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Critical and Cultural Studies Commons

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Gender, Race, Sexuality, and Ethnicity in Communication

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CMS Faculty Publications

2010

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Full-Text Articles in Critical and Cultural Studies

The World’S Most Perfectly Developed Man: Charles Atlas, Physical Culture, And The Inscription Of American Masculinity, Jacqueline Reich Jun 2010

The World’S Most Perfectly Developed Man: Charles Atlas, Physical Culture, And The Inscription Of American Masculinity, Jacqueline Reich

CMS Faculty Publications

The major wave of Italian immigration between the nineteenth and twentieth centuries coincided with the growth of the physical culture movement in the United States. A principal participant in both phenomena was the Italian male, with a particularly fascinating case being that of the bodybuilder and fitness guru Charles Atlas. Born Angelo Siciliano in Calabria, Italy, Atlas provides an interesting window into how the Southern immigrant became American and how that Americanization was written on the muscled, male body. This article examines how Siciliano/Atlas transformed himself into the world’s most perfect white man at a time when Italians’ whiteness was …