Communication Commons^™

The Program To Reduce Implicit Bias In Carroll Hospital Center Using The Implicit Association Test, Katherine E. Traynor

Capstone Showcase

Natural brain processes make all individuals susceptible to unconscious bias; however, stressful, fearful, or anger-evoking situations as well as the negative influence of media and social surroundings increase the risk of holding obstructive bias, and there is a greater risk of being negatively impacted by this phenomenon when belonging to a minority population (Rose & Flores, 2020). As a result, high rates of infant mortality (10.2 deaths per 1,000 live births for the Non-Hispanic Black population compared to 4.1 in the White population) and cardiovascular related diseases (190.0 cases per 1,000 in the Non-Hispanic Black population compared to 161.3 in …

Audio Virology And Affect Contagion In The Times Of Preemptive Power And Sonic Futurism: The Sonic Warfare Of Fatima Al Qadiri, Aram Kavoossi

Media and Cultural Studies Honors Projects

This project examines the State’s use of sound technologies in particular to conjure affects facilitative of the maintenance and control of human bodies and political activities. In tension with this current, it will also study the subversion of sonic war machinery by cultural workers and musicians in the production of transnational political solidarities against the state militarization/securitization of life and preemption/commodification of death–a socio-economic paradigm fed by the (neo)colonial underbellies of capitalist modernity, from the Transatlantic Slave Trade to the colonization and military exploitation of the ‘Middle East’.

Religious Violence And Twitter: Networks Of Knowledge, Empathy And Fascination, Samah Senbel, Carly Seigel, Emily Bryan

School of Computer Science & Engineering Faculty Publications

Twitter analysis through data mining, text analysis, and visualization, coupled with the application of actor-network-theory, reveals a coalition of heterogenous religious affiliations around grief and fascination. While religious violence has always existed, the prevalence of social media has led to an increase in the magnitude of discussions around the topic. This paper examines the different reactions on Twitter to violence targeting three religious communities: the 2015 Charleston Church shooting, the 2018 Pittsburgh Synagogue shooting, and the 2019 Christchurch Mosque shootings. The attacks were all perpetrated by white nationalists with firearms. By analyzing large Twitter datasets in response to the attacks, …

Will The Real News Reporters Please Stand Up?: A Study Of Bias In The Media, Hannah Claussen

Mahurin Honors College Capstone Experience/Thesis Projects

The goal of my project is to define what news media bias is and examine its history and the effects it currently has on our country and democracy. I will examine its electoral effects as well as how media bias has contributed to lower trust in the news media as a whole.

My project will consist of a general news story on the subject of media bias; a smaller news story focusing on the history of media bias and public perception of the press; an abbreviated research paper on newspaper endorsements and their efficacy in a modern news landscape; and …

Promoting A Walk/Run Event To Expand Services For Individuals With Disabilities, Mckenzie Rodgers

Mahurin Honors College Capstone Experience/Thesis Projects

The Suzanne Vitale Clinical Education Complex (CEC) at WKU provides services to many individuals and families affected by autism spectrum disorders and other developmental delays and disabilities. As a nonprofit organization, the clinic relies heavily on donations and fundraisers as sources of income. One of the CEC’s primary fundraisers is the annual LifeSkills Run/Walk for Autism. This event is held each April during autism awareness month, at the Bowling Green Ballpark, providing an opportunity for the community to support the clinic in an enjoyable way.

For an honors capstone experience, the author promoted the 15th annual LifeSkills Run/Walk for Autism …

The Rite Of Becoming, Pilar Von Hummel

CGU Theses & Dissertations

The body is a term that has been vastly manipulated but never fully trapped. The body is in constant transformation and movement, always becoming. Catherine Malabou claims that our bodies are plastic, meaning they have the capacity to give and receive form as well as to explode. Plasticity which has an element of temporality is resistance, it is multiple and transformational. What are the conditions of possibility for the body to transform? Art resists and dance as art resists with the body: its main medium is the body. I claim that dance as art is a site to put plasticity …

Cultural Materialism Theory & The Kardashian Family, Jaylin Redman

Capstone Showcase

Raymond Williams popularized cultural materialism theory and used it to help understand cultural texts and their contribution to society. This theory is used to understand societal interactions and cultural shifts. This includes areas of society such as economics and politics. We focus on the Kardashian family as a cultural product used to influence society, using cultural materialism theory to understand them.

The Web And The Blockbuster Poster: An Examination Of The Impact Of Streaming Services On Movie Advertising, Holden Edward Strausser

Graduate Theses, Dissertations, and Problem Reports (ETD)

The year 2020 brought a widespread closure of movie theaters, exacerbating a trend wherein streaming services gained an increasing importance in movie distribution. This study examines how the changing nature of the motion picture distribution market after the advent of the streaming service is reflected in movie advertising, specifically the movie poster. The research uses a content analysis methodology to compare film posters across time, from before the beginning of streaming services to the arrival of the 2020 COVID-19 pandemic in the United States. Analysis is derived from Uses and Gratifications theory and scholarship on star power. The research shows …

Action-Centric Relation Transformer Network For Video Question Answering, Jipeng Zhang, Jie Shao, Rui Cao, Lianli Gao, Xing Xu, Heng Tao Shen

Research Collection School Of Computing and Information Systems

Video question answering (VideoQA) has emerged as a popular research topic in recent years. Enormous efforts have been devoted to developing more effective fusion strategies and better intra-modal feature preparation. To explore these issues further, we identify two key problems. (1) Current works take almost no account of introducing action of interest in video representation. Additionally, there exists insufficient labeling data on where the action of interest is in many datasets. However, questions in VideoQA are usually action-centric. (2) Frame-to-frame relations, which can provide useful temporal attributes (e.g., state transition, action counting), lack relevant research. Based on these observations, we …

A Proportionality-Based Framework For Government Regulation Of Digital Tracing Apps In Times Of Emergency, Sharon Bassan

Dickinson Law Review (2017-Present)

Times of emergency present an inherent conflict between the public interest and the preservation of individual rights. Such times require granting emergency powers to the government on behalf of the public interest and relaxing safeguards against government actions that infringe rights. The lack of theoretical framework to assess governmental decisions in times of emergency leads to a polarized and politicized discourse about potential policies, and often, to public distrust and lack of compliance.

Such a discourse was evident regarding Digital Tracing Apps (“DTAs”), which are apps installed on cellular phones to alert users that they were exposed to people who …

Difficult Dialogues At Laguardia Community College, Cuny, Ian Mcdermott, Caterina Almendral, Jacqueline A. Brashears

Open Educational Resources

This document summarizes the process of leading a difficult dialogues workshop. Supplemental files are attached, which include a script and slides. We recommend following the script to ensure the workshop is organized and follows the methods outlined below. These materials have served as the basis for an ongoing series of workshops at LaGuardia Community College in a variety of contexts, from faculty and staff discussing gender identity to student interactions at the College. Most recently and frequently, the workshop has been held for Student Success Mentors to help them navigate their relationships with the students they supervise and the professors …

Source Characteristics, Attitude, And Purchase Intention Toward Fashion Product With Inclusive Advertising, Diskul Skuldist

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research was conducted in a quantitative manner. The research objectives were to explore and to test the relationships of source characteristics, attitudes toward inclusive advertising of fashion products and purchase intention toward fashion product with inclusive advertising among generation Z and Y with an inclusive model, Asianna Scott as a research subject. 213 respondents were acquired in total. The findings showed that Miss Scott received a positive score in all characteristics. The respondents indicated that they would have a positive attitude toward inclusive fashion advertising. The respondents also revealed that they would have a positive purchase intention toward fashion …

ทัศนคติด้านความหลากหลายและความเท่าเทียมทางเพศของผู้ผลิตและผู้รับชมสื่อซีรีส์วาย เรื่อง คินน์พอร์ช เดอะ ซีรีส์ (Kinnporsche The Series), ธนายุทธ ฐากูรอรรถยา

Chulalongkorn University Theses and Dissertations (Chula ETD)

รายงานนี้มีวัตถุประสงค์ดังนี้ 1) เพื่อศึกษาทัศนคติด้านความหลากหลายทางและความเท่าเทียมเพศของผู้ผลิตและผู้รับชมสื่อซีรีส์วาย เรื่องคินน์พอร์ช เดอะ ซีรีส์ (KinnPorsche The series) ในประเทศไทย 2) เพื่อศึกษาแนวทางในการผลิตสื่อซีรีส์วายที่มีเนื้อหาส่งเสริมความเข้าใจด้านความหลากหลายและความเท่าเทียมทางเพศ ผลการวิจัยพบว่า สื่อซีรีส์วายเรื่องคินน์พอร์ช เดอะ ซีรีส์ มีการนำเสนอถึงความหลากหลายและความเท่าเทียมทางเพศที่แตกต่างจากสื่อซีรีส์อื่นๆ เช่น ตัวละครที่บ่งบอกเพศที่เป็นเกย์อย่างชัดเจน เป็นต้น มีการให้ความสำคัญกับอาชีพและอำนาจแก่เพศหญิงและเพศหลากหลาย ในขณะเดียวกันกลุ่มนักรณรงค์และผู้รับชมมองว่ามีการนำเสนอที่ดีแต่ยังขาดมิติทางเพศหลากหลายอื่น ๆ ไม่ได้นำเสนอประเด็นปัญหาที่เกิดขึ้นจริงเท่าที่ควร ผู้มีส่วนเกี่ยวข้องทั้งหมดในอุตสาหกรรมซีรีส์วาย มีความเข้าใจในเรื่องความหลากหลายแลความเท่าเทียมทางเพศ มีทัศนคติในเชิงบวก กล่าวคือ มีการเปิดรับเรื่องความหลากหลายทางเพศ และยินดีหากทุกเพศได้รับสิทธิอย่างเท่าเทียมทั้งทางกฎหมายและสังคม จากผลการวิจัยพบว่า แนวทางในการผลิตสื่อซีรีส์วายในอนาคต ยังต้องคงไว้ในรูปแบบของสื่อบันเทิง เพื่อจรรโลงใจ ในขณะเดียวกันก็สามารถเปลี่ยนแปลงให้เข้ากับยุคสมัยและกระแสของสังคม โดยไม่ยัดเยียดเนื้อหา เลือกใช้วิธีการสอดแทรกที่แยบยล เช่น การปรับคาแรคเตอร์ของตัวละครหลัก ให้มีน้ำหนักความเท่าเทียมทางเพศใกล้เคียงกัน การเพิ่มความหลากหลายของเพศตัวละคร และที่สำคัญคือพยายามไม่สร้างภาพจำผิดๆให้กับสังคม

อิทธิพลของคุณลักษณะบุคคลและคุณลักษณะความเชื่อ ต่อพฤติกรรมผู้บริโภคกลุ่มวัยเริ่มต้นทำงาน, กัญญารัตน์ วิโรจนะ

Chulalongkorn University Theses and Dissertations (Chula ETD)

การวิจัยเชิงสำรวจในครั้งนี้มีวัตถุประสงค์เพื่อศึกษา 1) คุณลักษณะบุคคล (ได้แก่ คุณลักษณะพื้นฐาน และคุณลักษณะประกอบ) คุณลักษณะความเชื่อ และพฤติกรรมของผู้บริโภคกลุ่มวัยเริ่มต้นทำงาน (ได้แก่ ด้านโหราศาสตร์ ด้านความเชื่อลางร้าย ด้านเครื่องรางนำโชค ด้านการพนัน ด้านการส่งเสริมการตลาด และด้านสลากกินแบ่ง) และ 2) อิทธิพลของคุณลักษณะบุคคลและคุณลักษณะความเชื่อ ต่อพฤติกรรมของผู้บริโภคกลุ่มวัยเริ่มต้นทำงาน โดยเก็บข้อมูลผ่านช่องทางออนไลน์จากกลุ่มตัวอย่างที่มีอายุ 23 – 29 ปี เป็นผู้ที่สำเร็จการศึกษาระดับปริญญาตรี และมีงานทำในปัจจุบัน จำนวน 403 คน ผลการวิจัยพบว่า คุณลักษณะพื้นฐานที่มีผลต่อคุณลักษณะความเชื่อของผู้บริโภคกลุ่มวัยเริ่มต้นทำงาน ได้แก่ ความต้องการด้านวัตถุ ความต้องการด้านร่างกาย และความไม่มั่นคงทางอารมณ์ ส่วนคุณลักษณะประกอบที่มีผลต่อคุณลักษณะความเชื่อของผู้บริโภคกลุ่มวัยเริ่มต้นทำงาน ได้แก่ การอยู่กับปัจจุบัน และคุณลักษณะความเชื่อ มีอิทธิพลต่อพฤติกรรมผู้บริโภคทั้ง 6 ด้าน ได้แก่ ด้านโหราศาสตร์ ด้านความเชื่อลางร้าย ด้านเครื่องรางนำโชค ด้านการพนัน ด้านการส่งเสริมการตลาด และด้านสลากกินแบ่ง โดยคุณลักษณะความเชื่อมีอิทธิพลต่อพฤติกรรมด้านโหราศาสตร์มากที่สุด

Archiving Feminist Truth In Trump’S Wake Of Lies, Julie Shayne

Humboldt Journal of Social Relations

This article is about an assignment I do in one of my Gender, Women, and Sexuality Studies social movement classes. I revised the assignment the first time teaching the class after Trump lost the 2020 election. For the assignment, students work in groups to research local feminist and gender justice organizations and deposit all of their original materials – recordings, photos, flyers, etc. – into a digital, open access archive I co-created several years ago with librarians and staff on my campus. In 2021 I had my students do the “post-Trump” edition where they researched local organizations about how their …

Racial Composition In Advertisements And Its Effects On White Consumers' Perceptions And Purchase Intention, Chung-Ting Wang

Honors Program Theses

Previous marketing research has generally not examined how ethnic majority consumers perceive advertisements featuring mixed racial compositions of model groups. This paper presents an investigation into how White consumers’ perceptions and purchase intentions change depending on the racial composition of the people represented in an advertisement. The study uses a single 12-condition experiment, in which we examine the type of advertisement (product vs. social advocacy advertising), racial composition (all-White vs. diverse mix vs. all-Black), and racial priming effects (racially-primed vs. racially-neutral message). Additionally, consumers’ levels of self-referencing to the ad and strength of ethnic identification are explored as possible mediation …

Skin Deep: Body Positivity And Brand Authenticity, Camilla Guimaraes

Honors Program Theses

This experiment explores the influence of a plus-size model’s dress (modest or revealing) and skin condition (perfect or imperfect) on participants’ responses to branded body positive Instagram posts. Specifically, participants were randomly assigned to one of the four conditions (i.e., modest-perfect; modest-imperfect; revealing-perfect; revealing-imperfect) to compare their (a) ratings of the model’s attractiveness, (b) emotional responses, (c) perceptions of the sponsoring brand’s authenticity, and (d) purchase intentions. In addition to the four treatment conditions, responses were also compared across participants with varying attitudes toward society’s beauty standards and with high or low body images. The results indicate the condition, the …

The Teleserye Story: Three Periods Of The Evolution Of The Filipino Tv Soap Opera, Louie Jon A. Sanchez

English Faculty Publications

The essay chronicles the history of the teleserye or the Filipino TV soap opera, one of today’s transnational televisual products making waves in different parts of the globe. It covers three periods—the period of transition from radio to TV (1962 to 1986), the period of competition (1986-2000), and the period of transformation (2000-present). Traversing through 60 years of the form’s enduring presence in Philippine television, it traces the format’s beginnings as it was introduced to the medium in a highly volatile social environment, and assesses its continued flourishing in democratized, contemporary times and consequent entry into the highly competitive global …

Perceived Image Of Samui Island From Local Stakeholders, Ponatip Phetrat

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objective of this research was to explore the perceived image of Samui island from local stakeholders. An in-depth interview was selected as the research instrument for this study. The data is collected from 15 respondents who were local stakeholders of Samui island, they are those who live and work in Samui for more than 10 years, aged between 24-45 years old. The findings indicated that according to brand associations in terms of attributes the respondents perceived Samui island as “beach” “nature” and “cultural tourist destination” also, respondents perceived Samui as having “friendly” “lively” “complicated” and “easy-going” personalities. In terms …

Presidential Rhetoric In Times Of Health Crises: From President Eisenhower To President Trump, Abbi Murphy, Justin Kirk

Honors Program: Senior Projects (Public)

Three major health crises in American history include the polio epidemic in the 1950s, the Ebola crisis in 2014, and the coronavirus in 2020. Each of these viruses evolved under a different President, from President Eisenhower to President Obama to President Trump. Each of these presidents spoke to the people on their respective crisis, and here I examine speeches, addresses, and social media posts in order to examine the rhetorical strategies that each President utilized. Each of them had a similar goal in mind, to eradicate the disease and quell the public’s fears. However, they all had advantages and disadvantages …

Undergraduate Academic Advising Experiences With Confirmation And Supportive And Connected Communication Climate, Sara Pitts

Graduate Theses, Dissertations, and Problem Reports (ETD)

This dissertation examined undergraduate student perceptions of academic advisors use of communication confirmation and supportive and connected communication climate. Additionally, this dissertation investigated if academic advisors use of confirmation behaviors had an effect on student learning, specifically, cognitive learning outcomes, affective learning outcomes, and satisfaction. Focus groups were conducted with 33 current undergraduate students. First and second cycle coding of the data revealed four academic advisor confirming behaviors: (a) recognize students’ experiences outside the classroom, (b) collaborate on educational/career goals, (c) recall prior interactions with the student, and (d) offer praise and positive feedback. Additionally, students identified three disconfirming behaviors …

Smartphrases: Optimizing Discharge Education In Limited English Proficiency (Lep) Spanish-Speaking Patient Encounters, Somer Knight

Doctor of Nursing Practice Projects

Health inequities due to communication barriers exist at a high rate for those who identify with limited English proficiency. This quality improvement project aimed to decrease these inequities by providing pre-translated discharge instructions (AVS) to patients who receive surgical services and recover in the pediatric post anesthesia care unit (PACU) of a state hospital. Specifically, this project examined if the availability of pre-translated instructions (SmartPhrases) increased nurse and interpreter satisfaction with the discharge process, and improved their perceived level of equitable care they are able to provide. Discharge instructions were gathered from the participating surgical and interventionist teams, and the …

Advr 3300: Intro To Advertising (Syllabus), Walter Smith

Journalism and Strategic Media Syllabi Archive

Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.

Advr 3300: Intro To Advertising Honors (Syllabus), Walter Smith

Journalism and Strategic Media Syllabi Archive

Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.

Advr 3310: Branding And Strategic Media (Syllabus), Joel Nichols

Journalism and Strategic Media Syllabi Archive

Course Description: Exploration of how branding and strategic media (advertising and public relations) move members of the target audience from the point of awareness to the point of engagement. Trends in branding such as targeted, viral and interactive techniques will be explored, and branding campaigns will be created and evaluated.

Advr 3320: Strategic Account Management (Syllabus), Joel Nichols

Journalism and Strategic Media Syllabi Archive

Course Description: Exploration of how advertising account management is the center of decision-making and problemsolving—critical skills in today’s advertising structure. Trends in account management such as the account management information system (AMIS) will be included. Paid media, business-to-business, and digital and interactive techniques will be explored, created and evaluated.

Advr 3324: Creative Strategy (Syllabus), Ruoxu Wang

Journalism and Strategic Media Syllabi Archive

Course Description: Principles of advertising psychology in relation to proven techniques for understanding the creative process, including writing effective copy and designing effective advertising. One lecture hour, four laboratory hours per week.

Advr 4328: Strategic Advertising Campaign (Syllabus), Joel Nichols

Journalism and Strategic Media Syllabi Archive

Course Description: Development of an integrative campaign and its execution in include all advertising and promotion applications.

Crmm 4500: Web Publish L: Html/Css (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.

Crmm 4900: Creative Media Lab (Syllabus), Michael Robinson

Journalism and Strategic Media Syllabi Archive

Course Description: Planning, development, design and execution of a multimedia project for print and digital display application, including data visualization, illustration, branding, video and photography.