Critical and Cultural Studies Commons^™

The Racialization Of Us Health Care Reform: The Case Of Gold-Plated Cadillac Health Plans, Emily West

Emily E. West

The term “gold-plated Cadillac health plans” became nationally prominent during John McCain’s run for President in 2008, and high-premium insurance plans continue to be called “Cadillac plans” today. The metaphorical phrase “gold-plated Cadillac” defines health care as a consumer and even a luxury good; implies that owners of these plans are irresponsible, wasteful healthcare consumers; and evokes the stereotype of an “out-of-control” African American consumer. The history of the Cadillac brand and of gold-plated Cadillacs in particular in popular culture demonstrates the salience of these associations. The use of this phrase in recent health care reform debates is considered in …