Communication Commons^™

Meant To Burn: Wildfire In The West (2025), University Of Montana--Missoula. School Of Journalism

Byline

Learning to Live -- Behind the Fireline -- Nowhere to Hide -- Empowered to Fight -- Mann Gulch -- A Way of Life

Sexual And Gender-Based Violence Against Women In Sports: Prevalence, Impact, And Interventions In East Africa, Hesbon Hansen Owilla, Nancy Achieng' Booker, George Nyabuga, Tulinagwe Mwampanga, Samantha Agasha, Liz Awino, Ella Smith

Graduate School of Media and Communications

This study investigated the prevalence, causes, and impact of sexual and gender-based violence (SGBV) against women in sports across Kenya, Uganda, and Tanzania. Employing a mixed-methods approach, the study combined quantitative surveys with qualitative interviews to explore the scale of SGBV, its root causes, and the lived experiences of female athletes. A cross-sectional descriptive design was adopted, with data collected from athletes, coaches, administrators, and sports officials from federations and associations in the three countries. Stratified and purposive sampling techniques at the federations, clubs and within the clubs was used and this ensured representation at multiple levels of the sports …

Policy Brief. Media Framing Of Sexual And Gender-Based Violence And Femicide: An Analysis Of News Stories In Select Kenyan, Ugandan And Tanzanian Media, Nancy Achieng' Booker, Hesbon Owilla, George Nyabuga, Olivia Sayani, Liz Awino, Rose Kimani, David Aduda

Graduate School of Media and Communications

This policy brief presents the findings of a regional study on media coverage of femicide and sexual and gender-based violence (SGBV) in Kenya, Uganda, and Tanzania. The study analysed coverage of femicide and SGBV between January 2024 and April 2025, from major digital platforms, supported by interviews with editors. It sought to understand how media frames femicide and SGBV, which actors are most visible, and what implications these patterns have for accountability, justice, and deterrence. The findings show that while victims of femicide are given extensive sympathetic coverage, with very high salience, perpetrators are almost entirely absent from media narratives. …

Negotiating Power Relationships In Interprofessional Health Care Groups, Allison L. Noyes

Communication Studies Faculty Works

This chapter examines the communication challenges associated with the hierarchical structure of power relationships among the health professions. It is commonly believed that balancing power relationships is crucial for successful interprofessional collaboration in providing patient care, but because hierarchy is deeply embedded in healthcare organizations, balancing power among health professionals may be an unrealistic ideal. This chapter therefore reframes thinking about professional hierarchy-from a monolithic absolute to a flexible and negotiable social order that can serve multiple purposes at different points in the patient care process. It proposes a communicative framework of interprofessional hierarchy negotiation that can help us to …

Use Of The Slur “Retard” Triples On X After Elon Musk Shares The Word In A Post, Bond Benton, Daniela Peterka-Benton

College of Communication and Media Scholarship and Creative Works

A joint study from Montclair State University faculty in the Joetta Di Bella and Fred C. Sautter III Center for Strategic Communication in the School of Communication and Media and the Department of Justice Studies shows that Elon Musk dramatically increased content containing the slur “retard” on X after using the term in a post. Highlights from the study include:

• A 207.5% increase in posts containing the r-word on X.
• 312,642 posts using the term r-word identified in the period studied.
• Google Trends Analysis showed a similar increase in online search activity related to the r-word.
• Indication of a broader …

Pride Month Support Can Generate 320% More Positive Social Media Posts For Companies; Dropping Support Can Increase Online Negativity By 165%, Study Finds, Bond Benton, Yi Luo, Jin-A Choi

College of Communication and Media Scholarship and Creative Works

A study from Montclair State University faculty in the Joetta Di Bella and Fred C. Sautter III Center for Strategic Communication in the School of Communication and Media showed the ongoing commitment to Pride Month by Universal Studios has been received positively online. In contrast, Target’s rolling back of support for Pride Month and diversity/inclusion elicited negative reactions in social media. Results show 320% more positive emotional sentiment in posts about Universal’s #loveisuniversal campaign, with 85% of posts advocating #BoycottTarget expressing negative emotions towards the company including anger, disgust, fear, and sadness. #BoycottTarget posts also contained 165% more negative emotions …

“R-Word” Slurs Triple On X After Donald Trump’S Thanksgiving Post Used The Word, Bond Benton, Daniela Peterka-Benton

College of Communication and Media Scholarship and Creative Works

A joint study from Montclair State University faculty in the Joetta Di Bella and Fred C. Sautter III Center for Strategic Communication in the School of Communication and Media and the Department of Justice Studies shows a dramatic increase in content containing the slur “retard” on X after Donald Trump’s Thanksgiving Day Truth Social post used the word. Findings showed a 225.7% increase in posts containing the r-word on X with 1,129,438 posts in the studied period. The most viewed, liked, and shared content analyzed enthusiastically endorsed use of the r-word. Results appear consistent with the period after other prominent …

Exploring The Stem Career Identity Development Of Black Women Across Their Lifespan, Veronica Hurd

Theses and Dissertations

Although STEM is the fastest-growing career sector, Black women are grossly underrepresented as they account for 2.5% of the workforce. Research highlights that this underrepresentation is due to racialized structures in K-12, postsecondary, and career settings that restrict Black girls’ and women’s STEM opportunities. While macrosystems such as hegemonic ideologies, attitudes, and social conditions shape Black girls’ and women’s opportunities in STEM, they continue to persist and achieve their career goals. To explore these barriers and Black women’s persistence in this industry, this study draws from the autobiographical memories of 10 Black women in the field or formerly in the …

Gender Equality And Social Capital Empowerment Of Rural Women, Nuraedah Nuraedah, Syamsul Bahri -

Masyarakat: Jurnal Sosiologi

This study explores the role of social capital in empowering rural women, focusing on how social networks, trust, and community norms contribute to gender equality and women's decision-making. Despite the recognition of gender equality as a fundamental right, rural women continue to face structural barriers that limit their access to resources and opportunities. By examining the interaction between social capital and women's empowerment, this research aims to fill the gap in understanding the mechanisms that support women's empowerment in rural areas. The research adopts a qualitative approach, utilizing in-depth interviews with 30 women from various villages in Indonesia, complemented by …

Polarization On Campus: How Social Media Shapes College Students' Opinions On The Israel Hamas War, Jonah Lynne

Honors Undergraduate Theses

This study examines the impact of social media on the polarization of opinions regarding the Israel-Hamas war, particularly among U.S. college students. Following the outbreak of the war in October 2023, social media platforms such as Facebook, Instagram, X, and TikTok have facilitated the spread of highly partisan narratives, fueling ideological divides. The study highlights how social media contributes to the increase in antisemitic and Islamophobic sentiments, exacerbating societal tensions. Through 25 structured qualitative interviews with college students, the research explores how social media algorithms shape perceptions by reinforcing preexisting beliefs through echo chambers and filter bubbles. Taken as a …

Mental Illness Identity And Social Media Use In Generation Z, Tobey Smith

Honors Undergraduate Theses

The present study investigated factors that predict a high degree of mental illness identity among Generation Z college students. Specifically, the author aimed to evaluate social media use and other psychosocial factors, including social isolation, self-esteem, well-being, discrimination, and attitude toward recovery. Two-hundred and seventeen participants were recruited using SONA and social media. Participants completed scales to measure the variables of interest: Illness Identity Questionnaire - Mental Health, Rosenberg Self-Esteem Scale, Warwick-Edinburgh Mental Well-being Scale, Hope and Coping in Recovery Scale, Cornwell Perceived Isolation Scale, Stigma Scale, Social Media Use Scale, and a set of demographic questions. Pearson bivariate correlations, …

Expériences Vécues Et Perceptions De Personnes Étudiantes Internationales Sur Les Mesures Et Les Services Offerts Par Les Universités Québécoises Pendant La Pandémie De Covid-19 = Experiences And Perceptions Of International Students Regarding Measures And Services Offered By Quebec Universities During The Covid-19 Pandemic, Farrah Bérubé, Jessica Dubé, Jorge Frozzini, Daniel Côté

Études primaires

Cet article fait état d’une partie des résultats d’une recherche menée auprès de personnes étudiantes internationales (PÉI) qui fréquentaient des universités québécoises pendant la pandémie de COVID-19. La recherche portait sur les usages sociaux des technologies de l’information et de la communication (TIC) et sur la qualité de vie des PÉI en période de confinement. Les résultats présentés et discutés dans cet article se rapportent plus spécifiquement aux expériences et perceptions des PÉI sur les mesures et les services offerts par les universités en contexte de confinement. Afin de répondre à cet objectif, des entretiens semi-dirigés, menés auprès de 40 …

Communicated Narrative Sensemaking In The Grandparent-Grandchild Relationship, Madison Clara Martin

Graduate Theses, Dissertations, and Problem Reports (ETD)

Storytelling is a primary form of communication between grandparents and grandchildren that has been shown to strengthen relational bonds and enhance grandchildren’s well-being. However, the specific narrative features and interactional processes involved in grandparent-grandchild storytelling remain underexplored, particularly regarding how they influence well-being and perceptions of generational differences. Guided by Communicated Narrative Sensemaking (CNSM) theory, this study examined the content (story framing) and process (interactional sensemaking behaviors) of grandparent-grandchild storytelling episodes as reported by young adult grandchildren (N = 110). Participants completed an online survey in which they recounted a storytelling episode with a grandparent and reported on individual well-being …

Meme Wars As Socially Situated Learning: Learning In Online Communities Of Hate, Conspiracy, And Insurgency, Kevin M. Clark

Midwest Social Sciences Journal

Learning is important in a pluralistic democracy, to enable citizens to make informed decisions. However, with the rise of the internet and social media, we need more than ever to understand how learning is shaped by social context and intertwined with issues of identity and belonging. One theoretical framework that addresses these social aspects of learning comes from the work of Jean Lave and Etienne Wenger on socially situated learning in communities of practice. This article focuses on what many would consider to be the darker side of learning—the rise of hate, disinformation/conspiracy, and insurgency in online communities. Specifically, it …

Coming Out To My Christian Loved Ones: Online Workshop Effectiveness For Increasing Lgbtq+ Individuals And Lgbtq+ Ally Communication Efficacy And Impacts On Personal-Enacted Identity Gaps, Samantha Renee Leggett-Bradley

Graduate Theses, Dissertations, and Problem Reports (ETD)

It is not uncommon for passages from the Christian Bible to produce schisms in families, friendships, mentorships, workplace relationships, individual churches, and denominations. These challenging conversations are often around LGBTQ+ topics. Many marginalized LGBTQ+ individuals and allies in these spaces become outgroup members who feel insecure and less confident enacting aspects of their own identities or identities they support. A lack of communication efficacy for how to navigate LGBTQ+ related conversations with Christian loved ones may lead to detrimental physical, mental, and emotional outcomes.

This study surveyed 134 LGBTQ+ individuals and allies as well as conducted semi structured interviews with …

Application Of Machine Learning And Natural Language Processing To Understand The Partisan Mobilization Of Ethnic Minorities, Ani Tepnadze

Graduate Theses, Dissertations, and Problem Reports (ETD)

This dissertation explores how competing interests across secondary dimensions of identity shape marginalized groups' capacity to institutionalize their grievances, particularly ethnic minorities. More specifically, I explore two mechanisms, intragroup cohesiveness and distinctiveness, as a driving force of grievance mobilization. This research is interdisciplinary, drawing on theories from political sociology, political communications, and computational social science. I examine the question of ethnic group particization in two stages. In the first stage, I developed an original machine learning pipeline to process large text corpora and identify the indicators of the strength of collective ethnic grievances in online group discussions. In the second …

Not Everyone Believes Sports Are A Safe Space: Development Of A Toxic Sports Fandom Scale, Thomas Dean Bobbitt

Graduate Theses, Dissertations, and Problem Reports (ETD)

Dysfunctional Fan Behavior is a concept developed by Wakefield & Wann (2006), that describes fan conduct, consisting of complaining and confrontation, that ruins the experience of sporting events for others. However, there is some evidence that although the items featured in the Dysfunctional Fan Behavior Scale are perceived as negative, they are also viewed as relatively normal and appropriate of sports fans. Bobbitt et al.’s (in press) qualitative analysis suggests that these behaviors are not always considered destructive or toxic in the context of sport, but the line between benignly rude and genuinely antisocial behavior is somewhat difficult to define. …

“We Do Everything Together!”: Examining The Effect Of A Multitasking Chore On Narrative Engagement And Parasocial Relationships With Podcast Hosts, Hailey Morgan Scherer

Graduate Theses, Dissertations, and Problem Reports (ETD)

This dissertation examined the link between media multitasking behaviors and the subsequent enhancement of narrative engagement and parasocial relationships with podcast hosts. Research on parasocial relationships has long established that people can develop strong pseudo relationships through aural media, such as radio and podcasts (e.g., Horton & Wohl, 1956). This has often been attributed to the charismatic nature of hosts on audio programs (e.g., Schlütz and Hedder, 2022; Perks & Turner, 2019; Heiselberg & Have 2023), however, the ability of people to listen while they engage in other tasks (e.g., driving or doing chores) can also enhance parasocial bonds. One …

Framing The Moment, Shaping The Movement: News Narratives And Public Response To George Floyd’S Death, Madison B. Hall

Graduate Theses, Dissertations, and Problem Reports (ETD)

This study investigates how national and local U.S. news outlets framed George Floyd, Black Lives Matter protesters, and the surrounding protests in the immediate aftermath of Floyd’s death. Through a qualitative content analysis of YouTube news broadcasts posted between May and June 2020, coupled with thematic analysis of popular comments that viewers posted in response, this research explores media narratives and public understanding of a pivotal moment of an ongoing racial justice movement. Drawing on framing theory and construal level theory, the study identifies a range of frames (i.e., pro-accountability, anti-accountability, raw perspective, neutral, episodic, riot) used by both local …

Media Framing Of The Local And National News Coverage Of The East Palestine Train Derailment, Lauren Delo

Graduate Theses, Dissertations, and Problem Reports (ETD)

This research examined digital news coverage of the East Palestine train derailment to determine the frames and dominant frames used in both local and national coverage of the disaster, and whether these frames differed over time. Specifically, this research used a content analysis of digital newspaper articles from five media outlets—three national level and two local level—and applied the frames identified from Colistra’s (2010) study of print news coverage of the 1972 Buffalo Creek mine disaster. Results revealed significant differences between the most frequently used frames between local and national coverage, shifts in frame usage over time within each media …

Sealing The Deal: A Case Study Of A Private, Southeastern, Regional College’S Student Onboarding Practices, Alicia R. Gaston, Kristen Meyer, Tyler Ogden, Jennifer Perkinson, Casey Yocum Michaels

Doctor of Education Capstones

Each year, higher education institutions offer support to new, incoming students through an onboarding process that requires dedication and collaboration across multiple departments. Offering streamlined guidance and clear communication throughout the onboarding process is essential to ensure incoming students understand action steps without becoming overwhelmed with new terminology, processes, and environments. This explanatory case study is set to understand the current communication practices and technology use across onboarding departments at Brightside College – also referred to as Brightside or BC (pseudonym). The research team aimed to understand Brightside's onboarding staff's perspective of current processes and practices. With emphasis on the …

Predicting Crises On The African Frontier Stock Markets With Investor Sentiment Indicators: A Machine Learning Approach, David Korsah, Lord Mensah

Journal of International Technology and Information Management

This study examined the predictive ability of machine learning algorithms in identifying crises within African stock markets. The study employed seven distinct machine-learning models, analyzing historical stock prices from eight stock markets, three major sentiment indicators, and the exchange rates of local currencies against the US dollar, with each data spanning from May 1, 2007, to April 1, 2023. Extreme Gradient Boosting (XGBoost) emerged as the most effective algorithm for predicting crises. Historical stock prices and exchange rates were identified as the most critical features for prediction. On the sentiment side, investors’ perceptions of potential volatility on the S&P 500, …

Preventive Health Care Information Seeking Behaviors Among Baby Boomers In Taiwan, Alexander N. Chen, Michael J. Rubach, Tracy Suter, Hsin Ke Lu, Mark E. Mcmurtrey

Journal of International Technology and Information Management

Preventive health care is widely acknowledged as one of the most effective ways to reduce medical costs and enhance people's health. Preventive health care information (PHCI) is a crucial component. This study examines the PHCI-seeking behaviors of Taiwanese baby boomers. The study found some support for the idea that the preferred media used influenced the likelihood of Information seeking behavior. People with good health conditions were found to be more likely to seek PHCI, while people with greater health care needs sought out PHCI less frequently. The study examined social influences, which were found to be important. Three different types …

Pedagogy In The Age Of Ai: Exploring Generative Ai For Higher Education, Alison Munsch Phd

Journal of International Technology and Information Management

Generative Artificial Intelligence (AI) presents transformative opportunities for higher education, enabling personalized learning, enhanced student engagement, and efficient pedagogical practices. This tutorial-style article guides educators in integrating generative AI into their classrooms through hands-on activities, practical strategies, and reflective exercises. It explores the capabilities of AI tools such as ChatGPT, their applications across disciplines, and the ethical considerations for their use. By cultivating critical thinking and fostering student readiness for AI-driven futures, this article underscores the transformative potential of generative AI in higher education with an emphasis on the academic areas of business analytics, information systems, and computer science.

Surviving And Thriving In The Hybrid Cloud: A Review Of The Current Cloud Computing Landscape, Peter Munsch, Alison Munsch

Journal of International Technology and Information Management

Background and Purpose

Both academic and industry institutions have increasingly migrated essential services to public cloud providers (e.g., Microsoft, AWS, Google) with mixed outcomes. Some industry leaders attempted to fully replace their on-premises data centers with public cloud services, a move not advised without thorough performance and cost analyses (Potel, 2023). Despite some organizations pulling back from the “Cloud First” strategy, the public cloud services market continued to grow, with revenue increasing by approximately 20% year-over-year since 2020 and surpassing half a trillion dollars in 2022 (IDC Worldwide Semiannual Public Cloud Services Tracker, 2H 2022). Cloud technologists suggested that hybrid …

Predicting Global Healthcare Supply Chain Delays: A Machine Learning Approach Leveraging Country-Level Logistics Metrics, Jeevan Sai Gali, Nima Molavi, Sepideh Alavi

Journal of International Technology and Information Management

In global healthcare logistics, ensuring the timely delivery of medical commodities is critical, particularly in low- and middle-income countries characterized by infrastructural limitations and operational uncertainties. This research introduces an advanced, data-driven predictive framework designed to forecast delivery delays by synthesizing granular, internal shipment-level data from the USAID Global Health Supply Chain Program (GHSC-PSM) with external country-level logistics capabilities indicators derived from the World Bank’s Logistics Performance Index (LPI). Rather than relying on retrospective trend analyses, this study employs machine learning algorithms such as Random Forest, XGBoost, Support Vector Machines (SVM), and Multi-Layer Perceptron (MLP) to detect …

What We Owe Each Other: An Examination Of Social Exchange Theory And Public Perception Of Healthy Relationships, Sarah R. Korbich

West Chester University Graduate Theses, Dissertations, and Final Projects

This study uses prior literature on social exchange theory and uses various frameworks to examine the public’s perception and comprehension of SET through examining user-generated content on TikTok. Social exchange theory is based upon the idea that when interacting with other persons, you are exchanging rewards and costs. This study was guided by two questions that explore how social exchange is generalized and understood by the public, and how well the public’s ideas of positively contributing to a healthy relationship aligns with operational measures of SET. This study’s intention is to encourage SET’s usage in application to relational contexts as …

Letter From The Dean, Jeff Edwards

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

“Digital Shame Shift”: From Telling The Pain To Recording The Truth — Black Maternal Health And Digital Counter-Narrative Storytelling On Tiktok, Odera Covenant Ezenna

Theses and Dissertations

This dissertation explores how digital storytelling on TikTok is used to challenge medical racism, with a particular focus on Black maternal health. Guided by Critical Race Theory (CRT) and Critical Technocultural Discourse Analysis (CTDA), the study examines how TikTok users—ranging from Black mothers to healthcare professionals—create and circulate counter-narratives through two prominent campaigns: #BlackMaternalHealthWeek and #BlackMamasMatter. These digital stories serve as acts of resistance, disrupting dominant medical discourse and amplifying the lived experiences of Black birthing individuals. The research analyzes over 2900 TikTok videos posted between 2021 and 2024, identifying key themes, storytelling strategies, and rhetorical shifts over time. The …

From Poetry To Policy: How H-Stem Has Guided My Research Path, Kayla D. Taylor

Student Works

Embry-Riddle PhD student Kayla Taylor was invited to share how Humanistic STEM has shaped her educational journey at the third annual Humanistic STEM symposium.