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Articles 1 - 3 of 3
Full-Text Articles in Graphic Communications
Engaging For A Cause: How Nonprofits Can Leverage Theory To Maximize Video Engagement On Instagram., Aiko A. A. A. Jones
Engaging For A Cause: How Nonprofits Can Leverage Theory To Maximize Video Engagement On Instagram., Aiko A. A. A. Jones
Electronic Theses and Dissertations
Video is the second-richest form of media, conveying both verbal and nonverbal cues to viewers (Hasim et al., 2020). When coupled with the accessibility of social media, videos can spark consumer interest and convert neutral parties to brand-supporters (Alamäki et al., 2019; Tseng & Wei, 2020). This study aimed to investigate the effects of using Aristotle’s persuasive appeals, Berger’s STEPPS, and Monroe’s Motivated Sequence on the success of nonprofit organizations’ social media videos, measured in engagement metrics (likes and comments). Through a content analysis of 50 videos posted to Instagram by randomly selected nonprofit organizations, this study found that pathos …
Nonprofit Social Media Internships: A Handbook, Allison Laroy
Nonprofit Social Media Internships: A Handbook, Allison Laroy
College of Arts & Sciences Senior Theses
This thesis examines how nonprofits can best prepare their interns and how interns can best prepare themselves for a role in engaging audiences through social media. Through a literature review on nonprofit social media and internships, a series of qualitative interviews with interns and supervisors, and my own lived experiences as a social media intern, I develop a handbook for nonprofit social media internships. This guide is relevant to the specific experiences of nonprofit social media internships, includes advice on training, mentorship, and best practices, and finally, it incorporates further resources on nonprofit social media that interns and supervisors can …
The Intermedial Politics Of Handwritten Newspapers In The 19th-Century U.S., Mark A. Mattes
The Intermedial Politics Of Handwritten Newspapers In The 19th-Century U.S., Mark A. Mattes
Faculty and Staff Scholarship
Handwritten newspapers appeared in a variety of social contexts in the 19th-century U.S.1 The largest extant portion of 19th-century handwritten newspapers emerged from home and school settings. More far-flung examples include those written aboard ships during exploratory and military voyages. Others were produced within institutions such as hospitals and asylums. Such works were written during times of privation, including life in an army regiment or a prisoner-of-war camp during the Civil War. At other times, handwritten newspapers accompanied efforts at westward settlement and transcontinental railway journeys. Impromptu papers could follow in the wake of natural disasters that knocked out print-based …