Critical and Cultural Studies Commons^™

Trayvon Martin And Election 2012 Social Media Messaging: An Analysis Of Framing, Rhetoric, And Media Types In Online Messages By Civil Rights Organizations, Riva Renee Brown

Dissertations

This content analysis study explored framing, rhetoric, and media types used by the National Association for the Advancement of Colored People, National Urban League, National Action Network, and ColorOfChange.org in website and social media messages posted during the Trayvon Martin case and Election 2012. It also examined the mainstream print news media coverage these civil rights organizations generated.

On February 26, 2012, George Zimmerman, a 28 year old White and Hispanic male, fatally shot Martin, a 17 year old Black male, in Florida. After authorities did not charge Zimmerman with the teenager’s murder, these organizations drafted petitions and staged rallies …

Power Of Speech Styles: A Relational Framing Perspective, Michael Lewis King

Dissertations

This study advances understanding of powerful and powerless language effects by incorporating a relational framing perspective. Relational framing theory (RFT) suggests that when messages are interpreted using a dominance frame, issues regarding persuasion, influence, and control become salient. When exchanges are framed by affiliation, however, issues of liking, attraction, and regard become salient. Power of speech style researchers have instantiated dominance-framed interactions in their experiments primarily, thus leaving affiliation-framed interactions largely ignored. Addressing this gap, this study considered the effects of relational framing differences on participants’ evaluation of speech style variations. Consistent with previous literature and in partial support for …