Broadcast and Video Studies Commons^™

Transitioning College Media From Print Focused Business Models To Digitally Focused Business Models, Celina Oseguera

Journalism

The noticeable downturn in print advertising indicates a need for change in the news industry business model. College media is not immune to this decline and need for change. A change in business model calls for transitioning to an alternative system that does not primarily rely on print products and advertising — a digitally focused business model. Many college media organizations around the United States have started to pursue this type of model, changing the way they produce and present news in the process. Taking into account the state of print focused business models in the general and collegiate news …

How Instagram Content Affects Brand Attitudes And Behavior, Ming (Bryan) Wang, Valerie K. Jones

College of Journalism and Mass Communications: Faculty Publications

This paper examines the effectiveness of communication on Instagram, a type of visual social networking site, by the US Transportation Security Administration (TSA). Results show that the TSA’s Instagram account elicited stronger emotional reactions than a private consumer product business Instagram account. More importantly, perceived usefulness of content, perceived persuasive intent of content, and negative emotions all affected attitudes toward the TSA. Additionally, perceived usefulness of content and negative emotions also influenced communicative action regarding the TSA account. Findings demonstrate the emotional impact of visual communication and the role of both cognitive and affective evaluations in changing attitudes and behavior …

Broadcast News Curriculum, Communication Studies

Curriculum Programs

This concentration is designed to provide the knowledge, values, perspectives, and skills necessary to understand the roles, functions, and operations of broadcast news.

Electronic Media Production Curriculum, Communication Studies

Curriculum Programs

This concentration is designed to provide the knowledge, values, perspectives, and skills necessary to understand the roles, functions, and operations of various electronic media. This program of study is focused on balancing theoretical issues with practical experience.

Ua19/16/5/9 Athletic Media Relations - Halftime Programs, Wku Archives

WKU Archives Collection Inventories

Audio of halftime programs created for radio broadcasts.

Confuciansim And Korean Dramas: How Cultural And Social Proximity, Hybridization Of Modernity And Tradition, And Dissimilar Confucian Trajectories Affect Importation Rates Of Korean Broadcasting Programs Between Japan And China, Brianna Jackson

AUCTUS: The Journal of Undergraduate Research and Creative Scholarship

On April 3, 2004, five thousand Japanese citizens arrived at Haneda, Tokyo Airport to meet famous Korean actor Bae Yong Joon: the male love interest in the Korean drama Winter Sonata (Lee 12). Commonly referred to as Yon-sama (roughly translated to “Prince Yon”), Bae Yong Joon quickly amassed a fanbase of love-struck, middle-aged Japanese women who fell in love with his character. Never before had the relationship between Japan and South Korea been as amicable as it had when Bae made his debut. Not even the 2002 jointly hosted World Cup had succeeded in easing tensions between the two neighboring …

Ua19/16/5/11 Athletic Media Relations - Press Conferences, Wku Archives

WKU Archives Collection Inventories

Film, video and audio recordings of WKU Athletics press conferences.

Television (From The Mississippi Encyclopedia), Steven Classen

Faculty Publications - Department of Communication and Cinematic Arts

Television came relatively late to Mississippi and several other southern states. Following a federal freeze on licensing new stations by the Federal Communications Commission (FCC), television stations came on air in 1953 in Mississippi, Arkansas, and South Carolina. Over the next three years Mississippians built six stations-first WJTV and WLBT in Jackson and WCOC in Meridian and later WCBI in Columbus, WDAM in Hattiesburg, and WTWV in Tupelo. Anticipating WJTV's first broadcast, Pres. Dwight D. Eisenhower's January 1953 inauguration, the station's general manager, John Rossitor, told city leaders and educators that television would "bring the world into your home and …

A Case For Empathy: Immigration In Spanish Contemporary Media, Music, Film, And Novels, Constantin C. Icleanu

Theses and Dissertations--Hispanic Studies

This dissertation analyzes the representations of immigrants from North Africa, Latin America, and Eastern Europe in Spain. As engaged scholarship, it seeks to better the portrayal of immigrants in the mass media through the study of literature, film, and music about immigration spanning from the year 2000 to 2016. Because misconceptions continue to propagate in the media, this dissertation works to counteract anti-immigrant, xenophobic representations as well as balance out overly positive and orientalized portrayal of immigrants with a call to recognize immigrants as human beings who deserve the same respect, dignity, and rights as any other citizen.

Chapter 1 …

Nbc Peacock North Winter 2017, Peacock North Staff

NBC Peacock North Newsletter

Highlights include: Peacock Profile: A Conversation with Les Crystal, Lucy Jarvis -- Marilyn's Page -- Peacock History: Rick Caro's 40 Years at NBS, The Laramie Peacock -- Silent Microphones

Brunswick Educational Access Television Social Media Campaign, Nicole Rhoades

Williams Honors College, Honors Research Projects

This social media campaign is to be executed by student managers within the Brunswick Schools Video Program. The Video Program provides journalistic experience to young students by immersing them in print and broadcast journalism that is provided to the Brunswick-area through Brunswick Educational Access Television.