Communication Commons^™

The Relationship Between Starbucks Brand’S Image, Trust, And Online Engagement, Wei-Chih Chen

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objectives of this research are to explore brand image, brand trust, online brand engagement of Starbucks, as well as to explore the relationship among these three variables. Data are collected through an online survey with 230 respondents, who are Starbucks Thailand’s customers, aged between 18 to 40 years old are asked to participate in the online survey. The results depict that the respondents had a positive brand image of Starbucks Thailand (M = 4.21). Moreover, the results show that the respondents had fairly high trust in Starbucks Thailand (M = 4.21) and moderately engaged with Starbucks Thailand Facebook page …

Thais' Attitude Towards Product Placement In Gaming Streamers On Youtube, Jiraphat Jirappapa

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research aims to explore the attitude of Thai people towards product placement in gaming streamers on Youtube. The research explores the relationship between Thais’ attitudes towards product placement and gaming streamers on Youtube. This quantitative research was conducted through an online survey which collected data from 200 Thai respondents, aged above 18 years old who noticed product placement in gaming streamers’ channel on Youtube. The results from the study reveals that respondents’ attitudes towards product placement in gaming streamers on Youtube, categorized into product integration and video advertisement , result differently based on the categorization of product placement. Respondents …

Chinese Consumers’ Exposure To Weibo Posts, Awareness, And Behavioral Tendency Regarding Environmental Issues, Xue Gao

Chulalongkorn University Theses and Dissertations (Chula ETD)

The study’s objective is to examine Chinese consumers' exposure to Weibo posts, their environmental awareness, and behavioral tendency regarding environmental issues. This study examines the association between Chinese consumers' exposure to Weibo posts and awareness regarding environmental issues and the relationship between environmental awareness and consumer behavior. An online survey collected data from 200 individuals aged 18 to 59 exposed to Greenpeace, Weibo Environmental Protection, or other ecological posts on Weibo between October 1, 2020, and October 31, 2021. The findings indicated that respondents have a neutral exposure to Weibo posts (M=2.90), with the most exposure to text posts. Environmental …

The Relationship Between Ewom Credibility, Consumer’S Trust, And Intention To Visit A Café Based On The Café Story Facebook Page, Nutchawee Ahrivorayapong

Chulalongkorn University Theses and Dissertations (Chula ETD)

The purpose of this research is to explore eWOM credibility, consumer’s trust, and intention to visit a café based on the Café Story Facebook page and to explore the relationship between these three variables. This research employs a quantitative approach through an online survey, data are collected from 250 target samples who are Thai millennials, aged between 25-40 years old, and follow the Café Story Facebook page. The findings depict that the respondents considered eWOM on the Café Story Facebook page highly credible (M = 4.36). The respondents also highly trust the page (M = 4.19), with cognitive trust receiving …

The Relationship Between Chinese Consumers' Exposure To Taobao Live Streaming Of Thai Brands And Their Purchase Behavior, Chen Lin

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objectives of this research were to examine Chinese consumers' exposure to Taobao live streaming of Thai brands, Chinese consumers' purchase behavior of Thai brands via Taobao and test the relationship between these two variables. This research utilizes quantitative methods by collecting the data through online questionnaires. With the collected questionnaires of 203 respondents, aged between 18-40 years old who have watched Taobao live streaming of Thai brands recently. The findings indicated most of respondents sometimes watch Taobao live streaming of Thai brands (M = 2.83), and their watching time was less than two hours (M = 2.49). The results …

The Influence Of Brand Ambassador On Brand Image And Purchasing Decision Of C-Vitt Among Expatriates And Locals, Agung Baskara

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research aims to examine the influence of brand ambassador on brand image and purchasing decision of product vitamin C drinks, C-Vitt, among 2 different groups which were expatriates and Thai. The study also examined the relationship of each variable whether it’s positively related or negatively related. Study of this paper was conducted with a quantitative approach. Online questionnaire was distributed across several online expats and Thai communities. 213 valid respondents had been collected in 4 weeks period of data collection. The outcome of this research showed each of the variables were positively related. Moreover, it also illustrated that there …

Thai Viewers’ Exposure, Engagement, And Purchase Intention On The Youtube Advertisements During Covid-19 Pandemic, Xinxin Ye

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research aimed to analyze the Thai viewers’ exposure, engagement, and purchase intention on the YouTube advertisements during covid-19 pandemic. The research explored the relationship between the exposure to YouTube advertisements and Thai viewers’ engagement with YouTube advertisements, as well as the relationship between Thai viewers’ engagement with YouTube advertisements and their purchase intention. This study focused especially in the personal care products category. This quantitative research was conducted through an online questionnaire which collected data from a total of 206 valid respondents, aged between 18 and 55 years old who lives in Thailand. The results from the study reveals …

Does Ict Result In Dematerialization? The Case Of Europe, 2005-2017, Annika Marie Rieger

Research Collection School of Social Sciences

Current levels of resource use are unsustainable, but there is a debate about the most feasible way to reduce them. One proposed mechanism is technological innovation: specifically, the implementation of information and communication technologies (ICTs) could result in significant reductions in material consumption by substituting virtual for material goods, increasing resource efficiency, and replacing more resource-intensive sectors. Critics of this view argue that dematerialization due to ICTs is unlikely: they consume large amounts of resources and encourage additional consumption. Additionally, increased efficiency resulting from ICT use could lead to rebound effects, reducing their environmentally beneficial impact. This paper uses a …

A Comparative Visual Content Analysis Of The Cdc And Who Covid-19 Infographics, Manushri Pandya

Masters Theses

"In this study, I conducted a comparative visual content analysis of the CDC and WHO COVID-19 infographics. I considered infographics as an important genre of communication during such times because they not only provided sufficient information to the audience but did so in an engaging manner. The goal of my study was to think about the role of infographics in the context of health and risk communication during a pandemic, and to emphasize on the rhetorical elements that constitute the creation of infographics by major health organizations. I specifically focused on three elements: the kinds of information communicated through infographics, …

Airbnbs In The Rural Midwest: Optimizing Listing Content For User’S Decision-Making Processes, Mary Catherine Kosacki

Masters Theses

This research examines the effectiveness of rural Airbnb listing content in influencing user decision-making. The peer-to-peer economy has been rapidly growing over the past decade, providing new opportunities for individuals to offer goods and services to other individuals through corporate platforms. Specifically, the Airbnb platform has rapidly grown, becoming the largest online platform for peer-to-peer property rentals, and one of the largest companies in the peer-to-peer sector of the economy. Previous research on the Airbnb platform has focused primarily on urban areas; however, Airbnbs have a proportionally large impact on local economies in rural areas.

Several methods were employed to …

Exploring Academic Leadership In Higher Education Through The Lens Of Leader-To-Member Exchange (Lmx) Theory, Dequies A. Lanier

Theses and Dissertations

A phenomenological study focused on Exploring Academic Leadership in Higher Education Through The Lens of Leader-to-Member Exchange (LMX) Theory, Dequies A. Lanier, 2020: Applied Dissertation, Nova Southeastern University, Abraham S. Fischler College of Education and School of Criminal Justice. Keywords: communication, leadership development, higher education, leader-member exchange, organizational leadership This applied dissertation was designed to explore the communication between higher education leaders and faculty at the department level in the United States at a southeastern higher education institution. The study sought to explore (a) the communication relationship between leaders and followers; (b) commitment to the organization; and (c) suggested communication …

Covid-19 Effects On Instructor Behavior: Instructor Self-Efficacy And Self-Disclosures Through Communication Privacy Management Theory, Rebekah Melanie Chiasson

Graduate Research Theses & Dissertations

The goal of this investigation was to examine how college and university instructors’ teaching self-efficacy and self-disclosures have been influenced by the switch in teaching modality from face-to-face to online due to the pandemic. This study found that experience designing online courses influences instructors online teaching self-efficacy (i.e., virtual interactions self-efficacy, course content mitigation self-efficacy, and general online teaching self-efficacy). Instructors that were required to teach online during the pandemic reported greater levels of three constructs of online teaching self-efficacy if they had taken professional development prior to the pandemic but taking professional development after the pandemic was not associated …

Faith Down The Rabbit Hole: A Critical Rhetorical Interrogation Of Q-Anon And Parasitic Christianity, Nate Carlson

Masters Theses

Over the course of the last six years, the conspiracy theory community known as Q-Anon has risen to prominence across the internet, coming to encapsulate a significant portion of the United States’ conservative and protestant populations. This study applies the act of Critical Rhetoric as proposed by McKerrow (1989) to the Q-Anon “drops”; message board posts wherein Q, the enigmatic leader of Q-Anon, preached conspiratorial ideology and misinformation to his followers. A pattern of Christian theology being usurped and retooled by Q as a method of faith-based political radicalization emerged throughout the texts, and this phenomenon was named “Parasitic Christianity.” …

The Influence Of Defendants' Nonverbal Behaviors On Juror Liking, Sympathy, And Sentencing, Joseph Thomas

Graduate Research Theses & Dissertations

Jurors are highly susceptible to influence, especially in the form of emotional manipulation. Totest this, the present study applies Burgoon’s (1993) expectancy violation theory to affective defendant behaviors (i.e., remorse, immediacy). In an attempt to manipulate the perceived rewardingness of the defendant, these behaviors are coupled with a description of either a major or minor crime. The results indicate that remorse behaviors evoke sympathy, thereby leading to a more lenient sentencing recommendation by mock jurors. Though the likeability of the defendant also impacted juror sentencing recommendations, immediacy behaviors failed to produce such an effect. Implications of these results are discussed.

Risk Communication And Covid-19: An Exploration Of Best Practices, Allie Martens

All Graduate Theses, Dissertations, and Other Capstone Projects

The purpose of this study is to determine if the risk communication strategies the State of Minnesota applied in its response to the COVID-19 pandemic align with the best practices described in the research. The method used to conduct this research was a content analysis. Upon conducting a content analysis, various best practice criteria were categorized based on similar themes. The analysis portion of this research consisted of analyzing various Minnesota Department of Health case documents to determine if their risk communication strategies aligned with the best practices described in the research. The findings concluded that the risk communication strategies …

The Impact Of Social Media On Teenage Females Self-Esteem, Amanda C. Perkovich

All Graduate Theses, Dissertations, and Other Capstone Projects

Social media has become the way we connect with the world. Social networking sites, including Facebook, Instagram, Snapchat, Twitter and TikTok, allow users to share intimate details of their lives, upload photographs, initiate and maintain relationships, plan social gatherings, observe the lives of others and express beliefs, values and emotions. In the last ten years, numerous articles have focused on the relationship between social media use and mental health however, very few studies have concentrated on self-esteem, especially in teenage females. The purpose of this literature review is to explore the associations between increased social media activity (greater than 2 …

Table Of Contents Jitim Vol 30 Issue 1, 2021

Journal of International Technology and Information Management

Table of Content

Conference Proceedings Of The 32nd Annual Iima Conference

Journal of International Technology and Information Management

Conference Proceedings of the 32nd Annual IIMA Conference

A Sociological Perspective On Pidgin's Viability And Usefulness For Development In West Africa, Victoria M. Time, Daniel K. Pryce

Sociology & Criminal Justice Faculty Publications

This essay examines the viability and usefulness of pidgin for development in West Africa. Pidgin in West Africa has endured as a unifying medium of communication among people who do not share a common language. It has been lauded as a neutral language that facilitates trade, commerce, and everyday dealings among people of all walks of life. Some have proposed supplanting English, which is the official language in most of the West African countries where the use of pidgin is prevalent, with either pidgin or some other indigenous language. Contrarians, however, consider pidgin to be a limiting factor, in that, …

The Power Of The Individual Voice: Interrogating Continuity At A Time When The Open Communication Of Research Is Disrupted By Unruly Speakers And Publics, Lelia Green, Viet Tho Le

Research outputs 2014 to 2021

Hyperconnected societies offer new opportunities for the role of the individual voice. A deregulated world of information poses a paradox, however, in which fake news might conceivably underpin the political agenda more than informed research. The sheer amount of information available forces publics and audience members to seek shortcuts to knowledge through access to preferred academic, public intellectual or ‘thought leader’ perspectives. Drawing upon theories of deliberative democracy and open communication, this paper critiques the roles of academic, public intellectual and thought leader to move beyond discussion of the value of individual voices in the sharing of knowledge. It suggests …

Communicating Organizational Vision And Values To A Multigenerational Workforce, Jose M. Peralta

Walden Dissertations and Doctoral Studies

Differences in values, motives, and beliefs of members of a multigenerational workforce can negatively impact organizational sustainability. Business leaders who cannot communicate organizational vision and values to a multigenerational workforce risk reduced organizational sustainability. Grounded in generational cohort theory, communication accommodation theory, and organizational culture theory, the purpose of this multiple case study was to explore strategies that leaders of multigenerational workforces within the financial industry use to communicate organizational values and vision for a sustainable work environment. Participants comprised five financial organization leaders in New York City who successfully implemented communication strategies to communicate organizational vision and values for …

Journalism Graduates’ Perceptions And Experiences Of Internships And Employment, Breanne L. Ahearn

Walden Dissertations and Doctoral Studies

Graduates who do not have an internship show greater difficulty in obtaining gainful employment compared to those who do have an internship. However, simply believing that internships may translate into employment does not explain how students perceive the role of the internship in obtaining employment in the field. The purpose of the study was to investigate the graduates’ perceptions and experiences of how internships might affect journalism majors’ gaining employment in the field within 6 months of graduation. Kolb’s four stages of experiential learning theory was used as the conceptual framework to investigate how journalism-related major graduates described their journalism …

Relationship Between Organizational Trust, Communication, And Team Performance Within Virtual Teams, Cornelius Thomas Session

Walden Dissertations and Doctoral Studies

Virtual teams have become a cost-saving strategy for global collaboration and training, but trust and communication failures decrease overall performance. Business leaders who fail to understand the relationship between organizational trust, communication, and team performance undermine global virtual teams’ full potential. Grounded in the life cycle of virtual teams’ theory, the purpose of this quantitative correlational study was to examine the relationship between organizational trust, communication, and team performance within virtual teams in the information technology (IT) industry. Data were collected from survey responses of 48 virtual IT business leaders who work in the Washington, D.C. metro area. The results …

Relationship Between Social Media Screen Time, Sedentariness, And Bmi Among Young Adults, Helen Golod

Walden Dissertations and Doctoral Studies

Obesity has quickly become an epidemic that affects adults and youth not only in the United States, but also increasingly elsewhere in the global community. Research suggests that most children and adolescents spend a significant amount of time indulging in screen-based leisure, especially on social media. Such behavior may also be linked to sedentary lifestyle, which can impact an individual’s body mass index (BMI). There is a lack of understanding concerning how sedentary behavior moderates the relationship between screen time spent on different types of social media and BMI among young adults in the United States. To address this research …

Teaching And Learning News Media In Politically Unsettled Times, H. James Garrett, Mardi Schmeichel, Joseph Mcanulty, Sonia Janis

Department of Teaching, Learning, and Teacher Education: Faculty Publications

Our research explores and elaborates the ways preservice teachers come to know and begin conceptualizing ways of teaching about news media. We report on what we interpret as their understandings and, perhaps more importantly, their misunderstandings of media literacy as they relate to their emerging ideas about what it means to teach others about crucial social and political issues of our time. The students with whom the authors worked demonstrated problematic misperceptions and misunderstandings about important media concepts and topics. These preservice teachers misunderstood the ways in which news media is different from other media genres. Additionally, they often indicated …

Importance-Performance Gap Analysis Of The University Brand Equity Dimensions, Tulay Girard, Musa Pinar

Atlantic Marketing Journal

This study examines the gaps between the importance students place on brand equity dimensions and their perceptions of how well their university performs on each dimension. It also assesses if the brand equity dimensions differ based on student demographics including gender, class level, and their living arrangement. Data were collected from a university in the Midwestern U.S. from undergraduate students. The findings reveal significant gaps between the importance and performance perceptions of students, and that females, students living on campus, and freshman require special

Modeling Austrian Consumer Responses To A Vignette Television Commercial Drama For A Vacation Resort Destination, Ozcan Kilic, Michael Stoica, Andreas Nachbagauer, Darryl Miller

Atlantic Marketing Journal

Abstract- This project involved the formulation and test of a model of Austrian consumers' cognitive and affective responses to a vignette television commercial drama for a vacation resort area, the Halkidiki region of Greece. Results indicate that response to the commercial was both cognitive and affective with sympathy and empathy, mediating the influence of verisimilitude on attitudes toward the ad and brand. These results were consistent with what was expected from a sample of consumers from a low power distance and moderate individualistic culture such as Austria. Results suggest that to promote tourism services effectively, a commercial's production value and …

Black Outside: A Film Exploring Black People’S Relationships With Outdoor Spaces, Zoie Bills

Senior Independent Study Theses

Spending time in nature is regarded as a great way to have fun and improve one’s mental or physical health. Black people are largely underrepresented in public parks and other outdoor spaces. My film explores the lack of Black presence in outdoor spaces in an effort to promote Black people’s usage of these places. I used interviews with students, environmental activists, and my own family in order to explore the scholarly, structural, cultural, and personal factors that impact Black folks’ engagement with the outdoors. The interviews revealed several major takeaways including that Black people have historical roots in outdoor spaces …

The Ghosts Of Grief: An Exploration Of Gothic Influence In 2010s Horror Cinema, Halen Gifford

Senior Independent Study Theses

The purpose of this project is to examine gothic influences in contemporary horror cinema of the 2010s. To fulfill this purpose, the study employs comparative film analysis methods to analyze The Babadook (2014), The Invitation (2015), and Crimson Peak (2015) in order to identify intertextual gothic references in the cinematography, mise en scène, and narratives of the films. Specifically, this project examines the haunted house trope in the horror genre as characterized by the presence of ghosts and the personification of the setting. Through this analysis, four common themes emerged: “Houses with Personality,” “Tragic Losses,” “Memories and Ghosts,” and “Isolation.” …

“Sisters Are Doin’ It For Themselves”: Creating A Financial Literacy Workshop For College-Aged Women On The Relationship Among Spending, Saving, And Investing, Lesley Chinery

Senior Independent Study Theses

The purpose of this study is to create a financial literacy workshop for college-aged women to increase understanding of the relationship among spending, saving, and investing. Utilizing relevant scholarship on gender and economics, the Elaboration Likelihood Model, and interviews with experts in economics and with facilitators of financial literacy workshops, I created a virtual workshop for college-aged women. This research found that successfully enabling both central and peripheral processing routes plays a significant role in attracting potential participants to workshops and in turn, cognitively engages them during workshops. Moreover, planners of workshops need to ensure consistent appealing messaging in communication …