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2017

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Articles 61 - 90 of 146

Full-Text Articles in Gender, Race, Sexuality, and Ethnicity in Communication

Connecting Beyond The Circle: A Restorative Approach In Co-Creating A Safe Space For Social Justice Education At Utec, Nikki F. Pelonia May 2017

Connecting Beyond The Circle: A Restorative Approach In Co-Creating A Safe Space For Social Justice Education At Utec, Nikki F. Pelonia

Capstone Collection

“Social justice is both a process and a goal. The goal of social justice education is full and equal participation of all groups in a community that is [co-created] to meet the members’ needs. Social justice includes a vision of a community that is equitable and all members are physically and psychologically safe and secure” (Adams, Bell, & Griffin, 2007, p. 1). In the process, one is used to going straight to issues of social justice before connecting by building trusts and relationships. This Course-Linked Capstone in Training focuses on SIT Graduate Institute coursework from Training Design in Experiential Learning …


The Gender Wage Gap In The Film Industry: A Review Of Literature, Christine Pires May 2017

The Gender Wage Gap In The Film Industry: A Review Of Literature, Christine Pires

Senior Theses

The gender wage gap is defined as the difference between the amounts of money paid to women and men, often for doing the same work (Cambridge, 2017). The gender wage gap is a reoccurring financial issue in all aspects of the business world. Most all career paths have had a wage gap between men and women. Having equal pay for equal work should be a thing of the past. However, women today are still fighting to close the wage gap and work equally in all fields. The film industry is one of the largest entertainment industries in America and still, …


Media Erotics & Adaptation: A Comparative Textual Analysis Of Carmilla, Rebecca Wait May 2017

Media Erotics & Adaptation: A Comparative Textual Analysis Of Carmilla, Rebecca Wait

Honors Projects

This project is concerned with understanding the different ways in which Carmilla (1872), a gothic novella, and it’s 2014 web series adaptation differently approach the same basic narrative, especially with regards to their respective representations of individuals who identify as sexual and gender minorities. One of the major functions of importance in this study was to understand the temporality and cultural conditions, which lead to the perceived need for a postmodern adaptation of a pre-modernist text. Through textual analysis, the author compared J. Sheridan Le Fanu's Carmilla (1872) to Jordan Hall's adaptation (2014). In this analysis, significant differences existed between …


Video Game Engagement, Gender, And Age: Examining Similarities And Differences In Motivation Between Those Who May Or May Not Play Video Games, Joseph Camarata May 2017

Video Game Engagement, Gender, And Age: Examining Similarities And Differences In Motivation Between Those Who May Or May Not Play Video Games, Joseph Camarata

Electronic Theses and Dissertations

This research aims to fill a research gap by examining video games to explore whether gender, age, or hours played per week would exert any influence on the information of those who may or may not play video games. Mood Management Theory and Uses and Gratification Theory were used as the theoretical foundation for this study. Four-hundred-three East Tennessee State University students who received the survey via email were asked to voluntarily participate in a survey about their motivations behind playing video games. Results from MANOVA showed that the motivations of male participants on video games were significantly higher than …


Choosing The Best: A Rhetorical Analysis And Discussion Of An Abstinence-Centered Sexuality Education Curriculum, Carolyn Buonomo Apr 2017

Choosing The Best: A Rhetorical Analysis And Discussion Of An Abstinence-Centered Sexuality Education Curriculum, Carolyn Buonomo

Master of Arts in Professional Writing Capstones

This rhetorical analysis examines Choosing the Best Journey, a Choosing the Best, LLC student manual targeted at ninth and tenth grade students, and testimonials from the company’s website to provide insight about the ways in which the company’s curricula position women. In what way does this content position women in relation to men? Does the curriculum position women as those who both hold the responsibility for preventing and bearing the burden of premarital sexual activity? In what ways does this content work to reinforce gender stereotypes? By answering these questions, I am able to determine whether the curriculum works …


"The Destruction Of A Legacy" Agenda Setting And The Bill Cosby Sexual Assault Allegations, Larissa TeráN Apr 2017

"The Destruction Of A Legacy" Agenda Setting And The Bill Cosby Sexual Assault Allegations, Larissa TeráN

Graduate Research Symposium (2010 - 2017)

Media scandal has been a contributing factor to the American culture for centuries. However, ambiguity and pre-conceived notions arise when the media scandal is framed differently by various mediated outlets. This study investigates media scandal by examining the Bill Cosby sexual assault allegations and how the scandal is framed by the media. This study utilized agenda setting theory to explore the argument that the public will think of the Cosby scandal as highly important due to frequent exposure and how the media presents and frames the stories on this subject could ultimately impact public opinion on issues such as power, …


Culturally Competent Health Education In African-Americans’ Faith-Based Communities For Better Health Outcomes: A Literature Review, Kougang Anne Mbe Apr 2017

Culturally Competent Health Education In African-Americans’ Faith-Based Communities For Better Health Outcomes: A Literature Review, Kougang Anne Mbe

McNair Research Journal SJSU

Obesity is a compelling health issue among African-Americans, who have the highest prevalence of excess weight among all ethnic and racial groups in the United States. This soaring obesity rate contributes to poor health outcomes and significantly inflates the risks for many chronic diseases, including cardiovascular diseases, diabetes, and certain forms of cancer. The literature provides evidence for the success of health programs aimed at promoting healthy behavior and lifestyles in African-American faith-based organizations, as the influential role of churches in African-American communities is well documented. However, few studies have investigated the criteria essential for improved efficiency of health interventions …


Male Nurses: A Visible Minority, Jaspinder Kaur Apr 2017

Male Nurses: A Visible Minority, Jaspinder Kaur

McNair Research Journal SJSU

Because nursing is associated with feminine characteristics, it is mainly considered a woman’s profession (Meadus, 2000; Roth & Coleman, 2008). Despite the increasing number of men choosing nursing as a profession, they often face discrimination in this predominantly female profession (Roth & Coleman, 2008). When men choose a female-dominated profession like nursing, they are questioned regarding their sexual orientation and are considered inappropriate for bed-side nursing (O’Connor, 2015; Meadus, 2000). Patients’ perceptions of male nurses as sexual aggressors or gay affects their ability to do their job (Evans, 2002). The goal of this literature review is to explore challenges commonly …


The Effects Of Anger And Happiness On Opposite Valence Racial Stereotypes, Diego Gomez Apr 2017

The Effects Of Anger And Happiness On Opposite Valence Racial Stereotypes, Diego Gomez

McNair Research Journal SJSU

This research examines angry and happy (versus neutral) emotions and how they affect ethnic stereotyping. Research has found that both anger and happiness increase a person’s reliance on stereotype information versus neutral emotion when making social judgments. Research has also found that ethnic stereotypes are not exclusively negative, as some stereotypes make positive generalizations of certain groups. However, research on ethnic stereotypes has exclusively been presented in a negative and not a positive context. Furthermore, past studies have only focused on negatively stereotyped racial groups (e.g., Hispanics) and not positively stereotyped racial groups (e.g., Asians). This research concentrates on both …


The Demographic Profile For Female Textile-Design Bloggers, Khadijah Baaqil Apr 2017

The Demographic Profile For Female Textile-Design Bloggers, Khadijah Baaqil

Department of Textiles, Merchandising and Fashion Design: Dissertations, Theses, and Student Research

A review of existing literature demonstrates the need for additional research on female home-based business owners. This study aimed to partially fill the literature gap by exploring the demographic profile of female home-based textile-design bloggers, a unique segment of the female home-based business world.

The findings of the qualitative content analysis of the 30 designers’ blogs and 138 blog posts included the findings of their age, nationality and ethnic identity, current place of residence, family status, educational background, occupation, and socioeconomic status. These findings were then reduced into numbers and percentages. Findings of the analysis show that designers vary from …


Shifting Winds: Using Ancestry Dna To Explore Multiracial Individuals' Patterns Of Articulating Racial Identity, Bessie Lee Lawton, Anita K. Foeman Apr 2017

Shifting Winds: Using Ancestry Dna To Explore Multiracial Individuals' Patterns Of Articulating Racial Identity, Bessie Lee Lawton, Anita K. Foeman

Communication and Media Faculty Publications

This study explored how genotype information affects identification narratives of multiracial individuals. Twenty-one multiracial individuals completed individual interviews before and after receiving a DNA analysis to clarify their genetically based racial ancestry. Based on results, this article proposes patterns of articulating racial identity by multiracial individuals. Four patterns extend evolving research in multiracial identification, namely (1) the individual articulates a monoracial identity; (2) the individual articulates one identity, but this can shift in response to various conditions; (3) the individual articulates an extraracial identity, opting out of traditional categories applied to race; and (4) the person distinguishes traditional categories of …


Poster Session, Jenny Warren Apr 2017

Poster Session, Jenny Warren

Collin College Undergraduate Interdisciplinary Student Research Conference

Posters presented:

  • Kathleen Sanchez “Design and Function of MRI Scanners”
  • Ahn T. Vo “Do We Need Another Cosmetic Product?”
  • April R. Boyd “Students at Work”
  • Zaynab Adeola Omisade, University of Texas, Arlington "Screening of Iotrochota Birutulata extracts with chloroform and Methanol/toluene (3:1) for anti-bacteria activity"
  • Sarah Minich, Collin College “Does Flexibility in a Prosthetic Ankle-Foot System Improve an Amputee’s Everyday Life?”
  • Shannon McCraw, Ph.D. & Madison Poteet, Southeastern Oklahoma State University "Exploring Individual Communication Traits: Assessing The Relationship Between Willingness To Communicate, Self-Esteem, And Individual Entrepreneurial Orientation"
  • Shelby Garza, Texas State University "Examining Differences in the Rate of Decomposition between …


Sexuality & Perspective, Emma Tabei, Emily Ellison, Tyrell J. Osborn, Ileana Garnand Apr 2017

Sexuality & Perspective, Emma Tabei, Emily Ellison, Tyrell J. Osborn, Ileana Garnand

Collin College Undergraduate Interdisciplinary Student Research Conference

Panel Chair: Whitney Pisani

Papers Presented:

"Siren's Song of Sapiosexuality" by Emma Tabei

Abstract: Gender and male and female communications is discussed just as much if not more than politics currently. As we get more and more interested in understanding communication between genders, perhaps we need to look at where we came from instead of guessing what will happen next. Homer's, "Odyssey," specifically the "Siren's Song," pits male and female gender roles and perspectives against each other resulting in an untraditional look at modern female and male communications far ahead of Homer’s time; departing from the stereotypical gender looking glass. …


Divided We Fall: A Look Into American Crime Story: The People V. O.J. Simpson And How The Media Creates Reality, Angela G. Flanagan Apr 2017

Divided We Fall: A Look Into American Crime Story: The People V. O.J. Simpson And How The Media Creates Reality, Angela G. Flanagan

SCOM Undergraduate Research Conference

This event is an undergraduate research conference for undergraduates in the School of Communications at James Madison University.


Miss Olympic Athlete? A Content Analysis Of Nbc’S Primetime Interviews During The 2016 Summer Olympic Games, Caroline Butts Apr 2017

Miss Olympic Athlete? A Content Analysis Of Nbc’S Primetime Interviews During The 2016 Summer Olympic Games, Caroline Butts

Honors Projects in Communication

The 2016 Summer Olympic Games in Rio de Janeiro has further exposed the difference in sports reporting between sexes. Creating social media controversy, viewers called out the sexist commentary directed towards women athletes emphasizing their relationship status, how many children they have, and male athlete accomplishments over the female’s athletic ability. This content analysis will dive deeper into NBC’s prime-time coverage of the twenty-third Olympiad, examining the sport and non-sport questions brought up during interviews with the male and female athletes. With reporters possessing more control over what is discussed on-air, when compared to live commentators, the goal of this …


Talking The Talk: The Effect Of Vocalics In An Interview, Marilena Phillips Apr 2017

Talking The Talk: The Effect Of Vocalics In An Interview, Marilena Phillips

Honors Projects in Communication

Our voices carry more than just content. People continuously make assumptions of one’s intelligence, credibility, personality, and other characteristics merely based on the way we talk. As the diversity of individuals in the workplace increases, so too do the differences in how those individuals talk. It is important that we understand how these different ways of speaking are being perceived in the workplace. More specifically, how are individuals being perceived prior to being hired via the interview process? This Honors Capstone project aims to understand the impact that vocal characteristics in an individual have on the interviewer’s perception of the …


Investigating Preferences For Patriarchal Values Among Muslim University Students In Southern Thailand, Mahsoom Sateemae, Tarik Abdel-Monem, Suhaimee Sateemae Apr 2017

Investigating Preferences For Patriarchal Values Among Muslim University Students In Southern Thailand, Mahsoom Sateemae, Tarik Abdel-Monem, Suhaimee Sateemae

University of Nebraska Public Policy Center: Publications

Recent research on Muslim populations has offered interesting but limited insights about values preferences. This mixed-methods study examines the prevalence of support for patriarchy among a sample of religious Muslim university students in Southern Thailand using items from the World Values Survey. It also investigates the durability of these preferences by examining correlations between support or opposition to patriarchal values with preferences towards courtship practices, and elements that influence respondents’ views on gender roles, particularly related to the contemporary socioeconomic and political situation facing the Muslim minority of Southern Thailand.


'Why Don’T You Just Go Back Where You Came From?' Or 'Slight Yams': 'Pangs' Of Regret And Unresolved Ambivalence In Joss Whedon’S California, Tereza M. Szeghi, Wesley Dempster Apr 2017

'Why Don’T You Just Go Back Where You Came From?' Or 'Slight Yams': 'Pangs' Of Regret And Unresolved Ambivalence In Joss Whedon’S California, Tereza M. Szeghi, Wesley Dempster

English Faculty Publications

Joss Whedon’s two longest-running television series, Buffy the Vampire Slayer (BtVS) (1997-2003) and Angel (1999-2004), which together constitute the “Buffyverse,” often focus on questions about the degree to which past actions bear on one’s present moral character. Particularly in the case of reformed demons and vampires, regret for past sins weighs heavily on the present and motivates current benevolent and heroic deeds.

For the ensouled vampire Angel most especially, the need to make amends for centuries of sadistic cruelty and bloodshed stamps him with his ever brooding-personality and his nearly ceaseless attempts to balance the scales—while knowing that the scales …


Olah Tubuh Politisi Dalam Bingkai Media: Analisis Komunikasi Non Verbal Surya Paloh Dalam Membangun Citra Politik, Megasari N. Fatanti Apr 2017

Olah Tubuh Politisi Dalam Bingkai Media: Analisis Komunikasi Non Verbal Surya Paloh Dalam Membangun Citra Politik, Megasari N. Fatanti

JURNAL KOMUNIKASI INDONESIA

Studi ini berupaya untuk menganalisis komunikasi non verbal Surya Paloh sebagai salah satu politisi yang aktif tampil di media menjelang pemilu presiden 2014. Kami mengamati bahwa komunikasi non verbal yang ditampilkan oleh politisi selalu memiliki tujuan secara politis. Fokus dalam penelitian ini yaitu bentuk-bentuk komunikasi non verbal yang dilakukan oleh Surya Paloh melalui intonasi suara, kecepatan berbicara, kontak mata, ekspresi wajah, postur tubuh hingga gerakan tangan sebagai ekspresi dari komunikasi seorang politisi. Melalui metode etnografi digital, peneliti memiliki keleluasaan dalam mengumpulkan data dari internet (website dan media sosial). Penggunaan metode etnografi digital dimungkinkan untuk memahami sejauhmana keajegan isi komunikasi seperti …


Etika Media Di Era “Post-Truth”, Kharisma Dhimas Syuhada Apr 2017

Etika Media Di Era “Post-Truth”, Kharisma Dhimas Syuhada

JURNAL KOMUNIKASI INDONESIA

No abstract provided.


Pemanfaatan Panoptisme Agama Dalam Pemasaran: Studi Pada Produk “Kerupuk Purnama” Yang Dijual Kelompok Tunanetra, Novelia Suhartono Apr 2017

Pemanfaatan Panoptisme Agama Dalam Pemasaran: Studi Pada Produk “Kerupuk Purnama” Yang Dijual Kelompok Tunanetra, Novelia Suhartono

JURNAL KOMUNIKASI INDONESIA

Penelitian ini mengkaji pemanfaatan panoptisme agama dalam proses pemasaran langsung produk “Kerupuk Purnama” yang dilakukan oleh penyandang tunanetra. Fenomena ini dijelaskan dengan konsep panoptisme Michael Foucault, melalui strategi pemilihan waktu dan lokasi pemasaran langsung, serta teknik persuasi interpersonal yang dilakukan oleh penjual. Pengumpulan data dilaksanakan dengan metode wawancara mendalam dan observasi terhadap informan utama yang dipilih secara purposif, yaitu empat tunanetra penjual “Kerupuk Purnama”, serta wawancara terhadap informan pendukung, yaitu dua orang masyarakat umum yang memiliki pengalaman membeli produk terkait. Hasil penelitian menunjukkan terjadinya pemanfaatan panoptisme agama dalam proses pemasaran langsung “Kerupuk Purnama” yang dilakukan oleh penyandang tunanetra. Penjual tunanetra …


Investigating Layers Of Identity And Identity Gaps In Refugee Resettlement Experiences In The Midwestern United States, Gretchen Bergquist, Jordan Soliz, Kristen Everhart, Lee Kreimer, Dawn O. Braithwaite Apr 2017

Investigating Layers Of Identity And Identity Gaps In Refugee Resettlement Experiences In The Midwestern United States, Gretchen Bergquist, Jordan Soliz, Kristen Everhart, Lee Kreimer, Dawn O. Braithwaite

Department of Communication Studies: Dissertations, Theses, and Student Research

Post-migration, refugees experience changes within personal and community relationships that have dramatic effects on their sense of self and, in turn, well-being.

§ During resettlement, refugees are forced to reconceptualize identity as they encounter and integrate into a new host country and culture.

§ Tensions emerge when integrating one’s self-concept into a web of new personal and social networks while simultaneously managing and adapting to larger social norms and public attitudes in the host country.

§ The epicenter of tensions and experiences that create turbulence in the lives of refugees is the negotiation and reconceptualization of identity within relationships and …


'You Become A Rock': Conceptions Of Motherhood And Lessons Of Race As Told And Photographed By Four Mothers From Cape Town, South Africa, Kaitlin Abrams Apr 2017

'You Become A Rock': Conceptions Of Motherhood And Lessons Of Race As Told And Photographed By Four Mothers From Cape Town, South Africa, Kaitlin Abrams

Independent Study Project (ISP) Collection

This study will discuss conceptions of motherhood and lessons of racial identity through the lens of four women from Cape Town, South Africa. Utilizing both semi-structured interviews and photovoice, stories of motherhood are told as a journey from childhood to adulthood, in which one’s experience of being mothered influences decisions in current motherhood. In interviews, mothers pinpoint conceptions of good motherhood that encompass both financial support for one’s children and attentiveness, informed mostly by one’s race and class background. Additionally, experiences surrounding discrimination and silencing in childhood differ between races, later informing the way that mothers chose to share lessons …


Transmitiendo La Identidad: Revalorización Sociopolítica Del Kichwa Por Los Medios De Comunicación \ Transmitting Identity: Sociopolitical Revaluation Of The Kichwa By The Media, Abi Mcdougal Apr 2017

Transmitiendo La Identidad: Revalorización Sociopolítica Del Kichwa Por Los Medios De Comunicación \ Transmitting Identity: Sociopolitical Revaluation Of The Kichwa By The Media, Abi Mcdougal

Independent Study Project (ISP) Collection

Este Proyecto de Estudio Independiente considera cómo los medios de comunicación kichwas están involucrados en la conciencia sociopolítica indígena. Establece una historia de la opresión lingüística hacia los kichwa; provee un marco conceptual de los espacios de uso sociolingüísticos en la diglosia; e introduce el tema de los medios de comunicación kichwas, localizados en Otavalo y los pueblos de Imbabura cercanos. Presenta la información primaria sobre los medios de comunicación, obtenida a través de entrevistas, diálogos informales, observación enfocada y participante, y una encuesta pública en Otavalo. Considera el radio, lo audiovisual, y publicaciones escritas, a través de unas organizaciones …


The Validity Of Theoretical Model Of Rhetorical Sensitivity Based On Communication Mentality Structure In Multiethnic Context: Study For Certified Teachers In District Of Simalungun, North Sumatera, Priza Audermando Purba Apr 2017

The Validity Of Theoretical Model Of Rhetorical Sensitivity Based On Communication Mentality Structure In Multiethnic Context: Study For Certified Teachers In District Of Simalungun, North Sumatera, Priza Audermando Purba

JURNAL KOMUNIKASI INDONESIA

The main aim of this research is to asses how fit the theoretical model of rhetorical sensitivity based on communication mentality structure when tested to the professional whose their activities are highly controlled by Law and ethnic expectations. Model research is an integration of four rhetorical sensitivity theories. All variables are measured at interval levels and being deduced in self-report format with 7 points Likert-Type Scale. Samples are 339 certified teachers that are selected by systematic random sampling technique with margin of error 4%. Research is designed as a cross-sectional survey. By using structural equation modeling (SEM) method, this research …


Dinamika Trust Pada Pemasaran Online Di Media Sosial, Lingga Detia Ananda Apr 2017

Dinamika Trust Pada Pemasaran Online Di Media Sosial, Lingga Detia Ananda

JURNAL KOMUNIKASI INDONESIA

Penelitian ini bertujuan untuk mengetahui bagaimana dinamika trust yang terjadi pada komunikasi tidak tatap muka, melalui media sosial dalam konteks pemasaran online. Dinamika trust tersebut diidentifikasi melalui tipe trust pada model yang dicetuskan oleh Lewicki dan Bunker. Analisis dalam penelitian ini menggunakan teori mengenai trust yang terkait dengan perilaku konsumen. Paradigma pada penelitian ini adalah post-positivisme melalui pendekatan kualitatif dengan strategi studi kasus. Pengumpulan data dilakukan dengan wawancara mendalam kepada informan dan observasi. Hasil menunjukkan bahwa dalam penelitian ini tipe trust yang terbentuk adalah knowledge-based trust, dimana trust yang terbentuk berasal dari informasi dan pengalaman terdahulu untuk memprediksi perilaku orang …


Komunikasi Ritual Penggunaan Aplikasi Whatsapp: Studi Konsumsi Berita Lewat Group Whatsapp, Oemar Madri Bafadhal Apr 2017

Komunikasi Ritual Penggunaan Aplikasi Whatsapp: Studi Konsumsi Berita Lewat Group Whatsapp, Oemar Madri Bafadhal

JURNAL KOMUNIKASI INDONESIA

Kemajuan teknologi menyebabkan perubahan pola masyarakat dalam mengonsumsi berita. Kini masyarakat lebih senang membaca berita lewat kanal pribadi di media sosial, salah satunya adalah grup WhatsApp. Masalah terjadi ketika mereka berdiskusi dalam suatu grup yang bersifat homogen. Tidak adanya argumen pembanding dapat menyebabkan munculnya suatu keyakinan palsu akan suatu hal. Artikel ini mencoba memberikan penjelasan atas fenomena ini dengan menggunakan lensa komunikasi secara ritual. Komunikasi ritual memandang sebuah berita bukan merupakan perpanjangan suatu informasi, namun untuk memelihara tatanan sosial masyarakat dalam suatu waktu. Peneliti menggunakan wawancara mendalam untuk mengetahui bagaimana grup WhatsApp pengajian membahas Pilkada DKI Jakarta 2017. Hasil penelitian …


Petisi Online Sebagai Alat Advokasi Kebijakan: Studi Kasus Change.Org Indonesia Periode 2015-2016, Rahma Simamora Apr 2017

Petisi Online Sebagai Alat Advokasi Kebijakan: Studi Kasus Change.Org Indonesia Periode 2015-2016, Rahma Simamora

JURNAL KOMUNIKASI INDONESIA

Penelitian ini menganalisis petisi online Change.org Indonesia sebagai alat advokasi kebijakan periode tahun 2015-2016 dengan menggunakan konsep sifat, bentuk, fungsi, aktivitas atau taktik penyampaian pesan, dan juga konsep evaluatif. Analisis petisi online mengacu pada aktivitas atau kegiatan advokasi kebijakan lain yang dilakukan secara online maupun offline. Aktivitas advokasi kebijakan juga mencakup upaya dalam meningkatkan kesadaran. Penelitian ini menggunakan metode studi kasus dengan menganalisis petisi online yang dipilih berdasarkan sembilan kategori. Data pendukung diperoleh melalui wawancara. Dalam penelitian ini diketahui petisi online yang didukung dengan beragam aktivitas advokasi kebijakan, misalnya advokasi media, kampanye secara online dan aksi offline, pengorganisasian, event dan …


Mediasi Identitas Sosial Konsumen Di Komunitas Online Brand Dalam Membangun Brand Love, Rakhmania Anindhita Pithaloka Apr 2017

Mediasi Identitas Sosial Konsumen Di Komunitas Online Brand Dalam Membangun Brand Love, Rakhmania Anindhita Pithaloka

JURNAL KOMUNIKASI INDONESIA

Brand Love merupakan salah satu konstruk baru dalam pemasaran untuk mengukur hubungan emosional antara brand dan konsumen. Brand love didasarkan pada dugaan bahwa brand memiliki karakter manusia dan konsumen memiliki perasaan emosional terhadap brand. Penelitian mengenai brand love umumnya mengunakan pendekatan hubungan interpersonal dimana peranan identitas dan identifikasi menjadi penting. Penelitian ini bertujuan untuk membuktikan bahwa komunikasi pemasaran dalam komunitas online brand melalui variable social interactive engagement berpengaruh terhadap brand Love, yang termediasi oleh social identity. Penelitian dilakukan melalui metode survei terhadap sample yang dikumpulkan secara purposive terhadap anggota komunitas online brand berusia 20-44 tahun dan bekerja di area Sudirman-SCBD …


Sex Acculturation And Risk Perceptions: Information Seeking And Processing Among Chinese Students In The U.S., Jieyu Ding Apr 2017

Sex Acculturation And Risk Perceptions: Information Seeking And Processing Among Chinese Students In The U.S., Jieyu Ding

Master's Theses (2009 -)

The number of Chinese students studying in the United States is increasing each year and studying in the U.S. provides them with more access to risk information of sexual activities than that of their counterparts in China. Chinese students in the U.S. have shown higher knowledge level about HIV/STI than Chinese students in China. However, their risk perceptions about HIV/STI are relatively low compared to American students due to a lack of formal sex education and a sex-conservative society. Method: this study collected 385 online surveys via Survey Monkey from Chinese students studying in the U.S. The questionnaire was designed …