Communication Commons^™

Spiking Engagement: Analyzing Social Media Tactics And Fan Interaction In The Omaha Supernovas, Anne Thomas

Theses/Capstones/Creative Projects

The available engagement of social media for firms and their target market is unmatched. Rather than a one-way communication, it is an open channel. Potential customers can share their thoughts and feelings on the firms’ products and services, and firms can connect with their customers and create brand loyalty. This opens opportunities for marketers to look at new ways and strategies to connect with their customers. This is the same for professional sports teams. Just like a traditional firm, professional sports teams rely on being able to connect with and sell to their target market.

The newly established Omaha Supernovas …

Asserting Individuality In A Futuristic Dystopia: A Critical Analysis Of "Dirty Computer", Sam Spethman

Honors Program: Senior Projects (Public)

"Dirty Computer" is a groundbreaking science fiction film directed by visionary artist Janelle Monáe, which delves into the complexities of individuality in a dystopian future dominated by oppressive societal forces. Through intricate narrative construction and thematic depth, the film asserts the indomitable nature of human identity against the backdrop of advanced technology and mind control. This paper explores how "Dirty Computer" challenges traditional narratives of conformity and celebrates the power of self-expression and authenticity. By employing critical lenses such as feminist, queer, and racial critiques, along with narrative and visual analysis techniques, the analysis highlights Monáe's embrace of her Black …

A Dyadic Analysis Of Fat Talk And Body Esteem Amongst Romantic Couples, Marissa J. Sáez

All Graduate Theses and Dissertations, Fall 2023 to Present

Due to high levels of body objectification within society, many individuals feel a strong need to "improve" their bodies. This mindset can lead individuals to speak negatively about their body, which is referred to as fat talk. This study examines the relationship between fat talk on one's own and their romantic partner's body esteem. Meaning, it is proposed that speaking negatively about one's body will impact not only their own body esteem, but also their romantic partner's body esteem. Data were collected from 112 participants (56 dyads). The results of the data supported both hypotheses, demonstrating that one's fat talk …

From Tweets To Token Sales: Assessing Ico Success Through Social Media Sentiments, Donghao Huang, S. Samuel, Quoc Toan Huynh, Zhaoxia Wang

Research Collection School Of Computing and Information Systems

With the advent of social network technology, the influence of collective opinions has significantly impacted business, marketing, and fundraising. Particularly in the blockchain space, Initial Coin Offerings (ICOs) gain substantial exposure across various online platforms. Yet, the intricate relationships among these elements remain largely unexplored. This study aims to investigate the relationships between social media sentiment, engagement metrics, and ICO success. We hypothesize a positive correlation between favorable sentiment in ICO-related tweets and overall project success. Additionally, we recognize social media engagement indicators (mentions, retweets, likes, follower counts) as critical factors affecting ICO performance. Employing machine learning techniques, we conduct …

An Exploratory Research On The Sexualization Of Young Women On Tiktok, Grace Schmerz

Student Theses

This study adopts a mixed-method approach, utilizing both qualitative content analysis and quantitative metadata assessments to evaluate 1000 TikTok videos tagged under specific hashtags suggestive of youthful and sexualized themes. Qualitative findings highlighted the characteristics of sexualization through thematic content analysis, sorting behaviors, attire, and the context of music and speech within the videos. Themes such as sexualized postures, sexualized attire, sexualized dancing, sexualized speech, and sexualized gestures were categorized and quantified with the support of descriptive statistics. The study found a significant presence of sexualization in the sample, most prominently in post-pubescent women. Quantitatively, engagement metrics provided insight into …

Teachers’ Self-Efficacy And Cyberbullying: A Qualitative Investigation Of Teacher Perspectives, Shanda Salvant Theriot

Electronic Theses and Dissertations

This qualitative study explored the self-efficacy of middle school teachers as they address cyberbullying in the classroom. A phenomenological research design using a purposive sampling method was used. To understand the teachers’ lived experiences and perspectives on cyberbullying, open-ended semi-structured interviews were conducted with seventh-grade teachers from two parochial schools and three charter schools. Participants completed a demographics questionnaire, which was used to gather additional information regarding the teachers’ background and experience. Seven themes emerged from coding the data collected from the teacher interviews and focus group session: 1) collaboration and communication, 2) professional development and training, 3) support and …

Cultural Norms And The Expression Of Affection In Nigerian Yoruba Families, Tolulope G. Banjo

Theses and Dissertations

Affectionate behaviors have biological and physiological implications for humans. Affectionate communication encompasses behaviors that convey affection to the senders and receivers. The purpose of this qualitative study was to investigate the role of culture and cultural traditions in the expression of affectionate behaviors among members of the Nigerian Yoruba family. Two focus groups were conducted in which participants (18-39 years of age) identified the affectionate behaviors they use in their families. Participants also shared how they perceived their culture playing a role in their affectionate communication. The findings revealed 18 categories of affectionate behaviors used by Nigerian Yoruba …

Drama: A Burlesque And Melodramatic Frame Analysis Of The January 6Th Committee Final Report, Makayla Chadwick Lindsay

All Graduate Theses and Dissertations, Fall 2023 to Present

On January 6^th, 2021, former president Donald Trump stated "...if you don't fight like hell, you're not going to have a country anymore". Following his speech thousands of Trump supporters marched to the United States capitol under the belief that they were stopping nationwide voter fraud. In the months following, the U.S. congress created The Select Committee to Investigate the January 6^th Attack on the United States Capitol with the goal to investigate those responsible for the insurrection that took place at the U.S. capitol. This paper examines the committee's communication as they attempted to hold Trump …

Investigating The Potential Of Augmented Reality In Creating A Sense Of Place On College Campuses, Linda White

Electronic Theses, Projects, and Dissertations

This project examines how designing an augmented reality (AR) campus navigation app can improve college students' sense of place and connection with California State University, San Bernardino (CSUSB). To guide the design of the app, I engaged in qualitative research using a curated campus walk protocol that invited students to walk to their favorite place on campus and record their walk while narrating it.

My analysis reveals the larger patterns that students use to select favorite places and favorite routes to those places, as well as how space navigation may lead to the formation of a sense of connection with …

“Barbie Is As Much About Fashion As She Is About Culture And Empowerment”: Feminism In Barbie The Movie And Its Postfeminist Marketing, Brooke Ashley Shepherd

Electronic Theses, Projects, and Dissertations

The Barbie movie has been celebrated by fans for its feminist narrative. Although the film garnered appreciation from fans across the world, my thesis illustrates that it ultimately serves as a vehicle to promote a product, leading to question its feminist narrative. This mixed method study, which combines feminist textual analysis and feminist political economy analysis, investigates feminism and postfeminism within the Barbie movie and the marketing for the movie. The feminist textual analysis identified both feminist and postfeminist ideologies that are present within the film. The feminist political economy analysis identified the marketing for the Barbie movie as postfeminist. …

“Ufo Reports Swamp Mississippi”: Media Coverage Of The 1973 Pascagoula Alien Abduction, Jane Fort

Honors Theses

On October 11, 1973, Charles Hickson and Calvin Parker reported that they were taken aboard an unidentified flying object (UFO) in Pascagoula, Mississippi. Hickson and Parker’s abduction is now known as one of the most famous extraterrestrial encounters in the United States. In 1973, Hickson and Parker’s story captivated the media’s attention, and fifty years later, in 2023, UFOs are still widely reported on. This thesis utilizes the first-hand narratives from Hickson and Parker’s individual books to provide a detailed retelling of what happened on October 11. This thesis then analyzes the media coverage of the Pascagoula alien abduction in …

Patient Understanding Of Fetal Sex Versus Gender In The Context Of Routine Cell-Free Dna Screening, Mindy Kolodziejski

Dissertations and Theses (Open Access)

Non-invasive prenatal testing (NIPT) is the current standard of care to screen for fetal aneuploidy using cell-free DNA (cfDNA). NIPT screens for sex chromosome aneuploidies (SCAs) and in doing so, can predict fetal chromosomal sex. Despite sex and gender being distinct concepts, many patients refer to NIPT as “the gender test” and elect testing in order to find out predicted fetal sex and assume gender. Our study aimed to evaluate and describe patient understanding of sex and gender in the context of receiving routine prenatal genetics education (PGE) on NIPT. A survey was developed with the goal of assessing patient …

A Rhetorical-Sociological Understanding Of Emotion, Amy Boone

All Dissertations

This project presents a rhetorical-sociological understanding of emotion while foregrounding the place and role of language. Born from Sara Ahmed’s work in The Cultural Politics of Emotion, it presents a simplified equation (contact + orientation = emotion) as both a prescriptive and descriptive formula for making sense of human emotional experience. Starting with an exploration of the difficult-to-understand affect system, this dissertation identifies both rhetoric and affect as energies which cannot be understood apart from their traces, the things they move, produce, and become. As a way to get at these often-invisible forces, two trace studies are conducted which explore …

An Examination Of The Fitsparation Principles Of Influence, Anita Faerchuk

Masters Theses, 2020-current

Obesity is a health issue that continues to get worse. A contributing factor to this health issue is various marketing techniques that have made it harder for an individual to understand health information. This study was designed to help understand these tactics and how one can be armed against these marketing techniques as well as use them to help influence themselves and others to be healthy.

Ai-Powered Information Retrieval In Meeting Records And Transcripts Enhancing Efficiency And User Experience, Srushti Nitin Ghadge

Theses and Dissertations

This study compares the traditional search methods, which is to search from video recordings of the meetings by moving the slider back and forth or by keyword search in transcripts versus integrated AI video plus transcript search. Based on the previous test results, we introduced some human-centric design features to the AI and built a new enhanced AI search tool for information retrieval. For search technique efficiency testing, the method had two set of experiments. The first results of the experiment showed that AI-based search algorithms were more accurate and faster than conventional search approaches. Participants were also happier with …

Short Analysis Of Emma Watson's 'He For She' Speech, Emma Darocha

Comm-entary

This case study examines power imbalances within organizations. Like many freshmen, a college student in a new state found himself yearning for a sense of belonging. He made the decision to join a fraternity on campus, but this group did not provide him with this sense of community. Instead, he was hazed and left paralyzed from the pledging process. I decided to conduct my case study on a story that involves hazing on a college campus since, regrettably, it still happens frequently in our nation. Having discussions about these situations can help raise awareness and provide information so that no …

The Stigma Of Deaf: Managing A Stigmatized Identity And Well-Being, Renca Dunn

Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–

The Deaf identity encompasses cultural, linguistic, and social dimensions that significantly influence the lives of Deaf individuals. The World Health Organization predicts that by 2050, nearly 2.5 billion people worldwide will be living with some degree of hearing loss (2021). While there may be a growing number of people who have some type of hearing loss, there is a distinct group who identify their hearing loss as part of a culture and community. The Deaf community has a rich history, culture, language, and linguistic heritage. The development of the Deaf identity is influenced by factors such as family, education, and …

Narrative Harmony: The Implementation Of Sound Design And Its Immersive Nature, Patrick Joseph Kelly

Graduate Theses and Dissertations

Sound is the first tool we are given to interact with the world we inhabit. Despite this, most discussion of narrative content revolves around written and visual storytelling. This often means audio is forgotten or overlooked during the production process. A phenomenon which is especially present amongst inexperienced content creators. By combining the transportation imagery model and Narrative Paradigm theories, a formula for analyzing narratives and immersion within the modern setting becomes prevalent. This combination would then lead to the creation of a four-episode podcast series was created where each episode was mixed to highlight a different component in sound …

Ripperature: Crossing Gender And Genre, Gracie M. Bain

Graduate Theses and Dissertations

The murders of Polly Nichols, Annie Chapman, Elizabeth Stride, Catherine Eddowes, and Mary Jane Kelly in London in 1888 by the serial killer commonly known as “Jack the Ripper” were grotesque displays of violence against vulnerable women. As unsolved crimes, they have continuously been sensationalized and fictionalized since they occurred, beginning with dime novels like The Whitechapel Murders; Or, On the Track of a Fiend (1888) and continuing with novels like Stalking Jack the Ripper (2016). The sheer number of adaptations is staggering. This extensive adaptation process results in the mythologization of Jack the Ripper as a culture-text. This study …

Decolonizing Neo-Liberalism, Empowering The Local: A Global South Reading Of Noir In The 2000s., Jean-Hugues Bita’A Menye

Graduate Theses and Dissertations

This research aims at providing a Global South reading of noir in the late 1990s and early 2000s. It relies on the premise that noir, a sub-genre of crime fiction born in France during World War II, offered new avenues of literary creation and political criticism. Based on a selection of authors from the U.S., Mexico, Algeria, and Cameroon, the dissertation explores how authors from underrepresented or formerly-colonized communities discuss the impact of neoliberal thinking in their communities. With an emphasis on race and gender dynamics, nation building and terrorism, police corruption and brutality, or the growth of organized, each …

Gender Bias And The Long Shot Launch Advertisement, Breck Gillespie

Graduate Theses and Dissertations

This thesis investigated the role of traditional gender stereotypes as utilized in political advertising, specifically by women in the regional South. This study utilized two exemplars of candidates leaning into opposite gender stereotypes, MJ Hegar and Jaime Harrison, to determine how focus group participants reacted to each candidate’s use of stereotypes and their experimental advertisements as a whole. Additionally, the effectiveness of this new and innovative genre of long shot launch advertisements was analyzed to see if these advertisements are a potential tool for change, specifically for women running for office. These focus group sessions produced 161 pages of double-spaced …

Advancing Qualitative Inquiry In Agricultural Communications: An Analysis Of Theories, Methodologies, And Standards For Quality, Karli Yarber

Graduate Theses and Dissertations

This dissertation offers a deep dive into the evolving landscape of qualitative research within the field of agricultural communications. Through a trio of research articles, this research critically assesses the application of theories, methodologies, and standards for quality across studies published in six disciplinary journals from 2003 to 2023. The first manuscript explores the theoretical frameworks guiding qualitative research in agricultural communications, uncovering a diverse but scattered theoretical underpinning with Framing, Diffusion of Innovations, and Uses and Gratifications Theory emerging as the most prevalent. The second manuscript meticulously examines the methodologies employed, revealing a growing acceptance and application of qualitative …

Beyond The Bedroom Door: Investigating Representations Of Sex In Young Adult Literature, Amelia Gutche

English Undergraduate Honors Theses

This thesis examines representations of sex in young adult (YA) fiction, focusing on negative patterns, empowerment, and healthy relationships. Through analysis of seven YA novels and existing scholarship, three research questions are addressed: the evolution of sexual representations in the twenty-first century, patterns characterizing teenage sexual situations, and distinctions between healthy and unhealthy relationships. Findings reveal a shift toward more inclusive and empowering depictions, yet lingering conservative values and silences persist. YA literature often portrays sex as a source of fear and obsession, limiting adolescent power and perpetuating unrealistic ideals. Healthy relationships are characterized by support systems, mutual respect, and …

Plant-Plant Interaction In Early- Vs. Late-Successional Varieties Of The Hawaiian Landscape-Dominant Tree, Metrosideros Polymorpha, Tomoko Sakishima

UNLV Theses, Dissertations, Professional Papers, and Capstones

Plant-plant interactions play an important role in assembling plant communities. Interactions between neighboring plants can vary as a result of the genetic relatedness of neighbors, impacting rates of growth and patterns of resource allocation. When growing alongside close relatives, some species decrease their growth in a form of cooperation, while others grow faster through facilitation. A complication of plant interaction studies arises because decreased growth in the presence of close relatives can also be due to competition for resources, which increases with phenotypic similarity. Further complicating matters, mycorrhizal fungi, through their connections with plant roots, may strongly influence plant interactions. …

Harnessing Social Media For Climate Action In Developing Countries: A Case Study Of Egypt, Nicolas Hamelin, Passant Halawa

Faculty Journal Articles

Like many developing nations, Egypt is facing a climate crisis due to its agricultural dependence and the Nile Delta’s vulnerability. Despite government plans for sustainable development, recent infrastructure projects have resulted in large-scale green space removal. Effective communication about environmental issues can spark pro-environmental behavior and citizen activism. This study explores social media’s potential to bridge this gap in Egypt. Utilizing Facebook AB testing with a limited budget, we reached a significant 2.3% of Egypt’s online population (nearly 2 million users). This study explored message framing, with findings showing that rational posts resonated best while fear appeals had minimal impact. …

Engaging For A Cause: How Nonprofits Can Leverage Theory To Maximize Video Engagement On Instagram., Aiko A. A. A. Jones

Electronic Theses and Dissertations

Video is the second-richest form of media, conveying both verbal and nonverbal cues to viewers (Hasim et al., 2020). When coupled with the accessibility of social media, videos can spark consumer interest and convert neutral parties to brand-supporters (Alamäki et al., 2019; Tseng & Wei, 2020). This study aimed to investigate the effects of using Aristotle’s persuasive appeals, Berger’s STEPPS, and Monroe’s Motivated Sequence on the success of nonprofit organizations’ social media videos, measured in engagement metrics (likes and comments). Through a content analysis of 50 videos posted to Instagram by randomly selected nonprofit organizations, this study found that pathos …

Artistic Resistance Under Dictatorships In Spain And Argentina Through The Lens Of Communication Theory, Adrian Self

Student Scholar Symposium Abstracts and Posters

Under dictatorships in Spain and Argentina, artists used their mediums to criticize the actions of the Catholic church and oppressive conditions enforced by the government, using allegories, metaphors, and symbolism in their art. While many artists tried to create works that fell within authoritarian guidelines, others intentionally created cinema and literature criticizing the Argentine and Spanish governments, values, and practices, knowing the works would be banned. This investigation uses examples of cinema and literature created and published deliberately to be prohibited or censored under the regimen of Francisco Franco from 1939-1975 in Spain or the last civil-military dictatorship from 1976-1983 …

The Accuracy Of Videos Related To Breastfeeding On Tiktok: A Content Analysis, Brianna Jack

Theses, Dissertations and Culminating Projects

Breastfeeding is widely recognized as the best nutrition for infants, yet its rates remain below recommended levels due to various factors. One such factor is the dissemination of misleading information, often from online sources like social media. This study investigates the accuracy of information in TikTok videos related to breastfeeding and whether differences exist between the accuracy of videos and narrator identification, skin color, and gender. This study also aims to investigate the relationship between the accuracy and popularity of videos based on the number of views, likes, comments, and shares. A content analysis was used to code the most …

Intersectionality And The Experience Of Stuttering For Latinos In The U.S., Carolina Beita-Ell

Theses, Dissertations and Culminating Projects

In research, intersectionality seeks to explore, reflect on, and validate variations in human experience. This study adopted an intersectional approach when contemplating the experience of stuttering for individuals living in the U.S. who identified as Latinx (Latino/Latina/Hispanic). Nine Latinx people who stutter (PWS) - six reported their gender as ‘male’ and three reported their gender as ‘female’, with a mean age of 41, from five U.S. states and Washington, D.C. - participated in the study. A mixed methods design, which consisted of semi-structured interviews conducted online using videoconferencing technology and an online survey that contained three quantitative measures as well …

Talking About Aphasia: A Social Media Analysis Of What Individuals With Aphasia And Communication Partners Convey About Functional Discourse, Anna Williams

Graduate Theses and Dissertations

This study aimed to blend what we know about aphasia and functional communication. Specifically, how individuals with aphasia are functionalizing communication on the social media platform of YouTube. Extensive clinically significant literature exists on functional communication within speech-language pathology that provides practical guidance for clinical applications. Moreover, an emerging theoretical framework on functional communication and aphasia has sparked fresh insights, particularly from the perspective of individuals with aphasia. This perspective holds promise for exploring how individuals and their families leverage social media for functional communication. This study aims to integrate established clinical research findings on functional communication with the evolving …