Broadcast and Video Studies Commons^™

The Effects Of Video Formats In Online News: A Study Of Recall And Stickiness, August Grant, Diane Guerrazzi, Jack Karlis

Faculty Publications

News organizations putting content on their websites may better engage their audience by offering a choice of raw video rather than packages. A two-by-three experiment studied the relationships among video format, time spent, and recall for online news. Test subjects viewed a traditional, broadcast-type standard news “package,” a disassembled package, and raw video with text. Results showed users spent significantly more time with the raw video format than with the other two formats. Time spent was strongly correlated with post-test recall of elements of each story, but there was no direct relationship between format and recall. A model is proposed …

Influence Of American Media Upon Korean Broadcasting Culture - Analyzing 'American Idol' Vs. 'Superstar K Ii', Han Na Shin

Masters Theses

This study examines the influence of American media on Korean broadcasting culture, based on analysis of American Idol and SuperStar K Season II. Viewer ratings were analyzed to find out the popularity of American programs in South Korea. Web-based surveys and individual interviews were analyzed to figure out the difference between both programs and its influence upon Korean viewers. The result shows that American programs currently influence the Korean media and Korean viewers, and that influence is getting more produced. With those findings, the study concludes it affects Korean viewers and Korean society as well. Audition programs become one of …

Bears, Baby Carrots, And The Colbert Bump: An Analysis On Stephen Colbert's Use Of Humor To Set The Public's Political Agenda, Dominique Mckay

Masters Theses

In recent years, political satire has risen in popularity and recognition as an effective means of transmitting political news to a younger generation of voters. This recent development brings forth new questions about the role of political satire in setting the public's political agenda. Using Agenda-Setting Theory as a framework, this study takes The Colbert Report, one of the most popular satire television shows of this generation, and analyzes it for a possible political agenda. In the end, what this study finds is that in the six weeks leading up to the 2008 U.S. presidential election The Colbert Report chose …

Sick With Fear: Popular Challenges To Scientific Authority In The Vaccine Controversies Of The 21st Century, Ellen Watkins

Annual Undergraduate Conference on Health and Society

In the 20th century, vaccines were heralded as one of the greatest medical inventions in history. In the late 1990’s, however, the myth of vaccine-caused autism caught fire. Despite mountains of evidence disproving the link, panicking Americans eschewed vaccines and turned against their physicians. Why did Americans turn their backs on doctors, scientists, and the health industry? This paper follows the vaccine controversy of the last thirty years, looking in particular at the relationship between science and the media. This paper analyzes the contrast between discussion of the hypothesized link in scientific circles and in popular news sources, seeking to …

Sorry Buddy, But Your Name Isn't On The List: Fear And The Ethics Of Organ Donation In Film, Ted Callis

Annual Undergraduate Conference on Health and Society

The fear of death and illness is a powerful motivator. When taking into account the ethical reasoning that drives organ transplantation and procurement practices, it is persuasive enough to sway minds and corrupt pure reason. And so this paper will uncover how fear of illness and death shape answers to the ethical questions that arise in transplant debates and how these debates are in turn raised in the ethical dilemmas portrayed by popular American films. This paper will examine recent films such as The Island, and Never Let Me Go to illustrate how the ethical dilemmas associated with organ …

Busting A Gut: Portrayals Of Obesity In Popular Culture, Carly Babel

Annual Undergraduate Conference on Health and Society

Obesity is America’s number one leading health epidemic, affecting more than 93 million Americans today (OAC). From 1985 to 2010, obesity has gone from affecting an average of 10% of individuals in just about every state to today affecting 33.8% of people within each state. Children and adults alike all over the U.S. are being diagnosed with obesity and encouraged to change their lifestyles. Doctors are prescribing patients to lose weight, exercise, eat healthy, and in extreme cases, go under the knife, but none of these recommendations are making a dent in lowering the rate of obesity. Rather, the number …

Feasting On Four Wheels, Mariel Patricia Rodriguez-Mcgill

Electronic Theses and Dissertations

The documentary film Feasting On Four Wheels explores the new wave of "gourmet" food trucks on the streets of Denver, Colorado. What started as a bigger movement across the country made its way to the Mile High city in 2010 and snowballed to the food-loving community portrayed during the summer of 2011. Interviews with food truck owners, a food truck fabricator and a blogger for DenverStreetFood.com, explore the nature of the movement and how its existence creates a feel of community and culture within the city. The evolution of street food history and the influence of new technology are also …

Digital Natives On A Media Fast, David Silver

Media Studies

No abstract provided.

Ua68/13/1 Potter College Of Arts & Letters Journalism & Broadcasting Self-Studies, Wku Archives

WKU Archives Collection Inventories

Self-studies conducted by Journalism & Broadcasting.

0300–0430, Jesus M. Sierra

Electronic Theses and Dissertations

Night, a time everyone experiences and few contemplate. It is a time of darkness both figuratively and literally. Darkness of the soul and of the mind, when some rest and others are restless. We live in an age of endless day where the night is nothing more than a time to be blinded by electronic light. With this in mind the question becomes how was our night seen in the past? Also, how was the night and the darkness represented throughout time? To answer these questions I researched the topic of night and made a film entitled 0300 - 0430. …

U.S. Radio In The 21st Century: Staying The Course In Unknown Territory, Michael Huntsberger

Faculty Publications

This essay examines the development of the radio industry in the United States as it makes its way into the 21^st century. Issues of regulation, technology, commerce, and culture are addressed.

Political Efficacy And The Use Of Local And National News Media Among Undecided Voters In A Swing State: A Study Of General Population Voters And First-Time College Student Voters, Louisa Ha, Fang Wang, Ling Fang, Chen Yang, Xiao Hu, Liu Yang, Fang Yang, Ying Xu

School of Media and Communication Faculty Publications

News media play a crucial role in democracy by serving as the watchdog of government and a distributor of political information and campaign messages to the general public. In the U.S., commercial media dominate the market, and they receive monetary support during the electoral campaign season via political advertising. In the 2012 presidential campaign, U.S. television media received 75% of the $1.1 billion dedicated to campaign advertising (Wilner, 2012). So much money is spent because the votes of undecided citizens in swing states are crucial to winning presidential elections. Most recently, the Democratic Party successfully targeted and won key swing …

Nbc Peacock North Winter 2012, Peacock North Staff

NBC Peacock North Newsletter

Highlights include: Bambi's Brunch Blog -- Dan Grabel Salutes 60 Years of 'Today' -- Peacock Profile: Lucy Jarvis at 93 -- Silent Microphones

Digital Video: Engaging Students In Critical Media Literacy And Community Activism, Jessie Daniels

Publications and Research

This article presents a strategy for teaching health communication that fosters critical media literacy through the strategic combination of digital video, documentary film, video worksheets, and peer-reviewed journal articles. Given the media-saturated environment in which notions of health are shaped, critical media literacy skills are crucial to students in health-related fields. Cases of key concepts illustrated through documentary films and the peer-reviewed literature are presented. The article then explores how one class took the lead in designing a community event that critically engaged both a YouTube video and a documentary film about police brutality as a public health issue.

An American Mess: How Colorblind Racism Prevents An Enlightened Conversation On Race In Television Media, Nathaniel Phillipps

McNair Poster Presentations

This project aims to demonstrate how the current racial ideology in America is portrayed through television media. It is primarily guided by the work of Eduardo Bonita-Silva and his masterful examination of post-civil rights racism in the United States in his book Racism Without Racists. From a firm understanding of the ideology of this new racism -- its frames, styles, and storylines -- the content of two televisions shows are analyzed to identify the racial ideology and the representations of people of color within.

Scandal (ABC) is progressive in the sense that it has a Black female lead, and two …

Are We Cool Yet?: A Longitudinal Content Analysis Of Nerd And Geek Representations In Popular Television, Christopher Louis Cardiel

Dissertations and Theses

This study explores the representation of nerds and geeks in popular broadcast television programs over the course of the past twenty years. A content analysis of the five most popular scripted broadcast television programs for each year was conducted in order to assess the frequency of nerd characters, as well as the social competence, physical attractiveness, and demographic information of each such character. In addition, a supplemental survey design study was employed in order to collect public opinion data regarding perceptions of nerds in general and on television. The results of these studies indicated that while the per-year frequency of …

Kicking The Can: Understanding The Financial Crisis Of 2008, John Arthur Rutter

Electronic Theses and Dissertations

Abstract

This thesis explores the processes of producing and directing a documentary film about the 2008 financial crisis. The paper follows the development of the team project as individual group members researched the crisis in literature and in film, and then discusses the filmmaking process required to direct such a film.

A Search For Home: Navigating Change In Battlestar Galactica, Kimberly S. Yost

Antioch University Dissertations & Theses

This dissertation explores the various ways in which the multiple leaders portrayed in the science fiction television series Battlestar Galactica (2003-2009) navigate extreme conditions of continual change. In addition, the dissertation contains a discussion of the larger narrative themes of love, forgiveness, redemption, and embracing the Other as principles effective leaders must cultivate. Through an interpretation of this specific popular media text, a deeper emotional sensitivity to and understanding of leadership, positive and negative, during extreme crises is gained. Furthermore, the series serves as a vehicle through which viewers can reflect on and engage in their own self-awareness about issues …