Broadcast and Video Studies Commons^™

To Thrive In Today’S Marketing Landscape, Embrace Schizophrenia!, Rishad Tobaccowala, Valerie Jones

College of Journalism and Mass Communications: Faculty Publications

We are entering the third connected age, powered by deep connectionsamong data, interconnected and Internet-connected objects, and engag-ing, immersive communication. Communication and media are undergoingradical transformations–influenced by artificial intelligence, the Internet ofThings, virtual and augmented reality, and voice-powered devices–and asa result, the advertising landscape is transforming as well. Brands connectdirectly with consumers, built on rich, data-driven relationships. As theway brands are built changes, so must the skill sets and approachesneeded for building and advertising brands. We outline a new model forsuccess and discuss future challenges and opportunities for academics, stu-dents, and professionals, to thrive.

In Media Res, Christopher Andrew Sisk

Theses and Dissertations

We are inundated by a constant feed of media that responds and adapts in real time to the impulses of our psyches and the dimensions of our devices. Beneath the surface, this stream of information is directed by hidden, automated controls and steered by political agendas. The transmission of information has evolved into a spiral of entropy, and the boundaries between author, content, platform, and receiver have blurred. This reductive space of responsive media is a catalyst for immense political and cultural change, causing us to question our notions of authority, truth, and reality.

Gender's Role In Spanish-Language Journalism- An Examination Of How Gender Plays In Hard Vs. Soft News, Victoria R. Elajami

Honors Undergraduate Theses

The inequality of women in the workforce has been an ongoing issue. The 19th amendment granted women the right to vote in 1920. Since then, women have continued to fight for their equality in its entirety. Specifically, in the 21st-century women continue to fight for equality in the work place. Studies have shown that the amount of women in the workplace has exponentially increased. In fact, “they caught up with men in the rates of higher-education graduation, they increased their training and representation in formerly male-dominated professional fields and they entered many previously male dominated occupations” (Vokić, 2017). However the …

Country Reputation Management: Developing A Scale For Measuring The Reputation Of Four African Countries In The United States, Dane M. Kiambi, Autumn Shafer

College of Journalism and Mass Communications: Faculty Publications

This study extends the development of country reputation measurement to other cultural contexts, specifically among sub-Saharan African countries that have shown the desire to improve their reputation in the United States and other Western nations. Although effective management of a country’s reputation lies in its ability to measure the perceptions of its target publics, there is currently no established scale that can be relied upon for such measurement of sub-Saharan African countries. In this study, a confirmatory factor analysis (CFA) was conducted using second-order latent variables, and based on the goodness-of-fit indices, it was established that all four models for …

Stay Woke, Langston A. Williams

University of New Orleans Theses and Dissertations

Throughout the pages of my thesis, I comprehensively analyze the processes, intentions, and production of my thesis film Stay Woke. My examination will exhaustively probe every stage of the film from development to preproduction to production to postproduction and beyond. Individual aspects of this process including writing, casting, locations, production design, cinematography, directing, budgeting, scheduling, and postproduction workflows will be detailed. As I make elaborations in each section, I will explain my learning experiences from each day’s new tasks, challenges, and lessons. All of these things will be framed with regards to the overall goal and themes of the …

Growing Up With Porn: The Developmental And Societal Impact Of Pornography On Children, Gail Dines

Dignity: A Journal of Analysis of Exploitation and Violence

No abstract provided.

Amend The Communications Decency Act To Protect Victims Of Sexual Exploitation, Samantha Vardaman

Dignity: A Journal of Analysis of Exploitation and Violence

No abstract provided.

It Can't Wait: Exposing The Connections Between Forms Of Sexual Exploitation, Dawn Hawkins

Dignity: A Journal of Analysis of Exploitation and Violence

No abstract provided.

Who Benefits From Blackness? The White Compulsion For Capital, Akira Milligan

Cultural Studies Capstone Papers

This project will examine the change in representations of blackness and black character in commercially successful hip hop music through music videos directed by Hype Williams from 1995 to 2005. This research will use a womanist approach to address the significant historical influence of storytelling in the black narrative and how the emerging concepts of hypermasculinity and the degradation of the black body have seemingly become the new normal. These concepts largely contribute to the negative stereotypical perceptions of black identity that keeps black bodies marginalized because there is little diversity in the public representations of blackness while there exists …

Journalism In The Digital Age: The Adaptation Of Facebook Live In News Organizations, Brittany Stephanis

Renée Crown University Honors Thesis Projects - All

Given the prevalence of technology and the ability to go live on mobile phones, journalists and news organizations alike are learning why Facebook Live is such an important tool. As part of my research, I found online articles explaining the impact Facebook Live has had on the journalism industry and interviewed three different experts on the subject. In doing so, I was able to demonstrate the perspectives of someone from network news, a print and online publication, as well as a well-versed academic. My short documentary covers the rise of “fake news” and citizen journalism on the social media platform. …

Churchill’S Argument Against Democracy: The Average Voter. Information Levels And News Sources Among Americans, Kyle Priest

Political Science Theses and Capstones

A democracy needs an informed public. However, I investigate low levels of political awareness among Americans. I focus on whether people understand issues incorrectly or are simply disengaged and inattentive. There is an important difference between them. Those who are uninformed simply do not know, which would make it easier to turn them into informed citizens. All that would be needed is for them to access the right information. For those who are misinformed, however, it is a tougher task. They believe that their answer is right, and even though they are in fact wrong, they are more willing to …

Newsroom: Panel: The Press & The President 3-28-2017, Roger Williams University School Of Law

Life of the Law School (1993- )

No abstract provided.

How Instagram Content Affects Brand Attitudes And Behavior, Ming (Bryan) Wang, Valerie K. Jones

College of Journalism and Mass Communications: Faculty Publications

This paper examines the effectiveness of communication on Instagram, a type of visual social networking site, by the US Transportation Security Administration (TSA). Results show that the TSA’s Instagram account elicited stronger emotional reactions than a private consumer product business Instagram account. More importantly, perceived usefulness of content, perceived persuasive intent of content, and negative emotions all affected attitudes toward the TSA. Additionally, perceived usefulness of content and negative emotions also influenced communicative action regarding the TSA account. Findings demonstrate the emotional impact of visual communication and the role of both cognitive and affective evaluations in changing attitudes and behavior …

Chumash Heritage National Marine Sanctuary Sacred Waters Film, Cory B. Jones

Communication Studies

The debate to designate a National Marine Sanctuary off the Central Coast of California has been alive for nearly 30 years.

With a recent move by the National Oceanic and Atmospheric Administration (NOAA) to nominate the stretch of water as a sanctuary the issue has become one of great concern to local stakeholders.

With concern for additional bureaucracy and regulation that could negatively impact the local economy people choose to stand in opposition. Yet many that are concerned for the future of the region's waters want the protections from offshore oil drilling and other harmful practices that a Sanctuary would …

Advances In Research Using The C-Span Archives, Robert X. Browning

Purdue University Press Book Previews

This book is a guide to the latest research using the C-SPAN Archives. In this book, nine authors present original work using the video archives to study presidential debates, public opinion and Congress, analysis of the Violence Against Women Act and the Great Lakes freshwater legislation, as well as President Clinton’s grand jury testimony. The C-SPAN Archives contain over 220,000 hours of first run digital video of the nation’s public affairs record. These and other essays serve as guides for scholars who want to explore the research potential of this robust public policy and communications resource.

All In The Game: Communitarianism And 'The Wire', Chad Painter

Communication Faculty Publications

Communitarian ethicists argue that social identity is formed by community relationships, emphasizing the connection between an individual and his or her community. News organizations are part of that community. Indeed, journalism only functions properly in terms of the public and public life, and as part of a larger community. This textual analysis study focused on the breakdown of the fictional Baltimore community depicted in the television series The Wire. Five institutions—the police force and justice system, the labor force, local and state politicians and government, the educational system, and the daily newspaper—have failed, and, in turn, the city is …

Youth Media And Social Change: Using Digital Storytelling As A Tool That Engages Youth To Become Change Agents, Soufiane Khebbaz

Capstone Collection

Today the importance of digital technology has significantly increased worldwide, as cameras, laptops, and easy-to-use applications and software have become available to educators and activists, enabling them to join the digital world. Through a digital storytelling workshop, I examined the use of digital storytelling as a potential means of empowerment for teenagers participating in the Access Micro-scholarship Program. Using qualitative methods, I looked at the students’ interactions with each other as well as with technology in the process of digital storytelling. The main purpose of this project was to investigate the opportunities that digital storytelling practices hold for youth in …

Edward Snowden, Hero Or Traitor? An Analysis Of News Media Framing, Cole N. Caster

Communication Studies

Mainstream news broadcasters such as Fox News, CNN and MSNBC are some of the most popular sources of news in the world. With such a significant responsibility, it is both important and interesting to analyze how news outlets present their stories. This project focuses on the roll of framing in news media. Specifically, how the news broadcasters Fox News, CNN and MSNBC employ the hero and traitor frame in the presentation of Edward Snowden, an ex National Security Administration contractor who leaked thousands of highly classified documents to news outlets.

The Big Short, Elizabeth Armon

Communication Studies

The Big Short (McKay, 2015), adapted from the non-fiction novel The Big Short: Inside the Doomsday Machine by Michael Lewis (2010), follows three separate but parallel stories leading up to the United States housing crisis of 2008. On a macro-level, the film brilliantly depicted the creation, and the ultimate burst, of the credit and housing market bubble. However, on a micro-level the audience is given an opportunity to realize and empathize with the internal struggle that many of the main characters faced as they grappled with the fact that their financial gain from shorting the market came with the caveat …

Because I Said So: A Functional Theory Analysis Of Evidence In Political Tv Spots, Jayne R. Henson, William L. Benoit

Speaker & Gavel

This study examines presidential general election television advertising (1952-2004), primary advertising (1952-2008), and non-presidential advertising from 2002 (gubernatorial, U.S. Senate, U.S. House) to understand the use of evidence (statements for which sources are provided) in such campaign messages. 8% of the themes in these spots were supported by evidence (that is, identified a source for a claim). However, the longitudinal presidential data suggests that evidence in advertising was rare until the 1990s, when Bill Clinton in particular employed a great deal of evidence in his spots. Although the appeals across all ads were mainly positive (70% of the themes in …

Alternative Media And Normative Theory: A Case Of Ferguson, Missouri, Mark Anthony Poepsel, Chad Painter

Communication Faculty Publications

This paper, based on in-depth interviews with journalists at alternative and advocacy papers in St. Louis as well as interviews with live streaming protestors, a new breed of citizen journalist, applies six characteristics commonly associated with the alternative press to coverage of the protests and police crackdown in Ferguson, Missouri, between August 9, 2014, and March 2015.

Journalists from the alternative newspaper in St. Louis focused on progressive or radical values less than the literature predicted. The African-American newspaper in St. Louis found itself influencing the national and global agenda regarding Ferguson and the ongoing oppression of blacks in the …

Literary Radicals In Radio’S Public Sphere, Judith E. Smith

American Studies Faculty Publication Series

Radio was THE emerging medium in the middle decades of the twentieth century, and radio historians have helped us understand some of the myriad ways it influenced the public sphere and created new forms of cultural consciousness and multivocal formulations of national community. Michele Hilmes has argued that radio was “significantly different from any preceding or subsequent medium in its ability to transcend spatial boundaries, blur the private and public spheres, and escape visual determinations while still retaining the strong element of ‘realism’ that sound—rather than written words--supplies.” Jason Loviglio has analyzed the techniques and implications of radio’s creation of …

Death Of A Politician, Brian W. Sanders

Global Tides

This paper strives to explain the remarkable efficacy of brash rhetoric, specifically analyzed through the lens of Donald Trump’s sustained popularity in the 2016 Presidential Election. Examining Trump’s rhetorically generated relationships with the media, immigrants, politicians, and women, this paper explores the increasing importance of sophistic rhetoric and rhetorical ethos. Appeals to audience identification through in-groups and out-groups are explored, followed by an examination of the appeal of violent metaphors and sanctity considerations to Trump’s voter base. Trump’s successful self perpetuating cycle of shocking statements, followed by increased news coverage and political popularity is explained. Finally, this paper analyzes the …

No More Mind Games: Content Analysis Of In-Game Commentary Of The National Football League’S Concussion Problem, Jeffrey Parker

Theses and Dissertations (Comprehensive)

American (gridiron) football played at the professional level in the National Football League (NFL) is an inherently physical spectator sport, in which players frequently engage in significant contact to the head and upper body. Until recently, the long-term health consequences associated with on the field head trauma were not fully disclosed to players or the public, potentially misrepresenting the dangers involved in gameplay. Crucial to the dissemination of this information to the public are in-game televised commentators of NFL games, regarded as the primary conduits for mediating in-game narratives to the viewing audience. Using a social constructionist theoretical lens, this …

A Functional Analysis Of 2008 Presidential Primary Tv Spots, William L. Benoit, Leslie Rill

Speaker & Gavel

The 2008 presidential campaign was unusual for a number of reasons. For the first time since 1952, neither the President nor the Vice President contended for the Oval Office. This meant highly contested primaries in both major political parties. As the Democratic primary ground toward the end, the leading candidates were an African-American–Barack Obama–and a woman–Hillary Clinton. More money was raised and spent on the primary campaign than ever before. This means that the campaign messages in this election deserve scholarly attention. This study applies Benoit’s Functional Theory and Petrocik’s Issue Ownership Theory to primary campaign ads from both major …

A Functional Analysis Of 2008 General Election Presidential Tv Spots, William L. Benoit, Mark Glantz

Speaker & Gavel

This study performed content analysis on the general election TV spots from Democratic nominee Barack Obama and Republican nominee John McCain in the 2008 presidential campaign. There was no significant difference in function by incumbency, which is not surprising given that neither major party candidates was the sitting president or vice president. Unlike ads from previous years, these ads contained more attacks (65%) than acclaims (34%; and like earlier campaigns few defenses: 1%). These ads stressed policy (58%) more than character (42%). The Democratic candidate, as in previous elections, discussed policy more, and character less, than the Republican candidate. Both …

Obama Transforming: Using Functional Theory To Identify Transformational Leadership, Kristina Drumheller, Greg G. Armfield

Speaker & Gavel

The 2008 presidential campaign convention speeches broke records as viewers flocked to the speeches by Obama, Palin, and McCain in numbers that rivaled American Idol ratings. Adapting functional theory (Benoit, 2007) to include transformational leadership characteristics (Bass & Avolio, 1990), President Obama‘s 2008 nomination acceptance speech was used test the adapting of functional theory for analyzing leadership claims. Secondary data were used as evidentiary support of Obama‘s efforts to make changes once in the White House. Results are discussed and framed within functional theory and transfor-mational leadership.

Cultural Influence Of Storytelling: An Examination Of The Use Of Narratives In Political Campaigns, Charla Bansley

Masters Theses

Television has changed political discourse. The thirty second commercial has replaced typography and rhetoric. After losing the popular vote in 5 of the last 6 presidential elections, the Republican National Committee concluded that the GOP has lost the ability to persuade. Walter Fisher's Narrative Paradigm states that meaningful communication is in the form of storytelling, which enables public discourse to observe not only differences, but commonalities. In a postmodern culture that does not believe in absolute truth, this study asked the following question: Are conservatives still using statistics and facts to communicate conservative principles? The rhetorical research conducted here examined …

Prohibit, Tolerate, Or Prefer: A Content Analysis Of Agenda-Setting And The Lgbt In Msnbc And Fox News, Ashley Elizabeth Wiktorek

Masters Theses

Social movements have one common theme. A common theme of change. The lesbian gay bisexual transgender [LGBT] movement is no different. With change happening all around us, the LGBT movement is slowing trying to gain a voice and make its objectives known to society and in turn demand society accept the movement's specific desire for change. The LGBT movement has an agenda; however, the media also portrays another agenda about information and issues presented on the LGBT movement. In this analysis, the LGBT movement research surrounding agenda-setting theory will be reviewed. The purpose of this study is to analyze numerous …

Approaching Ideals Through Innovation: Twentieth And Twenty-First Century Mass Media Technology And American Democracy, Elizabeth Brand Cermak

Senior Theses

From the moment our First Amendment was adopted, America’s ideal of democracy has been firmly intertwined with media communications between the President and the citizenry. Over time, technological advancements have altered the way this communication is facilitated, increasing the public’s access to the Office of the Presidency, and visa versa, via new forms of media. Through an examination of Franklin Delano Roosevelt’s use of the radio, the first televised debate between John F. Kennedy and Richard Nixon in 1960, and Barack Obama’s use of Social Media and the Internet, this thesis will seek to answer the question of whether the …