. the memory isn’t what it once was. Now, where was I? Oh yeah …

G7™ Method For Flexographic Press Calibration, Michael Bayard, Xiaoying Rong, Malcolm Keif

Graphic Communication

The purpose of this study is to apply the G7 method for calibration on a four-color flexographic press. G7 controls and calibrates a press using colorimetric values rather than tone value increase. Two press runs were completed to calibrate a flexographic press. The first press run provided data for creating a control curve called Neutral Print Density Curve (NPDC) for the press run with a specific combination of inks and substrate. The printed P2P target was used to build the RIP curve and cutback the digital file. The calibrated plates then ran for the second time to check the efficiency …