Open Access. Powered by Scholars. Published by Universities.®
Critical and Cultural Studies Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Publication Type
Articles 1 - 3 of 3
Full-Text Articles in Critical and Cultural Studies
Rewriting Web 2.0 Discourses Of The Local For Socio-Spatial Literacy Theory, Erin Daugherty
Rewriting Web 2.0 Discourses Of The Local For Socio-Spatial Literacy Theory, Erin Daugherty
Graduate Theses and Dissertations
This dissertation seeks to provide a framework for engaging with two spatial concepts that have been foundational to theorizing literacy across time but have often been taken for granted as passive backdrops to the social action of literacy practice: the notions of “the local” and “the global.” By interrogating the histories, both past and ongoing, of these two spatial concepts as they are interwoven into the sociocultural paradigm of literacy theory, research, and pedagogy, this project identifies new ways that literacy researchers and educators can attend to spatial concepts so as to promote and encourage literacy research and learning that …
The Ethnography Of Rhythm: Orality And Its Technologies [Table Of Contents], Haun Saussy
The Ethnography Of Rhythm: Orality And Its Technologies [Table Of Contents], Haun Saussy
Literature
“Only Haun Saussy—with his historical range, theoretical breadth, and fine close-reading—could have pulled off this brilliant comparative history of ‘the perturbation caused by the idea of oral literature.’ The disciplinary range of this dazzling scholarly performance takes us from linguistics and philology to ethnography and religious studies, from physiology and psychiatry to the history of graphic and sound technologies. Be prepared to marvel—and learn.” —Linda Hutcheon, University Professor Emeritus of English and Comparative Literature, University of Toronto
Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr
Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr
Ratnesh Dwivedi
Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of encouraging …