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Communication Commons

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2021

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Articles 2221 - 2250 of 2465

Full-Text Articles in Communication

Jour 4830: Directed Individual Study (Syllabus), Matthew J. Haught Jan 2021

Jour 4830: Directed Individual Study (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Write, produce content for a personal beat-driven blog that will house multimedia stories on important, complex topics in the city of Memphis; course will mirror collaborative opportunities underway in industry and provide students with the strongest multimedia material possible for portfolios.


Pbrl 3400: Introduction To Public Relations (Syllabus), Teri Del Rosso Jan 2021

Pbrl 3400: Introduction To Public Relations (Syllabus), Teri Del Rosso

Journalism and Strategic Media Syllabi Archive

Course Description: Broad survey of public relations and its relationship to marketing and communications. Traditional and non-traditional public relations will be studied, and emphasis will be placed on problem-solving and applications of modern tools and practices.


Jour 4801/6801: Reporting Social Justice (Syllabus), Joe Hayden Jan 2021

Jour 4801/6801: Reporting Social Justice (Syllabus), Joe Hayden

Journalism and Strategic Media Syllabi Archive

Course Description: Writing and reporting news and feature stories on issues concerning social justice.


Pbrl 3400: Introduction To Public Relations (Syllabus), Teri Del Rosso Jan 2021

Pbrl 3400: Introduction To Public Relations (Syllabus), Teri Del Rosso

Journalism and Strategic Media Syllabi Archive

Course Description: Broad survey of public relations and its relationship to marketing and communications. Traditional and non-traditional public relations will be studied, and emphasis will be placed on problem-solving and applications of modern tools and practices.


Pbrl 3400: Introduction To Public Relations (Syllabus), Teri Del Rosso Jan 2021

Pbrl 3400: Introduction To Public Relations (Syllabus), Teri Del Rosso

Journalism and Strategic Media Syllabi Archive

Course Description: Broad survey of public relations and its relationship to marketing and communications. Traditional and non-traditional public relations will be studied, and emphasis will be placed on problem-solving and applications of modern tools and practices.


Pbrl 3421: Public Relations Writing (Syllabus), Taylor Nicole Ackerman Jan 2021

Pbrl 3421: Public Relations Writing (Syllabus), Taylor Nicole Ackerman

Journalism and Strategic Media Syllabi Archive

Course Description: Emphasis on communication tactics; plan, write, and produce public relations tools; audience and media selection; print and electronic media and new media.


Pbrl 3421: Public Relations Writing (Syllabus), Taylor Nicole Ackerman Jan 2021

Pbrl 3421: Public Relations Writing (Syllabus), Taylor Nicole Ackerman

Journalism and Strategic Media Syllabi Archive

Course Description: Emphasis on communication tactics; plan, write, and produce public relations tools; audience and media selection; print and electronic media and new media.


Jour 4998: Multimedia News Lab (Syllabus), Robert Byrd Jan 2021

Jour 4998: Multimedia News Lab (Syllabus), Robert Byrd

Journalism and Strategic Media Syllabi Archive

Course Description: Write, produce content for a personal beat-driven blog that will house multimedia stories on important, complex topics in the city of Memphis; course will mirror collaborative opportunities underway in industry and provide students with the strongest multimedia material possible for portfolios.


Pbrl 3400: Introduction To Public Relations (Syllabus), Melissa L. Janoske Mclean Jan 2021

Pbrl 3400: Introduction To Public Relations (Syllabus), Melissa L. Janoske Mclean

Journalism and Strategic Media Syllabi Archive

Course Description: Broad survey of public relations and its relationship to marketing and communications. Traditional and non-traditional public relations will be studied, and emphasis will be placed on problem-solving and applications of modern tools and practices.


Pbrl 4301: Event Planning For Pr (Syllabus), Kim Marks Malone Jan 2021

Pbrl 4301: Event Planning For Pr (Syllabus), Kim Marks Malone

Journalism and Strategic Media Syllabi Archive

Course Description: Development, execution and evaluation of events that support strategic communication practices; emphasis on advertising and public relations tactics for non-profit, for profit and community-based initiatives and organizations.


Pbrl 4410: Public Relations Research (Syllabus), Tori Cliff Jan 2021

Pbrl 4410: Public Relations Research (Syllabus), Tori Cliff

Journalism and Strategic Media Syllabi Archive

Course Description: Identifying, characterizing and evaluating stakeholder groups and alternative channels of communication; formal research procedures including sampling, instrument design, information gathering, data processing, analysis and reporting.


Pbrl 4421: Crisis Communication In Public Relations (Syllabus), Beth Wilson Jan 2021

Pbrl 4421: Crisis Communication In Public Relations (Syllabus), Beth Wilson

Journalism and Strategic Media Syllabi Archive

Course Description: This course explores theories and research related to public relations communication before, during and after a crisis; and examines the fundamentals of organizational communication, crisis management and strategic planning.


Advr 4328: Advertising Campaigns (Syllabus), Joel M. Nichols Jan 2021

Advr 4328: Advertising Campaigns (Syllabus), Joel M. Nichols

Journalism and Strategic Media Syllabi Archive

Course Description: Development of an integrative campaign and its execution in include all advertising and promotion applications.


Crmm 6140: Publication Design (Syllabus), Matthew J. Haught Jan 2021

Crmm 6140: Publication Design (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Advanced skills and techniques for design of printed media, including magazine and newspaper design; emphasis on story and page design, graphics, headlines and other display typography; approaches to print design presentation on digital platforms.


Crmm 6500: Web Publishing I: Html/Css (Syllabus), Jin Yang Jan 2021

Crmm 6500: Web Publishing I: Html/Css (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.


Pbrl 4440: Public Relations Campaign (Syllabus), Teri Del Rosso Jan 2021

Pbrl 4440: Public Relations Campaign (Syllabus), Teri Del Rosso

Journalism and Strategic Media Syllabi Archive

Course Description: Application of theory, research data, and problem-solving techniques in the development of a comprehensive public relations plan book.


Crmm 6500: Web Publishing I: Html/Css (Syllabus), Jin Yang Jan 2021

Crmm 6500: Web Publishing I: Html/Css (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.


Crmm 6900: Creative Media Lab (Syllabus), Michael Robinson Jan 2021

Crmm 6900: Creative Media Lab (Syllabus), Michael Robinson

Journalism and Strategic Media Syllabi Archive

Course Description: Planning, development, design and execution of a multimedia project for print and digital display application, including data visualization, illustration, branding, video and photography.


Jour 6150: Sports Writing/Reporting (Syllabus), Jay Gilmore Jan 2021

Jour 6150: Sports Writing/Reporting (Syllabus), Jay Gilmore

Journalism and Strategic Media Syllabi Archive

Course Description: Gathering, writing and presentation of sports content for print and television. Students will shoot, write, edit and produce stories, and voice packages for use in both the reporting and producing classes.


Jour 6530: Innovative Storytelling Techniques (Syllabus), Terris King Jan 2021

Jour 6530: Innovative Storytelling Techniques (Syllabus), Terris King

Journalism and Strategic Media Syllabi Archive

Course Description: The course offers instruction, training, practice and analysis on YouTube channel development, including research, organization, branding, and content presentation skills. The course will focus on effective production and editing skills including videography, sound mixing and introductory-level motion graphics.


Jour 6629: Tv News Writing/Reporting (Syllabus), Jay Gilmore Jan 2021

Jour 6629: Tv News Writing/Reporting (Syllabus), Jay Gilmore

Journalism and Strategic Media Syllabi Archive

Course Description: Gathering, writing and presentation of news for television. Students will shoot, write, edit, and voice packages for use in both the reporting and producing classes.


Jour 6639: Tv News Producting (Syllabus), Joe Hayden Jan 2021

Jour 6639: Tv News Producting (Syllabus), Joe Hayden

Journalism and Strategic Media Syllabi Archive

Course Description: Producing, writing, editing and using electronic equipment to assemble a television newscast; emphasis on performing the various tasks in a working newsroom.


Jour 6801: Reporting Social Justice (Syllabus), Joe Hayden Jan 2021

Jour 6801: Reporting Social Justice (Syllabus), Joe Hayden

Journalism and Strategic Media Syllabi Archive

Course Description: Writing and reporting news and feature stories on issues concerning social justice.


Jour 6998: Multimedia News Lab (Syllabus), Robert Byrd Jan 2021

Jour 6998: Multimedia News Lab (Syllabus), Robert Byrd

Journalism and Strategic Media Syllabi Archive

Course Description: Write, produce content for a personal beat-driven blog that will house multimedia stories on important, complex topics in the city of Memphis; course will mirror collaborative opportunities underway in industry and provide students with the strongest multimedia material possible for portfolios.


Jrsm 7002: Professional Seminar (Syllabus), Thomas J. Hrach Jan 2021

Jrsm 7002: Professional Seminar (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Self-paced, online orientation for incoming master's students, addressing skills and issues relevant to graduate studies in mass communication. Grades of S/U, IP will be given.


Jrsm 7050: Mass Communication Theory (Syllabus), Thomas J. Hrach Jan 2021

Jrsm 7050: Mass Communication Theory (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidiscipline overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects. This class will provide you with an overview of the important theories in our field, and will encourage you to think about how these apply to the real world and how they will inform your future work as a media professional. The broadly explanatory concepts of theory help us understand some of the underlying ways in which humans respond to and share different types of information, …


Jrsm 6700: Media Law (Syllabus), David Arant Jan 2021

Jrsm 6700: Media Law (Syllabus), David Arant

Journalism and Strategic Media Syllabi Archive

Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright and other statutes that affect communication in fields of publishing and broadcasting.


Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught Jan 2021

Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.


Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught Jan 2021

Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.


Jrsm 7200: Mass Communication Technology (Syllabus), Ruoxu Wang Jan 2021

Jrsm 7200: Mass Communication Technology (Syllabus), Ruoxu Wang

Journalism and Strategic Media Syllabi Archive

Course Description: This graduate seminar is devoted to the psychological aspects of human computer interaction (HCI) and computer-mediated communication (CMC). Theories and empirical research from communication, psychology, consumer behavior, and human-computer studies will be discussed in this class.