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Uses And Gratifications Within Amc’S Mad Men, Bryce Wadsworth
Uses And Gratifications Within Amc’S Mad Men, Bryce Wadsworth
Capstone Showcase
The Uses and Gratifications theory is used all throughout the field of communications and media studies. In this case, I breakdown the structure of AMC TV's Mad Men and analyze the ways in which they capture their audience and encourage engagement outside of watching the show itself.