Broadcast and Video Studies Commons^™

Nbc Peacock North Winter 2015, Peacock North Staff

NBC Peacock North Newsletter

Highlights include: Peacock Profile: Martin Fletcher -- Tom Brokaw Attends Battle of the Bulge Commemoration -- Macy's Balloonfest 2014 -- John Palmer's Memoir Published -- Peacock History

Nbc Peacock North Fall 2014, Peacock North Staff

NBC Peacock North Newsletter

Highlights include: Marilyn's Page -- NBC Sports Reunion -- WNBC-TV Courtroom Sketch Artist Exhibition -- Don Blair Recalls NASA Recovery Mission -- Silent Microphones

Nbc Peacock North Summer 2014, Peacock North Staff

NBC Peacock North Newsletter

Highlights include: Martin Fletcher, Author -- Brokaw News Center Dedicated -- Peabody Awards Honor Tom Brokaw -- NBCU Opens New Studios on Universal Lot -- NBC Extends Olympics Deal Through 2032 -- Spring Luncheon Photos

Nbc Peacock North Spring 2014, Peacock North Staff

NBC Peacock North Newsletter

Highlights include: Comcast Buys Time Warner Cable, --Jimmy Fallon Tonight Show Debut -- Official Sound of Music Live -- Cheryl Gould and Russ Ross Retire --Silent Microphones

Nbc Peacock North Winter 2014, Peacock North Staff

NBC Peacock North Newsletter

Highlights include: Connie Chung Guest Speaker at Spring Luncheon -- Tomorrow Show's 40th Anniversary -- The Rosen Report --Marilyn and John Fider in Africa -- Peacock Apples: Jan & Greg Kasoff

Nbc Peacock North Fall 2013, Peacock North Staff

NBC Peacock North Newsletter

Highlights include: 30 Rock is 80 Years Young -- NBC Buys Stringwire -- Maria Shriver and Meredith Viera Return to NBC --Historical Photos: Radio City Contruction -- We Get Letters: Reardin, Gardner, Bertyl -- We Get Pictures

Nbc Peacock North Spring 2013, Peacock North Staff

NBC Peacock North Newsletter

Highlights include: NBC and Comcast Hire 1,000 Returning Vets --Don Pardo's 70th Anniversary at NBC -- Spring Luncheon Photos --Tonight Show Returns to 6B -- Seth Meyers to Be New Host of Late Nite --Silent Microphones

Refresh. Create. Inspire. The Mission, Vision And Values Behind The Coca-Cola Company And The Digital Marketing Strategies Of The "Open Happiness" Campaign, Sara Svendsen

Masters Theses

Due to the influence of Coca-Cola on advertising, digital marketing, and marketing strategies, the present rhetorical analysis seeks to show the many aspects of digital media in the Company's present "Open Happiness" campaign. The study of the campaign seeks to show that the Company mission statement, Company values and the vision of The Coca-Cola Company are implemented into all of the different facets of the Open Happiness campaign, and in the context of Mood Management Theory, exude the overall theme of the campaign, happiness. The parts of the campaign that were analyzed were focused on the YouTube channels of The …

Nbc Peacock North Winter 2013, Peacock North Staff

NBC Peacock North Newsletter

Highlights include: Steve Capus Guest Speaker at Spring Luncheon -- NBC's Richard Engel and Crew are Freed in Syria -- Sandy Destroys Peacock North Members' House -- Peacock Apples: Frank & Cort Snell -- A Today Show Memoir

Nbc Peacock North Autumn 2012, Peacock North Staff

NBC Peacock North Newsletter

Highlights include: Marilyn's Page, --NBC Ends Burbank Tours -- Steve Capus Announces the NBC Universal News Group -- Willie Geist to Host 3rd Hour of Today -- A PN Third Generation' Story --Peacock Profile: Nanette Fabray

Nbc Peacock North Summer 2012, Peacock North Staff

NBC Peacock North Newsletter

Highlights include: NBC and YouTube to Partner for 2012 Olympics -- Keeping Up with the Asmans -- Another Hall of Fame Inducts Bob Costas -- Final Newscast for Sue Simmons -- Peacock North Brunch Photos -- The 9th Floor Commissary

Nbc Peacock North Winter 2012, Peacock North Staff

NBC Peacock North Newsletter

Highlights include: Bambi's Brunch Blog -- Dan Grabel Salutes 60 Years of 'Today' -- Peacock Profile: Lucy Jarvis at 93 -- Silent Microphones

The Umbrella Effect: The Importance Of Converging Student Media At A University, Karlee Prazak

Journalism

Journalism today is much more than a single reporter, news anchor, photographer or videographer specializing in a single skill. Journalists today need to be multimedia journalists who have skills that encompass anything from writing a story to editing video. Currently, at California Polytechnic University, San Luis Obispo (Cal Poly), journalism students are learning these skills, but they are learning them separately. Within the three concentrations offered by the journalism department — broadcast, news/editorial and public relations — there are the three student media outlets: Central Coast PRspectives, Cal Poly TV, KCPR radio and the Mustang Daily newspaper. Few students, however, …

Nbc Peacock Fall 2011, Peacock North Staff

NBC Peacock North Newsletter

Highlights include: David Bohrmann New President of Current TV -- Black News Coverage Boost at NBC Units -- Net A & P Reunion -- Thaine Engle Remembered -- Silent Microphones

Gatekeeping In A Tv News Editorial Conference: Shift Of Force, Other Media, Personal Experience And Pack Mentality, Kyril Daniel Plaskon

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study uses Gatekeeping Theory and Conversational Analysis to describe how four factors influence news gatekeepers in a small group at one TV station. The four factors include shifting forces, other media, personal experience and pack mentality. They were identified through conversational analysis of pilot data and the research questions are supported in the literature as common influences in news gatekeeping. This study describes how those four elements occur during group conversation.

Analysis of the recorded data collected in five editorial conferences describes how the four factors are expressed by the gatekeepers as they consider events that may become news. …

Nbc Peacock North Spring 2011, Peacock North Staff

NBC Peacock North Newsletter

Highlights include: Craig White Retires -- Father & Son Space Shuttle Stories -- Brunch Pictures -- My Civil Rights Experience -- 4,700 Miles to San Francisco

Nbc Peacock Winter 2011, Peacock North Staff

NBC Peacock North Newsletter

Highlights include: Jeff Zucker to be Luncheon Speaker -- Comcast Takes Control -- Skip Dresch and Mike D'Avi Retire -- Silent Microphones -- New Members

Nbc Peacock North Fall 2010, Peacock North Staff

NBC Peacock North Newsletter

Highlights include: Jeff Zucker to Step Down When Comcast Takes Over -- Catching Up with Costas -- Ron Estes Wins Posthumous Emmy

Nbc Peacock North Spring 2010, Peacock North Staff

NBC Peacock North Newsletter

Highlights include: Costas Wows Spring Lunch Crowd -- Spring Luncheon Photos -- First Woman NBC Page Tells All -- Neil Goetz Retires

Refugees As People: The Portrayal Of Refugees In American Human Interest Stories, Sarah Steimel

Department of Communication Studies: Faculty Publications

This study combines discourse analysis and narrative analysis (Yin 2007) to examine top US newspapers’ coverage of refugees in American human interest stories. I find that the refugees are presented (a) as prior victims; (b) as in search of the American Dream; and (c) as unable to achieve the American Dream. As human-interest features, the stories provide a largely positive portrayal of individual refugees and their families. However, the human interest stories also depict refugees as current victims of the American economic crisis; deeply frustrated by their inability to achieve the American Dream. Together these discourses represent a narrative of …

Nbc Peacock North Winter 2010, Peacock North Staff

NBC Peacock North Newsletter

Highlights include: Bob Costas to be Spring Luncheon Speaker -- Remembering Heino Ripp -- TV Academy Honors Pardo, Stewart -- Apollo 11 Memories and Pictures -- John Clark Retires as NABET President -- Walter Miller Honored by Industry

Nbc Peacock North Fall 2009, Peacock North Staff

NBC Peacock North Newsletter

Highlights include; Two NBC Radio Pioneers -- A 44 Year Audio Connection Continues -- A Weekend in Cooperstown -- NBC Expands at Universal City -- New Members

Nbc Peacock Summer 2009, Peacock North Staff

NBC Peacock North Newsletter

Highlights include: Spring Luncheon Speaker Joe Alicastro Highlights -- We Get Letters and Pictures -- Luncheon Photos

Nbc Peacock North Spring 2009, Peacock North Staff

NBC Peacock North Newsletter

Highlights include: Phil Alongi -- Peacock North's Genesis -- Tony Kubek to be in Baseball Hall of Fame -- Ted Nathanson Inducted into Sports Broadcasting Hall of Fame -- We Get Pictures

Nbc Peacock North Fall 2008, Peacock North Staff

NBC Peacock North Newsletter

Highlights include: Jimmy Fallon to Prepare Web shows from Studio 6B -- Patti Lang Retires -- Looking Back: Olympic History -- Silent Microphones

Nbc Peacock North Spring 2008, Peacock North Staff

NBC Peacock North Newsletter

Highlights include: Peacock North at 21 -- Chemotherapy Room to Be Built in Memory of Jerry Caruso -- Tim Russert Honored at Kennedy -- Luncheon Photos

Nbc Peacock North Winter 2008, Peacock North Staff

NBC Peacock North Newsletter

Highlights include: Spring Luncheon Features Robert Hager -- Marilyn's Page -- Edwin Wesley Paulsen -- We Get Letters -- MSNBC Moves From Secaucus to 30 Rock

Nbc Peacock North Fall 2007, Peacock North Staff

NBC Peacock North Newsletter

Highlights include: NBC Universal is Green --NBC Legal department Organization Chart -- We Get Letters -- Don Washington Retires

Nbc Peacock North Summer 2007, Peacock North Staff

NBC Peacock North Newsletter

Highlights include: NBC Corporate Communications Organization Chart -- Luncheon Photos -- Moe Javins Retires from WRC

Nbc Peacock North Spring 2007, Peacock North Staff

NBC Peacock North Newsletter

Highlights include: Ken Forbes Jr. Luncheon Speaker -- NBC Sports Organization Chart -- Roz Storey Remembered -- Jerry Cannizzaro's Remote Memories -- George Paul Receives Lifetime Achievement Award in News Direction