Communication Commons^™

How Class Matters: Examining Working-Class Children’S Home Technology Environments From A Developmental Perspective, Vikki Katz, Brianna Hightower

Communication Faculty Articles and Research

Social class is seldom engaged by scholars as a lens for investigating variations in children’s digital technology engagement. Drawing on semi-structured interviews with 33 working-class children in a postindustrial community, we examine how social class shapes these children’s digital technology experiences. Bronfenbrenner’s ecological theory of child development guides our examination of children’s views on digital technology integration into their interactions with proximal influences (i.e., parents, siblings, and friends) and distal influences that indirectly shape their technology environments by affecting their parents’ circumstances. We find that working-class children’s experiences share key commonalities with both their lower- and higher-income peers, consistent with …

Chanel Brand Equity In The Eyes Of Male Consumers, Alexandra Grace Sheehan

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research aims to study male consumers' brand equity of Chanel. A qualitative method was used to collect data through 12 in-depth interviews. The respondents are 12 Thai male millennials, who are aged between 23 - 38, living in Bangkok, Thailand, and have purchased a product from Chanel within the last 12 months. The findings of this study indicate that male consumers had a good brand recall of Chanel. Male consumers have a positive brand image of Chanel and view them as a timeless brand, a top-tier luxury brand that is expensive in comparison to other luxury brands on the …

Filipino Consumers' Perception Toward Gentlewoman Thai Fashion Brand, Gabriel Lorenzo Del Carmen

Chulalongkorn University Theses and Dissertations (Chula ETD)

This individual study explores the Filipino Consumer Perceptions of Thai Fashion Brand GENTLEWOMAN and the quality of the brand’s activism messaging through social media. The data was collected using in-depth interviews on 10 respondents, Filipino females, aged between 20 to 35, the average target consumer of GENTLEWOMAN products. The findings suggest that Filipino Consumers have a very positive perception of GENTLEWOMAN. They find the price to be good, regardless of whether it was purchased through the gray market or through official distribution. Quality is also perceived highly as consumers find the products to be well-constructed and very versatile. Lastly, consumers …

Purchase Behavior Toward Luxury Fashion Brands During Thailand's Economic Recovery After The Covid-19 Pandemic Among Generation Y Consumers, Jaruwarin Palarungsri

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objective of this research is to explore the purchase behavior toward luxury fashion brands among Thai Generation Y consumers during the economic recovery after the COVID-19 pandemic. The research utilized a qualitative approach to gather information from 10 key informants aged 31 to 42, residing in Thailand and spending more than 500,000 Thai baht annually on luxury fashion products. The findings indicate that Thai Gen Y consumers are active followers of economic news and current events, as they consume news on a daily basis and discuss it with their social circle. However, they tend to avoid expressing their opinions …

The Impact Of Brand Image On Customer Loyalty Toward Haidilao Thailand, Liu Xin

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objectives of this research are as followed: to explore Brand image and customer loyalty toward Haidilao Thailand and to investigate the relationship between the two variables. The study collected two hundred fifty-eight participants who is living in Bangkok for at least three months, aged between 20 and 50, and who have dined at Haidilao in the past three months. The findings reveal a positive perception of Haidilao's brand image among respondents (M = 3.89). Notably, functional image received the highest mean score (M = 3.91), closely followed by experiential image (M = 3.91), while symbolic image obtained the lowest …

The Influence Of Ai Chatbots On Purchase Intention Of Electric Vehicles Among Consumers In China, Ning Fang

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objective of the paper is to study the effects of perceived usefulness (PU), perceived ease of use (PEU) and perceived enjoyment (PE), perceived cyber risks (PCR) of AI chatbots on the purchase intention (PI) of EVs among consumers in China. The study is conducted in a quantitative approach by using online questionnaires as a tool to collect data from 300 Shanghai based respondents, aged between 31-40, and have intention or experience using AI chatbots or EVs. The results show that overall respondents have a possibilities attitude towards PCR (M=3.36), PEU (M=3.27), PU (M=3.26), and PEU (M=3.26) of AI chatbots. …

Influences Of Millennial Consumers’ Perceived Value And Attitude On Usage Intention Towards Spa, Salisa Sornsaruht

Chulalongkorn University Theses and Dissertations (Chula ETD)

This survey research examines the influences of millennial consumers' perceived value and attitude on usage intentions towards spa. An online questionnaire was developed to collect data from 207 male and female respondents, aged between 27 and 39 years, living in Thailand, with prior experience of at least one spa within the last six months. The research findings indicated that, in terms of perceived value, the most dominant dimension among the respondents is social value, followed by functional value, value for money, and emotional value, respectively. In addition, the perceived value and attitude of millennial consumers have a statistically significant influence …

Factors Affecting Online Purchase Intention Of Thai And Non-Thai Shoppers On Lazada In Thailand, Su Myat Hay Thi

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objectives of this study were to identify the factors that have the highest effect on the online purchase intention of Thai shoppers on Lazada in Thailand, to identify the factors that have the highest effect on the online purchase intention of non-Thai shoppers on Lazada in Thailand, and to study the differences in factors affecting the online purchase intention of Thai and non-Thai shoppers on Lazada in Thailand. A quantitative online survey was employed to collect data from 212 respondents who were all genders, aged between 19 to 39, currently residing in Thailand, and had purchased a product on …

กระบวนการฝึกอบรมเพื่อพัฒนาคุณลักษณะที่พึงประสงค์ของอินฟลูเอนเซอร์บนแพลตฟอร์มยูทูบ, พีรันธร แสนสุข

Chulalongkorn University Theses and Dissertations (Chula ETD)

ในครั้งนี้มีวัตถุประสงค์ 1) เพื่อวิเคราะห์คุณลักษณะที่พึงประสงค์ของอินฟลูเอนเซอร์บนแพลตฟอร์มยูทูบ 2) เพื่อออกแบบและทดลองใช้กระบวนการฝึกอบรมเพื่อพัฒนาคุณลักษณะที่พึงประสงค์ของอินฟลูเอนเซอร์บนแพลตฟอร์มยูทูบ เป็นงานวิจัยเชิงคุณภาพที่นำองค์ความรู้จากการศึกษาบทความวิจัย ตำรา และเอกสารต่างๆ เพื่อสร้างกระบวนการการฝึกอบรมผ่านกระบวนการแบบกลุ่ม (Focus Group) และการสัมภาษณ์เชิงลึก (In-depth Interview) จากบุคคล 3 กลุ่ม ได้แก่ อินฟลูเอนเซอร์ จำนวน 5 ราย ผู้เชี่ยวชาญด้านการฝึกอบรม จำนวน 3 ราย และนักวิชาการด้านวาทนิเทศ จำนวน 2 ราย เพื่อนำไปสู่การออกแบบการฝึกอบรม โดยมีผู้เข้าร่วมฝึกอบรวมจำนวน 13 ราย ผลการวิจัยพบว่า 1) คุณลักษณะที่พึงประสงค์ของอินฟลูเอนเซอร์บนแพลตฟอร์มยูทูบ ประกอบด้วย 5 คุณลักษณะ ได้แก่ 1) Identity เอกลักษณ์เฉพาะตนที่ชัดเจน 2) Consistency ความสม่ำเสมอ 3) Creativity ความคิดสร้างสรรค์ 4) Content เนื้อหา และ 5) Sincere ความจริงใจ ซึ่งทั้ง 5 คุณลักษณะดังกล่าวต้องมีความน่าเชื่อถือ (Ethos) และสร้างอารมณ์ร่วม (Pathos) ให้กับผู้ติดตาม ในขณะที่ความเป็นเหตุเป็นผล (Logos) กลับลดความสำคัญลง เช่นเดียวกับ การจัดเรียง (Arrangement) การออกแบบเพื่อความสวยงาม (Style) การนำเสนออย่างเป็นระบบ (Delivery) ส่วนการคิดค้นเนื้อหาที่น่าสนใจ (Invention) การพูดหรือการแสดงเพื่อสร้างการจดจำ (Memor) ยังคงเป็นประเด็นที่สำคัญอยู่ เช่นเดียวกับการสื่อสารเชิงวจนะภาษา Verbal และ และอวจนะภาษา Non-Verbal นั่นเอง นอกจากนี้ ยังพบว่า 2) การออกแบบและทดลองใช้กระบวนการฝึกอบรมในการพัฒนาคุณลักษณะที่พึงประสงค์ของอินฟลูเอนเซอร์บนแพลตฟอร์มยูทูบ นั้น คุณลักษณะที่มีสำคัญในการฝึกอบรมทุกกิจกรรมได้แก่ Identity เอกลักษณ์เฉพาะตนที่ชัดเจน รองลงมาได้แก่ Creativity ความคิดสร้างสรรค์ Content เนื้อหา และ Sincere …

Crisis Communication And Public Relations: How Fairs Communicated Cancellations During The Covid-19 Pandemic, Olivia Mckenna Robinson

Graduate Theses/Dissertations

The COVID-19 pandemic halted aspects of a traditional fair including the agriculture, home economics, entertainment, and carnival exhibits that were missed by the diverse stakeholders who enjoy the traditions of this industry. This study examined how fairgoers reacted to the news of cancellation and investigated fair managers’ communication decisions. An explanatory sequential (QUANT → QUAL) mixed methods design was used. A survey was conducted asking fairgoers to recall communication strategies and feelings after the communication. A more in-depth focus group with fair managers was hosted to understand how crisis communication was utilized, and if active information seekers versus passive information …

Perceptions Of Organizational Politics And Interpersonal Relationships In Black Women's Organizations And Sororities, Mitzi S. Willis

Electronic Theses and Dissertations

Although much research has addressed the relationships between leaders and followers, none has focused on these relationships between Black women—specifically, in the context of Black women’s social service organizations and sororities—and the impact the leader’s chosen style of leadership has on the followers’ use of voice. Self silencing is a prominent response to the power dynamic in many leader–follower relationships. The purpose of this study was to describe the interactions between leaders and followers in Black women’s social service organizations and sororities and identify the influence leadership style has on follower engagement. This study extends the application of silencing the …

Integrating The Theory Of Planned Behavior And Bonding Social Capital To Examine Chinese Women’S Tampon Use Intentions, Yin Yang, Young Kim

College of Communication Faculty Research and Publications

This study integrates the theory of planned behavior with a structural approach to examining social capital to investigate how bonding social capital affected Chinese women’s tampon use intentions. Bonding social capital was operationalized as network closure, which included two main dimensions: density and hierarchy. Results from an online survey (N = 766) showed that network density was positively associated with attitudes toward, social norms about, and perceived behavior control around tampon usage, while network hierarchy negatively predicted attitudes only. Moreover, the indirect effects of network density on tampon use intentions were mediated by descriptive norms and perceived behavior control. …

Covering (Il)Legible Bodies: A Cda Of News Discourse About Undocuqueer Life In The U.S., Ayleen Cabas-Mijares

College of Communication Faculty Research and Publications

News narratives about immigration shape not only constructions of immigrants but of nation states. Through a critical content analysis informed by intersectionality and queer of color critique, this study explores how the news coverage of undocumented LGBTQ immigrants and the Undocuqueer Movement render distorted and incomplete constructions of these immigrants, their struggles and activism. Furthermore, the analysis shows how selective (mis)representations and erasures in the coverage contribute to the constitution of a homonationalist reimagination of the United States. Additionally, the paper makes the case for the incorporation of transnational sensibilities to enhance intersectional approaches to reporting.

Whose Public Virtue? Exploring Freedom Of Information Efficacy And Support, A.Jay Wagner

College of Communication Faculty Research and Publications

Little is known about public perceptions of how FOI laws influence government operations or impact citizens’ daily lives. A large representative sample of U.S. adults was surveyed for support of FOI laws and perceptions of FOI efficacy. Findings showed advanced education and higher perceptions of general government efficacy to be strongly significant in predicting both support for FOI and greater FOI efficacy. Males and liberal respondents also demonstrated significance in predicting support for FOI and higher FOI efficacy, while Black race was a significant negative predictor in support for FOI and whether FOI improved government operations and accountability.

Listening To The Aftermath Of Crime: True Crime Podcasts, Amanda R. Keeler

College of Communication Faculty Research and Publications

No abstract provided.

Snake In The Grass: Adapting Sex And Sexuality From Journalistic Truth To The Silver Screen, Patrick R. Johnson

College of Communication Faculty Research and Publications

No abstract provided.

Leading The Charge: Female Leaders Advance Dei Initiatives Through Employee Empowerment, Kati Tusinski Berg, Katharine Miller

College of Communication Faculty Research and Publications

Today the public relations industry faces the challenge of championing and executing diversity, equity, and inclusion (DEI) efforts. Women leaders in public relations are well situated to do this work and drive meaningful change. A grounded theory approach was chosen to analyze narratives from the honorees of PRWeek’s Women of Distinction classes from the last three years. We argue that female public relations leaders are advancing the conversation related to DEI initiatives to empower their organizations and, in turn, shape the larger societal discourse on DEI. Our thematic analysis of narratives by female leaders in public relations resulted in four …

Editorial: Resilience In The Face Of Environmental Disasters In The Age Of Covid-19, Sumana Chattopadhyay

College of Communication Faculty Research and Publications

No abstract provided.

To Stay Silent Or Speak Up Against Corporate Racial Discrimination? An Internal Public Segmentation Approach To Employee Voice And Silence Behaviors, Young Kim, Hyunji (Dana) Lim

College of Communication Faculty Research and Publications

This book aims to explore the connection between internal communication and employee engagement in both educational and business settings. Through the collection of chapters contributed by leading public relations, communication, and management scholars as well as seasoned practitioners, readers will gain new insights into current issues in internal communication and employee engagement through a series of real-world case studies analyzing current issues and offering best practices in internal communication and employee engagement in specific industry and organization settings.

Learning outcomes and discussion questions for both classroom use and business strategizing round out each chapter, providing a springboard to further inquiry, …

Finding Political Balance In Times Of Political Inconsistency, Patrick R. Johnson

College of Communication Faculty Research and Publications

No abstract provided.

Enablers And Barriers Of Communication In Virtual Engineering Teams: The Role Of Teamwork Skills And Emergent Conflict, Pilar Pazos, Francisco Cima

Engineering Management & Systems Engineering Faculty Publications

Communication is a critical process that facilitates team members' coordination, expertise exchange, decision-making, and, consequently, team elfectiveness. A focus on effective communication is critical in virtual teams due to their lack of face-to-face interactions and social presence. Communication becomes challenging in remote settings, and specific skills emerge as more essential to success. It is known that effective teams rely on planning, execution, and interpersonal skills to be successful. Still, the specific impact of these skills on virtual team effectiveness is not well understood. Additionally, conflict can emerge as a significant barrier to collaboration for remote teams that can hinder their …

La Descortesía En Los Comentarios Digitales De La Prensa Deportiva. El Tenis, Mucho Más Que Un Juego, David Sánchez-Jiménez

Publications and Research

Comments on sports news published on the digital platforms of newspapers have turned these spaces into forums for debate in which homogeneous social communities are established. The aim of this research is to find out how the participants of these platforms interact in the sports press and what impoliteness strategies they use when evaluating the text of the news and the comments of other users. For this purpose, a qualitative textual analysis of a corpus of 1,000 digital comments produced on the Australian Open 2022 final in four of the most widely distributed Spanish newspapers with the highest national circulation, …

Analyzing Media Representations Of Rape Investigations And Interrogating The Representation Of Victim Blaming And Rape Myths: A Feminist Rhetorical Critique On The Netflix Limited Series Unbelievable, Kelly N. Hutchison

University of the Pacific Theses and Dissertations

The problematic portrayals of rape investigations in televised media reify a culture ofvictim blaming and perpetuate an ideology that is harmful to victims and survivors. This thesis utilizes a feminist rhetorical critique to analyze the gender and socioeconomic representations of rape victims and rape investigators, in the Netflix limit series Unbelievable, to understand the problems in their portrayals. In a world where individuals are consuming media constantly, it is important to be critical of media representations because even seemingly progressive media representations may perpetuate harmful stereotypes.