Open Access. Powered by Scholars. Published by Universities.®
Critical and Cultural Studies Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Critical and Cultural Studies
Pardon Your Turkey And Eat Him Too: Antagonism Over Meat-Eating In The Discourse Of The Presidential Thanksgiving Turkey Pardoning, Carrie Packwood Freeman, Oana Leventi Perez
Pardon Your Turkey And Eat Him Too: Antagonism Over Meat-Eating In The Discourse Of The Presidential Thanksgiving Turkey Pardoning, Carrie Packwood Freeman, Oana Leventi Perez
Carrie P. Freeman
To celebrate the Thanksgiving holiday for at least the last twenty years, the President of the United States has hosted a press conference where he uses his executive powers to pardon the life of a turkey gifted to him from the National Turkey Federation, an agribusiness industry group. Considering the reality that the President (and millions of Americans) will indeed eat a turkey as the traditional centerpiece of their Thanksgiving meal, this utopian spectacle of a life-saving public pardon for one bird reveals an antagonism – a discursive rupture disclosing an opening between the hegemonic advertising rhetoric of the meat …
Stepping Up To The Veggie Plate: Framing Veganism As Living Your Values, Carrie Packwood Freeman
Stepping Up To The Veggie Plate: Framing Veganism As Living Your Values, Carrie Packwood Freeman
Carrie P. Freeman
America’s animal rights organizations have increasingly focused on vegetarian campaigns to protect the growing number of animals who are farmed and fished. But on what basis do these animal rights organizations promote plant-based diets in ways that will resonate with a meat-eating American public? To determine how animal rights organizations align their values with those of the public, this textual analysis examines how values are framed in the print and electronic food advocacy campaign messages of five national animal organizations in 2008. Findings reveal that campaigns associate veganism with altruism, health, environmental responsibility, and humanitarianism. Campaigns appeal to Americans based …