Graphic Communications Commons^™

Center For Civic Engagement: An Integrated Marketing Communications Plan, Libelle Advertising, Matt Hartman, Amy Welniak, Heather Czaplewski, Liz Bachman, Sophie Beyer, Navannah Slezak, Jasmine Rogers

College of Journalism and Mass Communications: Student Advertising Projects

The purpose of this campaign is to increase participation in the Center for Civic Engagement programs and raise awareness for the Center for Civic Engagement within the University of Nebraska– Lincoln student body, faculty, and advisors. We also wanted to determine the most effective and efficient way to distribute the Center for Civic Engagement information to the UNL student body, staff and local employers.

For this campaign, we collected various data through both secondary and primary sources. Our secondary research consisted mainly of information found online which covered trends on civic engagement, employment issues and other areas associated with civic …

Embracing Change: Exploring How Creative Professionals Use Interactive Media In Advertising Campaigns, Adam Wagler

College of Journalism and Mass Communications: Faculty Publications

Advertising agencies are incorporating new forms of interactive media into campaigns as media continues to rapidly change. The purpose of this phenomenological qualitative study is to explore how five creative professionals at leading advertising agencies in the Midwest are integrating interactive media into campaigns. Through a series of interviews this project helps solidify what it means to integrate interactive media. The findings illustrate a fundamental shift in an industry that is moving away from “advertising.” An industry built around traditional media now requires creatives to incorporate dynamic, mobile, and social media into the marketing mix. Advertising agencies must engage audiences …

The State Of Book Publishig In A Tablet Based Society, Shannon C. Whitehill

Graphic Communication

The adaption of tablets and e-readers for publication purposes will require a lot of work and changes from a design and production team that is set up for print production. Book design in it’s classic form (a bound book printed with ink on paper) is an art form that has been perfected over many centuries. The sudden entrance of the tablet has shaken the print publishing industry.

Agricultural Communication Lesson Plans For The Agricultural Leadership Class At Elk Grove High School, Chelsea Molina

Agricultural Education and Communication

The purpose of this project was to develop agricultural communication lesson plans for Elk Grove High School’s Agricultural Leadership class. The lesson plans were created after the research of the existing California Agricultural Education and Agricultural Leadership Curriculum standards. The lesson plans were then based off of the FFA Agricultural Communications Career Development Event (CDE) guidelines in order to grasp many of the important details of the CDE. The CDE is offered at the national level but not yet at the state level in California. Providing lesson plans that coincide with the requirements of the CDE will help California FFA …

Multimedia Use In Small News Organizations, Robyn K. Keriazes

Honors Theses and Capstones

No abstract provided.

Glidden At Walmart: There For You, University Of Nebraska–Lincoln Nsac Team, Cody Elmore, Adam Kroft, Rachel Leitschuck, Brittany Rypkema, Jordan Oddo, Derek Niewohner, Matthew Anderson, Mitchell Benes, Meg Brannen, Griffin Gale, Devin Mcdermott, Grant Weber, Jennifer Gortik, Geremy Gortemaker, Katie Hottovy, Matt Wengert, Toan Chu, Devin Specht, Rich Bailey, Michael Goff

College of Journalism and Mass Communications: Student Advertising Projects

Hectic, busy, tiring—these are just a few words our target markets use to describe their day-to-day lives. Millennials, young families, and Baby Boomers all feel the pressure of life. With jobs, schoolwork, and family, they find it hard to keep up. Because of these busy lifestyles, savvy consumers crave home improvement solutions that are both quick and reliable. Glidden offers a solution to these issues by placing its top-quality paint in the most convenient store on Earth, Walmart. The University of Nebraska–Lincoln NSAC Team has created a plan to promote this symbiotic relationship of Glidden’s quality and Walmart’s convenience as …

Print To Pixel: How Can The Cultural Implications Of Mediated Images And Text Be Examined Using Creative Practice?, Patricia Adele Thomas

Theses: Doctorates and Masters

Information in the twenty-first century is at our fingertips in an instant. Through the technology of the mobile phone, computer, and television, we are alerted to information of international, national, local, and personal significance. The aim of this research is to establish that creative practice can provide a cogent forum with which to interrogate the cultural implications of mediated images and text in the twenty first Century. This exegesis Print to pixel explores the interrelationship between the political and cultural values as identified in the various codes within western mainstream news media. The cultural implications of the shift from print …

Going Mobile: A Guide To Mobile Website And Application User Preferences, Kevin M. Weeks

Graphic Communication

Mobile devices are rapidly gaining popularity. There is an increasing demand for individuals who can develop quality mobile websites and applications. In the world of mobile, the most important consideration is the end user. Who is the application or mobile website trying to target and what do they want? This study was designed to determine what users value and whether current developers are accurately reflecting these values. Determining this was accomplished through surveys of mobile users, interviews with mobile web developers, and analysis of successful websites and apps through case studies. The survey included questions to determine what qualities mobile …

Advertising The Thin Ideal-The Effect On Women, Christine Murphy

Irish Business Journal

Debate on the thin ideal has been prevalent for many decades, however given the substantial increase in eating disorders and the omnipresent influence of the media the time is now ripe for decisive action in the area of women in advertising. Most research in this area has focused on the psychological impact of the thin ideal. The new research presented in this paper is important as it explores the marketing implications of the portrayal of women in the fashion and cosmetic industry. The success of this industry depends entirely on how receptive consumers are to the images portrayed. This paper …

Rtbs: Your Audio Companion, 3am, Cori Schwabe, Casey Mattison, Kathryn Kawa, Allea Grummert, Nick Holle, Gabbi Silke, Derrick Sloan, Brittany Guindon, Amanda Hinrichs

College of Journalism and Mass Communications: Student Advertising Projects

Radio Talking Book Service, a non-profit organization that assists the visually impaired by providing a free radio reading service, came to the University of Nebraska-Lincoln with a challenge: increase brand and service awareness throughout Nebraska.

We began by conducting both secondary and primary research, developing key insights and examining all possible target audiences. We investigated the day-to-day life of the visually impaired, learning that many who have experienced vision loss suffer from decreasing independence and increasing feelings of loneliness. Our primary research revealed that these individuals turn first to eye care professionals, resource organizations for the visually impaired and residential …

Photo Manipulation In The Media, Stephanie Coffaney

Graphic Communication

In today’s society there are photos everywhere; they are in magazines, advertisements, newspapers, and books because photos make the text or the story stand out. Some may not know it, but most of these photos have been edited and retouched. This research paper attempted to determine the majority opinion of what types of photo editing was above the tolerable limit, as well as the public awareness of media manipulation. The different levels of photo editing included changing the contrast, removal of blemishes and dust, addition/removal of objects, and addition/removal of main subjects. The results revealed that most people are aware …

Variability Of Electroluminescent Displays, Christopher (C.) Michael Shedd, Nathan Ostrout

Graphic Communication

No abstract provided.

Comparing Components Of Flexography Printing For The Application Of Oxygen Barrier Inks On Films, Kasey Renee Reed

Graphic Communication

The purpose of this study is to appraise typical components used in flexographic printing to provide more knowledge on the use of printing with functional inks on filmic substrates when printing packaged products inline. An oxygen barrier coating was applied using different plate-screening technologies and anilox rolls. Comparing two plate-screening technologies and three different anilox rolls using oxygen permeability tests helped to conclude the optimum plate and anilox roll solution that best apply the ink for proper functionality of the coating, with minimal ink application as to reduce waste.

Further knowledge of printing oxygen barrier coatings inline will yield results …

Electronic Readers Versus Printed Material: An Ecological Comparison, Daniel Lloyd

Graphic Communication

Abstract

With accelerating adaptation rates of technological devices, the benefit of electronics in our society has been under scrutiny for some time. People want to know how much are these advancements truly going to benefit the environment instead of harming it as previous practices have done? This study set out to research the current trend of Electronic Readers, also known as E-readers, by comparing them to already established concerns with printed material.

This report was written in order to expose truthfulness in regards to the E-readers' footprint on the environment and the current inadequacies found in observation of practices offered …

Adaptation Of The Nevada Climate Change Data Portal Web Interface To Small-Screen Mobile Devices, Tsvetan Komarov

Festival of Communities: UG Symposium (Posters)

Robust and convenient access to the Nevada Climate Change Data Portal is vital for the project’s success, because of the researchers’ need to gather and analyze large volumes of data with minimal effort. However, the current version of the data portal web interface is not optimized for small-screen mobile devices such as mobile phones, PDAs, iPads, NetBooks, and others. The proposed research will address this issue by exploring the current methods for creating a client-aware web interface adaptable to the variety of small-screen devices, designing and implementing the most appropriate solution, and finally, user testing of the implemented solution.

Trends In Social Networking And Variable Data Printing, Chelsea Mcallister

Graphic Communication

No abstract provided.

Promoting A Benefit Concert With Digital Media, Aubrea Felch

Graphic Communication

The introduction of digital media in mass communication and advertising had a powerful impact on the event planning industry, specifically in the promotion of benefit concerts. Not only can digital media promote an event, but it can also help event coordinators establish an image for themselves, be used as a means of benefiting those who have donated to the cause, and enhance the event itself. All digital media can be put into several different classifications: digital audio, digital video, digital photography, Internet technology, and interactive Internet applications. This study asks the question: In what ways can an event planner use …

Evaluating The Effectiveness Of Widely Available 3-D Visualization Tools In Support Of Public Participation, Laxmi Ramasubramanian, Jennifer L. Weeks, Tim Case

Publications and Research

There is a persistent need for improved tools and techniques to facilitate public involvement in transportation decision making. Despite continuous improvements in increasing public involvement at all phases of transportation decision making, transportation agencies are still seeking more affordable, accessible, and effective means of communicating with a wide range of stakeholders. The report documents a survey of a wide variety of transportation agencies on their use of interactive 3-D visualization for public involvement using an electronic survey. Supplemental qualitative data was generated through telephone interviews with selected survey participants. It concludes with three case studies illustrating applications of interactive 3-D …

Hybrid Filmmaking: Using Digital Photography And Compositing Animation To Create "A Story For Stephanie", Joel Brashear

Morehead State Theses and Dissertations

A thesis presented to the faculty of the Caudill College of Humanities at Morehead State University in partial fulfillment of the requirements for the Degree of Master of Arts by Joel Brashear in April of 2009.

Status Of Automation Of Electronic Prepress Workflow, Milos Krsmanovic

All-Inclusive List of Electronic Theses and Dissertations

Production systems in the printing industry are not yet fully automated. Unlike other industries, such as various manufacturing industries that use assembly line production systems and Computer Integrated Manufacturing (CIM) concepts, the printing industry is still heavily based on manual input, human judgment and creativity, especially in the area of electronic prepress production. This study analyzes the workflow practices of companies of various levels of automation and suggests best practices in automating electronic prepress workflow. The researcher disseminated the research instrument consisting of a PDF file and an online questionnaire to electronic prepress supervisors at various offset lithographic printing companies. …

Enhancing Science Education Through Engaging Visual Content, David Kavanagh

Theses

In recent years a decline in the number of Irish students choosing to study science, at second level and on into third level, has become potentially harmful to the desired creation of a science-based knowledge economy. A primary contributing factor towards this decline is a lack of interest in the subject within the classroom, as was established by The Task Force on the Physical Sciences in 2002.

The primary aim of this Masters research is to investigate the role of visualisation in making the study of science more accessible and engaging to students to counter this decline. To this end …

21st Century Literacies: Transforming Education For Next Generation Learners, Patricia A. Iannuzzi

Library Faculty Presentations

- 21st Century Literacies

- Millennials as Learners

- Engaging the Digital Native

- A Vegas Perspective

Mtv: Sounds Of A Generation, Amanda Evens

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.

Media Discourse: Social Semiotics And The Study Of Multimodal Discourse. An Interview With Theo Van Leeuwen, Theo Van Leeuwen, Judith Reitstaetter, Markus Rheindorf

Reconstruction: Studies in Contemporary Culture

[First paragraph of Abstract]

This interview article is intended to provide both an overview of the contribution Theo van Leeuwen has made to the field of semiotics and approach his work from an unconventional angle. The first aspect of our aim is covered in the form of an introduction comprised of a short biographical note, a list of recent publications and short reviews of van Leeuwen’s major works. The second aspect of what we hope to accomplish is tackled in the form of the interview itself. In this, we have tried to balance general questions – e.g. about the epistemological …