Broadcast and Video Studies Commons^™

A Content Analysis Of The Mpaa Rating System And Its Evolution, Cesar A. Perez

Honors College Theses

This thesis analyzes the content within PG-13 and R-rated films from 1984, 1994, 2004, and 2014 to determine if there is any indication of ratings creep. Ratings creep is a term used to describe the increase of adult content in movies; especially in movies aimed at a younger audience. The film industry since the beginning has had to adapt to an ever-changing society. From small silent pictures to big-budget digital productions the film industry has evolved into what it is today, a statement of freedom of expression. It is this freedom of expression, however, that has placed the industry in …

Editors Use Social Media Mostly To Post Story Links, Sue Burzynski Bullard

College of Journalism and Mass Communications: Faculty Publications

A survey of senior editors of U.S. print broadcast and online news outlets found that while 98 percent of the 376 respondents say they use social media, they primarily use it to post links to stories on Facebook and Twitter. Far fewer use social media to interact with audiences by posing questions and responding to comments

Ism In The Industry: Information Technology In Mass Media, Shearl Christine Levere

Senior Seminars

No abstract provided.

Breaking Into The Business: A Guide To Creating A Dynamic Resume Reel And Securing A Job In Today’S Television News Industry, Christina Favuzzi

Journalism

Broadcast journalists are experiencing turbulence in their field of expertise due to increasing digitalization and decreased funding. It is becoming commonplace for reporters to work as one-man-bands, or “multimedia journalists,” shooting and editing their own video in addition to writing and reporting. For people looking to begin a career in the highly competitive broadcast news industry, there is a great deal of information to understand and consider prior to beginning the job search. Creating a dynamic resume reel is central to landing a job as an on-air reporter. However, with the development of digital-first and multimedia journalism, there are certain …

Determinants Of Demand For Cable Tv Services In The Era Of Internet Communication Technologies, Michael Gorodetsky

Honors College Theses

The rise of the Internet Communication Technologies (ICTs), such as video-on-demand (VOD) services, is expected to have substantial impact on the entertainment industry. In particular, cable TV is likely to be one of the media channels most affected by the expansion and development of these new technologies. Given these changes and the fact that the signs of the cable TV viewership decline are starting to show, it is important to investigate the potential of the loss of competitive advantage of television programming services.

Most of the existing research on the topic focuses on the relationship between TV viewing and Internet …

Iranian Nuclear Proliferation And Sanctions, Bailey Nicole Burlingame

Student Scholar Symposium Abstracts and Posters

This project will involve the current problem of nuclear development in the nation of Iran. The question involved in the election studies was, “Should we try to stop Iranian Nuclear Development by increasing sanctions, yes or no?” According to the US Department of State website, they are attempting to increase these sanctions against individuals or cooperations who can be proven to have provided aid, information, or mechanical aspects to assist the goal of Iranian nuclear proliferation. The website provides identifying information for the individuals involved. The answer to this question I believe will be determined the amount of news information …

Episode 13: Katilyn Herzog, Thomas Kenny Mphil

Communication Students Podcasts

Professor Tom Kenny speaks with Kaitlyn Herzog, communications alumnus. They will discuss communications media and Kaitlyn's work in the post production industry. This final podcast of the fall 2014 semester also includes an excerpt from episode 6 with Mike Mendez.

Media Now: A Historical Review Of A Media Literacy Curriculum, Yonty Friesem, Diane Quaglia Beltran, Ed Crane

Journal of Media Literacy Education

The Elizabeth Thoman Archive at the Harrington School of Communication and Media, University of Rhode Island, has the last complete kit of one of the milestones in the early chronology of media literacy, the 1972 Media Now curriculum. This curriculum was the first of its kind, using self-contained lesson modules that were part of a larger series of kits, text references, and accompanying workbook. Its self-directed learning model gave students the opportunity to learn about the media, by doing, responding to, and reflecting on core concepts of media production. Using physical artifacts from the Media Now kit, historical documents, promotional …

Episode 12: Lauren Zafonte & Cathy Ciccone, Thomas Kenny Mphil

Communication Students Podcasts

Professor Tom Kenny speaks with Lauren Zafonte (current student) and Cathy Ciccone (alumnus) about professional communications. They will talk about classes, internships, and give the student perspective of professional communications. This podcast includes a sound clip for a communications department production, Day Dreamer Sleep Walker which can be found at https://www.youtube.com/watch?v=d5wIrv56J0Y

Episode 11: Anna D'Aloisio, Thomas Kenny Mphil

Communication Students Podcasts

Professor Tom Kenny speaks with Anna D'Aloisio, communications department faculty member. They cover professional communications, public relations, writing, brands, internships, LinkedIn, and more. This episode also includes a clip of The Welcoming Committee which can be viewed at https://www.youtube.com/watch?v=UsJaCc2xnoI

Episode 10: Matt Rizzo, Thomas Kenny Mphil

Communication Students Podcasts

Professor Tom Kenny speaks with Matt Rizzo (alumnus & former employee) during the first episode of the Fall 2014 semester. This episode also features a clip from the student work Witness by Jess Schaefer which can be found at https://www.youtube.com/watch?v=Rc_o5TG2T0A

“Parallel Poleis”: Towards A Theoretical Framework Of The Modern Public Sphere, Civic Engagement And The Structural Advantages Of The Internet To Foster And Maintain Parallel Socio-Political Institutions, Taso Logos, Ted Coopman, Jonathan Tomhave

Faculty Publications

The role of the internet in large-scale demonstrations, as witnessed in the Arab Spring, has been debated and reflects continued interest in the intermingling of social movements and digital technology. Yet behind these large photogenic events stand other less obvious social activities that may be equally profound, particularly in the form of alternative institutional frameworks that better meet the social needs of individuals than current models. We categorize these “dissident” frameworks as “parallel poleis” as developed by Czech philosopher and activist Vaclav Benda and offer two case studies to support this contention. At the heart of parallel poleis lies the …

Gatekeeping The Social Games In A Post-Broadcasting World: A Qualitative Content Analysis Of Nbc And User-Generated Olympic Twitter Coverage During The 2012 London Games, Daniel Anthony Sipocz

Dissertations

This study examined the Twitter use of both traditional gatekeepers, such as NBC, and audience members during the 2012 London Summer Olympics. The exploratory study examined NBC and audience members as gatekeepers with a particular interest in the audience’s role as a gatekeeper through social media use. NBC used Twitter, a social media platform, in ways that supported traditional gatekeeping models. The network aimed to drive audiences back to the traditional television broadcast while providing the audience with the illusion of having an influence on Olympic coverage. Most significantly, this study argues that the audience became a gatekeeper of Olympic …

Virtual Rebel Website: A Strategy To Increase User Engagement Through Bounce Rate Analysis, Michael Vendivel

UNLV Theses, Dissertations, Professional Papers, and Capstones

In a media environment that increasingly demands captivating content on a website, user engagement becomes a critical factor in the strategy of maintaining user interest. Research based on website analytics has shown that decreasing the Bounce Rate increased the time a web user spends on a website, entailing higher user engagement. Bounce Rate is the ratio of single-page visits on a website divided by the total number of visits, and it is used primarily used to quantify user interest. By examining the analytics and design of the student-run news siteVirtual Rebel, produced by the Hank Greenspun School of Journalism and …

Episode 9: Mike Boland, Thomas Kenny Mphil

Communication Students Podcasts

Professor Tom Kenny speaks with friend, colleague, & mentor Mike Boland. Mike worked for over 30 years with NBC and also worked 5 Olympics, one of which happened after his retirement.

Episode 8: Chris Perkowski, Thomas Kenny Mphil

Communication Students Podcasts

Professor Tom Kenny speaks with Chris Perkowski, current student. Chris is a communications major specializing in media. Chris talks about his home town, family, and communication studies.

Episode 7: Karenlyn Baron, Thomas Kenny Mphil

Communication Students Podcasts

Professor Tom Kenny speaks with Karenlyn Barone, alumnus and web editor with the Molloy IT department. Karenlyn talks about her background and what made her an atypical communications student.

A Lesson In Crisis Communications And Transparency From Sub-Saharan Africa, Dane M. Kiambi

College of Journalism and Mass Communications: Faculty Publications

The increased penetration of smart phones in Sub-Saharan Africa and the enthusiasm toward social media highlights the need for crisis managers working in the region to sharpen their crisis management skills to effectively protect and restore the reputations of their organizations. Research has consistently shown that Africa is the only region of the world where growth in mobile connections is expected in the next ­five years. Coupled with the ongoing increase in high-speed internet connections, there is little doubt that creating and sharing information online among locals will reach new proportions. Research by Portland Communications showed that South Africa was …

Episode 6: Mike Mendez, Thomas Kenny Mphil

Communication Students Podcasts

Professor Tom Kenny speaks with Mike Mendez, alumnus. Mike talks about the changes to the communications program since he graduated in 2008 and how the field has moved from "jack of all trades" professionals to specializations.

Journalists, Social Media And Copyright: Demystifing Fair Use In The Emergent Digital Environment, Patricia Aufderheide

Journal of Business & Technology Law

No abstract provided.

The Role Of News Media Use And Demographic Characteristics In The Prediction Of Information Overload, Qihao Ji, Louisa Ha, Ulla Sypher

School of Media and Communication Faculty Publications

Drawing on the information overload theory, this study investigates how news media use relates to the probability of information overload. Our broad goal is to explore how typical media use outside the working environment impacts information overload. Through a large mail survey conducted in northwest Ohio (N = 661), the study combined resident samples and college student samples and examined several variables regarding demographic characteristics, news media use, and information searching efficiency. Multinomial logistic regression was used to analyze the data. Results confirmed that age, gender, income, traditional news media use, and information searching efficiency can partially predict one’s probability …

Authenticity At The Right Price: The Development And Implications Of Commodified Sports Memorabilia, Stephen P. Andon

College of Communication and Media Scholarship and Creative Works

No abstract provided.

Headlines In Rhyme: A Case Study On Le Journal Rappé As An Agent Of Senegalese Sociopolitical Change, Jessica Hackel

Independent Study Project (ISP) Collection

Le Journal Rappé is a weekly Senegalese television segment presented and created by “old-school” rappers Cheikh “Keyti” Sene and Makhtar “Xuman” Fall. Each Friday on the Senegalese television station 2S, the rappers take on the personas of broadcast journalists, delivering the week’s top headlines in rhyme—they literally rap the news. Since its initial inception on April 11^th, 2013 as a YouTube venture, Le Journal Rappé has garnered both national and international praise. The program superficially serves as an alternative source of media, one that deviates from the mainstream in its format, entertainment value, and appeal to …

Agricultural Communication Lesson Plans For The Agricultural Leadership Class At Elk Grove High School, Chelsea Molina

Agricultural Education and Communication

The purpose of this project was to develop agricultural communication lesson plans for Elk Grove High School’s Agricultural Leadership class. The lesson plans were created after the research of the existing California Agricultural Education and Agricultural Leadership Curriculum standards. The lesson plans were then based off of the FFA Agricultural Communications Career Development Event (CDE) guidelines in order to grasp many of the important details of the CDE. The CDE is offered at the national level but not yet at the state level in California. Providing lesson plans that coincide with the requirements of the CDE will help California FFA …

Multimedia Use In Small News Organizations, Robyn K. Keriazes

Honors Theses and Capstones

No abstract provided.

Refresh. Create. Inspire. The Mission, Vision And Values Behind The Coca-Cola Company And The Digital Marketing Strategies Of The "Open Happiness" Campaign, Sara Svendsen

Masters Theses

Due to the influence of Coca-Cola on advertising, digital marketing, and marketing strategies, the present rhetorical analysis seeks to show the many aspects of digital media in the Company's present "Open Happiness" campaign. The study of the campaign seeks to show that the Company mission statement, Company values and the vision of The Coca-Cola Company are implemented into all of the different facets of the Open Happiness campaign, and in the context of Mood Management Theory, exude the overall theme of the campaign, happiness. The parts of the campaign that were analyzed were focused on the YouTube channels of The …

Fifteen Percent Or More: A Content Analysis Of Geico's Commercial Advertising, Paul Davis

Masters Theses

In this media saturated world which is lived in today, the general public is bombarded by a multitude of advertisements. This thesis was conducted to examine Geico's commercial advertising looking specifically at their use of humor. The Elaboration Likelihood Model and the Humorous Message Taxonomy were used to conduct this content analysis. The research examined the route of persuasion and elaboration that were used in 60 Geico commercials from five of their most recent campaigns. The Humorous Message Taxonomy helped to establish which types of humor were being used along with the processes and relationship between elements. Three research questions …

Communication And Media Studies Newsletter 2013 Winter, Communications & Media Studies

Communication and Media Studies Newsletter

No abstract provided.

Integrating Evidence-Based Practices Into Public Relations Education, Karen Freberg, David L. Remund, Kathy Keltner-Previs

College of Journalism and Mass Communications: Faculty Publications

Public relations continue to play an essential and changing role in society, requiring the regular reassessment of the education of future public relations practitioners. Academics and practitioners often differ in how they view the public relations field, how they define the discipline, and how they view the major pedagogical approaches. This paper explores the impact of integrating three different perspectives in public relations education, including practitioner perspective, client perspective, and the evidence-based perspective. Results from students’ reaction papers and an online questionnaire suggest that integrating an evidence-based approach improves the competence and clarity of communications counsel provided by aspiring practitioners.

Communications And Media Studies Newletter 2012 Fall, Communications & Media Studies

Communication and Media Studies Newsletter

No abstract provided.