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Broadcast and Video Studies Commons™

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Articles 61 - 90 of 149

Full-Text Articles in Broadcast and Video Studies

The Viral Fingerprint: A Content Analysis Of Popular Viral Advertisements, Thomas Grant Broadus Ii Aug 2011

The Viral Fingerprint: A Content Analysis Of Popular Viral Advertisements, Thomas Grant Broadus Ii

Master's Theses

This paper presents an analysis of 280 online videos that appeared on the Advertising Age weekly chart of the top ten viral videos of the week; the videos appeared on the chart from March 23rd 2009 to March 9th 2011. The videos were analyzed along four areas of observation including the advertiser characteristics, the formatting characteristics of the video, the messaging strategies of each video, and the level of involvement the product would require for a consumer to make a purchase. Through examining the components of each video, a thread of commonality was revealed. Cumulatively, the dominant themes and characteristics …

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Promoting A Benefit Concert With Digital Media, Aubrea Felch Mar 2011

Promoting A Benefit Concert With Digital Media, Aubrea Felch

Graphic Communication

The introduction of digital media in mass communication and advertising had a powerful impact on the event planning industry, specifically in the promotion of benefit concerts. Not only can digital media promote an event, but it can also help event coordinators establish an image for themselves, be used as a means of benefiting those who have donated to the cause, and enhance the event itself. All digital media can be put into several different classifications: digital audio, digital video, digital photography, Internet technology, and interactive Internet applications. This study asks the question: In what ways can an event planner use …

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Selling Knowledge: A Sociological Analysis Of Attorney Advertisement In Las Vegas, Giselle Velasquez Dec 2010

Selling Knowledge: A Sociological Analysis Of Attorney Advertisement In Las Vegas, Giselle Velasquez

UNLV Theses, Dissertations, Professional Papers, and Capstones

I analyze how Las Vegas attorneys represent themselves, their associates and clients in televised law firm commercials. I use attorney commercials as a case to explore cultural beliefs in media representations. Using an inductive method, I analyze the textual, visual, and aural symbols that appear most frequently in television commercials to interpret how law firm advertisements convey themes of attorney expertise, knowledge, ethnic and gender stereotyping. I introduce this study with a historical evaluation of the rise of advertisement in the United States. I continue discussing how the media is an important realm of discourse that affects people's identity. Using …

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Volume 20 Number 2, Newhouse Network, Spring 2008, Syracuse University S.I. Newhouse School Of Public Communications Apr 2008

Volume 20 Number 2, Newhouse Network, Spring 2008, Syracuse University S.I. Newhouse School Of Public Communications

Newsletters from School of Public Communications - Newhouse Network

Dean's Column -- New Dean named -- Mirror Awards -- Newhouse at Beijing -- Student protesters remembered -- Primary coverage -- Tully award for free speech -- Learning by doing -- New/Retiring Faculty -- Student Ambassadors -- I-3 Center -- A tribute to David Rubin -- Faculty Briefs -- Student News -- Howard '80 and Gail Campbell Woolley '79 -- Eric Bress '92 -- Reflections from a trailblazer --In memorandum: Fred Dressier '63 -- Newhouse Challenge -- Newspaper Design Awards -- Class notes

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Volume 19 Number 3, Newhouse Network, Fall 2007, Syracuse University S.I. Newhouse School Of Public Communications Oct 2007

Volume 19 Number 3, Newhouse Network, Fall 2007, Syracuse University S.I. Newhouse School Of Public Communications

Newsletters from School of Public Communications - Newhouse Network

Dean's column -- Newhouse III dedication -- Year of the first amendment -- First amendment scholars program -- Newhouse in New York -- Executive Education -- TRF Semester Study -- Nhouse Productions -- Images of the South Side -- Emergency Preparedness -- Student News -- Mirror Awards -- Ivory Tower goes statewide -- Envi Magazine -- Faculty briefs -- Laura Pomerantz '03 -- William Kagler '51 -- Class notes

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Volume 19 Number 2, Newhouse Network, Spring 2007, Syracuse University S.I. Newhouse School Of Public Communications Apr 2007

Volume 19 Number 2, Newhouse Network, Spring 2007, Syracuse University S.I. Newhouse School Of Public Communications

Newsletters from School of Public Communications - Newhouse Network

Deans Column -- Mirror Awards -- Dean Rubin Retirement -- Turner Diversity Fellowships -- PSA Project -- South Side Newspaper -- Newspaper Design Competition -- New Academic Programs -- First Amendment -- Student snapshots -- Schoonmaker Book -- Comstock Book -- Award winning documentary -- Alumnus Kenneth Sparks -- Alumni at Sirius Radio -- SU in LA -- Class notes -- Alumna Kelly Brown

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Mtv: Sounds Of A Generation, Amanda Evens May 2005

Mtv: Sounds Of A Generation, Amanda Evens

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.

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College Students' Media Consumption And Their Voting Habits, Peggy Anne Prudhomme May 2003

College Students' Media Consumption And Their Voting Habits, Peggy Anne Prudhomme

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.

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Ua68/13/4 Link, Vol. 12, No. 1, Wku Journalism & Broadcasting Mar 2001

Ua68/13/4 Link, Vol. 12, No. 1, Wku Journalism & Broadcasting

WKU Administration Documents

Newsletter created by the WKU School of Journalism & Broadcasting for students and alumni regarding departmental events and activities.

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Ua68/13/4 Link, Vol. 3, No. 4, Wku Journalism & Broadcasting Apr 2000

Ua68/13/4 Link, Vol. 3, No. 4, Wku Journalism & Broadcasting

WKU Administration Documents

Newsletter created by the WKU School of Journalism & Broadcasting for students and alumni regarding departmental events and activities.

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Ua68/13/4 Link, Vol. 3, No. 3, Wku Journalism & Broadcasting Mar 2000

Ua68/13/4 Link, Vol. 3, No. 3, Wku Journalism & Broadcasting

WKU Administration Documents

Newsletter created by the WKU School of Journalism & Broadcasting for students and alumni regarding departmental events and activities.

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Ua68/13/4 Link, Vol. 3, No. 2, Wku Journalism & Broadcasting Feb 2000

Ua68/13/4 Link, Vol. 3, No. 2, Wku Journalism & Broadcasting

WKU Administration Documents

Newsletter created by the WKU School of Journalism & Broadcasting for students and alumni regarding departmental events and activities.

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Ua68/13/4 Link, Vol. 3, No. 1, Wku Journalism & Broadcasting Jan 2000

Ua68/13/4 Link, Vol. 3, No. 1, Wku Journalism & Broadcasting

WKU Administration Documents

Newsletter created by the WKU School of Journalism & Broadcasting for students and alumni regarding departmental events and activities.

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Ua68/13/4 Link, Vol. 2, No. 7, Wku Journalism & Broadcasting Dec 1999

Ua68/13/4 Link, Vol. 2, No. 7, Wku Journalism & Broadcasting

WKU Administration Documents

Newsletter created by the WKU School of Journalism & Broadcasting for students and alumni regarding departmental events and activities.

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Ua68/13/4 Link, Vol. 2, No. 6, Wku Journalism & Broadcasting Nov 1999

Ua68/13/4 Link, Vol. 2, No. 6, Wku Journalism & Broadcasting

WKU Administration Documents

Newsletter created by the WKU School of Journalism & Broadcasting for students and alumni regarding departmental events and activities.

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Ua68/13/4 Link, Vol. 2, No. 3, Wku Journalism & Broadcasting Nov 1999

Ua68/13/4 Link, Vol. 2, No. 3, Wku Journalism & Broadcasting

WKU Administration Documents

Newsletter created by the WKU School of Journalism & Broadcasting for students and alumni regarding departmental events and activities.

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Ua68/13/4 Link, Vol. 2, No. 4, Wku Journalism & Broadcasting Oct 1999

Ua68/13/4 Link, Vol. 2, No. 4, Wku Journalism & Broadcasting

WKU Administration Documents

Newsletter created by the WKU School of Journalism & Broadcasting for students and alumni regarding departmental events and activities.

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Ua68/13/4 Link, Vol. 2, No. 2, Wku Journalism & Broadcasting Sep 1999

Ua68/13/4 Link, Vol. 2, No. 2, Wku Journalism & Broadcasting

WKU Administration Documents

Newsletter created by the WKU School of Journalism & Broadcasting for students and alumni regarding departmental events and activities.

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Ua68/13/4 Link, Vol. 2, No. 2, Wku Journalism & Broadcasting Sep 1999

Ua68/13/4 Link, Vol. 2, No. 2, Wku Journalism & Broadcasting

WKU Administration Documents

Newsletter created by the WKU School of Journalism & Broadcasting for students and alumni regarding departmental events and activities.

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Ua68/13/4 Link, Vol. 1, No. 2, Wku Journalism & Broadcasting Apr 1999

Ua68/13/4 Link, Vol. 1, No. 2, Wku Journalism & Broadcasting

WKU Administration Documents

Newsletter created by the WKU Department of Journalism & Broadcasting for students and alumni regarding departmental events and activities.

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Ua68/13/4 Link, Vol. 1, No. 1, Wku Journalism & Broadcasting Apr 1999

Ua68/13/4 Link, Vol. 1, No. 1, Wku Journalism & Broadcasting

WKU Administration Documents

Newsletter created by the WKU Department of Journalism for students and alumni regarding departmental events and activities.

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Ua68/13/4 Link, Vol. 1, No. 1, Wku Journalism & Broadcasting Apr 1999

Ua68/13/4 Link, Vol. 1, No. 1, Wku Journalism & Broadcasting

WKU Administration Documents

Newsletter created by the WKU Department of Journalism & Broadcasting for students and alumni regarding departmental events and activities.

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Consumption Of Over-The-Counter Drugs And Attitudes Towards Over-The-Counter Drug Advertising: A Comparison Between The United States And Hong Kong, Kara K. Chan, Louisa Ha Jan 1997

Consumption Of Over-The-Counter Drugs And Attitudes Towards Over-The-Counter Drug Advertising: A Comparison Between The United States And Hong Kong, Kara K. Chan, Louisa Ha

School of Media and Communication Faculty Publications

A survey of 547 adults from the United States and Hong Kong was conducted to compare their perceptions about functions and consequences of OTC drug advertising and medical decisions when encountering health problems. Results indicate that American and Hong Kong consumers were very similar in their overall perception of functions and consequences of OTC drugs. A large majority of American consumers relied heavily on OTC drugs for all five types of selected health problems in this study. In contrast, Hong Kong consumers took OTC drugs only for specific illness.

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Ua19/16/5 On Campus Halftime Program, Wku Athletic Media Relations Mar 1993

Ua19/16/5 On Campus Halftime Program, Wku Athletic Media Relations

WKU Administration Documents

On-Campus Halftime Program featuring Judy Woodring interviewed by Todd Gibbs regarding the WKU forensics team.

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Ua19/1/5 On-Campus Halftime Program, Wku Athletic Media Relations Sep 1992

Ua19/1/5 On-Campus Halftime Program, Wku Athletic Media Relations

WKU Administration Documents

On-Campus Halftime Program featuring Jim Hanks interviewed by Todd Gibbs regarding the search for WKU-Glasgow director.

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Ua19/16/5 On-Campus Halftime Program, Wku Athletic Media Relations Sep 1992

Ua19/16/5 On-Campus Halftime Program, Wku Athletic Media Relations

WKU Administration Documents

On-Campus Halftime Program featuring Alumni Affairs director Ron Beck interviewed by Todd Gibbs regarding the annual phon-a-thon fundraising campaign.

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Ua11/1/8 Hilltoppers In The News, Wku Archives Jan 1992

Ua11/1/8 Hilltoppers In The News, Wku Archives

WKU Administration Documents

Index to audiotape of Hilltoppers in the News radio program. Request wav file from WKU Archives.

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Ua19/16/5 On-Campus Halftime Program, Wku Athletic Media Relations Dec 1991

Ua19/16/5 On-Campus Halftime Program, Wku Athletic Media Relations

WKU Administration Documents

On-Campus Halftime Program featuring David Fields, founder of SOTA interviewed by Jeff Younglove.

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Ua19/16/5 On-Campus Halftime Program, Wku Athletic Media Relations Dec 1991

Ua19/16/5 On-Campus Halftime Program, Wku Athletic Media Relations

WKU Administration Documents

On-Campus Halftime Program featuring Debby Cherwak recreation director interviewed by Todd Gibbs.

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Ua19/16/5 On-Campus Halftime Program, Wku Athletic Media Relations Nov 1991

Ua19/16/5 On-Campus Halftime Program, Wku Athletic Media Relations

WKU Administration Documents

On-Campus Halftime Program featuring WKU swimming coach Bill Powell interviewed by Jeff Younglove.

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