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Articles 1 - 9 of 9
Full-Text Articles in Critical and Cultural Studies
Refresh. Create. Inspire. The Mission, Vision And Values Behind The Coca-Cola Company And The Digital Marketing Strategies Of The "Open Happiness" Campaign, Sara Svendsen
Masters Theses
Due to the influence of Coca-Cola on advertising, digital marketing, and marketing strategies, the present rhetorical analysis seeks to show the many aspects of digital media in the Company's present "Open Happiness" campaign. The study of the campaign seeks to show that the Company mission statement, Company values and the vision of The Coca-Cola Company are implemented into all of the different facets of the Open Happiness campaign, and in the context of Mood Management Theory, exude the overall theme of the campaign, happiness. The parts of the campaign that were analyzed were focused on the YouTube channels of The …
Hangin' With Judas: A Narrative Analysis Of Stephen Adly Guirgis's 'The Last Days Of Judas Iscariot', Constance Falconer
Hangin' With Judas: A Narrative Analysis Of Stephen Adly Guirgis's 'The Last Days Of Judas Iscariot', Constance Falconer
Masters Theses
Stephen Adly Guirgis has created an era-melting play, The Last Days of Judas Iscariot, which explores the timeless debate between divine mercy and free will. A systematic application of Walter R. Fisher's narrative analysis, through form identification and a functional analysis, determined how Guirgis accomplishes persuasion. This qualitative study focused on Guirgis's narrative, using Walter R. Fisher's narrative paradigm as a framework to answer the research question(s): (1) If Guirgis's ideology and created world in The Last Days of Judas Iscariot are foreign and imagined, how is narrative probability and narrative fidelity achieved?; and, (2) How does Guirgis persuade his …
A Nation In Its Prime: A Pentadic Study Of Walt Disney World's Main Street, U.S.A., Casey Guise
A Nation In Its Prime: A Pentadic Study Of Walt Disney World's Main Street, U.S.A., Casey Guise
Masters Theses
The purpose of this paper is to consider the entrance to Walt Disney World, Main Street, U.S.A., as a rhetorical text and apply Kenneth Burke's dramatistic pentad. Background is provided on rhetorical theory and The Disney Company. Meanings are derived from messages interpreted using semiotics and symbolic interaction within the location. The significance of Main Street, U.S.A., as a replica of historic architecture and an illustration of revival architecture in creating emotive messages is discussed. Further discussion includes the implications of this study on corporations and the field of rhetorical studies in addition to suggestions for further research.
"It's Just That For The First Time, I Feel... Wicked": A Rhetorical Analysis Of Wicked's Elphaba Using Kenneth Burke's Guilt-Purification-Redemption Cycle, Patricia Foreman
"It's Just That For The First Time, I Feel... Wicked": A Rhetorical Analysis Of Wicked's Elphaba Using Kenneth Burke's Guilt-Purification-Redemption Cycle, Patricia Foreman
Masters Theses
The purpose of this study was to examine the Broadway production, Wicked, and more specifically, the character of Elphaba, or the Wicked Witch of the West. The study utilized Kenneth Burke's theory of the guilt-purification-redemption cycle, and considered Elphaba's journey between the three steps of Burke's cycle. In order to understand this journey better, the researcher considered various facets of the show, including the script, lyrics, costuming, including attire and make-up, and interactions with other characters in the production. Elphaba's causes of guilt, including her mother's death, her relationship with Glinda, her cause in working with Animals, and failed magic …
Creating A Millennial Generation Contextualized Church Culture, Christopher Deitsch
Creating A Millennial Generation Contextualized Church Culture, Christopher Deitsch
Masters Theses
The Millennial generation, or Generation Y as some people know them, is the biggest generation in the United States of America history. As they flood schools, universities, and the job market it is easy to see that there are major differences between them and previous generations. Simultaneously, the church in America has hundreds of individual churches each year closing and tens of thousands each year declining; most churches are ceasing to grow. The inability to reach Millennials is one of the reasons for this decline. This thesis purposes to give a snapshot of the Millennial generation, overview a few of …
Bears, Baby Carrots, And The Colbert Bump: An Analysis On Stephen Colbert's Use Of Humor To Set The Public's Political Agenda, Dominique Mckay
Bears, Baby Carrots, And The Colbert Bump: An Analysis On Stephen Colbert's Use Of Humor To Set The Public's Political Agenda, Dominique Mckay
Masters Theses
In recent years, political satire has risen in popularity and recognition as an effective means of transmitting political news to a younger generation of voters. This recent development brings forth new questions about the role of political satire in setting the public's political agenda. Using Agenda-Setting Theory as a framework, this study takes The Colbert Report, one of the most popular satire television shows of this generation, and analyzes it for a possible political agenda. In the end, what this study finds is that in the six weeks leading up to the 2008 U.S. presidential election The Colbert Report chose …
From A Rodent To A Rhetorician: An Ideological Analysis Of George Alexander Kennedy's Comparative Rhetoric, James Begley
From A Rodent To A Rhetorician: An Ideological Analysis Of George Alexander Kennedy's Comparative Rhetoric, James Begley
Masters Theses
George Alexander Kennedy, a professor of classics at the University of North Carolina at Chapel Hill, has given birth to a new understanding of rhetorical studies: he argues for the evolution of rhetoric from animals to humans. Using Sonja Foss's methodology of "ideological criticism," this thesis examined Kennedy's case as presented in his book, Comparative Rhetoric: an Historical and Cross-Cultural Introduction. This study discovered that the book was heavily influenced by a secular, pro-evolutionary ideology which dually contributed to its selective use of scientific evidences and production of inconsistent arguments. Evaluated on the basis of Biblical principles, this thesis concluded …
You Sir Are A Fine Young Gentleman. Thank You, My Lady: A Rhetorical Analysis Of Eighteenth Century Conversations Regarding Gentility And Gender, Kati Overbey
Masters Theses
This study rhetorically analyzed the eighteenth century work of Richard Steele and Joseph Addison's The Spectator and Eliza Haywood's The Female Spectator using Kathleen Turner's framework for rhetorical history as social criticism integrating text and context. Ten essays from The Spectator as well as ten essays from The Female Spectator were selected based on content and subject matter regarding manners and gentility. When Turner's framework for analysis was applied to the essays, defining characteristics of gentility were revealed. A presentation of the results of the textual and contextual analysis of these twenty selected essays is provided. An analysis of the …
Orientalism And Three British Dames: De-Essentialization Of The Other In The Work Of Gertrude Bell, Freya Stark, And E.S. Drower, Lynn Sawyer
Masters Theses
Although postcolonial criticism has run its course for thirty years, a fresh look at Edward Said's Orientalism offers insight into how Orientalism functions in the writings of three British dames. Gertrude Bell in The Desert and the Sown, Freya Stark in The Southern Gates of Arabia, and E.S. Drower in The Mandaeans of Iraq and Iran, however, challenge Said's theory. Their writing raises questions about how gender alters the discourse about the Other, and whether Said essentializes the Occident. Bell, Stark, and Drower serve as case studies in which to analyze the politically and rhetorically complex interactions between the West …