Critical and Cultural Studies Commons^™

Towards Re-Thinking Ecology: Investigating The Influence Of Behavioral Economics On Ecological Thought, Ned Weidner

LUX: A Journal of Transdisciplinary Writing and Research from Claremont Graduate University

The current mainstream ecological discourse among environmental activists seems to be focused on changing the current paradigm of ecological thinking towards one focused primarily on sustainability through a deeper connection with the Earth. Often these activists argue this deeper connection with the Earth is best achieved through a paradigmatic change in thinking. It is the argument of this paper that those who champion a paradigmatic shift in thinking towards sustainability need to re-think their plan of action for creating a sustainable relationship with the Earth’s environment because changing society’s way of viewing ecological matters as a way to create a …