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Articles 1 - 3 of 3
Full-Text Articles in Graphic Communications
Digital Touchpoints: Investigating Contact Page Accessibility And Visual Authenticity Within Medical Tourism Health Websites, Alicia Mason, Elizabeth Spencer, Kristen Livingston, Treyton Meyers, Sakshi Bhati, Himika Akram
Digital Touchpoints: Investigating Contact Page Accessibility And Visual Authenticity Within Medical Tourism Health Websites, Alicia Mason, Elizabeth Spencer, Kristen Livingston, Treyton Meyers, Sakshi Bhati, Himika Akram
Faculty Submissions
This study examines two critical digital touchpoints on medical tourism provider (MTP) websites: (1) the accessibility of contact pages which often function as entry points for inquiries, scheduling, and pre-travel coordination, and (2) the authenticity of visual imagery used to shape expectations about care environments, personnel, and technological capacity. A sample of 105 MTPs across all six World Health Organization regions were analyzed using quantitative web accessibility testing and qualitative visual analysis. Results indicate pervasive accessibility errors on contact-page touchpoints and extensive reliance on inauthentic imagery to depict patients, providers, and medical technologies. Together, these practices may distort user expectations …
Chelsey J. - Makeup Artist, Maisie Johnson
Chelsey J. - Makeup Artist, Maisie Johnson
Paper and Posters Presentations
Over the past few months I have worked to create a brand for a makeup artist based out of Orlando, Florida. I designed a logo as well as a style guide specifying colors, patterns, fonts, and design elements that would be used within the brand. I created several print pieces including style guides, budgets, business cards, thank you cards, and pricing/leave behind folds. I screen printed shirts and totes to advertise my client’s name as well as a custom apron for the artist to wear. I entered all of these components into the American Advertising Federation competition (ADDY’s) and won …
Images Of Alzheimer’S: A Visual Analysis Of The Imagery Used To Globally Market Alzheimer’S Services Online, Elizabeth Spencer, Alicia Mason
Images Of Alzheimer’S: A Visual Analysis Of The Imagery Used To Globally Market Alzheimer’S Services Online, Elizabeth Spencer, Alicia Mason
Faculty Submissions
Currently more than 46 million people are living with dementia globally (ADI, 2015). The World Health Organization (WHO) reports the worldwide population of persons 60 years of age and older will more than triple between 2000 and 2050 to two billion. The concept of Western patients receiving long-term dementia care in foreign countries is a new and emerging phenomenon (Gray, 2013; Pomareda, 2014; Wegerer, 2014). This study examines the visual images within Alzheimer’s care facility websites (n=105) and uses a cross cultural comparison lens to contrast differences in patient representations and treatment facilities. The goal of this study is to …