Broadcast and Video Studies Commons^™

The Sensationalizing Of Presidential Assassinations In Mass Media Throughout American History, Lindsay E. Smith

Undergraduate Theses

This project explores how mass media has shaped the public response to presidential assassinations across American history. By examining the deaths of Abraham Lincoln (1865), James A. Garfield (1881), William McKinley (1901), and John F. Kennedy (1963), we can trace how evolving media technologies – such as newspapers, yellow journalism, radio broadcasts, and live television coverage – have sensationalized violence, politicized tragedy, and transformed periods of national mourning into mass spectacles. The thesis analyzes reporting methods, narrative framing, and the news industry to show how each has influenced emotional response, political landscapes, and eventual presidential legacy. Ultimately, we find that …

Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal

West Chester University Master’s Theses

Proposed regulations for alcohol advertising prevent beverage companies from targeting people under the legal drinking age. However, similar regulations for alcohol alternative beverages are less explored, which could allow alcohol alternative products to create awareness for alcoholic beverages among youth. Alcohol alternatives beverages, including no-alcohol and low-alcohol products, are increasing in popularity and can function as compliments to alcoholic products to decrease the total alcohol volume consumed or as substitutes for alcoholic products. Framing theory can be operationalized through the Content Appealing to Youth Index, an index of content elements found in research literature to be appealing to youth, to …

The Regenarrative: How To Change The Story In Order To Change The Future, S. Rose Bigheart O'Leary

Dartmouth College Master’s Theses

Abstract

In the era of Climate Change, many are concerned that the end of the Anthropocene, or the end of the era of human life on Earth, is upon us. Western European colonialism and its subsequent systems (settler-colonialism, colonial-capitalism, and globalization - sometimes termed “neocolonialism”) have all been implicated in contributing to unsustainable behaviors linked to accelerating climate change. In searching for possible solutions, some have called for listening to Indigenous Peoples, citing ethics of sustainability found among many Indigenous cultures. However, the cultural products of settler-colonialism are still dominant in ways that do not allow for Indigenous worldviews to …

Argumentation For Critical Heterogenous Political Discussions: Constructing A Rebuttal, Rebecca Oliver

Discourse: The Journal of the SCASD

This activity seeks to explain to undergraduate students how to craft a proper attack and defense in argumentation and debate, persuasion, or political communication courses. The activity teaches students 1) the parts of a basic argument structure and 2) how to construct a rebuttal using a basic argument structure. Students will argue against their true political typology by selecting an opposing typology from the Pew Research Typology Quiz. Broadly, this exercise is designed to encourage students to engage in dialogues with people who disagree with their political positionality. Specifically, the activity accomplishes this by teaching students the value of basic …

Encoding & Decoding: Artfully Modeling Communication, Daniel L. Foster, Ashley D. Garcia

Discourse: The Journal of the SCASD

Drawing objects and concepts, such as cats, trees, love, democracy, and family, is probably the last activity students expect to do in a communication course. Although this sounds like an introductory art activity, creating visual representations provides a nuanced understanding of the encoding and decoding processes. Encoding and decoding are the most hidden and often the most unfamiliar and complex fundamental components of communication for students to comprehend. By engaging in this activity, students translate their decoding process into drawings, which serve as personal artifacts representative of their encoding and decoding. Students come to better conceptualize this cognitive process with …

“Party In The Communication Classroom”: Exploring Communication Competence To Raise Social Awareness, Nancy Bressler

Discourse: The Journal of the SCASD

This activity demonstrates communication competence and allows students to observe, assess, and ultimately utilize the model of communication competence to engage with other people successfully. To understand how to engage in communication competence, students must recognize that appropriateness and effectiveness are crucial aspects of their communication. Through the communication competence model, students examine how to achieve effectiveness in their communication by setting goals for specific contexts; they also consider to what extent their goals are achievable given the particular situation. Using a 2014 MTV Video Music Award example, students can analyze why Miley Cyrus allowed a homeless man to accept …

Introducing Public Speaking Self-Concept (Pssc): A Novel, Qualitatively-Derived Communication Anxiety And Competence Variable, Karla M. Hunter, Joshua N. Westwick

Discourse: The Journal of the SCASD

Despite numerous quantitative assessments of teaching interventions that have helped mitigate public speaking anxiety (PSA), this common barrier to public speaking persists. In addition, quantitative measures may not be appropriate for all instructional goals, especially with students from across a variety of cultures. To enrich educators’ capacity to help diverse bodies of students overcome the challenges presented by PSA, this qualitative study asked students to “Please describe yourself as a public speaker” at the beginning and the end of a freshman-level, general education public speaking class. Thematic analysis identified a two-dimensional pattern within student responses (N = 51) (a …

Front Matter

Discourse: The Journal of the SCASD

No abstract provided.

Discourse: The Journal Of The Scasd, Volume 8 (2023), The Speech Communication Association Of South Dakota

Discourse: The Journal of the SCASD

No abstract provided.

Stand-Up Comedy Visualized, Berna Yenidogan

Dissertations, Theses, and Capstone Projects

Stand-up comedy has become an increasingly popular form of comedy in the recent years and comedians reach audiences beyond the halls they are performing through streaming services, podcasts and social media. While comedic performances are typically judged by how 'funny' they are, which could be proxied by the frequency and intensity of laughs through the performance, comedians also explore untapped social issues and provoke conversation, especially in this age where interaction with artists goes beyond their act. It is easy to see commonalities in the topics addressed in comedians’ work such as relationships, race and politics.This project provides an interactive …

Front Matter

Discourse: The Journal of the SCASD

No abstract provided.

Winter 2022

Conversations

Dean's Letter; Remembering Jill O'Brien (1947-2021); Mastering the Art of Professional Communication: A new online master's program helps communications professionals advance their careers; Inclusive Journalism for a Diverse Society: Faculty member Judith McCray aims to deepen the bench of diverse journalists; An Alumna with an Ear for News: Rachel Hinton; Interorganizational Networks for Social Impact: A conversation with Assistant Professor Kate Cooper

Safety Splash: Pool Safety For Children And Adults, Rachel Lofton

Honors Program: Senior Projects (Public)

This outreach project was made to address the issue of too many children drowning at pools due to a lack of water safety education. The dissemination of pool safety education is imperative to reduce accidental injuries and drownings. The goal of the Safety Splash video and supplemental materials is to provide pool safety education for children and adults. By encouraging conversations between children and adults before going to the pool, there can be an intervention that reduces the risk of injury and drowning once they arrive. Through research, I compiled information to support the effectiveness of a combination video, pamphlet, …

Critical Thinking As A Pedagogical Approach: Using Critical/Cultural Studies To Analyze Music Videos, Lukas John Pelliccio, Timothy Brown

Discourse: The Journal of the SCASD

Teaching undergraduate students how to critically analyze a text is an important experience. However, it is not easy to do this because readings are often dense, and the process of writing and presenting a critique can be challenging for some students. In light of this, we have developed an assignment where students critically analyze music videos for their ideologies. In the assignment, students select three specific overt or latent content pieces from a music video and explain how those manifestations influence a particular ideology in a paper. Then they are asked to show the music video to their peers and …

2021 International Crisis And Risk Communication Conference Program, Conference Organizers

International Crisis and Risk Communication Conference

Program to the to the 11th Annual International Crisis and Risk Communication Conference sponsored by the Nicholson School of Communication and Media.

Missing The (Turning) Point: The Erosion Of Democracy At An American University, Anthony Fucci, Theresa Catalano

Department of Teaching, Learning, and Teacher Education: Faculty Publications

On August 25, 2017, student members of Turning Point USA (TPUSA), a right-wing conservative organization who advocates for smaller government and free market enterprise, recruited on the University of Nebraska–Lincoln (UNL) campus. Members of the UNL community protested nearby. Part of the protest was recorded on video and released to social media leading to harsh public criticism that accused the university of restricting free speech and being an unsafe environment for conservative students. Drawing on cognitive linguistics (e.g. metonymy, framing) and multimodal critical discourse analysis (MCDA), this paper explores how the TPUSA incident at UNL was recontextualized in local and …

Notes: Class Notes On Rhetoric And Movies, Edna Louise Saffy

Saffy Collection - All Textual Materials

Class notes regarding "Public Rhetoric", Aristotle's Rhetoric, and rhetorical theories. No date given, typewritten with handwritten notes.

The Reification Of Hegemonic Masculinity Via Heteronormativity, Sexual Objectification, And Masculine Performances In Tau Kappa Epsilon Recruitment Videos, Viki Tomanov

Butler Journal of Undergraduate Research

Fraternity members constitute a large percentage of men who hold highly influential jobs in politics, large corporations, and the like. Since fraternities are limited to men-only, it is important to examine how masculinity is both rhetorically constructed and subsequently performed. Tau Kappa Epsilon (TKE), the fraternity with the largest amount of chapters nationwide, is the focus of my analysis. Its popularity among college campuses signifies that its recruitment is successful and that, regardless of initiation into the fraternity, many men (and women) view TKE as an example of masculinity. In my analysis, I examine TKE recruitment videos from various universities …

Edward Snowden, Hero Or Traitor? An Analysis Of News Media Framing, Cole N. Caster

Communication Studies

Mainstream news broadcasters such as Fox News, CNN and MSNBC are some of the most popular sources of news in the world. With such a significant responsibility, it is both important and interesting to analyze how news outlets present their stories. This project focuses on the roll of framing in news media. Specifically, how the news broadcasters Fox News, CNN and MSNBC employ the hero and traitor frame in the presentation of Edward Snowden, an ex National Security Administration contractor who leaked thousands of highly classified documents to news outlets.

Death Of A Politician, Brian W. Sanders

Global Tides

This paper strives to explain the remarkable efficacy of brash rhetoric, specifically analyzed through the lens of Donald Trump’s sustained popularity in the 2016 Presidential Election. Examining Trump’s rhetorically generated relationships with the media, immigrants, politicians, and women, this paper explores the increasing importance of sophistic rhetoric and rhetorical ethos. Appeals to audience identification through in-groups and out-groups are explored, followed by an examination of the appeal of violent metaphors and sanctity considerations to Trump’s voter base. Trump’s successful self perpetuating cycle of shocking statements, followed by increased news coverage and political popularity is explained. Finally, this paper analyzes the …

A Functional Analysis Of 2008 Presidential Primary Tv Spots, William L. Benoit, Leslie Rill

Speaker & Gavel

The 2008 presidential campaign was unusual for a number of reasons. For the first time since 1952, neither the President nor the Vice President contended for the Oval Office. This meant highly contested primaries in both major political parties. As the Democratic primary ground toward the end, the leading candidates were an African-American–Barack Obama–and a woman–Hillary Clinton. More money was raised and spent on the primary campaign than ever before. This means that the campaign messages in this election deserve scholarly attention. This study applies Benoit’s Functional Theory and Petrocik’s Issue Ownership Theory to primary campaign ads from both major …

A Functional Analysis Of 2008 General Election Presidential Tv Spots, William L. Benoit, Mark Glantz

Speaker & Gavel

This study performed content analysis on the general election TV spots from Democratic nominee Barack Obama and Republican nominee John McCain in the 2008 presidential campaign. There was no significant difference in function by incumbency, which is not surprising given that neither major party candidates was the sitting president or vice president. Unlike ads from previous years, these ads contained more attacks (65%) than acclaims (34%; and like earlier campaigns few defenses: 1%). These ads stressed policy (58%) more than character (42%). The Democratic candidate, as in previous elections, discussed policy more, and character less, than the Republican candidate. Both …

Obama Transforming: Using Functional Theory To Identify Transformational Leadership, Kristina Drumheller, Greg G. Armfield

Speaker & Gavel

The 2008 presidential campaign convention speeches broke records as viewers flocked to the speeches by Obama, Palin, and McCain in numbers that rivaled American Idol ratings. Adapting functional theory (Benoit, 2007) to include transformational leadership characteristics (Bass & Avolio, 1990), President Obama‘s 2008 nomination acceptance speech was used test the adapting of functional theory for analyzing leadership claims. Secondary data were used as evidentiary support of Obama‘s efforts to make changes once in the White House. Results are discussed and framed within functional theory and transfor-mational leadership.

Message Design Logics And Messaging In The Ebola Crisis, Gregory M. Bieger

Symposium of Student Scholars

O'Keefe's (1988) theory of message design logics explains why some messages are more

persuasive than others. The first, expressive design logic, is the most basic and focuses on

expressing individual thoughts and opinions (O’Keefe, 1988). This type of message design

merely states what the persuader wants. The second, conventional design logic, appeals to

typical reasons or emotional appeals that would be suitable for any audience. The third,

rhetorical message design logic, is the most complex and sophisticated message design focusing

on achieving an agreement between the sender and receiver in which the message provides

context. Unlike conventional design logic, rhetorical …

Exploring Economists & Society: Constructing Expert Identity, Joseph Fitzgerald, Brendan O'Rourke

Conference papers

The recent economic crisis has created a heightened interest in economics and greater demand for economics experts. The media has played an important role in meeting this demand as mediated expertise is relied upon to understand the complex relationships within society (Albaek, Christiansen and Togeby 2003; Beck 1992; Boyce 2006; Giddens 1990). Such interactions of experts with media are a key element of the knowledge flows within society (Sturdy et al. 2009) and so have attracted research attention (Ekstrom and Lundell 2011; Hutchby 2006; Montgomery 2008). This paper contributes to this literature by focusing on the under-researched area of the …

Bizarre Foods: White Privilege And The Neocolonial Palate, Casey R. Kelly

Scholarship and Professional Work - Communication

No abstract provided.

"Bridesmaids": A Modern Response To Patriarchy, Blair Buckley

Communication Studies

This senior project analyzes the rhetorical means by which the movie "Bridesmaids" rejects yet also heeds to patriarchal standards. In this paper I examine the film by performing a feminist critique, also employing elements of ideological criticism.

Fifteen Percent Or More: A Content Analysis Of Geico's Commercial Advertising, Paul Davis

Masters Theses

In this media saturated world which is lived in today, the general public is bombarded by a multitude of advertisements. This thesis was conducted to examine Geico's commercial advertising looking specifically at their use of humor. The Elaboration Likelihood Model and the Humorous Message Taxonomy were used to conduct this content analysis. The research examined the route of persuasion and elaboration that were used in 60 Geico commercials from five of their most recent campaigns. The Humorous Message Taxonomy helped to establish which types of humor were being used along with the processes and relationship between elements. Three research questions …

I Am Journalism (And So Can You!): Jon Stewart, Stephen Colbert, And The Role Of The Journalist, Eugene Wagner

UNLV Theses, Dissertations, Professional Papers, and Capstones

Satire news has garnered considerable critical attention, yet the question of just what mainstream journalism might take from it has yet to be asked. This study aims to clarify the normative potential of such alternative discursive approaches. Geoffrey Baym's theory of discursive integration, which argues that once distinct modes of discourse are now blending together, may help explain the relationship between humor and the mediation of current events. This study uses a discourse analysis to compare how mainstream television news outlets and The Daily Show approach truth claims, finding that journalistic credibility suffers, at least in part, from avoiding critical …

Wall-E'S Rhetoric: An Ecological Sermon From A Strange Preacher, Jennifer A. English

Communication Studies

No abstract provided.