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Full-Text Articles in Critical and Cultural Studies
Financial Markets And Online Advertising: Reevaluating The Dotcom Investment Bubble, Matthew Crain
Financial Markets And Online Advertising: Reevaluating The Dotcom Investment Bubble, Matthew Crain
Publications and Research
While the dotcom period is often dismissed as a false start in the history of the web’s commercial development, it is better conceived of as highly generative of modern structures of online advertising. Soaring investment markets and the developing online advertising sector entered into a pattern of mutual reinforcement that began in 1995 and intensified until the bubble collapsed in 2000, transforming the character of the web in the process. This article sketches the contours of this generative capacity, focusing on the production of demand for online advertising services. Taking the approach of critical political economy, this narrative is contextualized …
The Rise Of Private Equity Media Ownership In The United States: A Public Interest Perspective, Matthew Crain
The Rise Of Private Equity Media Ownership In The United States: A Public Interest Perspective, Matthew Crain
Publications and Research
This article examines the logic, scope, and implications of the influx of private equity takeovers in the United States media sector in the last decade. The strategies and aims of private equity firms are explained in the context of the financial landscape that has allowed them to flourish; their aggressive expansion into media ownership is outlined in detail. Particular attention is paid to the public interest concerns raised by private equity media ownership relating to the frenzied nature of the buyout market, profit maximization strategies, and the heavy debt burdens imposed on acquired firms. The article concludes with discussion of …