Broadcast and Video Studies Commons^™

The Effect Of Tempo Variances On Listener's Preference, Stephen D. Boyd

Morehead State Theses and Dissertations

A thesis presented to the faculty of the College of Humanities at Morehead State University In partial fulfillment of the requirements for the Degree of Master of Arts in Communications by Stephen D. Boyd on December 3, 1999.

Consumption Of Over-The-Counter Drugs And Attitudes Towards Over-The-Counter Drug Advertising: A Comparison Between The United States And Hong Kong, Kara K. Chan, Louisa Ha

School of Media and Communication Faculty Publications

A survey of 547 adults from the United States and Hong Kong was conducted to compare their perceptions about functions and consequences of OTC drug advertising and medical decisions when encountering health problems. Results indicate that American and Hong Kong consumers were very similar in their overall perception of functions and consequences of OTC drugs. A large majority of American consumers relied heavily on OTC drugs for all five types of selected health problems in this study. In contrast, Hong Kong consumers took OTC drugs only for specific illness.

Popular Religious Radio Programs (A Content Analysis), Anthony Brian Corea

Morehead State Theses and Dissertations

A thesis presented to the faculty of the Caudill College of Humanities at Morehead State University in partial fulfillment of the requirements for the Degree of Master of Arts by Anthony Brian Corea in July of 1995.

A Qualitative Study Of Interpretive Communities Among Lds Women, Oleah Clegg

Theses and Dissertations

Recent studies have shown that a number of researchers have turned to the concept of the interpretive community to explain how audiences interpret the media within the context of their everyday experiences (Biocca, 1989; Gunter, 1989; Lindlof, 1989, 1992; Radway, 1984; Schrøder, 1994). D. A. Stout (1993) conducted a study that discovered three interpretive communities among LDS women who watch television, establishing that interpretive communities do exist among religious media audiences.

In 1994, K. Schrøder showed that the interpretive community can be further understood by taking a "social semiotic" approach to analyzing interpretive community members' social interaction with other communities. …

The Relationship Between Exposure To Television Violence And Committing Anti-Social Acts By Adolescent Male Juveniles, Rasha Abdel Hamid Kamhawi

Archived Theses and Dissertations

No abstract provided.

Women's Perception Of Fashion Comparing Viewers And Non-Viewers Of Evening Soap Operas : The Cultivation Effect, Elliot Paul Bloom

University of the Pacific Theses and Dissertations

The cultivation effect is defined as the distorted view of reality which results from the heavy viewing exposure to a certain type of programming content. The assumption behind the cultivation hypothesis is that the more hours an individual exposes himself or herself to a particular type of program content. the more the individual's view of reality will be consistent with the "reality" shown in the program.

It is no mystery that for the past half-century, millions of Americans have made the broadcast soap opera a daily habit. In response to the heavy interest exhibited by this strong audience, social scientists …

An Inquiry Into The Meaning Of The Phrase "In The Public Interest" As It Applies To Radio Programs, Jim Hand Ludlow

University of the Pacific Theses and Dissertations

The purpose of this problem is to give further meaning to the phrase ''in the public interest" as it applies to radio programs. This study will answer the following questions:

1. What are the opinions of the Federal Communications Commission on broadcasting in the public interest?
2. What are the opinions of authorities recognized by broadcasters on the meaning of "in the public interest"?
3. What are the opinions of some station managers in California on the meaning of the phrase "in the public interest"?
4. What services can radio programs give the listener that might be termed "in the public interest"?
5. In the …