Communication Commons^™

Crmm 6500: Web Publish L: Html/Css (Syllabus), Garrett Pilgrim

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.

Jour 6180: Public Issues Writing/Reprting (Syllabus), Caroline Bauman

Journalism and Strategic Media Syllabi Archive

Course Description: You will learn investigative and analytical techniques that are essential in covering issues impacting our communities. This includes instruction in records, interviewing and how to use these tools in your reporting.

Jour 6530: Innovative Storytelling Techni (Syllabus), Terris King

Journalism and Strategic Media Syllabi Archive

Course Description: The course offers instruction, training, practice, and analysis in journalistic podcasting, including research, organization, branding, and content presentation skills. The course will also focus on effective interviewing with emphasis on developing and delivering interesting and compelling content audio storytelling.

Jour 6629: Broadcast Reporting Ii (Syllabus), Chalise Macklin

Journalism and Strategic Media Syllabi Archive

Course Description: Gathering, writing and presentation of news for television. Students will shoot, write, edit, and voice packages for use in both the reporting and producing classes.

Jrsm 7002: Pro Seminar (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Self-paced, online orientation for incoming master's students, addressing skills and issues relevant to graduate studies in mass communication. Grades of S/U, I will be given.

Jour 6998: Multimedia News Lab (Syllabus), Candy Justice

Journalism and Strategic Media Syllabi Archive

Course Description: Write, produce content for a personal beat-driven blog that will house multimedia stories on important, complex topics in the city of Memphis; course will mirror collaborative opportunities underway in industry and provide students with the strongest multimedia material possible for portfolios.

Jour 6535: Social Media Journalism (Syllabus), Robby Byrd

Journalism and Strategic Media Syllabi Archive

Course Description: Students will learn to cover news and information, track analytics, and search out the newest news trends on popular social media platforms.

Jrsm 7025: Law Mass Communication (Syllabus), David Arant

Journalism and Strategic Media Syllabi Archive

Course Description: The study of laws and regulations affecting mass media with attention to the social and political forces that shape the law; exploration of First Amendment theories as well as the constitutional framework of the legal system; in-depth legal research in the student's selected area of interest.

Jrsm 7050: Mass Comm Theory (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidiscipline overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects. This class will provide you with an overview of the important theories in our field, and will encourage you to think about how these apply to the real world and how they will inform your future work as a media professional. The broadly explanatory concepts of theory help us understand some of the underlying ways in which humans respond to and share different types of information, …

Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.

Jrsm 7416: Global Strategic Communication (Syllabus), Kim Marks Malone

Journalism and Strategic Media Syllabi Archive

Course Description: This class looks at a wide variety of concepts from other courses, including writing, social media usage, research, management, and audience analysis, to understand them in a global context. There is also a critical discussion of strategic communication work, encouraging students to think about a broader variety of responses and reactions. This includes both how to develop an integrated, holistic global communication program, and how to manage such a program.

Jrsm 7085: Qualitative Research Methods (Syllabus), Robby Byrd

Journalism and Strategic Media Syllabi Archive

Course Description: Familiarization with in-depth interviews, focus groups, participant observation, and content analysis; practical experience in collecting and analyzing qualitative data.

Jrsm 7085: Qualitative Research Methods (Syllabus), Robby Byrd

Journalism and Strategic Media Syllabi Archive

Course Description: Familiarization with in-depth interviews, focus groups, participant observation, and content analysis; practical experience in collecting and analyzing qualitative data.

Jrsm 7416: Global Strategic Communication (Syllabus), Kim Marks Malone

Journalism and Strategic Media Syllabi Archive

Course Description: This class looks at a wide variety of concepts from other courses, including writing, social media usage, research, management, and audience analysis, to understand them in a global context. There is also a critical discussion of strategic communication work, encouraging students to think about a broader variety of responses and reactions. This includes both how to develop an integrated, holistic global communication program, and how to manage such a program.

Jrsm 7530: Visual Media Theory & Practice (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Familiarization with in-depth interviews, focus groups, participant observation, and content analysis; practical experience in collecting and analyzing qualitative data.

Jrsm 7530: Visual Media Theory & Practice (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Familiarization with in-depth interviews, focus groups, participant observation, and content analysis; practical experience in collecting and analyzing qualitative data.

Jrsm 7990: Media Portfolio (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Development of digital portfolio of professional and/or academic work and presentation. S/U. (2 hours)

Jrsm 7990: Media Portfolio (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Development of digital portfolio of professional and/or academic work and presentation. S/U. (2 hours)

Jrsm 8530: Visual Media Theory & Practice (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Familiarization with in-depth interviews, focus groups, participant observation, and content analysis; practical experience in collecting and analyzing qualitative data.

The Impact Of Social Media On The Participant Turnout Of An Event, Leah Gombosch

Williams Honors College, Honors Research Projects

For my Honors Research project, I will be creating and implementing a social media plan to promote a charity 5k that will benefit Akron Children's Hospital. This social media plan will identify a target audience and key publics and use research on these publics to identify the best platforms to utilize in order to reach them. I will create content that will engage my audience and encourage them to participate in the 5k race. After developing and utilizing this social media plan and after the conclusion of the event, I will compare the participant turn out from the current event …

A Swipe To The Right: Exploring Tinder Use In College Students, Madisyn Smith

Williams Honors College, Honors Research Projects

A Swipe to the Right: Exploring Tinder Use in College students set out to explore different ways in which college students used the dating application Tinder . More specifically, the study focused on what kind of relationships college-aged users were hoping to form on Tinder (i.e. committed, casual, or neither) and what factors determined whether these users swiped right versus left on other Tinder users. This study was conducted by way of five qualitative, semi-structured, one-on-one interviews between participant and researcher. While Tinder is commonly thought of as a "hookup app", the results of the interviews proved otherwise; college students …

How Do Nonprofits Increase Civic Engagement? Testing A Model Of Online And Offline Advocacy And Activism., Maria Clara Bello Martucci

Wayne State University Dissertations

The current landscape of Americans’ civic engagement has changed and taken new forms that are strongly impacted by the internet and social media communication. This dynamic can potentially influence nonprofit organizational effectiveness and nonprofit public relations strategies, yet it lacks in-depth scholarly investigation and understanding. Therefore, this dissertation sought to understand public support behaviors from the general population toward nonprofits, considering four different modes of civic engagement activities and three geographic levels of nonprofit organizations. Specifically, this dissertation introduced a conceptual model to explain individual factors that lead Americans to engage in online and offline advocacy and activism through and …

Social Media Use, Disordered Eating, And Body Image In Adolescent Females: A Systematic Review Of The Literature, Alara Ozpolat

Theses and Dissertations

Adolescent females are especially at risk of developing eating disorders due to expectations surrounding body image, social pressures, and influence from peers. With the significant role of social media in daily life, the average adolescent currently spends several hours a day engaging with content on social media. The overall aim of this review was to better understand the impact of social media consumption on disordered eating and body image among female adolescents. The primary research questions explored within this systematic review were as follows: Is there a relationship between social media use, body image concerns, and/or eating disorder symptoms in …

The Impact Of Verified (Unverified) Online Product Consumer Reviews On Consumer Product Attitudes, Kathryn Cort Dr., Roland Leak Dr.

Atlantic Marketing Journal

Customer product reviews are an integral component for companies conducting e-commerce, enabling them to stay connected and engaged with their consumers. However, more important these reviews are being utilized and incorporated into the marketing plans of companies. Companies can use a mixture of verified and unverified purchase badges in their displayed product reviews. This study finds that as customers are provided with this additional information to help form impressions about the products they are reviewing, customers' need for cognition ultimately determines how they utilize the presence or absence of these badges.

What's In A Name? Public Perceptions Of Multi-Level Marketing, Robert A. Peterson, Jeffrey A. Peterson

Atlantic Marketing Journal

This paper presents the results of a nationwide survey of the American public’s general familiarity with, and perceptions of, multi-level marketing, direct selling, and social selling. Survey respondents were most familiar with direct selling; there was no substantive difference in familiarity with multi-level marketing and social selling. Respondents familiar with the three terms possessed perceptions of them that were significantly more positive than were the perceptions of respondents reporting not being familiar with the terms. Across all terms, male respondents reported being more familiar with, and more positively disposed toward, them than did female respondents. Respondents 55 years of age …

Fashion And Sustainability: Consumption And Shared Responsibility, Jie Gao Fowler, Timothy Reisenwitz, Rongwei Chu

Atlantic Marketing Journal

Indulgence in fashion has been indispensable in modern societies, as it is a crucial device for self-image and identity construction. With the advanced technology and globalization of production, the fashion industry has skewed towards fast fashion, making the latest trends available to mass consumers at affordable prices. This research aims to examine how Chinese consumers perceive sustainable consumption in the context of fashion. We endeavor to explore the factors that influence the engagement of sustainable consumption. This study aims not to argue whether sustainable fashion should mobilize or replace the current fashion system but to provide evidence on consumers' perception …

Adoption And Diffusion Of At-Home Medical Tests, Savannah Campbell, Mark Mitchell, Jerome Christia, Melissa Clark

Atlantic Marketing Journal

The purpose of this study is to understand the at-home medical test market including the medical and regulatory requirements to create at-home medical tests, as well as the market factors that influence consumer adoption in the context of the COVID-19 pandemic. To address testing shortages of COVID-19 tests companies created at-home tests which were rapidly approved by the FDA, bringing at-home testing to the forefront.

History of at-home health testing is reviewed, the medical requirements for creating them, and how the pandemic has affected such testing. Tables are also included to demonstrate currently available tests and potential future tests. The …

The State Of Innovation And Media Viability In East Africa: From Indepth Media House Surveys, Hesbon Hansen Owilla, Rose Kimani, Ann Hollifield, Julia Wegner, Dennis Reineck, Roland Schürhoff

Graduate School of Media and Communications

Media houses globally are grappling with how best to produce quality content while at the same time remaining financially viable in the wake of shrinking revenues, technological disruptions, the emergence of peripheral content creators, competition for advertisement revenues from big tech platforms, the COVID-19 pandemic, and a myriad of other changes in the ecosystem. Despite these challenges, it is in the interest of the public that news media organisations (NMOs) produce quality content and do so in a financially sustainable fashion. Media viability, that is, producing quality journalism in a financially sustainable way, is, therefore, a growing area of focus. …

Implementation Of Respondent Driven Sampling In Nairobi, Kenya, For Tracking Key Family Planning Indicators Among Adolescents And Youth: Lessons Learnt, Mary Thiongo, Peter Gichangi, Patrick Macho, Meagan Byrne, Peter Kimani, Michael Waithaka, Scott Radloff, Philip Anglewicz, Michele Decker

Graduate School of Media and Communications

Objective: Adolescents and youth constitute a significant proportion of the population in developing nations. Conventional survey methods risk missing adolescents/youth because their family planning/contraception (FP/C) behavior is hidden. Respondent-driven sampling (RDS), a modified chain-referral recruitment sampling approach, was used to reach unmarried adolescents/youth aged 15–24 in Nairobi, Kenya to measure key FP/C indicators. Seeds were selected and issued with three coupons which they used to invite their peers, male or female, to participate in the study. Referred participants were also given coupons to invite others till sample size was achieved. We report on key implementation parameters following standard RDS reporting …

The Relationship Between Food Retailers And Distributors, Madison Seigler, Julia Anderson, Aidan Morton, Cassandra Williams, Victoria Bloomgren, Jacob Tutty

Undergraduate Theses, Professional Papers, and Capstone Artifacts

Our understanding of the science of anthropogenic climate change and its immediate and indirect impacts has grown within the last decade.Alongside anincrease in concern for the inequities within the industrialized food system, climate change is impacting agriculture and the communities that depend on it in myriad ways. These challenges have catalyzed investment in sustainable agriculture, “eat local” food movements, and rethinking of all aspects of food systems, including consumers, producers, retailers, and distributors. The body of literature on food systems primarily focuses on the connection between consumers and retailers; however, there is a notable absence of literature on the relationships …