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Articles 1 - 3 of 3
Full-Text Articles in Critical and Cultural Studies
A Postfeminist Multimodal Discourse Analysis Of Red Bull Sponsored Female Action Sports Athletes’ Digital Media Representation, Charli Celine Kerns
A Postfeminist Multimodal Discourse Analysis Of Red Bull Sponsored Female Action Sports Athletes’ Digital Media Representation, Charli Celine Kerns
Doctoral Dissertations
This study applies a multimodal discourse analysis to social media content produced by Red Bull Media House. The aim of the research is to determine what postfeminist sensibilities discourses are used and how in the framing of the female action sports athletes the energy drink company sponsors. Specifically, Instagram posts, YouTube videos, and the biographical web pages about the 23 athletes were analyzed using multimodal discourse analysis. The findings revealed that while action sports have the potential to disrupt dominant discourses around femininity in sports contexts, ultimately Red Bull repackaged the discourses into different narratives.
Aloha Media: Negotiating Kānaka Maoli Representation And Identity In Television, Film, And Music, Colby Y. Miyose
Aloha Media: Negotiating Kānaka Maoli Representation And Identity In Television, Film, And Music, Colby Y. Miyose
Doctoral Dissertations
In her work on research and Indigenous communities, Māori scholar Linda Tuhiwai Smith (1999) points out that academic research is a site of contestation, struggle, and negotiation between the West and Indigenous people, and lays the groundwork for Indigenous researchers to write from a cultural perspective that serves their home community. Hawaiian cultural protocols serve as guidelines for my research. This dissertation, then, is simultaneously a critique of settler colonialism in Hawaiʻi and on screen, and as Foucault (1980) puts it, “an insurrection of subjugated knowledges.” (p.81)—an act of decolonial, Indigenous, and anticolonial thought. In this dissertation I argue that …
Nation Brand, National Prestige, And The Social Imaginaries Of The Advanced Nation In South Korea, Jung-Yup Lee
Nation Brand, National Prestige, And The Social Imaginaries Of The Advanced Nation In South Korea, Jung-Yup Lee
Doctoral Dissertations
The dissertation focused on how the discourses and institutions of nation branding and public diplomacy reshaped the social imaginary of the nation. Following the trajectory of the nation branding discourse in South Korea in the first fifteen years of the 21st century, I examined different moments of the re-imagining of the nation by multiple agents with regard to nation branding and public diplomacy. Firstly, I examined how the news media played a crucial mediating role in importing and disseminating the globally emerging discourse of nation branding in collaboration with private and public think tanks in the early and mid 2000s. …