Graphic Communications Commons^™

A New Era Of Zines: Taking Lessons From The Past To Combat Intellectual And Political Fascism, Catherine Kane

Book Publishing Final Research Papers

Zines have long functioned as a way to circumvent the traditional gatekeepers of news, art, mainstream narratives, and publishing. They are largely non-commercial, and their emphasis is to put the means of production and distribution directly into the hands of the individual. Although their roots are in DIY, proletariat culture, they are now the subject of study in museums, libraries, and higher education, and have been co-opted by big brands, media outlets, and publishing houses—the institutions they originally sought to undermine.

In their most authentic form, zines have represented free thinking and speech, while giving individuals and communities a rallying …

Manga In Bookstores, Claire Curry

Book Publishing Final Research Papers

In recent years, manga has seen a surge in popularity. This research seeks to provide insights into the role of manga in U.S. bookstores and its implications for reader discovery. Through observations at bookstores in the Portland area, including Books with Pictures, Kinokuniya, Powell’s, and Barnes and Noble, it was examined how manga is presented to readers. Factors considered include manga’s physical placement in the store and surrounding sections as well as shelving methods and categorizations like genre labels, particularly for manhwa, manhua, and light novels. Display tables, end caps, and shelf talkers also demonstrate a unique way for bookstores …

Digital Comics Subscription Service Usage And Its Impact On Printed Comic Buying Habits: The Digital Comics Subscription Loop, Isaac Swindle

Book Publishing Final Research Papers

This study developed a digital comics subscription loop that borrows from consumer loyalty research done in publishing and marketing studies. The proposed loop uses comic publisher’s proprietary subscription platforms as a “book showroom” to allow consumers to sample titles, driving physical sales. Original survey data was then gathered about comic book consumers’ usage of digital subscription platforms and what drives them to make physical purchases. The data was then compared to the proposed model, finding significant cross-medium consumption, as well as many reported completions of the Digital Comics Subscription Loop. The survey data found that over 80 percent of respondents …