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Articles 1 - 4 of 4
Full-Text Articles in Critical and Cultural Studies
Refresh. Create. Inspire. The Mission, Vision And Values Behind The Coca-Cola Company And The Digital Marketing Strategies Of The "Open Happiness" Campaign, Sara Svendsen
Masters Theses
Due to the influence of Coca-Cola on advertising, digital marketing, and marketing strategies, the present rhetorical analysis seeks to show the many aspects of digital media in the Company's present "Open Happiness" campaign. The study of the campaign seeks to show that the Company mission statement, Company values and the vision of The Coca-Cola Company are implemented into all of the different facets of the Open Happiness campaign, and in the context of Mood Management Theory, exude the overall theme of the campaign, happiness. The parts of the campaign that were analyzed were focused on the YouTube channels of The …
Hangin' With Judas: A Narrative Analysis Of Stephen Adly Guirgis's 'The Last Days Of Judas Iscariot', Constance Falconer
Hangin' With Judas: A Narrative Analysis Of Stephen Adly Guirgis's 'The Last Days Of Judas Iscariot', Constance Falconer
Masters Theses
Stephen Adly Guirgis has created an era-melting play, The Last Days of Judas Iscariot, which explores the timeless debate between divine mercy and free will. A systematic application of Walter R. Fisher's narrative analysis, through form identification and a functional analysis, determined how Guirgis accomplishes persuasion. This qualitative study focused on Guirgis's narrative, using Walter R. Fisher's narrative paradigm as a framework to answer the research question(s): (1) If Guirgis's ideology and created world in The Last Days of Judas Iscariot are foreign and imagined, how is narrative probability and narrative fidelity achieved?; and, (2) How does Guirgis persuade his …
A Nation In Its Prime: A Pentadic Study Of Walt Disney World's Main Street, U.S.A., Casey Guise
A Nation In Its Prime: A Pentadic Study Of Walt Disney World's Main Street, U.S.A., Casey Guise
Masters Theses
The purpose of this paper is to consider the entrance to Walt Disney World, Main Street, U.S.A., as a rhetorical text and apply Kenneth Burke's dramatistic pentad. Background is provided on rhetorical theory and The Disney Company. Meanings are derived from messages interpreted using semiotics and symbolic interaction within the location. The significance of Main Street, U.S.A., as a replica of historic architecture and an illustration of revival architecture in creating emotive messages is discussed. Further discussion includes the implications of this study on corporations and the field of rhetorical studies in addition to suggestions for further research.
"It's Just That For The First Time, I Feel... Wicked": A Rhetorical Analysis Of Wicked's Elphaba Using Kenneth Burke's Guilt-Purification-Redemption Cycle, Patricia Foreman
"It's Just That For The First Time, I Feel... Wicked": A Rhetorical Analysis Of Wicked's Elphaba Using Kenneth Burke's Guilt-Purification-Redemption Cycle, Patricia Foreman
Masters Theses
The purpose of this study was to examine the Broadway production, Wicked, and more specifically, the character of Elphaba, or the Wicked Witch of the West. The study utilized Kenneth Burke's theory of the guilt-purification-redemption cycle, and considered Elphaba's journey between the three steps of Burke's cycle. In order to understand this journey better, the researcher considered various facets of the show, including the script, lyrics, costuming, including attire and make-up, and interactions with other characters in the production. Elphaba's causes of guilt, including her mother's death, her relationship with Glinda, her cause in working with Animals, and failed magic …