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Critical Animal And Media Studies: Communication For Nonhuman Animal Advocacy, Nuria Almiron, Matthew Cole, Carrie Freeman Dec 2014

Critical Animal And Media Studies: Communication For Nonhuman Animal Advocacy, Nuria Almiron, Matthew Cole, Carrie Freeman

Carrie P Freeman

ABSTRACT: Suitable for a media studies graduate or upper level undergraduate course (or a critical animal studies course), this book aims to put the speciesism debate and the treatment of non-human animals on the agenda of critical media studies and to put media studies on the agenda of animal ethics researchers. Contributors examine the convergence of media and animal ethics from theoretical, philosophical, discursive, social constructionist, and political economic perspectives. The book is divided into three sections: foundations, representation, and responsibility, outlining the different disciplinary approaches’ application to media studies and covering how non-human animals, and the relationship between humans …


Framing Farming: Communication Strategies For Animal Rights, Carrie P. Freeman Dec 2013

Framing Farming: Communication Strategies For Animal Rights, Carrie P. Freeman

Carrie P. Freeman

To what extent should animal rights activists promote animal rights when attempting to persuade meat-lovers to stop eating animals? Contributing to a classic social movement framing debate, Freeman examines the animal rights movement’s struggles over whether to construct farming campaign messages based more on utility (emphasizing animal welfare, reform and reduction, and human self-interest) or ideology (emphasizing animal rights and abolition). Freeman prioritizes the latter, “ideological authenticity,” to promote a needed transformation in worldviews and human animal identity, not just behaviors. This would mean framing “go veg” messages not only around compassion, but also around principles of ecology, liberty, and …